If you are a business owner, then you know the importance of marketing. And if you are looking for new and innovative ways to market your business, then hosting an SMS marketing campaign is a great option. SMS marketing is a form of marketing that uses text messages to promote products or services.
Text message marketing is a powerful tool that can be used to increase leads, sales, and conversions. And it is an especially powerful tool for businesses that are looking to reach a large number of people in a short amount of time.
According to EZTexting, ~100% of people read all their text messages. SImply put, nearly everyone achieves zero-inbox zen within their text messaging app. Email, not so much. So, how do you host your SMS marketing campaign effectively?
There are many different ways that a SMS marketing campaign can be used. And there are many different types of businesses that can benefit from SMS marketing campaign. So, if you are looking for some inspiration, then here are 20 SMS marketing campaign ideas that any type of business owner can use to increase leads, sales, and conversions.
SMS Marketing Campaign#1 Fun game campaign
This means that you can send out a text message to your customers that contains a link to a game. The game can be something as simple as a “guess the number” game or a more complex game that requires some level of skill.
The key with this campaign is to make sure that the prize is something that your customers would want.
Also, you could offer a discount on their next purchase or a free product.
SMS Marketing Campaign#2 National holiday or seasonal campaign
This is a great text message marketing campaign to run if you have a brick-and-mortar store. You can send out a text message to your customers letting them know about a sale or promotion that you are running in honor of a national holiday or season.
Not only does a cup of coffee in winter sound delicious, but, for example, you could send out a text message on Memorial Day offering a discount to all of your customers. Or you could send out a text message in the winter offering a promotion on your winter coats.
SMS Marketing Campaign#3 Customer loyalty campaign
This is a great text message marketing campaign to run if you want to increase customer loyalty and retention. You can send out a text message to your customers thanking them for their business and offering them a loyalty discount. This can be done in the form of a percentage off their next purchase or a free product.
One could potentially disseminate a text communication to express gratitude to their customers for their patronage and concurrently extend an incentive to further their engagement by proposing a concession of 10% off on their subsequent acquisition.
SMS Marketing Campaign#4 Referral campaign
In the referral sms marketing campaign, you can send out a text message to your customers asking them to refer their friends and family to your business. This way the word of the business will spread effectively without depleting the resources. And in exchange, you can offer them a referral discount and cut down on the costs of the business and invest the savings elsewhere.
Like in the example above, you can send out a campaign message asking the recipient to refer their friends and family to your business. You could offer them several gifts including 10% discount on their next purchase or a Las Vegas trip like the one above. However, it is upto you what you offer, but make sure you offer something that catches the eye of the recipient, and makes them to take up your offer.
SMS Marketing Campaign#5 Flash sale campaign
Flash sale sms marketing campaign is the best way to increase your sales. In flash sales campaign, you can send out a text message to your customers letting them know about a flash sale that you are running. This can include anything from discounts to other lucrative offers. And in some cases, you may even be able to offer them an exclusive discount that is only available to those who receive the text message.
As an added example to the one above, you can also let your recipients know about a 24-hour flash sale (time-sensitive) that you are running. To add more spice, you may even be able to offer them a 20% discount that is only available to those who receive the text message. This double bonanza makes the recipient to visit your site, especially if the recipient is a follower of your niche.
Flash sales offer a great way to increase sales in a very short span. These tempting offers are not gone wasted with several patrons looking for discounts everywhere. And they are also a great way to get rid of excess inventory.
SMS Marketing Campaign#6 New product launch campaign
When you are launchign a new product in yor line, you can send out a text message to your customers letting them know about the new product and offering them a discount if they purchase it within the next 24 hours. These are used by several businesses to let their users know of the new line or the product from their brand. This creates an enthusiasm in the user to not MISS the chance.
Apple is a shining archetype of a corporate entity that adeptly executes this principle. Have you ever had the opportunity to observe their operational modality when it comes to disseminating notifications pertaining to their product releases? They employ a savvy “fear of missing out” (FOMO) approach to catalyze consumers into pondering their potential misgivings if they do not act hastily in response. As an illustrative example, Apple will dispatch a text communication to their loyal clientele upon launching a fresh product, accompanied by an enticement in the form of a limited-time rebate exclusively available if the product is procured within the ensuing 24 hours.
SMS Marketing Campaign#7 Contest campaign
This is a great campaign to run if you want to increase engagement. Contests such as “caption this” or “guess the number of _____” are great ways to increase engagement. And you can offer a prize to the winner such as a discount or a free product.
You could also send out a text message to your customers asking them to caption a photo. And in exchange, the customer with the best caption will win a discount on their next purchase.
SMS Marketing Campaign#8 Scavenger hunt campaign
Want to get people talk about your brand? Want to spread the word wild without having to deplete your resources? Scavenger hunt campaign is the IT GAME in the market, several brands are adopting to grow enthusisasm in the users with a campaign where you can hide prizes (discounts, free products, etc.) around your store or office and then send out a text message to your customers letting them know about the scavenger hunt. This largely attracts Youtubers and other social media influencers to try out your hunt. This is a win-win situation for a brand and the social media enthusiasts to grow their popularity.
A potential method of fomenting consumer engagement is to conceal coveted rewards throughout the confines of one’s establishment, subsequently transmitting a notification to the customer base via text message informing the details of a scavenger hunt. The person who successfully locates the said reward will be entitled to a rebate on their upcoming acquisition. This type of promotional campaign has recently gained substantial momentum on social media platforms.
SMS Marketing Campaign#9 Customer service campaign
Engage in a delightful customer service experience by utilizing the power of text messaging. Keep your customers in the loop by reaching out to them, letting them know that you’re available to address any concerns they may have. What’s more, to sweeten the deal, you can even offer a generous 10% discount for utilizing our exceptional customer service.
By providing exceptional support to your valued customers, you’ll be able to enhance their satisfaction and foster stronger customer loyalty. So why wait? Start incorporating this winning strategy into your business model today!
SMS Marketing Campaign#10 Birthday campaign
As the age-old saying goes, birthdays are more than just another day on the calendar. They are a special occasion, a moment of jubilation and celebration, a time when we feel valued and cherished.
And what better way to make your customers feel cherished than by going the extra mile to acknowledge their big day? Imagine the sheer joy and delight on their faces when they receive a personalized message from you on their special day!
With the power of SMS marketing, you can effortlessly express your heartfelt birthday wishes to each and every one of your esteemed customers with just a few clicks. Not only that, but you can also add a little sprinkle of sweetness to the mix by throwing in a discount or coupon as a token of your appreciation.
Apart from the above example, this message would also work:
“Happy birthday, ____! We hope you have a fantastic day. To celebrate, enjoy 20% off your next purchase!”
Starbucks is a great example of a company that does this well. They will send their customers a birthday message and offer them a free drink for the birthday month, thus increasing their customer loyalty.
SMS Marketing Campaign#11 Tripwire campaign
Picture this – you’ve got an irresistible offer up your sleeve that’s too good to be refused. A tantalizing deal that would leave your customers begging for more. That’s what we call a tripwire – an enticing proposition that leaves your customers with no choice but to say yes!
And guess what? With the power of text message marketing, you can unleash your tripwires with just a few clicks, right into the palms of your customers’ hands. Imagine the sheer thrill of them receiving your message and feeling the irresistible urge to take advantage of your incredible offer.
For isntance, you could send a message like this:
“For a limited time, get 20% off your next purchase!”
“Hey, you! Ready for a steal deal? Get 20% off on your next purchase – but hurry, this offer is only valid for a limited time!”
It’s a win-win situation. Not only does it leave your customers feeling delighted and satisfied, but it also increases your sales and conversions. So what are you waiting for? Send out those tripwires and watch your business soar to new heights!
SMS Marketing Campaign#12 Win-back campaign
Have you ever felt a tinge of nostalgia for customers who used to be loyal to your brand, but have gone MIA for a while? Well, fear not – because a win-back campaign is just what you need to rekindle that lost spark and reignite their love for your brand!
And the best part? With the power of text message marketing, you can effortlessly reach out to your customers with compelling win-back offers that will make them come running back to your brand with open arms.
I.e, you could also send a message like this:
“We miss you! To show you how much we care, enjoy 20% off your next purchase!”
“Hey there, long time no see! We’ve missed you and want to welcome you back with a special win-back offer. Come back to our brand and enjoy a 15% discount on your next purchase!”
Can you hear the sound of your customers’ hearts skipping a beat as they read your message? It’s the sound of a rekindled relationship, a bond that was once lost but is now renewed. So why wait any longer? Start your win-back campaign today and let your customers know that you’re always here to welcome them home!
SMS Marketing Campaign#13 Search history-based campaign
Well, if you are looking to personalize marketing messages, this one campaign is the best one for you, and is just the one you are looking for. With srach history based sms marketing campaign, you can easily send out search history-based messages to all of your customers with just a few clicks.
As an example, you could send a message like this:
“We noticed that you’ve been searching for ____. To help you find what you’re looking for, enjoy 20% off your next purchase!”
This is the best way to increase sales and conversions and allows your customer to feel like you are reading their mind and that you understand their needs.
SMS Marketing Campaign#14 First purchase campaign
It is a great satisfaction of gaining a new customer! It’s like the first sip of your favorite beverage on a hot summer day – refreshing and energizing. And what better way to welcome them to your brand than by sending them a personalized first purchase message with a special offer or discount?
With the magic of SMS marketing, you can effortlessly send out these messages to all your new customers with just a few clicks. It’s a great way to make them feel valued and appreciated, and to encourage them to come back for more!
You could also send a message like this:
“Welcome to our brand! To show you how much we appreciate your business, enjoy 20% off your next purchase!”
“Welcome to our brand! To thank you for choosing us, we’re offering you 10% off your first purchase. Use the code ‘FIRST10’ at checkout and enjoy!”
It’s a surefire way to increase customer loyalty and repeat business, and maybe even turn those one-time buyers into lifelong fans. And if you really want to take things up a notch, why not offer free credits or other exclusive rewards for their first purchase? The sky’s the limit!
So go ahead, welcome those new customers with open arms and let them know how much you appreciate them. With SMS marketing, it’s never been easier to make a great first impression!
SMS Marketing Campaign#15 Engagement-based campaign
This is a great way to increase customer engagement. With a Text message marketing campaign, you can easily send out engagement-based messages to all of your customers with just a few clicks.
For example, you could send a message like this:
“Hey, it’s been a while since we’ve seen you! We miss you and would love to see you again soon. Come by our store today and receive 20% off your purchase!”
This type of message is personal and will get the attention of your customers. Plus, it’s a great way to increase sales. It is also similar to a win-back campaign, but with a twist of being more engaging by gravitating your customers towards checking out your store (Especially, if you are a store owner!)
These are just a few examples of the many different types of Text message marketing campaigns you can run. And there are endless possibilities when it comes to creativity. So, get creative and start brainstorming your campaigns today!
Inspiration is not hard to find when it comes to SMS marketing. By utilizing the power of SMS marketing campaign ideas, you can easily increase leads, sales, and conversions for your business.
These 15 SMS marketing campaign ideas are a great starting point, but feel free to get creative and come up with your unique campaigns. And if you need help getting started, our team at 12 Channels would be more than happy to assist you. Just give us a call or send us an email today. We look forward to hearing from you soon!