12 Channels

A Comprehensive Guide To Run A Content Audit In 2022

Introduction

Content audit is important for any business because they provide a comprehensive overview of the quality and effectiveness of your website’s content. By conducting a content audit, you can identify areas that need improvement and make changes that will help your website achieve its goals.

In this guide, we’ll teach you everything you need to know about content audits, including how to find and fix common issues, determine what needs to be improved, and track your progress over time.

What Is A Content Audit?

A content audit is an assessment of all the content on your website. This includes text, images, videos, infographics, and any other type of content that appears on your site. The purpose of a content audit is to evaluate the quality and effectiveness of your content to identify areas that need improvement.

Why Is Content Audit Important?

content audit

Content audits are important because they help you understand how your content is performing and what needs to be changed to improve your website’s overall performance. By conducting a content audit, you can:

1. Identify areas of your website that need improvement

Content audits will help you identify areas of your website that need improvement. This could be anything from the quality of your content to the way it is organized on your site.

2. Make changes to improve your website’s performance

Once you’ve identified areas that need improvement, you can make changes to your website that will help it achieve its goals. For example, if you want to increase the number of leads your website generates, you might make changes to your content that will make it more effective at converting visitors into leads.

3. Track your progress over time

Content audits also allow you to track your progress over time. This is important because it allows you to see how your content is performing after you’ve made changes to it. This will help you determine whether or not your changes are improving your website’s performance.

How To Conduct A Content Audit

Conducting a content audit doesn’t have to be complicated. It can be pretty simple if you follow these steps:

1. Choose a goal for your content audit

The first step is to choose a goal for your audit. What do you hope to accomplish? Do you want to improve your website’s overall quality, fix specific issues, or track your progress over time? Once you’ve decided on a goal, you can move on to the next step.

2. Identify your target audience

Who is your target audience? Knowing who you’re writing for will help you assess what kind of content is most relevant and useful to them. It will also help you determine what needs to be improved.

3. Collect data about your current content

Now it’s time to collect data about your current content. This can include things like page views, bounce rates, and time on site. You can use Google Analytics or other tools to track this data.

4. Analyze your data

Once you have all of your data, it’s time to start analyzing it. Look for patterns and trends in the data. This will help you identify what’s working well and what needs to be improved.

5. Make changes to your content

Based on your analysis, you can now make changes to your content. This could involve adding new content, deleting old content, or updating existing content.

6. Monitor your progress

Finally, don’t forget to monitor your progress over time. This will help you ensure that your changes are having the desired effect and that your content is continuing to improve.

Auditing your content regularly is a crucial part of maintaining a high-quality website. By following these steps, you can easily assess your content, identify areas that need improvement, and make the necessary changes. Doing so will help you ensure that your website is providing value to your target audience and helping you achieve your business goals.

Tools for Conducting a Content Audit

There are several tools you can use to conduct a content audit. Here are a few of the most popular:

1. Google Analytics:

Google Analytics is a free tool that can be used to collect data about your website’s traffic. It can also be used to track your progress over time.

Steps to use Google Analytics for Content Audit:
  1. In Google Analytics, click on “Behavior” and then “Site Content.”
  2. Click on “All Pages.”
  3. You will now see a list of all the pages on your website, along with data about each page.
  4. Click on any page to view more detailed information about it.
  5. You can also use the “Secondary Dimension” drop-down menu to view additional data about each page.

Google Analytics is best when used in conjunction with other tools. For example, you might use it to collect data about your website’s traffic, but then use another tool to analyze that data.

2. Screaming Frog: 

Screaming Frog is a paid tool that allows you to crawl your website and collect data about your content.

Steps to use Screaming Frog for Content Audit:
  1. Enter your website’s URL into the “URL to crawl” field.
  2. Select whether you want to crawl your entire website or just a specific section.
  3. Click on the “Start” button.
  4. Screaming Frog will now crawl your website and collect data about your content.
Screaming frogs prices:

The Lite plan is free and allows you to crawl up to 500 URLs.

The Standard plan costs $149 per year and allows you to crawl up to 50,000 URLs.

Knowing the prices will help you budget better and choose according to your requirements.

3. DeepCrawl: 

DeepCrawl is a paid tool that allows you to crawl your website and collect data about your content.

Steps to use DeepCrawl for Content Audit:
  1. Enter your website’s URL into the “URL to crawl” field.
  2. Click the “Start Crawling” button.
  3. DeepCrawl will begin crawling your website and collecting data about your content.
  4. Once the crawl is complete, you can click on the “Content” tab to see a list of all the pages on your website, as well as information about each page, such as the page title, meta description, and header tags, and word count.
  5. You can then use this information to assess your website’s content and determine what needs to be improved.
DeepCrawl Prices:

DeepCrawl offers a free 14-day trial. After the trial, plans start at $149/month.

4. Moz: 

Moz is a paid tool that includes several features for conducting a content audit.

To use Moz for content audit you need to:
  1. Sign up for a free Moz account.
  2. Enter your website’s URL into the “Site Explorer” tool.
  3. Click on the “Analyze” button.
  4. Moz will now analyze your website and provide you with a report that includes a number of metrics, such as the number of pages, the number of words on each page, and the number of inbound links.

You can use this information to assess your website’s content and determine what needs to be improved.

Moz Prices:

Moz offers a free 30-day trial. After the trial, plans start at $99/month.

5. Site Auditor: 

Site Auditor is a paid tool that allows you to crawl your website and collect data about your content.

To use Site Auditor for content audit you need to:
  1. Enter your website’s URL into the “URL to crawl” field.
  2. Click on the “Start Crawling” button.
  3. The Site Auditor will now crawl your website and collect data about your content.
  4. You can also click on the “Content” tab to see a list of all pages and information about each one, such as its title or meta description.

You can then use this information to assess your website’s content and determine what needs to be improved.

Site Auditor Prices:

Site Auditor offers a free 14-day trial. After the trial, plans start at $97/month.

6. Xenu’s Link Sleuth: 

Xenu’s Link Sleuth is a free tool that can be used to crawl your website and collect data about your content.

To use Xenu’s Link Sleuth for content audit you need to:
  1. Download and install Xenu’s Link Sleuth from their website
  2. Enter your website’s URL into the software
  3. Click on the ‘Start’ button
  4. The software will now crawl your website and collect data about your content. This data will be displayed in a table format.
  5. To view the data collected by Xenu’s Link Sleuth, simply click on the ‘View Report’ button.
  6. The data collected by Xenu’s Link Sleuth can be exported to a CSV file by clicking on the ‘Export to CSV’ button.

7. HubSpot Website Grader: 

HubSpot Website Grader is a free tool that allows you to assess your website’s performance.

To use HubSpot Website Grader for content audit you need to:
  1. Enter your website’s URL
  2. HubSpot Website Grader will analyze your website and give you a report
  3. The report will grade your website on a scale of 1 to 100
  4. If your website scores below 60, it means that there is a lot of room for improvement
  5. HubSpot Website Grader will also give you specific recommendations on how to improve your website’s performance

8. Bing Webmaster Tools: 

Bing Webmaster Tools is a free tool that can be used to collect data about your website’s traffic.

To use Bing Webmaster Tools for content audit you need to:
  1. Go to the ‘Configure My Site’ tab
  2. Select the ‘Crawl Data’ tab
  3. Choose the ‘Content Keywords’ report

This report will show you which keywords are being used to find your website. This is useful information as it can help you to assess whether your content is optimized for the right keywords.

Final Thoughts

These are just a few of the many tools available. No matter which tool you use, conducting a content audit is a crucial part of maintaining a high-quality website. Choose the one that best fits your needs and budget. By following these steps, you can easily assess your content, identify areas that need improvement, and make the necessary changes.

Conclusion

Conducting a content audit is an important part of maintaining a high-quality website. By following these steps, you can easily assess your content, identify areas that need improvement, and make the necessary changes. Doing so will help you ensure that your website is providing value.

And if you need help getting started, contact our subject matter experts at 12 Channels. Give us a call and book your consultation today.

Leave a Comment

Your email address will not be published. Required fields are marked *

Latest Articles
Newsletter

Sign up for our newsletter to get information, promo, or insight about the vehicle