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10 Best Email Marketing Campaign Examples To Inspire You


Email marketing can be an incredibly effective way to reach out to your customers and promote your products or services. Despite what some people may say, it is still a very effective form of marketing and can be extremely successful if done correctly. There are many businesses that have successfully used email advertising to grow their brands and connect with their customers.

In this article, we will take a look at some of the most successful email marketing campaign examples, and explore how these businesses achieved their successes. Whether you are just starting with email advertising or looking for new ideas to boost your campaigns, these examples will provide inspiration and motivation to help you achieve your own email advertising goals.

1. Nike

Nike is a brand that is well-known for its successful marketing campaigns, and email marketing is no exception. Nike has been using email marketing for over 20 years and has achieved some impressive results.

One of the key reasons that Nike has been so successful with email marketing is its focus on personalization. Nike understands that its customers are individuals with different needs and preferences, and it tailors its emails accordingly. For example, Nike may send different emails to runners than it does to football players, as they are likely interested in different products.

email marketing campaign examples

Nike also uses email advertising to build relationships with its customers. Rather than just sending promotional material, Nike often sends emails that are designed to engage and entertain its customers. For example, the brand has been known to send emails with quizzes, games, and other interactive content.

2. Coca-Cola

Coca-Cola is one of the most successful brands in the world, and a big part of that success comes from its effective email marketing campaigns. Here are a few things that Coca-Cola does that help them to be so successful with email marketing:

#1 Coca-Cola always includes a clear call to action in its emails

They want people to know what they want them to do, whether it’s visiting their website, watching a video, or entering a contest.

#2  Coca-Cola keeps its emails short and sweet

They know that people are busy and don’t have time to read a long email, so they make sure to get their point across quickly.

#3 Coca-Cola uses beautiful visuals in its emails

They know that people are visual learners, so they include images and videos that help to explain their message.

#4 Coca-Cola personalized its emails 

They include the recipient’s name in the subject line and throughout the email, which makes it feel more like a conversation than a marketing message.

#5 Coca-Cola always follows up with its recipients

They make sure to send a thank-you email after someone takes action on one of their emails, and they also include a coupon or discount in the follow-up email to show their appreciation.

By following these simple tips, Coca-Cola can create highly successful email advertising campaigns that resonate with its customers. If you want to see how effective your email marketing campaigns can be, try incorporating some of these tips into your next campaign!

3. Starbucks

Starbucks is a great example of a business that has successfully used email marketing to reach out to customers and promote its product or service. Their email marketing campaigns are always well-designed and well-executed, and they regularly send out interesting and engaging content that encourages customers to keep coming back. 

They also make sure to target their audience correctly, so that they are sending the right message to the right people. As a result of their efforts, Starbucks has built up a large and loyal customer base who are always happy to receive their emails.

What can other brands learn from Starbucks?

Other businesses can learn a lot from Starbucks when it comes to email marketing. By paying attention to things like design, content, and targeting, you too can create successful and effective campaigns that will help your business reach more people online. So if you’re looking for some inspiration or guidance in your email advertising efforts, take a look at the example set by Starbucks. With a little hard work and creativity, you can achieve great things with this powerful marketing tool.

4. Amazon

When it comes to email advertising, Amazon is a prime example of how to do it right. They have a well-developed strategy that includes everything from automated messages to targeted campaigns. Here are some of the tactics that have made Amazon’s email advertising so successful:

Email Automation: Amazon uses email automation to send highly relevant messages to customers based on their past behavior. For example, they might send a customer who has abandoned their shopping cart a reminder email with a special discount to encourage them to complete their purchase.

Targeted Campaigns: Amazon also sends targeted campaigns to segmented groups of customers. This allows them to personalize the messages and offers they send, which can have a big impact on response rates.

Detailed Customer Data: Amazon has a wealth of information about their customers, which allows them to segment them into very specific groups and send highly targeted messages. By analyzing data such as browsing behavior, purchase history, customer demographics, and more, they can create custom segments that will help them reach the right people with the right message.

A/B Testing: Amazon is constantly testing different aspects of its email advertising campaigns to see what works best. They test everything from subject lines to images to ensure that their campaigns are as effective as possible.

With its success in email advertising, it’s no wonder that Amazon is one of the top retailers for this type. If you’re looking to get inspired about your campaign strategies or just need some ideas on what direction you should take with them then there is nowhere better than starting by examining how they’ve done so well thus far!

5. GoDaddy

Email advertising can be a great way to reach out to customers and promote your product or service. However, it is important to do it correctly to be successful. Here are some successful email marketing campaign examples of GoDaddy:

1. Make sure your email is interesting and relevant to your audience.

2. Use images and videos to capture attention and increase engagement.

3. Use a strong call to action to encourage recipients to take action.

4. Test your email before sending it out to ensure everything is working properly.

5. Monitor your results so you can continue to improve your campaigns.

Godaddy has created an entire course on how to use email advertising effectively. With these tips, they say that you can create a successful business with your inbox as its headquarters!

6. Wix

Wix is a website builder that allows users to create their websites. They also offer an email marketing tool that helps businesses to connect with their customers and promote their products or services. Here are some successful email marketing campaign examples of Wix:

1. Automation: Wix uses automation to send targeted emails to users based on the actions they take on their website. This can include things like offering a discount code to users who visit a specific product page or sending an email asking for feedback after someone completes a purchase.

2. Segmentation: Wix also uses segmentation to target emails to users based on factors such as demographics, interests, and purchase history. This helps to ensure that users are getting the most relevant content, which can improve open and click-through rates.

3. Personalization: Wix’s email campaigns also include personalized content such as names and other details about the recipients. This helps to increase engagement with the emails and encourages users to take action on the offers or content that is included.

Wix has been able to boost sales and customer engagement through email advertising. The company’s success is a great reminder that while social media may be all the rage, it doesn’t always work out when you’re trying to get people interested in what your business offers them!

7. Microsoft

Microsoft is a company that knows how to use email advertising to its advantage. Microsoft has become successful with its email advertising campaigns by focusing on what its customers want and need, continuously improving its advertising strategies, and perfecting the art of sending emails that are relevant to recipients.

#1 Delivering personalized content to each recipient

By using data about each customer’s interests and behaviors, Microsoft can create highly targeted emails that are relevant to each person’s interests. This helps increase engagement and drive click-through rates, which in turn leads to more conversions and revenue for Microsoft.

#2 Use of innovative technology

Not only does this include utilizing the latest software tools for creating engaging emails, but it also includes using cutting-edge technologies to track customer behavior and engagement. This allows Microsoft to constantly refine its strategies and improve the effectiveness of its email advertising campaigns.

By focusing on what their customers want and need, using innovative technology, and continuously refining their strategies, Microsoft has been able to create some of the most successful email advertising campaigns in history. These campaigns have helped Microsoft build strong relationships with its customers, increase sales and revenue, and establish itself as a leader in the email advertising industry.

8. Sephora

Sephora is a company that has seen a lot of success with email advertising in the past few years. Their strategies have included using images, videos, and interactive content. They also make sure to target their customers with relevant content, and they personalize their messages as much as possible. By doing all of these things, Sephora has been able to see great results from its email advertising efforts.

What makes Sephora stand out from its competitors:

#1 Its ability to include interactive content in its emails

For example, they sometimes include quizzes or polls that allow customers to engage with the company and share their opinions. This is a great way for Sephora to get feedback about what its customers like, as well as learn more about them and their shopping habits.

#2 Personalization

They collect data about their customers, such as their age range, location, and interests, and then use this information to target them with relevant content. For example, they might send different promotions or special offers to customers based on their shopping preferences. This helps Sephora connect with its customers on a more personal level and makes them more likely to purchase products from the company.

Out of all the different ways to reach customers, emails seem like a very effective method.

9. Old Spice

Old Spice has had a lot of success with email advertising, utilizing humorous and clever campaigns that have caught the attention of consumers. Their strategy is to create ads that are interesting and funny, which makes people want to click through and see what they’re all about. They also make sure to target their ads to the right people, sending messages that are relevant to the recipient. This has resulted in high click-through and conversion rates for Old Spice, proving that email advertising can be a very successful way to reach out to customers.

Old Spice has not only got a strong Email advertising presence but has also had a lot of success with social media as well. They engage with their followers on Twitter, Facebook, and other platforms by posting interesting content that people want to share and interact with.

Old spice is on the rise! They’ve been able to reach new audiences with their funny ads, and it’s all because of an awesome online presence.

10. Chick-fil-A

Email advertising can be a great way to reach out to customers and promote your product or service. Chick-fil-A is a great example of a business that has used email advertising successfully. Here are some of their email marketing campaign examples of Chick-fil-a that made up the charts:

1. They use dynamic content to personalize the email experience for each customer. This allows them to promote specific products or services that are most relevant to each customer.

2. They use segmented email lists to target different groups of customers with specific offers. For example, they may send a coupon for free chicken nuggets to customers who have ordered from their catering service in the past, but not to regular in-store customers.

3. They use automated emails to communicate with their customers in a timely and personal way. This is especially useful for sending out order confirmations, delivery notifications, and other important information that might otherwise get overlooked or forgotten if they were sent manually by a member of the customer service team.

4. They have a very strong call to action in their emails, which encourages customers to take the desired action, such as ordering catering for their next event.

5. They use attractive visuals in their emails, which makes them more visually appealing and helps to catch the reader’s attention.

6. They use a friendly and personable tone in their emails, which helps to build a rapport with their customers.

7. They use a sense of urgency in their emails, which encourages customers to take action now rather than putting it off for later.

8. They send follow-up emails after an initial purchase or interaction, which helps to keep their business top of mind with their customers.

9. They use email advertising in conjunction with other marketing strategies, such as social media and print advertising, which helps to reinforce their brand message and build customer loyalty.

10. They consistently monitor and measure the effectiveness of their email advertising campaigns, using analytics tools like Google Analytics or Mandrill’s open tracking, click tracking, and unsubscribe rate features. This allows them to make necessary adjustments to improve the performance of their future email marketing campaigns.

The power of email advertising is undeniable. Chick-A-Fila, one such company that knows how to use it well and effectively for their business goals have been able to achieve success with this formidably powerful tool that they employ on an ongoing basis!

11. Apple

Apple is one company that has had a lot of success with email advertising. They have developed several strategies that have helped them achieve this success. 

#1 They make sure emails are relevant to their audience

They also make sure to keep their content interesting and engaging, and they use strong calls to action to encourage people to take the desired action. 

#2 Attractive Subject Lines

Additionally, they carefully craft their subject lines to maximize open rates, and they test their emails extensively before sending them out to ensure everything is working properly. As a result of these efforts, Apple has consistently been able to produce great results with its email advertising campaigns.

Like any other company we have discussed so far, Apple too is great at email personalization. However, their method is a bit different. They don’t just use the customer’s name in the subject line or body of the email, they also include information that is specific to the recipient. For example, if someone unsubscribed from their emails in the past, Apple will send them a reactivation email with a special offer. This is just one example of how they use email personalization to improve their results.

#3 Sense of urgency with their emails

They often include countdown timers and other elements that encourage people to act quickly. This is an effective way to get people to take the desired action, whether it’s buying a product, signing up for a service, or anything else.

If you want to be successful with email advertising, your messages must be relevant and engaging. Personalizing them makes the recipient feel like they’re getting customized treatment from a company whose only goal is their success! Making people take action also encourages more engagement which ultimately results in greater sales for businesses of all sizes globally!

12. Zappos

Zappos is a company that is known for its great customer service. And a big part of that success comes from the fact that they use email advertising very effectively. Here are some of the strategies that have worked for them:

1. They send out a lot of emails – Zappos sends out an average of 12 emails per week to their subscribers. This keeps their brand top of mind and helps ensure that people think of them when they are ready to make a purchase.

2. They personalize their emails – Each email includes the customer’s first name in the subject line and throughout the email. This makes the experience more personal and helps build trust with the customer.

3. They use images and videos – Emails with images and videos tend to perform better than those without. And, since Zappos is a visual company, it makes sense for them to use visuals in their email advertising.

4. They offer discounts – Everyone loves a good discount. And, by offering discounts through email, Zappos can increase sales and loyalty from their customers.

5. They focus on the customer – At the end of the day, Zappos’ email advertising success comes down to the fact that they focus on their customers. Every email is designed to provide value and help the customer in some way.

If you want your email advertising to be successful, then you should take a page out of Zappos’ playbook and use some of their strategies.

Now that we have discussed a few brands that have seen success with Email advertising, what’s next?

The key to success is to take a look at your own business and figure out what you can do to improve. Start by thinking about what you want to achieve with your email advertising and then work backward from there. Are you looking for more sales? More brand awareness? More engagement? Once you know what your goals are, then it will be much easier to create a strategy that works for your business.

Next, you should focus on creating great content for your emails. This means including images and videos, using persuasive language, and offering discounts or other incentives when possible. Finally, the key is to always put the needs of the customer first. When you focus on providing value and solving problems for your subscribers, then you will see success with your email advertising efforts.

So if you’re looking to grow your business and increase sales through email advertising, be sure to follow the tips above and put the customer first at all times! Good luck!


The inspiration should get you started ahead, but to get the right tools, you need the right agency that can help you with everything you need, take your burden in half, and make sure you succeed.

Digital Marketing is a very broad term that encapsulates a lot of activities, from SEO to Email Marketing. And it can be difficult to know where to start or what direction to take your business in. But by understanding your goals and focusing on creating great content, you can be successful with email advertising. Just take a look at the brands above for inspiration and always remember to put the customer first.

If you need help getting started or want someone to take your email advertising efforts to the next level, contact us today at 12 Channels! We would be happy to help you grow your business and achieve success with our Email advertising strategies that work best for any business aiming to expand its reach.

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