Including breadcrumbs in your website’s SEO can help improve your site’s ranking. Breadcrumbs in SEO are a great way to help users and search engines understand the structure of your website, and can also help lead users directly to the page they’re looking for. In this guide, we’ll teach you everything you need to know about breadcrumbs, their types, their impact on SEO, how to add breadcrumbs to a WordPress site, and more!
What Are Breadcrumbs In SEO?
Breadcrumbs in SEO provide links back to previous pages the user has navigated, allowing them to easily retrace their steps without having to click the back button multiple times. They also help search engines understand the structure of your website, which can impact your site’s ranking.
For example, on a typical website’s page, the breadcrumb in SEO might look like this:
Why Are Breadcrumbs In SEO Important?
Breadcrumbs in SEO are not only important for usability, but they can also play a role in SEO. If implemented correctly, breadcrumbs can help improve your website’s click-through rate (CTR) and organic search traffic. There are several reasons for this:
1. They help users navigate your website more easily
2. They help search engines understand the structure of your website
3. They can improve your website’s CTR
4. They can increase your website’s organic search traffic
If you are using a WordPress website, there are a few different plugins that you can use to add breadcrumbs to your site. We recommend Yoast SEO, which is a popular SEO plugin that includes breadcrumb functionality. Which we will discuss further in the article
Different Types of Breadcrumbs In SEO
Websites choose from different types of breadcrumbs, depending on their needs. The most popular types are:
Location-Based Breadcrumbs: Show the user’s current location within a hierarchical structure. For example, on a website about books, the location-based breadcrumb might look like this: Home > Books > Fiction.
This means the user is currently viewing the page for fiction books.
Product-Based Breadcrumbs: Help users find products faster by showing the path from the home page to the product page. For example, on an online store that sells shoes, the breadcrumb might look like this: Home > Men’s Shoes > Running Shoes.
Attribute-Based Breadcrumbs: Use attributes to show the user’s current location. For example, on a website about books, the attribute-based breadcrumb might look like this: Books by Genre > Fiction.
Path-Based Breadcrumbs: Show the path the user took to get to the current page. For example, on a website about books, the path-based breadcrumb might look like this: Home > Books > Fiction > The Hobbit.
History-Based Breadcrumbs: It shows the path to go back to the results of which the user came from.
Knowing the types of breadcrumbs available can help you decide which one is right for your website.
Breadcrumbs and SEO
Breadcrumbs and SEO go hand-in-hand. That’s because breadcrumbs help search engines understand the structure of your website, which can impact your site’s ranking. In addition, breadcrumbs can help improve click-through rates (CTRs) and reduce the bounce rate.
Here are a few tips on how to get the most out of breadcrumbs in SEO and improve your website:
Make sure the breadcrumb trail is easy to follow. Users should be able to easily retrace their steps without getting lost.
Include keywords in the breadcrumb trails. This will help search engines understand what your website is about and improve your site’s ranking.
Use rich snippets. Rich snippets are a type of code that allows you to include additional information about your website in the search results. This can help improve your CTR and click-through rate.
Make sure the breadcrumb trail is visible. Users should be able to see the breadcrumb trail without having to scroll down the page.
Breadcrumbs in SEO can positively influence a website and improve your website’s ranking. If you’re not using breadcrumbs on your website, now is the time to start.
How To Add Breadcrumbs To A WordPress Site
Adding breadcrumbs to a WordPress site is easy. There are many plugins available that will do the job for you. We recommend using the Yoast SEO plugin. It’s free, easy to use, and includes all the features you need.
Installing and Activating Yoast SEO plugin:
1. Log into your WordPress website and go to the Dashboard.
2. Click on Plugins and then Add New.
3. Search for Yoast SEO and then install and activate the plugin.
Once you’ve installed and activated the plugin, follow these steps to add breadcrumbs to your WordPress site:
1. Go to the SEO tab in the left-hand sidebar and click on Breadcrumbs.
2. Tick the box next to Enable breadcrumbs.
3. Choose a separator between the breadcrumbs. We recommend using a > or /.
4. Choose where you want the breadcrumbs to appear on your website. The default location is before the content, but you can also choose to display them after the content, in the RSS feed, or an HTML5 tag.
5. Click on Save Changes.
Congratulations! You’ve successfully added breadcrumbs to your WordPress site.
Breadcrumbs in SEO are a great way to help users and search engines understand the structure of your website. They can also help lead users directly to the page they’re looking for. But breadcrumbs are not just for navigation. They can also help improve your website’s SEO.
Benefits of Using Breadcrumbs In SEO
If you have made your decision of using breadcrumbs in SEO. You are off to a great start. We have already discussed the importance of using breadcrumbs – which can help improve your website’s SEO in several ways:
Not only can they help your website ranking but also reduce the bounce rate and improve CTRs but the story does not end here.
Breadcrumbs in SEO are a clever way to make your website easier for both users and search engines. They can also help you rank higher in Google’s SERPS by directing people straight towards what they’re looking for!
A simple site structure with well-established breadcrumb trails will give any business an edge over competitors who lack this helpful tool to improve their ranking on the internet today.
Breadcrumbs in SEO are an easy way to show your visitors which pages they’re on and what links lead off from each one. You can use them as a navigation aid, or just have some text that tells people where things go next if there isn’t anything else linking together related posts in categories like “Home,” “Articles” etc… If you don’t mind adding this small extra step then we recommend going ahead with bread CRAGMs because those will help keep everything organized while still looking good!
What Are Bread CRAGMs?
Bread CRAGMs is an abbreviation for “Clickable Real-time Automatic Google Maps.” They are a way of displaying contextual information about a particular location on a website using hyperlinked graphical images. The concept is similar to that of an ordinary physical map, but the implementation is entirely web-based.
How to Add Bread CRAGMs to a WordPress Site
Adding bread CRAGMs to a WordPress site is easy. There are many plugins available that will do the job for you. We recommend using the Google Maps plugin. It’s free, easy to use, and includes all the features you need.
Installing and Activating Google Maps plugin:
1. Log into your WordPress site.
2. Go to the Plugins menu and click Add New.
3. In the Search plugins box, type in Google Maps.
4. Find the Google Maps plugin by WebDorado and click Install Now.
5. After the plugin has been installed, click Activate Plugin.
6. Configure the plugin by going to Settings > Google Maps.
7. Follow the instructions on the screen to get your API key.
8. Once you have your API key, paste it into the API Key field and click Save Changes.
9. That’s it! You’ve successfully installed and activated the Google Maps plugin.
To add bread CRAGMs to your WordPress site, go to the post or page where you want to add the bread CRAGMs.
1. In the content editor, click on the bread CRAGMs icon.
2. Enter the address of the page you want to link to in the URL field.
3. In the Link Text field, enter the text you want to display for the link.
4. Click Insert into post.
That’s it! You’ve successfully added a bread CRAGMs to your WordPress site and now your users can easily navigate your site.
5 Breadcrumbs In SEO Best Practices
Now that you know what breadcrumbs in SEO are and how to add them to your WordPress site, let’s take a look at some best practices for using breadcrumbs. Learning these helps you to use breadcrumbs in SEO more effectively and avoid any potential issues.
1. Use descriptive link text
When adding breadcrumbs to your WordPress site, it’s important to use descriptive link text. This is the text that appears between the links and helps users understand where they are on your site. For example, if you have a blog post about SEO, your breadcrumb trail might look like this:
Home > SEO > Improve Your SEO With Breadcrumbs
2. Keep the breadcrumb trail short and sweet
It’s important to keep your breadcrumb trails short and sweet. If a breadcrumb trail is too long, it can be confusing for users. Try to limit the number of links in your breadcrumb trail to no more than four or five.
3. Use breadcrumbs on all pages
Breadcrumbs in SEO should be used on all pages of your website, not just the homepage. This helps users understand the structure of your site and find their way around it.
4. Add breadcrumbs to your XML sitemap
In addition to adding breadcrumbs to your website, you should also add them to your XML sitemap. This helps search engines understand the structure of your site and index your pages correctly.
5. Use keyword-rich breadcrumb text
When creating breadcrumb trails, be sure to use keyword-rich text. This helps improve your SEO and makes it more likely that users will find your pages when they’re searching for something specific.
Breadcrumbs are a great way to improve the usability of your website and help boost your SEO.
By following the tips in this guide, you can ensure that your breadcrumb trails are effective and help your site rank higher in search engines. Thanks for reading! We hope this guide has been helpful.
And if you need help getting started, you can hire an agency that can ensure your website’s success from the start.
If you want to learn more about SEO, be sure to check out our complete guide to SEO. It covers everything from keyword research to link building and more. Or give us a call at 12 Channels. Our subject matter experts will be more than happy to help you out.