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Pop Under & Pop Up Advertising: Best Expert Guide


The marketing world is no stranger to the age-old debate of which advertising methods are the most effective, and the pop under and pop up advertising techniques have emerged as strong contenders for generating a higher click-through rate compared to traditional banner ads. Nevertheless, these methods have often received a critical reception from the majority of web users, who view them as intrusive and downright annoying.

Despite these concerns, in this article, we will delve into the deep intricacies of the effectiveness of pop-up and pop-under advertising and explore the most innovative ways to make these methods less intrusive for web users.

pop up advertising

What is Pop Up Advertising?

As the world becomes increasingly digital, online advertising is emerging as a powerful tool for businesses to reach their target audience. Within this domain, pop-up advertising has cemented itself as a force to be reckoned with, as it boldly appears in a brand new web browser window, beckoning users to engage. It’s worth noting that these pop-ups can be either user-initiated, triggered by clicking on a website or an ad, or appear spontaneously when a page is loaded, causing a sensory overload. Typically, pop-up advertising is utilized to promote sales, discounts, or special offers; however, it also serves as an effective tool to disseminate additional information about a product or service.

What is Pop Under Advertising?

Unlike pop-ups, which boldly assert themselves in a new web browser window, pop-unders prefer to lurk in the background, patiently awaiting their turn to shine. This crafty advertising approach involves displaying an ad in a new window that stealthily appears behind the current active window, sneaking up on unsuspecting users. While pop-under advertising is frequently employed to target users who are about to close a web browser window, it can also appear spontaneously when a page is loaded, making its presence felt in an almost supernatural manner.

Are Pop Under and Pop Up Advertising Effective?

The deployment of pop-up and pop-under advertising has been known to generate a click-through rate that surpasses that of traditional banner ads. Nevertheless, a significant proportion of web users often perceive such advertising as invasive and vexatious, prompting an urgent need for an optimal balance. Achieving a balance requires a conscientious utilization of these advertising methods. Additionally, it is critical to ensure that these ads are not only pertinent but also infrequent.

Types of Pop Up Adversiting

There exist several distinct types, each of which offers its own set of advantages and disadvantages.

Standard Pop up Advertising

Standard pop-up advertising, for example, presents itself in the form of a new browser window that materializes once you’ve clicked on a given link or advertisement. This type of pop-up advertising may be effective in generating clicks, but it can also be quite intrusive and irksome for web users.

Floating Pop-up Advertising

Floating pop-up advertising, on the other hand, is similar to standard pop-up advertising, except that it manifests as a diminutive box that hovers over the page. While this type of pop-up is less obtrusive than standard pop-ups, it can still prove bothersome to web users.

Slider Pop-up Advertising

Slider pop-up advertising, another variation of pop-up advertising, resembles standard pop-up advertising but instead emerges from the side of the page as a small box that slides out. This type of pop-up, like the floating variant, can be less bothersome than standard pop-ups, but it still runs the risk of vexing web users.

Exit Pop up Advertising

Finally, exit pop-up advertising only appears when a user attempts to exit your website. While this type of pop-up advertising can be effective in certain cases, it can also aggravate some users.

How to Create a Pop up Advertising?

The process of crafting a pop-up advertisement is, by and large, quite straightforward. A slew of online utilities are available for the creation and handling of pop-up ads, while several web hosting providers proffer pop-up ad services.

Tools used to create Pop up Advertising

  • Adobe Dreamweaver, a widely-used web design and development instrument that can be harnessed to fabricate and administer pop-up ads.
  • Similarly, Microsoft Expression Web, another web design and development tool from Microsoft, can be leveraged to forge and control pop-up ads as well.
  • Another online tool that is quite prevalent is PopUpDomination. This tool enables you to fabricate and manage pop-up ads with relative ease.

In addition to these various tools, several web hosting providers extend pop-up ad services to their clients. For example, HostGator, iPage, and FatCow all provide this service to their customers.

Creating Pop Up Advertising

Now that we have acquainted ourselves with the myriad of tools deployed in pop-up ad creation, let’s delve into the intricacies of fabricating one.

  1. The very first step in the creation of a pop-up ad would be to select a web hosting provider that furnishes pop-up ad services. This selection ought to be made with utmost care and meticulousness, as it will serve as the foundation for your ad.
  2. Once you have handpicked your web hosting provider, it’s time to sign up for an account with them. The signup process is typically straightforward, but attention to detail is essential to ensure the smooth running of your ad.
  3. The next step is to contemplate the type of pop-up ad that you wish to engender. This decision is pivotal, as it sets the tone for the rest of the creation process.
  4. After deciding the type of pop-up ad, the next phase involves incorporating text and/or images that will enhance the appeal of the advertisement. The task of selecting the text and images necessitates careful consideration, as it is an opportunity to capture the attention of potential customers.
  5. Selecting the target audience is the subsequent phase in the creation of your pop-up ad.
  6. Ensuring that the ad pops up at opportune moments is the key to engaging with potential customers.
  7. After meticulously crafting your pop-up ad, it’s time to save and preview it to make sure the ad is error-free and meets the expected standards.
  8. Once the preview is completed, it is time to publish the ad and start the ad journey.
  9. Testing the ad is a crucial step that ensures the ad functions as intended. A thorough test of the ad will help in uncovering any latent bugs that may impede its performance.
  10. Finally, monitoring the performance of the ad is essential, as it provides an opportunity to gauge the ad’s effectiveness and make necessary adjustments to maximize its impact.

Types of Pop Under Advertising

General Pop under Advertising

One type of pop-under advertising is the general pop-under ad, which materializes in a new window that is situated behind the current window. Although these ads tend to be less intrusive than other pop-up types, if they appear with too much frequency, they can still prove irksome to web users.

Timed Pop under Advertising

Another type of pop-under ad is the timed pop-under ad. This variety of ad appears for a predetermined duration of time after a user enters your site. For instance, you could arrange for an ad to surface 30 seconds after someone enters your site. While timed pop-ups can be more effective than their general counterparts, they also have the potential to be more aggravating for users.

How to Create a Pop Under Advertising?

The process of crafting a pop-under advertisement bears semblance to that of creating a pop-up ad. Countless online tools can be employed to forge and oversee pop-under ads. Notably, numerous web hosting providers proffer services for pop-under ads as well.

Tools used to create Pop under Advertising:


A panoply of tools can be utilized for pop-under advertising, including the likes of PopAds, WordPress PopUp Plugin, and Google AdWords. PopAds, for instance, stands out as an online tool that endows its users with the ability to forge and manage pop-under ads. Its extensive repertoire of features includes ad templates, tracking and reporting capabilities, and multilingual support.

For more information, visit https://www.popads.net/ 

WordPress PopUp Plugin:

In similar fashion, the WordPress PopUp Plugin represents another resourceful tool for creating and managing pop-up ads on WordPress websites. Apart from offering ad templates and multilingual support, this plugin also facilitates A/B testing.

Check out https://wordpress.org/plugins/popup-maker/ for more information

Google AdWords:

For its part, Google AdWords serves as a platform that allows the creation and management of ads on Google. Its repertoire of features is diverse, including ad templates, tracking and reporting functionalities, and multilingual support.

Other tools that may be used for creating pop-under ads include ExoClick and PopMyAds. It is essential to note, however, that before proceeding with any tool, it is advisable to conduct research on their features and prices.

Creating a Pop Under Advertising

  • To create and manage pop-under ads, you must select a pop under advertising tool from the several online tools available.
  • Upon choosing a tool, proceed to sign up for an account to begin the ad creation process.
  • The next step involves selecting the appropriate size and shape of your ad, which requires careful consideration for optimal results.
  • Choosing a target URL is essential, as it determines where people will be directed to upon clicking on your ad.
  • To make your ad more visually appealing, you can select a color scheme that best represents your brand or message.
  • Uploading your ad creative, which can either be an image or a video, is crucial in delivering your message effectively.
  • Setting up your ad budget is equally crucial since it determines how much you are willing to spend on your ad campaign to ensure maximum visibility.
  • Once you have established your budget, choose a start and end date for your ad campaign to effectively manage and measure its performance.
  • Monitoring the results is important to know when to modify and optimize the ad.

The Benefits of Pop-Up and Pop-Under Ads

  • Pop-ups and pop-unders are used in sales and promotion services.
  • They can be used to provide extra information on top of the page to grab attention of the user immediately and create a sense of urgency.
  • They also help you to create higher click-through rate than traditional banner ads that are outdated and out of trend in the digital arena.
  • The precise targeting of a select audience with a highly specific message is yet another valuable function that pop-ups and pop-unders can perform.

The Disadvantages of Pop-Up and Pop-Under Ads

  • They can viewed as intrusive and annoying by web users if overused by the brand. The time frame should be taken care of; to avoid being percieved as annoying.
  • They can also make the website slower if too many pop up at once and may weaken the usability of the wesbite.
  • This can inturn slow down the loading time of the page and may also frustate users if not taken care of.
  • Some web blockers or external pop-up blockers like third party apps can block these ads.

How to Make Pop-up and Pop-under Advertising Less Intrusive

There exist several methods to alleviate the intrusiveness of pop-up and pop-under advertising, that are encompassed by the following recommendations:

1. Use pop-ups and pop-unders sparingly.

The overuse of these ads can lead to a range of negative outcomes, such as a reduction in overall user satisfaction, diminished website usability, and slower page load speeds. Therefore, it is imperative to exercise restraint and judiciousness when utilizing these ads as part of an overall marketing strategy.

2. Make sure that the ads are relevant to the user.

In the event that the advertisements are unconnected with the user’s inclinations, their probability of interacting with them decreases. This highlights the significance of tailoring advertisements that are attuned to the correct audience.

3. Leverage a software that blocks pop-ups and pop-unders.

There are various software programs that are capable of obstructing pop-ups and pop-unders, which can aid in enhancing the user-friendliness of the website by prohibiting the display of these kinds of ads.

4. Employ a popup blocker extension.

An assortment of popup blocker extensions exist that can be added to the web browser, which have the capability of neutralizing uninvited pop-ups and pop-unders.

5. Rrquest your web hosting provider to disable pop-ups and pop-unders.

In cases where a shared web hosting service is being utilized, it is plausible to communicate with the web hosting provider to deactivate pop-ups and pop-unders. Consequently, this will hinder these categories of ads from being displayed on the website.


Employing Pop-under and Pop-up advertising as a means of marketing can potentially yield effective outcomes, yet it is of paramount significance to employ them sparingly while ensuring their relevance to the user. Excessive usage or irrelevance of these ads can precipitate intrusive and exasperating experiences for the web users. A wide array of software programs and extensions exist that can assist in impeding these ads. Moreover, one can petition their web hosting provider to nullify Pop-ups and Pop-unders.

Nonetheless, if one owns a website, they ought to undertake certain measures to prevent these ads from adversely affecting their website. For instance, if one is utilizing a shared web hosting service, they may approach their web hosting provider to disable Pop-ups and Pop-unders, thereby thwarting their manifestation on their website.

Furthermore, it is also expedient to utilize popup blocker extensions or software that counteracts Pop-ups and Pop-unders. This step not only bolsters the user-friendliness of the website but also nullifies the possibility of Pop-ups and Pop-unders from emerging.

We appreciate your time in reading this article and we hope it has furnished you with ample knowledge concerning Pop-up and Pop-under advertising. Furthermore, if you require an SEO expert who can assist you with your website, please do not hesitate to contact us at 12 Channels.

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