Introduction
Pop under and pop up advertising are effective means of marketing that can generate a higher click-through rate than traditional banner ads. However, they are often viewed as intrusive and annoying by web users. In this article, we will explore the effectiveness of pop-up and pop-under advertising and how to make them less intrusive for web users.
What is Pop Up Advertising?
Pop up advertising is a type of online advertising that appears in a new web browser window. Pop-ups can be triggered by clicking on a website or an ad, or they can appear automatically when a page is loaded. Pop up advertising is often used to promote sales or special offers, and they can also be used to display additional information about a product or service.
What is Pop Under Advertising?
Pop under advertising is similar to pop-up advertising, but the ad appears in a new window behind the active window. Pop under advertising is often used to display ads when a user closes a web browser window, but they can also appear automatically when a page is loaded.
Are Pop Under and Pop Up Advertising Effective?
Pop-up and pop-under advertising can be effective in generating a higher click-through rate than traditional banner ads. However, they are often viewed as intrusive and annoying by web users. To make pop-up and pop-under advertising less intrusive for web users, it is important to use them sparingly and to make sure that the ads are relevant to the user.
Types of Pop Up Adversiting
There are a few different types of pop-up ads that you can create, and each has its advantages and disadvantages.
Standard Pop up Advertising
Standard pop-up ads are the most common type of pop-up ad, and they typically appear as a new browser window that opens when you click on a link or an ad. Standard pop-ups can be effective in generating clicks, but they can also be intrusive and annoying for web users.
Floating Pop-up Advertising
Floating pop-up ads are similar to standard pop-ups, but they appear as a small box that floats over the page. Floating pop-ups can be less intrusive than standard pop-ups, but they can still be annoying for web users.
Slider Pop-up Advertising
Slider pop-up ads are similar to standard pop-ups, but they appear as a small box that slides out from the side of the page. Slider pop-ups can be less intrusive than standard pop-ups, but they can still be annoying for web users.
Exit Pop up Advertising
An exit pop-up is displayed when a user tries to leave your site. This type of pop-up can be effective, but it can also anger some users.
How to Create a Pop up Advertising?
Creating a pop-up ad is relatively simple. There are a number of online tools that allow you to create and manage pop-up ads, and many web hosting providers offer pop-up ad services.
Tools used to create Pop up Advertising
Adobe Dreamweaver: Dreamweaver is a popular web design and development tool that can be used to create and manage pop-up ads.
Microsoft Expression Web: Expression Web is a web design and development tool from Microsoft that can be used to create and manage pop-up ads.
PopUpDomination: PopUpDomination is an online tool that allows you to create and manage pop-up ads.
On top of tools, there are a few web hosting providers that offer pop-up ad services like HostGator, iPage & FatCow.
Creating Pop Up Advertising
Now that we know some of the tools used to create pop-up ads, let’s take a look at how to create one.
1. Select a web hosting provider that offers pop-up ad services.
2. Sign up for an account with the web hosting provider.
3. Choose the type of pop-up ad you want to create.
4. Enter the text and/or images you want to include in the ad.
5. Select the target audience for the ad.
6. Choose when and how often you want the ad to appear.
7. Save the ad and preview it.
8. Publish the ad.
9. Test the ad to make sure it works as intended.
10. Monitor the performance of the ad and make changes as needed.
Types of Pop Under Advertising
There are a few different types of pop-under ads that you can create, and each has its advantages and disadvantages.
General Pop under Advertising
This is a basic ad that appears in a new window behind the current window. These ads are typically less intrusive than other types of pop-ups, but they can still be annoying if they appear too frequently.
Timed Pop under Advertising
This type of ad appears for a set amount of time after a user visits your site. For example, you could have an ad appear 30 seconds after someone arrives on your site. Timed pop-ups can be more effective than general pop-ups, but they can also be more annoying.
How to Create a Pop Under Advertising?
Creating a pop-under ad is similar to creating a pop-up ad. There are several online tools that allow you to create and manage pop-under ads, and many web hosting providers offer pop-under ad services.
Tools used to create Pop under Advertising:
PopAds:
PopAds is an online tool that allows you to create and manage pop-under ads. It offers a wide range of features, including ad templates, tracking and reporting, and support for multiple languages.
For more information, visit https://www.popads.net/
WordPress PopUp Plugin:
The WordPress Popup Plugin is a free plugin that allows you to create and manage pop-up ads on your WordPress website. It offers a number of features, including ad templates, support for multiple languages, and A/B testing.
Check out https://wordpress.org/plugins/popup-maker/ for more information
Google AdWords:
Google AdWords is a tool that allows you to create and manage ads on Google. It offers a wide range of features, including ad templates, tracking and reporting, and support for multiple languages.
You can also use other tools like ExoClick or PopMyAds to create Pop-Under ads, but remember that whichever tool you use, research a little about the tools, their features, and prices, to proceed.
Creating a Pop Under Advertising
1. Choose a pop under advertising tool. There are several online tools that allow you to create and manage pop-under ads.
2. Sign up for an account with the tool.
3. Select the size and shape of your ad.
4. Choose a target URL. This is the URL that you want people to be taken to when they click on your ad.
5. Select a color scheme for your ad.
6. Upload your ad creative. This can be in the form of an image or a video.
7. Set up your ad budget. This will determine how much you are willing to spend on your ad campaign.
8. Choose a start and end date for your ad campaign.
9. Monitor your results. Once your ad campaign is live, you can monitor the results to see how it is performing.
The Benefits of Pop-Up and Pop-Under Ads
There are several benefits of pop-up and pop-under advertising:
1. Pop-ups and pop-unders can be used to promote sales or special offers.
2. Pop-ups and pop-unders can be used to display additional information about a product or service.
3. Pop-ups and pop-unders can generate a higher click-through rate than traditional banner ads.
4. Pop-ups and pop-unders can be used to target a specific audience with a specific message.
The Disadvantages of Pop-Up and Pop-Under Ads
In addition to a few benefits, these ads also have several disadvantages, including:
1. Pop-ups and pop-unders are often viewed as intrusive and annoying by web users.
2. Pop-ups and pop-unders can interfere with the usability of a website.
3. Pop-ups and pop-unders can slow down the loading time of a web page.
4. Pop-ups and pop-unders can be blocked by some web browsers and pop-up blockers.
How to Make Pop-up and Pop-under Advertising Less Intrusive
There are a few things that you can do to make pop-up and pop-under advertising less intrusive for web users:
1. Use pop-ups and pop-unders sparingly.
If you use pop-ups and pop-unders too often, they will become annoying and intrusive for web users. It is important to use them sparingly in order to avoid this.
2. Make sure that the ads are relevant to the user.
If the ads are not relevant to the user, they will be less likely to click on them. This is why it is important to target your ads to the right audience.
3. Use software that blocks pop-ups and pop-unders.
Several software programs can block pop-ups and pop-unders. These programs can help to make your website more user-friendly by preventing these types of ads from appearing.
4. Use a popup blocker extension.
There are several popup blocker extensions that can be added to your web browser. These extensions can help to block unwanted pop-ups and pop-unders.
5. Ask your web hosting provider to disable pop-ups and pop-unders.
If you are using a shared web hosting service, you can ask your web hosting provider to disable pop-ups and pop-unders. This will prevent these types of ads from appearing on your website.
Conclusion
Using Pop under and pop up advertising can be an effective marketing strategy, but it’s important to use them sparingly and make sure that they are relevant to the user. If you use these types of ads too often or if they are not relevant, they will become intrusive and annoying for web users. There are several software programs and extensions that can help to block these types of ads. You can also ask your web hosting provider to disable pop-ups and pop-unders.
But if you are a site owner, you need to take precautions so that your website is not negatively affected by these ads. If you are using a shared web hosting service, you can ask your web hosting provider to disable pop-ups and pop-unders. This will prevent these types of ads from appearing on your website.
You should also use a popup blocker extension or software that blocks pop-ups and pop-unders. This will help to make your website more user-friendly by preventing these types of ads from appearing.
Thank you for reading! I hope this article has helped you to understand everything about Pop-up and Pop-under advertising. And if you need an SEO expert who can help you with your website, please feel free to contact us at 12 Channels.
