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22 Reasons Why Business SEO Is Important In 2022


46% of all searches on Google are for a local business or local service

(Search Engine Roundtable)

It’s hard to believe that we’re already halfway through the year, but as they say, time flies when you’re having fun. And if you’re like most business owners, you’ve been busy trying to grow your company and make it successful. But even if your business is doing well right now, you can’t afford to neglect your online presence and business SEO.

Search engine optimization is more important than ever, and it’s only going to become more crucial in the years to come.

22 reasons why business SEO is important in 2022:

business seo

Business SEO 1. The global economy is shifting online

In the future, it will be harder than ever for businesses to compete in a digital marketplace. The shift from offline commerce and small-business owners who don’t have an online presence is only going to increase as time goes on – this trend has already begun! and is only going to continue in the years to come, and businesses that don’t have a strong online presence will be at a disadvantage.

Business SEO 2. More people are using mobile devices

Mobile accounts for 58% of all Google searches


As more and more people get smartphones and other mobile devices, they’re doing more of their shopping and searching on these devices. This means that if your website isn’t optimized for mobile, you’re missing out on a lot of potential customers.

Business SEO 3. Voice search is becoming more popular

Voice searches now account for 20% of the queries on mobile

(Search Engine Land)

With the rise of virtual assistants like Siri, Alexa, and Google Assistant, more and more people are using voice search to find what they’re looking for online. And as this technology gets better and more people to use it, it’s going to become even more important for businesses to optimize their websites for voice search.

Business SEO 4. Social media is becoming more important for SEO

Social media platforms like Facebook, Twitter, and Instagram are becoming increasingly important for SEO. This is because search engines are taking social signals into account when they’re ranking websites. So if you want your website to rank well, you need to make sure you’re active on social media.

Business SEO 5. Google is constantly changing its algorithm

Google uses over 200 factors in their algorithm for ranking websites


Google’s algorithm is always changing, and that means businesses need to constantly adapt their SEO strategies to stay ahead of the curve. If you’re not keeping up with the latest changes, you’re going to fall behind your competitors.

Business SEO 6. SEO is more important than ever for local businesses

Local search is becoming more and more popular, as people use their mobile devices to find businesses near them. This means that if you’re a local business, SEO is essential for getting found by potential customers.

Business SEO 7. The competition is only going to get tougher

As more and more businesses realize the importance of SEO, the competition is going to get tougher. If you want to stay ahead of your competitors, you need to make sure you’re investing in SEO.

Business SEO 8. You need to build trust with your audience

For people to buy from you, they need to trust you. And one of the best ways to build trust with your audience is to show up in their search results. When people see your website at the top of the SERPs, they’ll be more likely to trust you and do business with you.

Business SEO 9. SEO can help you reach a global audience

If you’re only targeting your local market, you’re missing out on a lot of potential customers. But if you optimize your website for SEO, you can reach people all over the world.

Business SEO 10. It’s not enough to just be online; you need to be visible

There are billions of websites on the internet, and if you’re not using SEO, it’s very unlikely that people are going to find your site. To be successful, you need to make sure you’re doing everything you can to optimize your site and make it visible to potential customers.

Business SEO 11. SEO can help you stand out from the crowd

With so many businesses competing for attention online, it’s more important than ever to stand out from the crowd. And one of the best ways to do that is with SEO. By optimizing your website and content for the search engines, you can make sure you’re always appearing in front of potential customers.

Business SEO 12. It’s an ever-changing field

SEO is an ever-changing field, which means there’s always something new to learn. If you’re not constantly keeping up with the latest changes, you’re going to fall behind. But if you’re always learning and stay ahead of the curve, you can be sure that your website will always be visible in the search results.

Business SEO 13. You need to invest in SEO to stay ahead of your competitors

When you invest in SEO, your site will be more visible to potential customers. Otherwise, they’ll go elsewhere and take their business with them!

Think of it this way: if you don’t invest in SEO, your competitors will. And if they’re ranking higher than you in the search results, they’re going to get all of the traffic.

Business SEO 14. It’s not a one-time thing; it’s an ongoing process

SEO is not something you do once and then forget about. It’s an ongoing process that you need to be constantly working on. If you want to stay visible in the search results, you need to keep your SEO up-to-date.

Business SEO 15. Keywords are still important

Even though Google’s algorithm has changed a lot over the years, keywords are still an important part of SEO. You need to make sure you’re using relevant keywords throughout your website and content so that you can rank for those terms.

Business SEO 16. Link building is still important

Links are still an important ranking factor for Google, so you need to make sure you’re doing everything you can to build links to your website. The more high-quality links you have, the higher your website will rank.

Business SEO 17. You need to be mobile-friendly

The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop


With more and more people using their mobile devices to search the web, your website must be optimized for those users. This means having a mobile-friendly design and making sure your content is easy to read on a small screen.

Business SEO 18. You need to think about user experience

Google’s ultimate goal is to provide its users with the best possible experience. So if you want your website to rank well, you need to make sure it provides a great user experience. This means having a well-designed site that’s easy to navigate and providing valuable, relevant content.

Business SEO 19. SEO offers low-cost advertising

Have you ever considered the fact that SEO can be a very cost-effective marketing strategy for your business? You won’t have to invest heavily in ads and with such an audience, it’s possible to reach lots more people than if advertising were used.

Business SEO 20. Long-term success takes time and effort

SEO is not a quick fix; it’s a long-term strategy. If you want to see real, sustainable results, you need to be prepared to invest time and effort into your SEO. It takes months or even years to see the full benefits of SEO, so don’t expect overnight success.

Business SEO 21. Faster loading pages are a ranking factor

Google wants its users to have a great experience, and that includes having fast-loading pages. If your pages take too long to load, you’re going to lose rankings. Make sure your website is as fast as possible by optimizing your images and using a good web hosting provider.

Business SEO 22. SEO can help you rank in local search

If you want to rank well in local search, SEO is essential. You need to make sure your website is optimized for local keywords and that your NAP is consistent across all your online listings. By doing this, you can make sure you’re always appearing in front of potential customers in your area.

Business SEO for Success:

Remember, the key to successful business SEO is always to be learning and keeping up-to-date with the latest trends. If you can do that, you can be sure that your website will always be visible in the search results.

There are a lot of businesses out there that still don’t invest in business SEO, thinking that it’s not necessary. But the truth is, if you want to be successful online, you need to make sure you’re doing everything you can to optimize your website, including:

1. Conducting keyword research

2. Optimizing your website for those keywords

3. Building links to your website

4. Creating valuable, relevant content

5. Ensuring your website is mobile-friendly and fast-loading

By doing all of these things, you can be sure that your website will be visible in the search results and that you’ll be able to attract more visitors.

In today’s competitive market, a company without SEO is like an engine with no gas. It simply won’t do any good and you will be missing out on potential customers!


Business SEO is essential for any business that wants to be visible online. By optimizing your website and content, you can make sure you’re always ranking in the search results. And with more traffic comes more customers and more sales. So if you’re not investing in SEO, you’re missing out on a lot of potential business.

And if you need help getting started, consider working with 12 Channels, we are a digital marketing agency specialized in business SEO – that can help you with all aspects of your business SEO, from keyword research to link building. Contact us today to learn more about our services.

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