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Effortless Guide To SEO Audit & Website Analysis Guide


Auditing a website requires a meticulous approach, where attention to detail is paramount. The initial step involves scrutinizing the webpage for any signs of imperfections that may hamper its performance. These imperfections could manifest in the form of broken links, misspellings, or even erroneous grammar. Such flaws not only diminish the website’s search engine ranking but also impede visitors from accessing its content seamlessly.

Therefore, rectifying these errors is imperative before proceeding with the subsequent steps of the audit process. In the following sections, we will delve into the techniques to identify and address these discrepancies to optimize your website’s performance. Prepare yourself for a journey through the labyrinth of website auditing!

What Is SEO Audit and Auditing A Website?

Auditing a website involves a comprehensive examination of various critical aspects to uncover any lurking errors or issues that may be silently sabotaging its search engine rankings. This meticulous process encompasses a wide range of factors, including scrutinizing for broken links, flagging misspellings, identifying incorrect grammar, as well as delving into competitor analysis, evaluating past SEO endeavors, and much more.

It requires a keen eye for detail and a deep understanding of search engine optimization intricacies to unveil any hidden stumbling blocks that could potentially hinder the website’s performance in the digital landscape. The multifaceted nature of website auditing demands a holistic approach, considering both the microcosms of minute errors and the macrocosms of strategic insights, in order to yield a comprehensive evaluation that can inform and guide the website’s optimization efforts for enhanced visibility and higher rankings in search engine results.

seo audit

Why SEO Audit For A Website?

Embarking on a website audit is a prudent move for various compelling reasons. It could be fueled by a desire to boost your search engine rankings, rectify discrepancies in your website’s performance, or ensure seamless functioning after launching a new website.

Conducting a thorough website audit empowers you to unmask any lurking issues that might be impeding your website’s journey towards its peak. By peeling back the layers and delving into the nitty-gritty, you can uncover the hidden obstacles and propel your website towards realizing its full potential. So, strap in for an adventure into the intricate world of website auditing! Get ready to unlock the true potential of your digital domain!

How To SEO Audit A Website

Now that we’ve covered what website auditing is and why you should do it, let’s get started with the audit!

1. Check for errors on the page

When boarding on the journey of auditing a website, the first crucial step is to meticulously scrutinize the page for any hidden errors. These could manifest in the form of broken links, misspellings, or even incorrect grammar. Such discrepancies can have detrimental effects on your website’s search engine ranking and hinder visitors from accessing your site with ease. Hence, it is paramount to rectify any errors before proceeding with the next steps in the audit process.

To check for errors on the page:
  1. Leverage powerful tools like Google Search Console to uncover and address any broken links that might plague your website.
  2. Conduct a thorough sweep of your website to detect any misspellings or grammatical inaccuracies that could mar its professional appeal.
  3. Utilize robust tools like W3C Markup Validation Service to conduct a meticulous scan for HTML errors that might lurk beneath the surface of your website’s code.

Whichever method you choose, ensuring that your website exudes a professional and error-free aura is imperative. Fixing any discrepancies discovered during the audit process will not only enhance your website’s search engine ranking but also elevate its user-friendliness, enabling visitors to navigate your digital domain with utmost ease. So, gear up to conquer the realm of website auditing with precision and finesse!

2. Analyze the competition

Once you have diligently addressed any errors on your website, it’s time to delve into the world of competition analysis. By examining what your rivals are doing right and learning from their mistakes, you can craft a formidable SEO strategy for your own website, propelling it to new heights of success.

There are many ways to analyze the competition. Here are a few methods you can use:
  1. Harness the power of cutting-edge tools like Alexa to identify and scrutinize your biggest competitors, gaining valuable insights into their strategies and tactics.
  2. Uncover the traffic patterns and trends of your competitors’ websites using robust tools like SimilarWeb, empowering you to gauge their online presence and performance.
  3. Dive deep into the backlink profile of your competitors’ websites with the aid of tools like Moz Open Site Explorer, unraveling the web of links that contribute to their search engine rankings.
  4. Leverage the prowess of Google AdWords Keyword Planner to unravel the keywords your competitors are targeting, unveiling their SEO strategy and providing you with valuable insights for your own keyword optimization endeavors.

In a fiercely competitive online landscape, understanding your competitors and staying one step ahead of them is paramount. By conducting a thorough analysis of your competition, you can glean valuable intelligence and craft a winning SEO strategy that sets your website on the path to triumph.

Also Analyzing competition will help you in several ways, including:
  • Gain a competitive edge: By keeping a keen eye on your rivals, you can learn from their tactics and outshine them. Armed with this valuable intelligence, you can refine your own approach and leapfrog ahead of the competition.
  • Avoid pitfalls: Learning from the missteps of others is essential to avoid making similar mistakes. Analyzing your competitors’ blunders can help you navigate potential pitfalls and steer clear of costly errors, saving you time, effort, and resources.
  • Discover new possibilities: Thoroughly researching your competitors may unveil fresh opportunities that were previously unknown to you. This can open up new avenues for growth and expansion, helping you stay ahead of the curve and capitalize on emerging trends.
  • Uncover backlink opportunities: By examining your competitors’ backlink profiles, you can identify potential sources for valuable inbound links. This can contribute to improving your own website’s SEO strategy and enhancing your search engine rankings.

Embracing a proactive approach to competitor analysis not only keeps you abreast of the latest trends but also empowers you to learn from their mistakes and uncover hidden opportunities.

3. Look at your past SEO efforts

Unraveling the enigmatic web of your website’s historical SEO endeavors is a vital step in deciphering what has succeeded and what has faltered. Understanding the details of your website’s past is a key to unlocking insights that can inform your future strategies.

There are a few ways to look at your past SEO efforts:

  • Peruse through the labyrinthine data of Google Analytics, unearthing trends and shifts in your website’s traffic patterns over time, as you navigate the maze of metrics and dimensions.
  • Explore the intricate tapestry of your website’s backlink profile, weaving through the threads of inbound links to discern which have been the most fortuitous in bolstering your online presence.
  • Embark on an expedition through the wilderness of Google Search Console, unveiling the cryptic codes and rankings of keywords that have granted your website visibility in the online landscape.
  • Unravel the labyrinthine path of your website’s social media metrics, analyzing the twists and turns of engagement and performance, as you navigate through the maze of likes, shares, and comments.

By unraveling the complexities of your website’s past SEO efforts, you can gain valuable insights that will empower you to make informed decisions and chart a strategic course for your website’s future. The maze of historical data holds the key to unlocking the puzzle of SEO success.

9 Tools Used In Website Auditing

There are a few tools you’ll need in order to properly audit a website:

1. Google Search Console:

A multifaceted gem in the SEO toolbox, Google Search Console is a free treasure trove bestowed by the search giant itself. It illuminates the dark corners of your website, revealing errors, snags, and impediments that may be hindering your search engine rankings. With its myriad of features and insights, this enigmatic tool is a must-have for any discerning SEO explorer.

2. Alexa:

This tool will help you find out who your biggest competitors are and what they are doing right. Alexa starts at $149 per month.

3. Moz:

This tool is used to analyze your competition and see what they are doing right (and wrong).  Moz has a free trial and plans start at $99 per month.

4. Google Analytics:

This tool will help you track your website’s traffic and performance over time.  Also, Google Analytics is a free tool provided by Google.

5. SEMrush:

SEMrush helps track your website’s SEO progress and keyword rankings. It has a free trial and plans start at $99.95 per month.

By using SEMrush tools, you’ll be able to properly audit your website and find any areas that need improvement.

6. SuferSEO:

This tool is used to find any technical errors on your website that could be harming its ranking.  SuferSEO has a free trial and plans start at $50 per month. Which compared to other tools, is rather affordable for the wide range of features they offer.

7. Sitebulb:

Sitebulb, a cutting-edge tool delves deep into your website’s content to identify areas in need of improvement. Armed with a free trial, and plans starting at a mere $9 per month, Sitebulb empowers you to uncover hidden opportunities for optimization and elevate your website to new heights.

8. Woorank:

Woorank, a comprehensive tool that conducts a thorough audit of your website’s SEO performance. From uncovering technical SEO issues to identifying opportunities for keyword optimization, Woorank is a formidable ally in your quest for digital supremacy. With a free trial and plans starting at $49 per month, Woorank empowers you to unlock the full potential of your website’s SEO performance.

9. W3C Markup Validation Service:

Finally, World Wide Web Consortium (W3C) with the W3C Markup Validation Service, a free tool that scrutinizes your website’s HTML for any errors or discrepancies. Ensuring compliance with web standards has never been easier, thanks to the W3C Markup Validation Service, a trusted ally in your pursuit of a flawless online presence.

No matter which tool you choose to wield, armed with these powerful weapons of website auditing, you’ll gain invaluable insights into your website’s performance, identify areas for improvement, and embark on a journey of digital excellence.

Common Myths About Website Auditing

There are a few common myths about website auditing that you should be aware of. These include:

1. You need to be an expert to SEO audit a website: This is not true! Anyone can SEO audit a website, regardless of their level of experience.

2. Website auditing is a costly affair: However there may be paid tools in the market, there are also free versions available to make ends meet.

3. Website auditing is laborious: There is an essential difference between time-killing and time-consuming and auditing is essential, whether it is laborious or not.

Avoid falling into the myth trap to make sure your website functions the best and you are getting the most of it. So don’t wait any longer, start auditing your website today!

Most Asked FAQs on Website Analysis

1. How do I know if my website is being penalized?

If you’ve recently experienced an abrupt downturn in traffic or rankings, it could be indicative of a potential penalty on your website. To ascertain the truth, employing Google Search Console is crucial. Scrutinize any messages from Google for valuable insights on how to rectify the issue and restore your website’s performance.

2. How often should I SEO audit my website?

Regularly assessing and optimizing your website’s SEO is essential. It’s wise to conduct a comprehensive SEO audit at least once a year, or even more frequently if you observe any fluctuations in traffic or rankings. Stay proactive to ensure optimal website performance.

3. What are some common issues that I should look for when auditing my website? 

When meticulously auditing your website, be vigilant for common culprits such as broken links, misspelled words, grammatical errors, and duplicated content. Thoroughly scrutinize these aspects to uphold the highest standards of quality and professionalism for your website. Embrace the keen eye of an SEO expert to uncover and address any potential pitfalls.

4. How can I improve my website’s ranking in search engines?

Ranging from skillfully optimizing your website with relevant keywords, crafting awe-inspiring content that resonates with your audience, to strategically building authoritative backlinks from other websites, there’s a plethora of strategies to propel your website’s ranking to new heights.

5. What is the best way to track my website’s SEO progress?

To meticulously monitor and measure your website’s SEO progress, a treasure trove of tools awaits. Embrace the power of Google Analytics, Google Search Console, and the formidable SEMrush to glean invaluable insights on your website’s performance. With these mighty tools at your disposal, you can unravel the mysteries of SEO and steer your website towards unrivaled success.


By following this guide and using these tools, you’ll be able to get a complete understanding of how to effectively perform website analysis and how your website is performing and what improvements can be made. And hiring an agency like ours to conduct a website analysis will give you an even more in-depth look and tailored recommendations for your website.

At 12 channels we not only conduct frequent seo audits but also help you with all SEO needs along with other marketing needs. So don’t wait any longer, start seo audit for your website today! Contact our subject matter experts and get an overview of our services and budgeting.

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