For over a century, people have only used word-of-mouth for their marketing strategies, and with the internet and the invention of google, new tricks found a way into the market. The game has been changed, and now it is all about digital marketing which is done by various means like e-mail marketing, content marketing, and influencer marketing but today we will talk about one of the most effective ways of doing marketing which is – VIDEO MARKETING For SEO.
SEO has changed the landscape of marketing ever since Google made a grand entry, this is because of Google’s very own algorithm that encourages digital marketers to make their content more visible to the online world with few rules to follow to be on top of their ranking game — making it more important than ever for businesses to create keyword-rich content that is optimized for search engines. As the generation advanced, now one of the most effective ways to do this is through video marketing.
Video marketing is a relatively new phenomenon, but it is quickly becoming one of the most popular and efficient ways to improve SEO digital marketing for your website or blog. As users progressed from reading content to watching content, it became important to integrate each other for a better understanding and a longer retention period.
In this guide, we will cover everything you need to know about video marketing in the world of SEO digital marketing. Keep reading!
What Is SEO Digital Marketing?
Search Engine Optimization is the practice of optimizing a website to increase its rank on the search engine results pages for certain queries. The main aim of SEO digital marketing is to improve the visibility of a website so that it may attract more visitors from the online space, through the organic or unpaid search results.
SEO digital marketing has been around for over two decades now, and it has become an integral part of digital marketing. It is one of the most effective ways to improve the visibility and ranking of a website or blog on search engine results pages.
How Important Is SEO Video Marketing?
In today’s digital age, where over a billion websites are clamoring for attention and jostling to secure a spot on the first page of Google, the race to the top is nothing short of cutthroat. Compounding this pressure is the fact that the Google search engine juggernaut processes over three billion search queries each day, amplifying the need for websites and blogs to be visible to their intended audience.
However, all is not lost in this frenzied battle for online supremacy. Enter the world of SEO digital marketing, a proven and effective way to boost your website’s ranking and visibility. The same maxim holds true for video marketing – an ingenious and captivating way to connect with your target audience while promoting your brand or product. What’s more, when executed skillfully, videos can also serve to enhance your website’s SEO credentials.
In the ever-evolving world of Google ranking, two primary types of ranking reign supreme: organic and paid. Organic ranking is the holy grail of elevating your website’s visibility and ranking on the search engine results pages through an arsenal of natural and unpaid tactics. This includes the strategic optimization of your website’s content, title tags, meta tags, and images – all vital components in the battle for online supremacy.
Contrarily, paid ranking, as the name suggests, involves paying Google to showcase your website or blog in the sponsored section of the search results pages, a practice that has its place in the grand scheme of things.
Though both organic and paid ranking tactics carry significant weight, organic ranking often takes center stage, serving as the principal driving force in determining your website’s position on the search engine results pages.
While several factors contribute to organic ranking, video marketing reigns supreme as a prominent force, providing a catalyst for your website’s ascension to the top of the heap.
Benefits Of SEO In Video Marketing Campaign
There are certain techniques to achieve the maximum success in a video marketing campaign. However to know the significance of one, you need to know the benefits. There are several benefits of SEO in video marketing. Let us review some of the important ones:
1. Improved visibility and ranking: As we mentioned above, one of the main and wide known benefits of SEO in video marketing is improved visibility and ranking on the search engine results pages. When you create keyword-rich videos that are optimized for search engines, you are more likely to rank higher on the SERPs, which will result in more traffic to your website or blog. This will help your website to reach larger masses and keep #1 in the industry by increasing sales.
2. Increased engagement and reach: Videos are an excellent way to engage with your target audience, that is no mystery. Users are known to more likely to watch a video than read an article, and they are more likely to share a video than any other type of content. Hence, videos can help you reach a larger audience and increase engagement with your brand or product.
3. Improved website conversions: If you are using videos to promote a product or service, you are more likely to see an increase in website conversions. This is largely because videos can be used to demonstrate the features and benefits of a product or service in a way that is easy for potential customers to understand. This helps to educate the customers, making him or her to visit your website over and over and purchase your products as they are easy to navigate and understand.
4. Greater ROI: Return on investments or ROI is the main asset for any campaign. With the improved visibility, engagement, and conversions that come with SEO in video marketing, you are likely to see a greater return on investment for your video marketing campaign efforts. What’s more, when your sales have visibly increased?
Challenges of SEO In Video Marketing Campaign
We have discussed the benefits earlier, while there are several benefits of SEO in video marketing, we agree that there are also a few challenges that you may face, including:
1. Keeping up with the competition: There are thousands of businesses emerging each day, and with more and more businesses vying in the market to create videos, the competition to rank on the first page of Google will become more fierce. If you are looking to rank organically, you will need to make sure that your videos are high-quality and keyword-rich to stay ahead of the competition. Otherwise you may also use PPC marketing to reduce time and effort of waiting in the line.
2. Measuring success: It can be difficult to measure the success of your video marketing efforts, but it is not impossible to know exactly where you excel or lack. However, on the flipside, and on the basic side, you can track the number of views and shares, it can be difficult to determine how many of those views or shares led to website conversions without proper tools to navigate.
3. Creating engaging videos: Not all videos are created equal, well that is what we see. To create an engaging video that will capture the attention of your target audience, you will need to put in some time and effort. You need to know the pulse of your audience to serve the right amount of food with the taste your audience’s might relate with. This includes coming up with an interesting concept, writing a script, and filming and editing the video.
Despite these challenges, video marketing for SEO is still an incredibly effective way to improve your website’s visibility and ranking. By creating high-quality, keyword-rich videos, you can reach a larger audience, increase engagement with your brand, and see a higher return on investment. But be consitent and keep tracking your results to stay ahead of the curve.
SEO Video Marketing Campaign Best practices
There are a few best practices that you should keep in mind when creating videos for your website or blog. These include:
1. Optimize your videos for search engines: Optimizing videos for search engines is essential to keep your website on the top of the game. This is largely discussed however is also neglected by many brands, prompting them to stay neutral in the industry than to create sales. Therefore, stay relevant keywords in your title and description, as well as adding transcripts and Closed Captions (CC) to your videos.
2. Do reels: No one wants to watch a long, boring video. Marketing campaigns always have videos that are crisp and short to keep the viwers come back for more. To keep your viewers engaged, you should keep your videos short and to the point. Discuss only the relevant topics with a creative tone. A good rule of thumb is to keep your videos under 2 minutes. That is what we recommend.
3. Create transcripts and Closed Captions: Transcripts and CC are not only important for SEO digital marketing purposes, but they can also be helpful for viewers who are deaf or hard of hearing. Transcripts can also be helpful for viewers who are watching your videos without sound.
4. Use Annotations: Annotations, offer a fantastic means of adding calls-to-action, links, and other relevant information to your videos. With annotations, you can encourage viewers to subscribe to your channel, watch additional videos, or even visit your website, all with just a few clicks.
5. Add a watermark: Watermarks a valuable way of branding your videos and safeguarding your intellectual property. By adding a subtle watermark to your videos, you can help prevent others from stealing your work and establish your brand identity. Although some users may find watermarks distracting, they remain a powerful and effective tool for any marketer looking to protect their content.
6. Add an end screen: End screens present an excellent way to promote other videos, channels, or websites at the conclusion of your video. With a well-crafted end screen, you can encourage viewers to engage further with your brand by highlighting other relevant content, products, or services. So, whether you’re using video editing software like Adobe Premiere Pro or Final Cut Pro, be sure to consider the value that annotations, watermarks, and end screens can add to your video marketing campaign efforts.
7. Thumbnail images: Your thumbnail image is the first thing that viewers will see when they come across your video in a search engine. This is what prompts them to click or miss the video. Make sure that your thumbnail image is high-quality and descriptive. Do not click-bait users if you want to gain their trust. Be true to your word.
8. Use specific and general hashtags: Hashtags are the bestfriends of a great video marketing campaign, and a great way to promote your videos on social media. Use specific hashtags that are relevant to your video, as well as general hashtags like #video or #marketing. This will ensure you reach the niche of audience.
9. Create transition videos: If you have a series of videos, you can create transition videos to promote the other videos in the series. A transition video is a short video (usually under 2 minutes) that promotes another video.
10. Collaborate with other YouTubers: Collaborating with other YouTubers is a great way to reach a larger audience and promote your videos. This way the users who trust the Youtuber will also grow to trust you if they find your content interesting. However, when collaborating with an Youtuber make sure they are relevant to your industry and have a trustworthy fan base. You can collaborate with other YouTubers by guest-starring in their videos, hosting a joint giveaway, or creating a video together.
11. Haul videos for products: Haul videos, for instance, present a prime opportunity to flaunt your latest acquisitions and promote your website or blog in the process. Through a haul video, you can offer viewers a glimpse of the items you’ve recently procured, complete with links directing them to where they can obtain the products themselves.
12. How-to and Testimonial videos: For those looking to build value and establish trust with their viewers, How-To and Testimonial videos present a tantalizing option. In a testimonial video, satisfied customers or clients can sing praises about their experience with your product or service, offering a powerful tool for winning over potential buyers. In contrast, a How-To video allows you to demonstrate precisely how your product or service can be utilized, providing valuable insights into its capabilities and boosting its appeal to a wider audience.
There are a lot of other tips and tricks you can use to create the best videos, however, these are some of the most important. If you follow these best practices, you will be well on your way to creating high-quality, engaging videos that will improve your SEO digital marketing.
Now that we’ve gone over some general tips and best practices, let’s take a look at some specific examples of which businesses used video marketing to improve their SEO.
Examples Of Businesses Using SEO Video Marketing Campaign
Example 1: Moz
Moz is a software company that specializes in SEO and marketing campaign tools. In 2013, they decided to use video marketing to improve their SEO digital marketing and reach a larger audience.
They created a series of short, educational videos about different aspects of SEO. They optimized their videos for search engines by including relevant keywords in their titles and descriptions. In addition, they added transcripts and Closed Captions to their videos.
The results were impressive – their videos received over 1 million views and their website traffic increased by 25%.
Example 2: Amazon and Starbucks Collaboration
In 2015, Amazon and Starbucks collaborated to create a series of short videos about coffee. The videos were designed to be informative and entertaining, and they were optimized for search engines by including relevant keywords in the titles and descriptions.
The videos received over 2 million views and helped increase traffic to both Amazon and Starbucks’ websites.
Example 3: Shein
Shein is a fashion retailer that uses video marketing campaign ideas to improve its SEO and reach a wider audience.
They create videos about their products, as well as how-to videos and haul videos. They optimize their videos for search engines by including relevant keywords in the titles and descriptions. In addition, they add transcripts of their videos so that viewers can read along.
Shein’s videos have received over 100 million views and have helped increase traffic to their website by 30%.
Video marketing for SEO is a great way to improve your SEO and reach a wider audience. By creating high-quality, keyword-rich videos, you can increase your website’s visibility and bring in more traffic. But remember to optimize your videos for search engines, as well as create transcripts and Closed Captions to make sure that everyone can enjoy your content. Thanks for reading!
Are you ready to get started with video marketing for SEO? If so, check out our complete guide to getting started. You can also start your seo digital marketing campaign today with 12 Channels. We offer a simple, all-in-one video marketing solution that makes it easy to create and share high-quality videos. Get started today and see the results for yourself!