12 Channels

The Best Guide To Instagram Video Marketing


Instagram, the ubiquitous visual sharing platform, has emerged as the coveted gem of instagram video marketing, acting as a veritable Mecca for marketers to deliver their brand message to an audience of over a billion monthly active users. According to Instagram, a staggering 70% of users have attested to discovering novel products and services on the app, underscoring its efficacy in enhancing brand awareness and customer acquisition. In fact, Instagram video marketing has proven to be the most engaging form of content, outstripping all other content formats.

It is in light of these incontrovertible facts that we have assembled this comprehensive guide to demystify the art of crafting impeccable ad campaigns and successful video marketing campaigns on Instagram. Our guide clarifies the entire process, right from conceptualizing your content to creating your videos and gauging your performance metrics.

By the time you reach the final page of our guide, you will have at your disposal an array of sophisticated tools and techniques to design and execute high-powered instagram video marketing campaigns on Instagram, propelling your business towards exceptional success. Use this guide to create the best advertising strategy there is in the market!

Why Instagram Video Marketing Is Important?

There are several platforms where you can market your business or product through video, but Instagram is one of the most popular and efficient advertising strategy. Here’s a look at some of the reasons why Instagram video marketing is important:

Reach: As regards the broad reach and extensive user base of Instagram, it is pertinent to note that there are more than a billion monthly active users who traverse the platform in search of exciting and informative content. This, in turn, provides an ample opportunity for content creators to disseminate their message to a massive audience, thereby fostering brand awareness and outreach on an unprecedented scale.

Engagement: When it comes to user engagement, Instagram videos represent a formidable avenue for content creators to stimulate a vibrant interaction with their audience. According to a recent study by Wyzowl, posts that incorporate video content are endowed with a 50% higher likelihood of eliciting comments, as opposed to their video-devoid counterparts. This astounding fact underscores the unparalleled potential of video content in inciting a dynamic response from Instagram users.

High-quality content: Moreover, the advent of IGTV has further expanded the scope of video creation on Instagram, affording content creators the chance to craft long-form videos replete with high-quality and informative content. This novel feature provides a novel avenue for brands to establish a more profound connection with their audience, as well as to offer tangible value through their content creation efforts.

Improved discoverability: In this day and age, where the scarcity of attention spans remains a formidable hurdle to effective advertising, it is imperative for content creators to devise strategies that can promptly capture the fleeting focus of their audience. In this regard, Instagram’s algorithm emerges as a crucial ally in promoting the discoverability of video content, thereby boosting the likelihood of your videos being showcased to a highly targeted audience that evinces a keen interest in your brand’s offerings.

Short attention spans: With Instagram’s unflinching predilection for video content, it is imperative to leverage this attribute to establish a firm foothold in the ever-evolving landscape of viral marketing. By adopting a comprehensive and well-crafted ad campaign, replete with premium-quality video content, you can forge a lasting impression in the minds of your target audience, thereby engendering a potent brand recall and loyalty.

Given the proclivity for Instagram users to consume content rapidly and with minimal fuss, the potency of video content in promptly capturing their fleeting attention cannot be overstated. As a brand, you can leverage this attribute to your advantage, thereby crafting videos that stimulate an instant response and foster a tangible connection with your audience. In this way, Instagram videos emerge as the quintessential tool for content creators who seek to make an indelible impact in today’s hyper-competitive advertising landscape.

instagram video marketing
Instagram Video Marketing

What Are The Features You Can Use For Your Instagram Video Marketing?

Instagram provides several features that you can use to create successful video marketing campaigns. Here are some of the most important ways you can create the best ad campaigns:

IGTV: At the vanguard of Instagram’s dynamic and innovative video features lies the much-celebrated IGTV, which affords users the scope to upload long-form videos that brim with high-quality and informative content. This exceptional feature provides an unparalleled opportunity for brands to impart tangible value to their audience, while simultaneously producing a deeper connection and trust with their followers.

Stories: In tandem with IGTV, the ephemeral Stories feature represents a veritable treasure trove of creative opportunities for content creators who seek to share intimate and behind-the-scenes glimpses into their brand’s offerings. With a shelf life of a mere 24 hours, Stories epitomize the notion of brevity and spontaneity, providing an ideal platform for teasing and tantalizing your audience with sneak peeks of what’s to come.

Live: For brands that seek to establish a more authentic and intimate connection with their followers, the Live feature provides a viable solution. By sharing real-time, unfiltered footage with your audience, you can foster a profound sense of trust and affinity that transcends mere marketing gimmickry. This veritable tool for building a lasting connection with your followers underscores the immense potential of Instagram’s video features in helping brands achieve their marketing goals in today’s hyper-competitive digital landscape.

Boomerang: At the cutting-edge of Instagram’s suite of video features, lies the trailblazing Boomerang, which facilitates the creation of short, looped videos that brim with a touch of whimsy and personality. In the age of rapidly dwindling attention spans, Boomerang represents the quintessential tool for content creators who seek to infuse their videos with a spark of originality and creativity, thereby enhancing their brand’s recall and affinity among their audience.

Filters: Alongside Boomerang, Instagram’s array of filters affords users an unparalleled opportunity to improve the quality and visual appeal of their videos. With a range of filters that cater to every aesthetic sensibility, brands can tailor their videos to resonate with the unique preferences of their audience, thereby forging a deeper connection and appreciation for their brand’s ethos.

Editing tools: But Instagram’s commitment to facilitating visually stunning and engaging videos does not end there. In a bid to empower content creators with the tools they need to create compelling and attention-grabbing videos, Instagram provides a host of editing tools that enable brands to augment the visual appeal of their videos. By leveraging tools like cropping, trimming, and adding text, content creators can transform their videos into veritable works of art that evoke an emotive response and foster a lasting connection with their audience.

Now that you know why Instagram video marketing is important and what features you can use, let’s take a look at how to create a successful video marketing campaign on the platform.

How To Plan Your Instagram Video Marketing Campaign

Instagram Advertising Strategy

Before you start creating your video marketing campaign on Instagram, the best ad campaigns require certain steps to follow and take care of, therefore it’s important to take the time to plan and strategize. Here’s how you can do it:

1. Define your goals: This is the most cruicial step to all the marketing campaigns. Whether you are using a video or the content to reach masses, you need to define you goals. What are you hoping to achieve with your video marketing campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to achieve, you can create videos that are designed to help you reach your goals.

2. Identify your target audience: Best ad campaigns are not created overnight. The brand needs to know their target audience to curate the content and visuals according to the trend among the ages. Who do you want to reach with your videos? What are their demographics? What are their interests? Once you know who your target audience is, you can create videos that they’re likely to engage with.

3. Choose the right format: There are several different video formats you can use on Instagram, so it’s important to choose the right one for your goals. Suppose, you are looking to increase brand awareness, IGTV or Stories might be your best option. But, if you’re looking to drive traffic to your website, a regular video post might even work the magic.

4. Plan your content: Content is the king. Well, the kingdom. Therefore, it is solely the content that decides if the users will comeback to your brand over and over or just abandon your brand to a brand with better content. What kind of content do you want to create? What topics will you cover? What style will you use? Planning your content will help you stay on track and make sure your videos are engaging and informative.

5. Create a schedule: Once you’ve planned your content, it’s important to create a schedule and stick to it. Consistency is the key. Therefore, posting videos regularly will help you build an audience and keep them engaged. This way, your brand is to make the solid advertising strategy in the market, that stays relevant and is likely to turn heads.

6. Promote your videos: A trophy without audience is as lost as the brand without promotion. To get your videos seen by your target audience, you need to promote them. That is how it is in the world of marketing campaigns. Therefore, you can promote your videos on other social media platforms, in your email marketing campaigns, or on your website.

7. Measure your results: Once you’ve launched your video marketing campaign, it’s important to measure your results. This will help you determine what’s working and what isn’t, and it will help you adjust your strategy moving forward. Measuring results not only will help you determine the best strategy but also helps you to make better goals for the future.

8. Remain consistent: As said earlier, the key to any successful marketing campaign is consistency. Rome is not build in a day. If you want to see results, you need to post videos regularly and promote your content through multiple channels. That is how the strong pillars for your foundation are laid.

By following these tips, you can set up your video marketing campaign for success. But, remember, these alone won’t work magic if your brand is unable to keep relevant to the audience.

How To Create A Successful Instagram Video Marketing Campaign

Now that you know how to plan your video marketing campaign on Instagram, it’s time to start creating your videos. Here’s how to do it:

1. Keep it short: It is an absolute fact that the attention span of the average human being is sadly fleeting, rendering it of utmost importance to espouse brevity as the soul of wit. In light of this, it is advisable to create short videos that can be savored and enjoyed by audiences, particularly those who are hard-pressed for time. It stands to reason that videos that are 60 seconds or less in duration are the ideal length for maximum engagement and retention. Therefore, it behooves you to adhere to this aphorism and crop your videos accordingly, crafting complete masterpieces that enthrall your viewers and leave them craving for more.

2. Make it visually appealing: Visuals are likely to stick longer with the audiences than the content. That is no mystery in today’s world. Therefore, use high-quality visuals, props, and graphics to make your videos more visually appealing. This will help capture your audience’s focus and keep them engaged with your content.

3. Use engaging content: To captivate your audience and retain their interest, it is crucial to deliver content that is both compelling and informative. One effective way to achieve this is by utilizing engaging visuals and concise messaging. Too much text in your videos can distract or overwhelm viewers, leading to disinterest and disengagement.

4. Use calls to action: Spice up your videos by adding a little “oomph” with a call to action! Don’t be shy to ask your viewers to take action, whether it’s liking and sharing your content, visiting your website, or even swiping up to check out a product. By encouraging engagement, you can drive traffic and generate leads to keep your business thriving.

5. Test different formats: Get your creative juices flowing and explore the vast array of video formats available on Instagram! There’s no need to stick to just one format, as you can experiment with a variety of options to see what works best for you. Whether it’s short-form, long-form, or even live video, the possibilities are endless. By testing different formats, you can gain valuable insights into what resonates with your audience and keep them engaged with your content. So go ahead, get curious, and have some fun exploring the world of Instagram video marketing!

6. Analyze your results: Once you’ve hit the “share” button on your video, it’s time to dive into the nitty-gritty of analyzing your results! By taking a closer look at your metrics, you can identify which videos are crushing it and which ones may need a little TLC. This valuable data can help you optimize your future content and improve your overall strategy. So don’t forget to review your analytics regularly and adjust your approach as needed. With this approach, you’ll be able to fine-tune your videos and stay ahead of the game in the ever-changing world of social media.

By following these tips, you can create a successful video, but many brands make the mistake of thinking that simply creating a video is enough. To truly succeed with video marketing, you need to promote your content and make sure it’s being seen by your target audience.

7 Ways To Promote Your Instagram Video Marketing Campaign

1. Make hashtags your bestfriends: Hashtags are the ultimate promoters in the world of social media. Use them wisely by finding the relevant and popular ones that will reach your target audience. Experiment with different hashtags to see which ones get the most engagement and include them in your videos.

2. Turn up the volume with your Instagram Ads: Instagram Ads are like a magical megaphone for your videos. By using precise targeting options in the marketing campaigns like interests, demographics, and keywords, you can reach your ideal audience and get your content seen by thousands of new viewers.

3. Collaborate to elevate content: Two heads are better than one, and the same goes for brands on Instagram! Collaborating with brands that share your niche or complement your business can be a game-changer. Create buzz by working together on projects, creating joint content or even giveaways. The possibilities are endless, and you’ll be surprised at the new audiences you can reach.

4. Get content crazy: People love a good contest, and hosting one can be an excellent way to engage your audience and promote your videos. Get creative with the rules, ask viewers to submit their own videos or simply offer prizes for the best ones. Get your audience excited and watching your videos to win!

5. Giveaway goodness: Who doesn’t love free stuff? Running a giveaway is a surefire way to get your audience engaged and promote your videos. You can offer prizes related to your brand, or incentivize viewers to submit their own videos for a chance to win big.

6. Harness the power of influencers: Influencers can be a game-changer when it comes to promoting your videos on Instagram. Collaborate with them to create compelling video content or ask them to share your videos with their followers. The power of influencer marketing can help get your videos in front of new audiences and drive engagement.

7. Tap into your results: Lastly, it’s important to tap in to your results to determine which of the marketing campaigns have successfully generated revenues and which have not. By doing this, you can adjust your strategy and ensure that your next advertising strategy or the marketing campaigns is a success.

Once your video marketing campaign has been unleashed into the digital ether, it is imperative that you monitor its performance to glean valuable insights on what is resonating with your audience and what is not. Armed with this knowledge, you can adjust your strategy in real-time, and fortify your brand’s position in the highly competitive digital landscape.

To this end, there exist a plethora of metrics that you can use to keep tabs on your campaign’s performance. The cardinal metrics that are instrumental in evaluating your campaign’s efficacy include views, likes, shares, comments, and click-through rates. Each of these metrics provides a unique vantage point into your audience’s behavior, preferences, and perceptions of your brand.

By scrutinizing these metrics with an eagle eye, you can gain invaluable insights into what resonates with your audience, and tailor your video content accordingly. This granular level of analysis can help you steer your brand towards an upward trajectory and leave a lasting impression on your audience, thereby amplifying your brand’s recall and affinity among your audience.

Real-life Examples of Businesses That Succeeded With Instagram Video Marketing

#1 Testimonial Videos By Tribal Concepts Using Influencers

Tribal Concepts is an organic skincare brand that started as an Instagram business and now also has a website.

They used influencers to make testimonial videos and shared these on their Instagram feed and Stories.

The videos featured the influencer using the product, talking about their experience with it, and then ended with a call-to-action to visit the Tribal Concepts website.

This was an effective strategy for them because it allowed them to reach new audiences, and it helped build trust for their brand.

#2 How-To Videos By Frank Body

Frank Body is a coffee scrub company that started as an Instagram business and now also has a website.

They used how-to videos to show their audience how to use their product, and they shared these on their Instagram feed and Stories.

The videos were quick and to the point, and they featured the product in use.

Frank Body’s successful video marketing strategy enabled them to break new ground by expanding their reach and bolstering brand equity with their audience. Such a feat underscores the transformative potential of video marketing campaigns on Instagram.

Irrespective of whether you have an existing website or not, Instagram video marketing can serve as an effective conduit for unlocking new avenues of engagement and boosting your business or product’s visibility. Armed with the expert tips and strategies we’ve delineated in this guide, you too can craft compelling video content that resonates with your target audience and delivers tangible results. By leveraging the power of Instagram’s dynamic video features and harnessing the potential of AI-driven content creation, you can supercharge your brand’s recall and enhance your audience’s trust in your brand.

So what are you waiting for? Get started today!


To succeed with video marketing, you need more than just great content. Promotion is key, and ensuring your videos reach your intended audience is essential. For brands seeking to expand their reach and optimize their ad campaigns, or for product owners striving to boost sales, Instagram video marketing is a potent tool.

Partnering with an agency is an effective way to reach your target market with maximum impact. With their expertise and resources, they can help you craft top-notch videos that engage and inform your audience. By leveraging their skills and experience, you can take your Instagram video marketing campaigns to new heights and achieve your goals.

When looking for an agency, be sure to ask about their video production capabilities, as well as their experience with Instagram video marketing. This way, you can be sure they are the right fit for your business. And if you don’t know where to start, at 12 Channels, we have a team of experienced video marketers who can help you create the best ad campaigns and execute a successful video marketing campaign on Instagram. Contact us today to learn more!

Leave a Comment

Your email address will not be published. Required fields are marked *

Latest Articles

Sign up for our newsletter to get information, promo, or insight about the vehicle