Introduction
If you want to improve your website’s SEO, you need to know how to conduct a content gap analysis. This process will help you identify the gaps in content between your website and your competitors’ websites. Once you know where the gaps are, you can fill them in with new content, which will improve your SEO ranking. In this guide, we will show you how to conduct a content gap analysis and what to do with the results.
What Is A Content Gap?
A content gap is simply a difference in the topics covered by two websites. For example, if Website A covers the topic of “dog breeds” but Website B does not, then there is a content gap between these two websites.
To conduct a content gap analysis, you need to compare the content on your website to the content on your competitor’s website. This will help you identify the topics that your competitor covers that you do not. Once you know what these topics are, you can create new content that covers them, which will improve your SEO ranking.
How To Conduct A Content Gap Analysis
There are a few different ways to conduct a content gap analysis. We will show you three of the most popular methods.
Method 1: Google Search Console
The first method is to use Google Search Console. This is a free tool from Google that allows you to see the keywords that your website is ranking for. To use this tool, simply follow these steps:
1. Go to Google Search Console and sign in with your Google account
Google Search Console is a free tool from Google that allows you to see the keywords that your website is ranking for.
2. Select the website that you want to analyze from the list of websites
You can do this by clicking on the “Select property” drop-down menu and selecting the website that you want to analyze.
3. Click on the “Search Traffic” tab and then click on “Search Analytics.”
By doing this, you will be able to see the keywords that your website is ranking for.
4. In the “Search Analytics” report, select “Pages” from the drop-down menu
This will show you a list of all the pages on your website and the keywords that they are ranking for.
5. Click on the “Queries” tab and then select “Position.”
This will show you the position that your website is ranking for each keyword.
6. Copy the list of keywords into a spreadsheet
You can do this by clicking on the “Copy to clipboard” button at the top of the report.
7. Repeat steps 1-6 for your competitor’s website
Once you have done this, you will have a list of the keywords that your website is ranking for and the position that it is ranking in. You will also have a list of the keywords that your competitor’s website is ranking for.
8. Compare the two lists of keywords
The keywords that appear on both lists are the ones that you are already ranking for. The keywords that only appear on your competitor’s list are the ones that you are not ranking for. These are the keywords that you need to focus on.
9. Create new content that covers the keywords that you are not ranking for
By doing this, you will be able to improve your SEO ranking.
Method 2: Moz Keyword Explorer
The second method is to use the Moz Keyword Explorer. This is a paid tool, but it offers a free trial. To use this tool, simply follow these steps:
1. Go to the Moz Keyword Explorer and sign up for a free trial.
2. Enter your competitor’s website into the “Site Explorer” tool
For example, if your competitor’s website is www.example.com, you would enter this into the “Site Explorer” tool.
3. Click on the “Keywords” tab and then select “All Keywords.”
This will show you a list of all the keywords that your competitor’s website is ranking for.
4. Copy the list of keywords into a spreadsheet
You can do this by clicking on the “Export” button at the top of the report.
5. Repeat steps 1-4 for your website.
6. Compare the two lists of keywords
The keywords that appear on both lists are the ones that you are already ranking for. The keywords that only appear on your competitor’s list are the ones that you are not ranking for. These are the keywords that you need to focus on.
7. To export this data, click on the “Export” button at the top of the page.
8. Create new content that covers the keywords that you are not ranking for.
Give your site the boost it needs with this quick and easy SEO overhaul.
Method 3: Ahrefs Site Explorer
The third method is to use the Ahrefs Site Explorer. This is a paid tool, but it offers a free trial. To use this tool, simply follow these steps:
1. Go to the Ahrefs Site Explorer and sign up for a free trial.
2. Enter the URL of Website A into the search bar and hit enter.
3. Click on the “Content” tab and then click on the “All pages” sub-tab.
4. Export all of the results to a CSV file.
5. Repeat steps 2-4 for Website B.
6. Open both CSV files in a spreadsheet program like Microsoft Excel.
7. Compare the two lists of pages and look for any gaps.
If you find any gaps, you can then create new content to fill those gaps and improve your SEO. For example, if you find that Website A has a lot of content about Dog Grooming but Website B does not, you could create new content about Dog Grooming for Website B. This would help to improve the SEO of both websites.
Content gap analysis is a powerful tool that can be used to improve the SEO of two websites. By finding the gaps in content between the two websites, you can create new content to fill those gaps and improve your SEO.
What to do with the results?
Once you have conducted a content gap analysis, you will need to decide what to do with the results. There are a few different ways that you can use the results of a content gap analysis. One way is to create new content to fill in the gaps that you find. This can be done by creating new blog posts, articles, or even videos. Another way to use the results of a content gap analysis is to improve the overall quality of your website’s content. This can be done by adding more images, videos, or infographics to your website’s existing content.
Tips for conducting a content gap analysis
Here are some tips to help you conduct a content gap analysis:
1. Use multiple tools. Don’t just rely on one tool, such as Google Search Console. Use multiple tools, such as Moz Keyword Explorer, to get a more comprehensive picture.
2. Compare your data to your competitor’s data. This will help you to identify the gaps in content between your website and your competitor’s website.
3. Keep track of the changes over time. Conducting a content gap analysis regularly will help you to keep track of the changes in your SEO ranking and the content gaps between your website and your competitors’ websites.
4. Use the results to improve your SEO. Use the content gaps that you identify to improve your SEO by writing new content that covers those topics.
When To Do Content Gap Analysis?
You should conduct a content gap analysis regularly, such as once per month. This will help you to keep track of the changes in your SEO ranking and the content gaps between your website and your competitors’ websites.
FAQs On Content Gap Analysis
1. How do I know my competitors?
There are a few different ways that you can find out who your competitors are. One way is to use a tool like Google AdWords Keyword Planner. This tool will show you which websites are bidding on the same keywords as your website. Another way to find out who your competitors are is to simply do a Google search for your main keywords. The websites that appear on the first page of the results are your competitors.
2. What if I can’t find any content gaps?
If you can’t find any content gaps, it may be because your website is already ranking well for all of the keywords that you are targeting. In this case, you may want to consider expanding your keyword list. Another possibility is that your competitors are not ranking well for the keywords that you are targeting. In this case, you may want to consider targeting different keywords.
3. What should I do after filling the content gap?
After filling the content gap, you should monitor your SEO rankings to see if there is a change. You should also monitor your website’s traffic to see if there is an increase in the number of visitors. If you see a positive change in your SEO rankings and website traffic, then you can continue to fill other content gaps.
Conclusion
If you are looking to improve your SEO, conducting a content gap analysis is a great place to start. By finding the gaps in content between your website and your competitor’s websites, you can create new content to fill those gaps and improve your SEO. You can also use the results of a content gap analysis to improve the overall quality of your website’s content.
By following the tips in this guide, you can conduct a content gap analysis and use the results to improve your SEO. And if you need help getting started, you should consider hiring an SEO company.
An SEO company can help you to conduct a content gap analysis and improve your website’s SEO. If you are not sure where to start, 12 Channels has the tools and resources necessary to get the job done quickly and efficiently. You can contact an SEO company for a free consultation.
Do you have any questions about content gap analysis? Let us know in the comments below!
