Introduction
The ever-evolving technological advancements have given rise to a increasing populace of individuals who are increasingly relying on their portable electronic gadgets to peruse the World Wide Web. Consequently, this paradigm shift has witnessed a significant surge in the deployment of mobile advertisements – succinct, concise, and pithy snippets, which are customarily tailored to cater to the exigencies of a fast-paced life on the move.
60% of consumers click on mobile ads at least weekly.
(Business Wire, 2018)
This guide will teach you everything you need to know about creating, placing, and tracking mobile ads.
What are mobile advertisements and how do they work?
The manifold variety of mobile ads entails a dynamic array of multimedia formats, ranging from plain-text, picturesque imagery, captivating videos, to mellifluous audio. These ad formats are meticulously engineered and fine-tuned to fit the confines of the tiny yet mighty screen real estate of mobile devices such as smartphones and tablets.
The dissemination of these adverts is predominantly facilitated by ad networks that deftly liaison between the advertisers and publishers, ensuring that the ads are displayed to their intended audiences. In the event of a user being enticed by the irresistible allure of a mobile ad and choosing to click on it, the advertiser reimburses the publisher a designated sum of monetary compensation for the favorable outcome.
Why are mobile advertisements becoming more popular than traditional ads?
The increasing popularity of mobile ads has been fueled by a mixture of factors that have propelled them to outshine their traditional counterparts. Primarily, the widespread adoption of mobile devices as the primary conduit for accessing the web has catalyzed an exponential expansion of the mobile ad audience, with a staggeringly vast swathe of potential consumers clamoring to be swayed by these ads.
Furthermore, the agility and finesse with which mobile ads can be customized and targeted based on a diverse set of variables such as location, demographics, and interests have rendered them capable of precisely hitting the bullseye of their intended audience. Last but not least, mobile ads are generally much more cost-effective compared to their conventional equivalents, providing advertisers with a cost-efficient means of promulgating their brand messages.
How can you create a successful mobile ad campaign?
To successfully craft a mobile ad that resonates with your target audience, there are a few critical steps that must be adhered to with utmost care and precision.
1. Keep It Nonsense-Free
The foremost step is to ensure that your ad is devoid of any nonsensical rhetoric and is imbued with succinctness and clarity. Mobile users have a penchant for brevity and are notorious for their short attention spans. Hence, it is crucial to get straight to the point and abstain from employing an excess of irrelevant fluff.
2. Make It visually Appealing
Secondly, the visual appeal of your ad is of paramount importance – use a mélange of vivid colors and captivating images to ensnare the attention of your audience.
3. Use Call-To-Actions
The third step involves leveraging the persuasive power of call-to-actions. These pithy phrases serve as a catalyst for eliciting a specific response from the user, such as “click here” or “learn more,” thereby bolstering the chances of the desired outcome.
4. Use Mobile-Specific Landing Pages
Mobile-specific landing pages are the fourth and indispensable component of a successful mobile ad campaign. These pages are designed with the unique requirements and nuances of mobile users in mind, ensuring seamless navigation and prompt loading times on their devices.
5. Test, Test, Test
Last but not least, testing is the quintessence of an effective mobile ad campaign. Rigorous testing on various devices and browsers is essential to guarantee that the ad is performing at its optimal level and resonating with the intended audience.
Incorporating these five steps into your mobile ad campaign can unequivocally pave the way to success, and we implore you not to tarry any further! Embark on the journey of creating a mobile ad campaign that is set to revolutionize the digital sphere.
That being said, there is an exorbitant gamut of mobile advertisements that transcends the conventional text, image, video, and audio formats. The intricacies and nuances of each type of mobile ad are diverse and multifarious, and it is incumbent upon us to delve deeper into these forms to decipher which ones would be best suited for your unique needs and goals. Therefore, we urge you to peruse further and broaden your horizons about the various types of mobile ads that the digital realm has to offer.
Types Of Mobile Advertisements
Which type of mobile advertisements do the mobile marketing has to offer, what are the most commonly and most widely used mobile ads? Here’s they:
1. Banner Ads
Among the most ubiquitous of these formats are banner ads, the stalwart of mobile advertising, typically presented in a rectangular shape and positioned atop or beneath the mobile screen.
2. Interstitial Ads
Interstitial ads, on the other hand, are full-screen ads that boldly commandeer the viewer’s attention, injecting a jolt of urgency and immediacy into the mobile browsing experience.
3. Video Ads
Video ads, another rising star in the realm of mobile advertising, offer an immersive and engaging viewing experience, playing seamlessly in full-screen mode for a duration ranging from 15 to 30 seconds.
4. Native Ads
Native ads are a subtler and more seamless type of mobile advertisement that blends harmoniously with the content of a mobile app or website, without disrupting the user experience.
5. Rich Media Ads
And then there are the rich media ads, which are a grand spectacle of multimedia extravagance, employing an amalgamation of images, videos, and animation to captivate the viewer’s senses and command their attention.
5. Social Media ads
And not to be overlooked, social media ads represent a form of online marketing that leverages the vast expanse of social networking platforms to promote products or services.
Armed with this knowledge, it is now time to take the next step and explore the myriad of options for placing these compelling ads in the digital realm.
Placing Mobile Advertisements: What are the best places to place your mobile ads?
There are several ways one can place mobile ads, and most popularly brands use these 5 options to leverage the advantage of mobile advertisements:
1. In-App Advertising
The dynamic world of mobile advertising harbors a multitude of techniques that marketers employ to reach their target audience. One such technique involves placing advertisements within mobile apps, a process that goes by the nomenclature of “in-app advertising”. This methodology, owing to its ability to attain a large and diverse audience, represents a widely used approach for mobile advertisements.
2. Mobile Search Advertising
An alternative technique involves placing advertisements on mobile search engines, such as Google and Bing, referred to as “mobile search advertising”. This approach is particularly adept at targeting mobile users actively seeking products and services.
3. Mobile Display Advertising
Another method involves situating advertisements on websites and apps that are tailored specifically for mobile devices, otherwise known as “mobile display advertising”. This is the perfect method to engage with users who are already deeply immersed in their mobiles.
4. SMS Advertising
SMS advertising is a highly tremendous strategy whereby advertisers transmit text messages to mobile phones to establish a connection with the intended audience. This ploy has been known to work exceptionally well when attempting to engage with mobile users who are already deeply involved in the utilization of their devices.
5. MMS Advertising
Ah, yes, one final piece of the location-based mobile marketing puzzle to consider is the utilization of multimedia messaging, specifically videos and images, to promote your product or service. This method, which is colloquially known as “MMS advertising,” is a potent tool that can help engage with mobile users who are already entrenched in their devices.
By implementing this approach, businesses can deploy a wide array of rich media content, from snappy videos to visually striking images, to engage with potential customers on a deeper, more impactful level. Indeed, MMS advertising is quickly becoming one of the go-to methods for brands looking to increase their visibility and drive conversions in a world where mobile usage is ubiquitous.
You would be surprised knowing how many ways we can host a mobile advertisement, but these 5 should serve as basics for now, and now that you know these 5 main mobile ad placements, let us take a look at how you can track these mobile advertisements and know your campaign has been successful as you intended.
Tracking Mobile Advertisements: How can you track the success of your mobile ad campaign?
There are a few different ways that you can track mobile advertisements. The most common methods are listed below:
1. Click-Through Rate (CTR)
The Click-through rate, denoting the number of clicks an ad receives relative to the number of impressions it garners, represents a potent approach for tracking the efficacy of your mobile advertisements. Through CTR measurement, advertisers can determine the extent to which mobile users are clicking on their advertisements.
2. Conversion Rate
Conversion rate, reflecting the number of conversions an ad generates relative to the number of clicks it receives, constitutes a valuable technique for assessing the effectiveness of mobile advertisements. By tracking the conversion rate of their mobile advertisements, advertisers can discern how successful their ads are at driving sales.
3. Cost-Per-Click (CPC)
Cost-per-click (CPC) is a crucial metric that advertisers need to pay attention to when it comes to mobile advertising. This is because it represents the fee that advertisers must pay for every click their ad receives. By closely monitoring CPC, advertisers can evaluate the effectiveness of their ad campaigns and determine the amount of money spent on each click.
4. Cost-Per-Acquisition (CPA)
But, have you ever wondered how much money you spend on each sale that is generated by your ad campaign? Enter cost-per-acquisition (CPA), the ultimate tool for financial detectives! By analyzing how much money is spent on each sale, advertisers can gain insight into the effectiveness of their ad campaign in terms of generating sales. This allows for data-driven decision-making and optimization of ad campaigns for maximum impact.
5. Return-On-Investment (ROI)
ROI is a metric that tells you how much money you’re making from your ad compared to how much you’re spending on it. Think of it like a financial magic wand that reveals how much bang you’re getting for your buck! With ROI, you can determine whether your ads are generating profits or losses, and adjust your strategy accordingly.
6. Impressions
Impressions – these elusive, fleeting moments are when your ad graces the screens of unsuspecting viewers. Keep track of these intangible occurrences to measure the visibility of your ad.
7. Engagement Rate
Engagement rate is a complex calculation of the number of clicks your ad receives divided by the enigmatic number of impressions it garners. Decipher this perplexing ratio to determine how many viewers are interacting with your ad.
8. Frequency
Frequency is the number of times your ad is seen divided by the inscrutable number of unique viewers it captivates. This elusive statistic reveals the frequency of your ad’s appearance on screens.
9. Reach
Reach is the quantity of people that have encountered your ad. This enigmatic figure reveals the number of individuals who have been exposed to your ad’s existence.
10. Shares
Shares are the impenetrable number of times your ad is shared on social media. This abstruse measurement unveils the extent to which your ad is spreading like wildfire across the vast landscape of social media platforms.
The multifarious ways of monitoring the efficacy of mobile advertisements are quite diverse and numerous, encompassing a range of techniques and methodologies. However, the optimum strategy for evaluating the performance of your advertisements is through the employment of a composite approach that combines several of these techniques. This will provide you with the most precise and authentic appraisal of your ad’s performance.
Now that you have acquired a comprehensive understanding of the intricate details and inner workings of mobile advertisements, the moment has arrived to embark on a tutorial on creating your very own!
Creating Mobile Advertisements: How can you create a successful mobile ad campaign?
The creation of mobile advertisements is a process that encompasses several distinct approaches. The following methods are among the most prevalent and noteworthy:
1. Produce an advertisement utilizing an internet-based instrument such as Google AdWords or Bing Ads.
The most efficacious technique for constructing mobile advertisements is through the utilization of a web-based instrument such as Google AdWords or Bing Ads. These sophisticated tools are effortless to operate and will enable you to develop ads that are of a professional caliber.
2. Engage a company that specializes in mobile advertisements
Alternatively, if you do not fancy or desire to employ an online tool, you can contract a company that specializes in mobile advertising. These specialized organizations will design bespoke ads on your behalf and display them on websites and applications that your target audience is likely to frequent.
3. Create an advertisement independently by utilizing a tool like Photoshop or Illustrator
Ultimately, you can produce an advertisement independently by utilizing a tool such as Photoshop or Illustrator. This is an excellent choice if you possess experience in operating these tools. However, if you lack experience, it is recommended that you employ an online tool or commission a company that specializes in mobile advertising.
Successful mobile ad strategies used by popular brands in campaigns
As mobile devices become more ubiquitous, so does mobile advertising. Let us take at look at a few of the lot that made it to the stage in the world of mobile marketing:
1. Nike
Nike’s mobile ad campaign was an astounding success as a result of its utilization of augmented reality. The advertisement allowed users to visualize themselves playing tennis with none other than the legendary Roger Federer. This was an exceptional method of captivating users and arousing their curiosity in the product.
2. Starbucks
Starbucks’ mobile ad campaign was a triumph due to its use of location-based targeting. The advertisement presented users with nearby Starbucks locations and offered them a discount, which was an exceptional method of motivating users to visit the store and try the product.
3. McDonald’s
McDonald’s mobile ad campaign was a resounding success owing to its implementation of video. The advertisement demonstrated to users how to prepare a McDonald’s meal at home, which was a remarkable means of engaging users and piquing their interest in the product.
4. Coca-Cola
Coca-Cola’s mobile ad campaign was a triumph owing to its utilization of social media. The advertisement impelled users to take a selfie with a Coca-Cola product and share it on social media, which was an exceptional method of captivating users and arousing their curiosity in the product.
5. Red Bull
Red Bull’s mobile ad campaign was an exceptional success as a result of its employment of video. The advertisement showcased to users the adrenaline-inducing extreme sports that could be enjoyed with Red Bull, which was an exceptional means of captivating users and arousing their curiosity in the product.
The creation of triumphant mobile ad campaigns is reliant upon a multitude of techniques. As demonstrated, there are copious ways to create successful campaigns that can effectively capture the attention of your target audience and stimulate their interest in your product. However, the ultimate method of ensuring a successful campaign is to employ a combination of various strategies, as this will provide you with the most comprehensive and efficacious approach.
Conclusion
The realm of mobile advertising has emerged as an incredibly prevalent and effective means of engaging consumers. The beauty of mobile ads is that they are succinct, expedient, and designed to cater to those who are constantly on the move. This guide has furnished you with a comprehensive understanding of the ins and outs of creating, positioning, and monitoring mobile ads. And now, with your newly acquired expertise, you are all set to embark on your own mobile advertising campaign!
If you are seeking an agency to assist you or if you have any queries pertaining to mobile advertising, rest assured that 12 Channels has got you covered. We are a distinguished mobile advertising agency, proficient in curating and executing successful campaigns. Our clients have reported a remarkable surge in conversions, ROI, and brand recognition. Do not hesitate to reach out to us and discover how we can aid you in your endeavors!
