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22 Reasons Why Business SEO Is Important In 2022


46% of all searches on Google are for a local business or local service

(Search Engine Roundtable)

As we approach the midpoint of this chronological cycle, it’s almost unfathomable to contemplate the rapid passage of time. As the old adage goes, temporal velocity accelerates when one is reveling in the joys of existence.

Assuming that you, like the majority of entrepreneurs, are vigorously striving to expand your enterprise and secure its prosperity, it’s essential to maintain a vigilant focus on your virtual presence and optimize your business’s search engine optimization, for even if your commercial pursuits are thriving at present, ignoring these critical components may result in dire repercussions for your digital standing in the long run.

Search engine optimization is more important than ever, and it’s only going to become more crucial in the years to come.

22 reasons why business SEO is important in 2022:

business seo

Business SEO 1. The global economy is shifting online

In the future, it will be harder than ever for businesses to compete in a digital marketplace. The shift from offline commerce and small-business owners who don’t have an online presence is only going to increase as time goes on – this trend has already begun! and is only going to continue in the years to come, and businesses that don’t have a strong online presence will be at a disadvantage.

Business SEO 2. More people are using mobile devices

Mobile accounts for 58% of all Google searches


As more and more people get smartphones and other mobile devices, they’re doing more of their shopping and searching on these devices. This will give you an upper hand on the mobile platform too if optimized for mobile. Otherwise, you are set to limit your audience and are missing out on lot of potential customers.

Business SEO 3. Voice search is becoming more popular

Voice searches now account for 20% of the queries on mobile

(Search Engine Land)

The prolific rise of virtual assistants like Google Assistant, Siri, and Alexa has brought about a revolution in the way people search for information online. With these voice search tools constantly improving in quality and gaining traction among users, it is becoming ever more vital for businesses to optimize their websites to align with voice search demands. Failure to do so could prove costly.

Business SEO 4. Social media is becoming more important for SEO

The relentless rise of social media platforms such as Facebook, Twitter, and Instagram has had an indelible impact on search engine optimization (SEO). This is because search engines are now incorporating social signals into their algorithmic calculations when ranking websites. Hence, to secure a favorable rank, it is incumbent upon you to maintain an active presence on social media.

Business SEO 5. Google is constantly changing its algorithm

Google uses over 200 factors in their algorithm for ranking websites


Google’s algorithm is always changing, and that means businesses need to constantly adapt their SEO strategies to stay ahead of the curve. If you are not up-to-date with the trends and with the latest changes, you are setting yourself at a lower bar than your competitors and are likely to be forgotten relatively sooner by the audiences.

Business SEO 6. SEO is more important than ever for local businesses

In the rapidly evolving contemporary commercial setting, the prominence of SEO for local businesses is steadily increasing. This trend is primarily attributable to the escalating utilization of mobile devices by consumers to locate nearby establishments. Consequently, if you operate a local enterprise, implementing an effective SEO strategy has become an indispensable prerequisite for enhancing your discoverability by potential clientele.

Business SEO 7. The competition is only going to get tougher

As businesses grapple with the increasing significance of SEO, the prospect of heightened competition looms large on the horizon. Consequently, to maintain a competitive edge, a wise investment in SEO is an imperative requisite.

Business SEO 8. You need to build trust with your audience

If you aspire to foster a loyal and devoted audience, fostering trust and credibility with them is indispensable. This necessitates the cultivation of an authoritative online presence by integrating SEO with a coherent branding strategy, thereby enabling you to attain greater relevance, visibility, and recognition among your target audience.

Business SEO 9. SEO can help you reach a global audience

Local market is essential to maintain niche, but to reach wider audience and to expand your business, you will need to reach people all over world. And if you are optimizing your website SEO, you are bound to gain the reach you are aspiring for.

Business SEO 10. It’s not enough to just be online; you need to be visible

About 175 websites are being created and every minute and to keep up with the competition, you need to stand out among your audience, and if not, you are unlikely to be found on search engine at all. With proper SEO and PPC, you will have a 97% chance to be on top of the page and make it to the SERP’s and be visible to the global customers easily.

Business SEO 11. SEO can help you stand out from the crowd

As we discussed earlier, there are about 252,000 new websites being created every day and SEO can help you stay ahead of the curve and stand out from the crowd among these lot of competitors emerging every day. Make sure to use white hat SEO and optimize your website and content for search engine, to be visible to your potential customers.

Business SEO 12. It’s an ever-changing field

SEO is continously changing landscape and google changes its algorithms to fit to the security and trends, which means you should constantly update your content too without falling behind and stay in the game by following the market trends. This will make your brand a reputable venue and likely to garner trust among customers that you are knowledgeable in your field.

Business SEO 13. You need to invest in SEO to stay ahead of your competitors

In today’s digital landscape, augmenting your business’s visibility and accessibility to prospective customers is pivotal to sustaining its growth and profitability. This critical objective is achieved by investing in SEO, which entails optimizing your website to enhance its search engine ranking, thus enhancing its exposure to potential customers. Failure to execute an effective SEO strategy can cause customers to seek out your competitors instead, thereby jeopardizing your business’s success.

Business SEO 14. It’s not a one-time thing; it’s an ongoing process

Furthermore, it’s important to bear in mind that SEO is an ongoing, iterative process rather than a one-time endeavor. Consistently working on SEO is necessary to remain visible in search results and prevent your business from fading into obscurity. If you are unwilling to invest the requisite effort to keep your SEO up-to-date, you risk being outcompeted by rival businesses that are more committed to achieving a higher ranking on search engine results pages.

Business SEO 15. Keywords are still important

Even though Google’s algorithm has changed a lot over the years, keywords are still an important part of SEO. You need to make sure you’re using relevant keywords throughout your website and content so that you can rank for those terms.

Business SEO 16. Link building is still important

Link building is most important part of SEO and it is what will deterime the quality of your website and help you rank higher on search engines. Therefore, make sure, you are using quality links on your website and follow link building rules without 404 errors or missing information errors.

Business SEO 17. You need to be mobile-friendly

The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop


With more and more people using their mobile devices to search the web, your website must be optimized for those users. Have a mobile user friendly design for your website and make sure your content fits all sizes of screens, like tablet, laptop, mobile.

Business SEO 18. You need to think about user experience

Everybody wants to easily navigate a site and have little patience for a website with bad user experience, equally it is same with Google. And if you want to rank well on Google’s seach engine, provide a great user experience for your customers and make sure your website is easy to navigate and is providing informative and relatable content.

Business SEO 19. SEO offers low-cost advertising

Have you ever considered the fact that SEO can be a very cost-effective marketing strategy for your business? You won’t have to invest heavily in ads and with such an audience, it’s possible to reach lots more people than if advertising were used.

Business SEO 20. Long-term success takes time and effort

SEO is not a quick fix; it’s a long-term strategy. If you want to see real, sustainable results, you need to be prepared to invest time and effort into your SEO. It takes months or even years to see the full benefits of SEO, so don’t expect overnight success.

Business SEO 21. Faster loading pages are a ranking factor

In the quest to enhance user experience, Google has prioritized the speedy loading of web pages. Consequently, if your website’s pages are tardy to load, your search engine rankings will suffer. Therefore, it’s imperative to optimize your website’s images and utilize a top-notch web hosting provider to ensure that your website operates at optimal velocity and efficiency.

Business SEO 22. SEO can help you rank in local search

And lastly, if you aspire to attain a favorable ranking in local search results, implementing an effective SEO strategy is non-negotiable. This necessitates optimizing your website with local keywords and ensuring that your NAP (name, address, and phone number) is consistently and accurately reflected across all your online listings. By implementing these measures, you can bolster your business’s visibility and accessibility to potential customers in your geographic vicinity, thereby fortifying your competitive edge in the local market.

Business SEO for Success:

To ensure that your business SEO thrives, you must embrace a perpetual learning mindset and consistently update yourself with the latest industry trends. By staying informed, you can guarantee that your website remains at the forefront of search results.

It’s astonishing that many businesses are still neglecting SEO, with some even considering it an unnecessary pursuit. However, the reality is that if you’re looking to achieve online success, optimizing your website is a requisite step. This includes implementing diverse measures such as:

1. Conducting keyword research

2. Optimizing your website for those keywords

3. Building links to your website

4. Creating valuable, relevant content

5. Ensuring your website is mobile-friendly and fast-loading

By doing all of these things, you can be sure that your website will be visible in the search results and that you’ll be able to attract more visitors.

In today’s competitive market, a company without SEO is like an engine with no gas. It simply won’t do any good and you will be missing out on potential customers!


Business SEO is essential for any business that wants to be visible online. By optimizing your website and content, you can make sure you’re always ranking in the search results. And with more traffic comes more customers and more sales. So if you’re not investing in SEO, you’re missing out on a lot of potential business.

And if you need help getting started, consider working with 12 Channels, we are a digital marketing agency specialized in business SEO – that can help you with all aspects of your business SEO, from keyword research to link building. Contact us today to learn more about our services.

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