When one has been entrenched in an industry for a protracted period, there exists a certain danger of becoming ensconced in the standard modus operandi that has been tried and tested over time. Of course, there is nothing inherently flawed with this approach, as the adage goes, “if it ain’t broke, don’t fix it.” However, what if one aspires to transcend the status quo and propel their enterprise to the next echelon? This quandary necessitates thinking beyond the conventional, a space where growth hacking emerges as a game-changing option.
Growth hacking constitutes a methodology of rapid experimentation, marked by an unbridled willingness to test novel, unconventional methods, to achieve results that surpass industry standards. In this context, the strategic employment of influencer marketing serves as a powerful avenue to drive growth, yielding immense dividends. Embracing this approach has proven to be an effective means of achieving growth targets. Thus, to augment your marketing campaigns, peruse this compilation of 22 highly effective strategies for growth hacking in influencer marketing.
#1 – Automate Your Processes
In order to effectively propel your growth hacking strategy forward, the initial step necessitates an unwavering commitment to the realm of automation. This entails the implementation of a systemized approach to optimize your workflow and streamline productivity, thereby freeing up your valuable time to tackle other essential priorities. There are a multitude of tactics that may be employed to achieve this objective, however one that stands out as particularly potent is the utilization of an influencer marketing platform, such as the illustrious BuzzSumo.
Employing BuzzSumo confers upon you the considerable advantage of being able to harness the remarkable power of automation in the context of your influencer marketing campaigns. By harnessing the platform’s unparalleled capabilities to pinpoint the most preeminent thought leaders and high-profile individuals within your field, you are then able to leverage this information to initiate direct communication with them via the BuzzSumo platform. This enables you to save an immense amount of time and energy that would have otherwise been expended in attempting to locate these highly sought-after influencers via manual means.
#2 – Identify Your Target Market
Undoubtedly, one of the critical factors that determine the success of a marketing campaign is the identification of the pertinent target audience. This is particularly germane in the realm of influencer marketing, wherein the paramount objective remains aligning one’s offerings with the appropriate consumer cohort.
As a means of effectively identifying your target market, social media listening tools like Hootsuite Insights serve as invaluable resources. By harnessing the power of these tools, you can track and analyze the conversations and discourse surrounding your brand. This comprehensive analysis empowers you to discern the propensities and predilections of your prospective audience. Consequently, you can strategically target influencers who are poised to engage with and cater to your target market, optimizing your return on investment (ROI).
#3 – Create Compelling Content
To seize the attention of your audience and truly captivate their minds, it is imperative that your content possess an amalgamation of qualities that are both intriguing and absorbing. These attributes include, but are not limited to, being not only informative but also stimulating, as well as possessing the potential to go viral and garner widespread exposure.
One proven method to ensure your content satisfies these stringent prerequisites is to align yourself with influencers who possess a fervent ardor for your industry. These individuals possess a keen insight into what captivates the interest of their audience, and as such are uniquely positioned to collaborate with you in creating content that is genuinely fascinating and riveting. The followers of these influencers, in turn, are more likely to not only encounter and consume your content, but also to share it virally with their own networks, thereby amplifying its impact and further fueling its growth.
#4 – Use Visual Content
In our contemporary society, wherein visual aesthetics have acquired an unprecedented hegemony, the utilization of visual content assumes an unparalleled level of significance in the realm of marketing. Human beings evince a proclivity to engage with and disseminate content that is fortified with compelling visual accompaniments, constituting a veritable impetus for incorporating multimedia elements in your marketing campaigns.
In the context of visual content, few platforms rival Instagram in terms of sheer efficacy. With an unrelenting emphasis on visually engaging content, Instagram provides an unparalleled platform for showcasing your multimedia content. Moreover, the vast landscape of influencers active on this platform makes it an optimal channel to leverage in order to reach a broader audience with your content. By collaborating with relevant influencers, you can supercharge the efficacy of your visual content, optimizing your outreach and engagement metrics.
#5 – Make It Easy to Share
To effectively galvanize the power of social sharing and propel your content towards the pinnacle of virality, it is imperative that you take strategic measures to ensure that your content is both effortlessly shareable and undeniably worthy of sharing. To this end, incorporating social sharing buttons into your blog posts and other forms of content is an absolute necessity. Coupled with a well-crafted call-to-action that persuades and inspires your audience to share your content with their own networks, this is a formidable combination that can exponentially expand the reach and impact of your content.
However, this is only one piece of the puzzle. Equally vital is the need to craft content that is truly valuable, engrossing, and inherently shareworthy. In essence, this means that your content must possess an unparalleled caliber of quality that inspires and motivates your audience to share it with others of their own volition. If your content fails to meet this standard, then regardless of how seamless and accessible your sharing buttons are, it will ultimately fall short of achieving the desired level of virality that is essential for sustained success.
#6 – Use Influencer Endorsements
If your aim is to maximize the outreach of your content and expand your audience horizon, leveraging influencer endorsements emerges as one of the most efficacious strategies at your disposal. Essentially, this entails collaborating with relevant influencers whose followership enjoys a massive numerical clout, compelling them to promote and endorse your content amongst their followership. While there exist myriad pathways to achieve this, one of the most efficacious entails proffering influencers with an incentive in exchange for their endorsement.
These incentives could take a variety of forms, ranging from free products to discounted products and services or even publicity for their own brand. By leveraging influencer endorsements, you can not only enhance your outreach and audience engagement metrics but also cultivate and foster long-term strategic partnerships that could fortify your brand in the long run.
#7 – Run Contests and Giveaways
Incorporating contests and giveaways into your content strategy represents a time-tested and proven method for inciting your audience’s interest and sparking a wave of sharing that can propel your content to new heights of virality. The allure of the chance to win exciting and valuable prizes is an irresistible draw for many, and by leveraging this potent force, you can generate a surge of engagement and sharing that can reverberate throughout your entire network.
When organizing a contest or giveaway, it is crucial that you provide crystal-clear instructions on the rules and how to enter. This ensures that your audience is fully informed and empowered to participate in a manner that is both seamless and straightforward. To augment the impact of your contest or giveaway, it is also advisable to actively promote it through a diverse range of channels, including leveraging the influence and reach of key influencers who possess a sizable following. By aligning your efforts with these influential voices, you can vastly amplify the visibility and impact of your contest or giveaway, and cultivate a level of engagement and sharing that is both robust and enduring.
#8 – Partner With Other Brands
In order to bolster your audience base and expand your brand’s reach, collaborating with other brands emerges as a potent marketing strategy. This could entail partnering with complementary brands that share your target audience or even rival brands in your industry.
For instance, suppose you are a clothing brand – in that case, you could forge an alliance with a jewelry brand. This would afford you the opportunity to tap into each other’s followership and showcase your products to a larger and more diverse audience.
Alternatively, you could partner with a brand that belongs to a different industry but resonates with your target audience. For instance, if you specialize in women’s clothing, you could collaborate with a make-up brand. This would enable you to reach a new audience while circumventing the rigors of starting from scratch.
Regardless of the nature of the partnership, it is crucial to ensure that you are comfortable endorsing the brand you are partnering with. Your audience’s appreciation of the partnership and alignment of brand values is critical in ensuring the partnership’s success and fostering long-term collaborative relationships.
#9 – Leverage User-Generated Content
In today’s social media landscape, user-generated content (UGC) has emerged as a potent and highly effective tool for igniting engagement and promoting sharing of your content. UGC represents content that is created by your users, encompassing a broad array of mediums such as reviews, testimonials, or even social media posts. By leveraging the power of UGC, you can tap into the collective creativity and enthusiasm of your audience, and inspire them to become active participants in your brand’s story.
One of the most compelling strategies for encouraging UGC is to launch a contest or giveaway that invites people to submit their own unique and creative content. This approach imbues your users with a sense of agency and ownership over their contributions, and creates a powerful sense of community and connection that can spark a torrent of sharing and engagement. Alternatively, you can simply encourage your users to share their content with you directly, and then you can amplify their contributions across your own channels.
Regardless of your approach, it is imperative that you actively promote your UGC efforts across all of your channels. This amplifies the reach and impact of your content, and helps to catalyze conversations and buzz around your brand. With the right mix of ingenuity and persistence, leveraging the power of UGC can yield a transformative and enduring impact on your brand’s success.
#10 – Invest in Paid Advertising Along With Influencer Marketing
Paid advertising is a great way to reach a larger audience with your content. This includes things like Google AdWords, Facebook ads, and Twitter ads.
It is vital to exercise prudence when employing paid advertising, as excessive usage may inundate your audience with an overabundance of ads that can be unappealing. Instead, consider using paid advertising as a supplementary tool in conjunction with other marketing strategies.
Including targeted ads to your specific audience is imperative when utilizing paid advertising. Moreover, ensuring that your ads are pertinent to the promoted content is crucial, as irrelevancy may lead people to disregard your advertisement, rendering your efforts ineffectual.
#11 – Hire Micro-Influencers To Promote Your Content
The utilization of micro-influencers, influencers that possess a petite following, can be exceedingly effective in propelling your content. The advantageous facet of collaborating with these influencers of modest followings is that their audience is often more fully engaged than those of grander influencers. Ergo, the likelihood of your content being viewed and disseminated by their followers is augmented.
In order to maximize the efficacy of your collaboration with micro-influencers, it is imperative that you ensure lucidity regarding your objectives and expectations. Moreover, it is advisable that you grant them the freedom to exercise their creativity in the promotion of your content, in their distinctive manner.
#12 – Use Branded Hashtags To Promote Your Content
To optimize growth hacking, incorporating branded hashtags into your social media strategy can be a beneficial move. These hashtags, specifically created for your brand, can be a clever way to boost your content’s reach and engagement.
Crafting a branded hashtag is simple yet strategic. You must brainstorm a word or phrase that aligns with your brand’s values, add the “#” symbol, and voila! You now have a personalized hashtag. For instance, a food delivery business could use the hashtag “#yumtasticdeliveries” to promote their services.
When utilizing your branded hashtag, ensure it’s incorporated into all your social media channels to increase exposure. Encourage your audience to participate in the conversation by using the branded hashtag when sharing your content. Remember, the more individuals join in, the more your branded hashtag will spread, increasing your brand awareness and overall growth hacking success.
#13 – Convert loyal Customers Into Brand Ambassadors
The transformation of your most loyal customers into brand ambassadors can be an influential strategy to boost brand recognition and establish a long-lasting relationship with your audience. These enthusiastic customers are already devoted to your brand and are likely to disseminate your message to their followers, increasing your brand’s exposure.
However, to entice your customers to become brand ambassadors, you must offer them an incentive to promote your content. This reward could be manifested in various forms, such as a discount on their next purchase, a complimentary product, or a mere shout-out on your social media platforms.
To effectively convert your customers into successful brand ambassadors, you must establish clear expectations for their promotional activities and furnish them with the necessary tools to amplify your message. These tools might include branded content and designated hashtags, which can serve as valuable resources to guide and enhance their promotional efforts.
#14 – Promote Shared Values To Build Relationships With Influencers
If there exists a convergence of values between yourself and an influencer, the probability of the promotion of your content by the influencer is elevated. This is due to the perception of your company as one with whom the influencer can repose trust and espouse alignment.
To initiate the building of relationships with influencers, it is advisable to commence by identifying those who share your values. Subsequently, you should initiate communication with them, elucidating as to why you consider them to be a suitable match for your brand.
Furthermore, it is also viable to showcase your shared values via your social media platforms. This approach is conducive to nurturing trust with your audience, as it demonstrates that your company exhibits a commitment to more than merely generating profits.
#15 – Keep in Loop With The Latest Trends
In the fast-paced and ever-evolving world of marketing, staying ahead of the game is imperative for achieving success. Growth hacking and trends are among the top factors that influence marketing outcomes, encompassing an array of developments such as emerging social media platforms, evolving algorithms, and innovative methods of reaching and engaging with your target audience.
To keep abreast of these cutting-edge trends, it is crucial to avail yourself of various information resources, including subscribing to industry news sources, tracking social media influencers in your niche, and attending marketing conferences and events. By doing so, you can gain access to valuable insights and develop new connections with like-minded professionals who share your passion for marketing innovation.
#16 – Use Live Video To promote your content
The utilization of live video constitutes a splendid mechanism for stimulating engagement with your content. This is due to the inherently personal and authentic nature of this medium, wherein individuals can visually and aurally perceive you in real-time.
To effectively harness the potential of live video as a means of content promotion, it is recommended that you commence by selecting a platform with which you are at ease. Subsequently, you can partake in live video broadcasts wherein you verbally expound upon your content.
It is imperative that you take steps to engage with your audience during the live video. This may be accomplished via the provision of responses to their queries and the dissemination of updates pertaining to your latest content.
#17 – Give Away Freebies To Promote Your Content
People love freebies, and if you give them away, they will be more likely to promote your content. This is because they will see you as a company that is generous and cares about its audience.
To give away freebies, you can create a contest or giveaway on your social media channels. You can also include a call-to-action in your latest blog post or video asking people to share your content for a chance to win a prize.
#18 – Use Influencer Marketing To Boost Your SEO
Influencer marketing can also be used to boost your SEO. This is because when an influencer promotes your content, they are likely to link to your website. This will help to improve your website’s ranking in search engines.
To use influencer marketing to boost your SEO, start by finding influencers in your industry. You can then reach out to them and ask them to promote your content.
Make sure you give them specific instructions on how to link to your website. You can also offer them an incentive, such as a discount or a free product.
#19 – Consider Making Haul Videos
Leveraging haul videos is a potent growth hacking technique that can effectively spotlight your brand by showcasing the physical appearance and usage of your products. These videos are a fantastic medium for conveying the benefits of your products and can help to convince potential customers of their value.
To create a compelling haul video, begin by recording your unboxing experience as you unpack the items you purchased. In this process, you can expertly demonstrate the full array of products and cogently explain what you like about them.
It is crucial to remember to incorporate a clear and concise call-to-action at the end of your video that encourages viewers to check out your content. By urging your audience to visit your website or social media channels, you can significantly enhance your chances of attracting new followers and customers.
#20 – Use Influencer Marketing To Drive Traffic To Your Website
Influencer marketing represents yet another viable means of propelling traffic to your website. The efficacy of this approach is attributable to the fact that influencers, upon promoting your content, are apt to include a hyperlink to your website.
To effectively harness the potential of influencer marketing as a conduit to drive traffic to your website, it is recommended that you commence by identifying influencers within your respective industry. Subsequently, you should endeavor to initiate communication with these influencers, requesting them to promote your content.
It is imperative that you provide these influencers with specific instructions as to how they may facilitate the linking of your website. Additionally, you can also consider the provision of incentives, such as discounts or gratis products, as a means of further motivating them to promote your content.
#21 – Hire Key Opinion Leaders To Promote Your Content
Expanding your brand’s reach to a wider audience can be best achieved by hiring reputable and authoritative key opinion leaders to endorse and propagate your content. These knowledgeable and respected individuals possess massive followings and are renowned within their respective domains.
To engage the services of key opinion leaders, initiate contact with them and proffer your request for them to promote your content. You can offer them a compelling incentive such as a discounted price or even a complimentary product, thus enticing them to collaborate with you.
To ensure that their promotional efforts are successful, it is imperative to provide key opinion leaders with clear and concise directives on how to promote your content effectively. You may also consider soliciting their opinions by asking them to write a comprehensive and objective review of your product or service, thereby amplifying your brand’s reputation and creating a positive image for your business.
#22 – Mommy Bloggers Are A Great Choice For Influencer Marketing
Mommy bloggers represent an excellent choice for growth hacking within the sphere of influencer marketing. In the event that you operate a product-based enterprise, wherein you vend items such as juvenile apparel, playthings, or even comestibles, then collaborating with mommy bloggers can provide you with a propitious means of reaching your target market.
There exist several benefits of working with mommy bloggers. To begin with, they possess a dedicated and devoted following. Their readers place considerable trust in their endorsements, thereby rendering a recommendation from a mommy blogger a highly effective strategy for augmenting sales.
Furthermore, working with mommy bloggers affords you the opportunity to procure valuable feedback. These bloggers are generally stay-at-home moms, thereby endowing them with significant experience in relation to various products. Consequently, they are capable of offering insights as to what works and what doesn’t, which can prove to be highly beneficial as you seek to refine your product.
Lastly, mommy bloggers typically possess a sizable social media following. This signifies that if they elect to promote your product on their platforms, you are highly likely to access a substantial number of individuals. Additionally, in the event that these mommy bloggers furnish you with a positive review, then you can expect to witness a significant surge in sales.
If you are interested in working with mommy bloggers, start by reaching out to them and asking if they would be interested in promoting your product. You can then offer them an incentive, such as a discount or a free product.
Make sure you give them specific instructions on how to promote your content.
Growth hacking is an iterative process of experimentation that can yield phenomenal results when applied to influencer marketing. By leveraging the appropriate tactics, you can enhance your brand’s reach, increase conversations about your products, and skyrocket your sales to unprecedented heights. Implement some of the strategies listed earlier to unlock the full potential of your influencer marketing campaigns.
Moreover, it is critical to ensure that your content is tailored to cater to the needs and preferences of mobile users. As these users account for over 50% of your sales, it is crucial not to overlook their significance. Failing to optimize your content for mobile users can lead to a substantial loss in sales and can adversely affect your brand’s growth trajectory. Therefore, it is essential to tailor your content to suit the mobile user’s browsing and purchasing patterns.
And if you need help getting started with your influencer marketing campaigns, 12 Channels subject matter experts can help you go through the process. Give us a call today and book a free consultation. We will be happy to help you!