Introduction
When it comes to mobile advertisments, one thing is for sure: it’s here to stay. In 2018, global spending on mobile advertisements reached 146.6 billion dollars and is projected to grow to $209.9 billion by 2022. And it’s no wonder why – with over five billion active mobile devices around the world, there’s a huge potential audience for businesses to reach.
But what goes into making the great mobile advertisments? We’ll take you through the anatomy of the mobile advertisements, from the headline to the call to action. We’ll also show you some examples of great ads that you can emulate in your marketing campaigns.
The Anatomy Of Mobile Advertisements
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IMPACT
1. The Headline
The headline is the most important part of your mobile advertisements, as it’s what will first catch a person’s attention. It should be clear, concise, and to the point. A great headline will make someone want to read more about what you have to offer.
Examples of compelling headlines:
There are several headlines that make it to the front page and make readers want to read again, but mobile advertising isn’t as easy as YouTube marketing, so what examples should you know to get started?
Here are a few to get yourself an idea on how to ease into the world of mobile advertising:
- “Get the perfect gift for everyone on your list”
- “Save money on your holiday shopping”
- “New year, new you – save on gym memberships!”
- “Find the perfect dress for your New Year’s Eve party”
- “Get ahead of the competition – start your New Year’s resolutions early!”
When observing the aforementioned headlines, it becomes quite apparent that each one is heavily centered upon the awarding of some sort of advantage or incentive upon the reader in order to successfully implore them to click through to the advertisement. These striking titles are crafted with the use of potent keywords and compelling language, all working in unison to captivate and motivate individuals to take action.
As you begin to compose your own headline, it is imperative that you maintain a certain degree of clarity and brevity while simultaneously integrating an element of captivating, attention-grabbing flair. It is vital to refrain from implementing any sort of industry-specific jargon or intricate terminology that could potentially alienate or confuse your target audience. Moreover, it is crucial to meticulously proofread your headline, as a lack of attention to detail and any sort of typographical or grammatical errors may turn off potential click-throughs to your advertisement.
2. The Image
As one delves deeper into the intricacies of crafting an effective advertisement, it becomes clear that the image component occupies a critical role in the success of said advertisement, for it serves as the initial point of engagement for prospective viewers after the headline.
Thus, it is of utmost importance to select an image that is both pertinent to the product or service being advertised and of superior quality, as it is this image that will entice and pique the interest of viewers, urging them to delve further into the intricacies of your offer. The importance of a top-tier image cannot be understated, as it serves as a gateway to further engagement with your brand, effectively spurring viewers to learn more about what you have to offer.
How to create compelling images for mobile advertisements
When it comes to the development of impactful and persuasive mobile advertisements, the image component holds significant weight, as it serves as the sole opportunity to make a memorable and indelible impression upon viewers. Therefore, it is critical to meticulously select images that are both visually striking and vividly hued in order to immediately capture the attention of the viewer.
#1 Use images that are relevant to the product or service you’re promoting
To optimize the effectiveness of your image selection, there are several key considerations to keep in mind. Firstly, it is crucial to select images that are directly relevant to the product or service being advertised, as this establishes a clear and identifiable connection between the image and the advertised offer. For instance, if promoting a novel type of shampoo, featuring an image of an individual using the shampoo and displaying healthy, radiant hair would be tremendously effective.
#2 Use images that are easy to understand
Moreover, it is vital to eschew complex images or those containing copious amounts of text, opting instead for images that are easy to comprehend and quickly absorb.
#3 Use images that have a positive emotion associated with them
The utilization of images that are associated with positive emotions such as joy, excitement, or curiosity, serves to further boost engagement and interest in your offer.
#4 Make sure that the image is properly sized for a mobile device
Last but certainly not least, it is paramount to ensure that the image is appropriately sized for a mobile device, being large enough to be viewed with clarity but not so extensive as to overwhelm the viewer or detract from other elements of the advertisement.
By adhering to these mobile advertising guidelines, one can create truly compelling images that are sure to seize the attention of viewers and stimulate engagement with your brand.
3. The Call to Action
When crafting an advertisement that elicits a resounding response from the audience, the call to action (CTA) is of utmost importance, as it explicitly communicates the desired action that the viewer should undertake. The CTA component should be characterized by clarity and conciseness, ensuring that the audience comprehends the intended action with ease, facilitating seamless engagement. A truly exceptional CTA can even serve to stoke the desire within viewers to take action on your ad, further amplifying the efficacy of your advertisement.
How to create a compelling CTA for Mobile Advertisements
An unique and converting CTA (Call-To-Action) is a must for mobile advertisements. After all, you want your viewers to take action, whether that’s downloading your app, visiting your website, or making a purchase. So how do you create a CTA that’s both effective and irresistible?
There are a few key ingredients to consider. First, your CTA should be
#1 To the point
It should be immediately apparent what you want your viewers to do.
#2 Relevant to your ad’s message and offer
If your ad is for a new app, your CTA should be something like “Download now!” or “Get the app!”
#3 Appealing and visually interesting
Believe it or not, the eyes are a powerful organ, and we’re hardwired to be drawn to visually appealing things. So make sure your CTA stands out from the rest of your ad by using colors, fonts, and other design elements that pop.
Some effective CTAs use first-person Imperative verbs, such as “Download,” “Shop Now,” or “Sign Up.”
Clear over creative: Dropbox Example
Now that you know what goes into a great CTA, let’s take a look at an example. The following ad from Dropbox is a great example of an effective CTA:
The Dropbox advertisement is a paragon of simplicity, exhibiting brevity and directness. The CTA, “Download Now,” is unequivocally explicit, aligned with the nature of the offer- a gratis application. The deft application of color and whitespace ensures that the CTA is conspicuous, standing out from the rest of the ad and serving as a beacon for potential converts.
When crafting your mobile advertisements, keep these tips in mind to create CTAs that are both effective and irresistible.
4. The Description
The description component of your advertisement serves as a critical platform for expounding on the unique selling points of your product or service. A well-crafted description should exhibit concision, avoiding verbosity or digression.
Furthermore, it should be structured in such a way that piques the curiosity of the viewer, compelling them to inquire further about your product or service. The ideal description should have an alluring effect, cultivating a strong desire within the audience to explore the full spectrum of what your product or service has to offer.
Examples of using descriptions in Mobile Advertisements effectively
Crafting effective mobile advertisements requires a fine-tuned balance of descriptive language that uses powerful adjectives and vivid verbs to create a captivating image for the viewer. The ad for the game “The Room” is a perfect example of this. By using words like “suspenseful,” “thrilling,” and “immersive,” it creates an alluring game experience that the viewer won’t be able to resist.
Numbers and statistics can also be a persuasive tool in creating a sense of urgency or importance. Take, for instance, the ad for the product “Hemorrhoid No More,” which cleverly uses the statistic that “4 out of 5 people suffer from hemorrhoids.”
A great example of a clear and concise description is the Amazon ad, which tells the viewer precisely what they can expect from the product (free two-day shipping) and why they need it (it’s the holidays!). The use of urgency and importance creates a compelling message that the viewer won’t want to miss out on.
To create mobile ads that are both clear and compelling, keep these tips in mind and use language that is powerful, descriptive, and engaging.
5. The Disclaimer
The section of your advertisement that delineates the limits of liability and responsibility for your product or service is known as the disclaimer. It is imperative that this component is both transparent and succinct to ensure that prospective customers are at ease with acting upon your advertisement. An exceptional disclaimer will instill confidence in prospective customers to act upon your advertisement.
6. The Logo
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- The Particulars Regarding Liability and Responsibility
The section of your advertisement that delineates the limits of liability and responsibility for your product or service is known as the disclaimer. It is imperative that this component is both transparent and succinct to ensure that prospective customers are at ease with acting upon your advertisement. An exceptional disclaimer will instill confidence in prospective customers to act upon your advertisement.
- The Distinctive Symbol
The symbol that identifies your brand is referred to as the logo. It is of utmost importance that this element is both lucid and concise to facilitate ease of remembrance by prospective customers. A remarkable logo will pique the curiosity of potential customers to delve deeper into your enterprise.
7. The URL
The Uniform Resource Locator (URL) is the section of your advertisement that directs prospective customers to your website for further information about your product or service. It is essential that this component is clear and succinct to engender a desire within potential customers to visit your website. An exceptional URL will generate interest in potential customers to explore your website.
8. The Fine Print
The small text that outlines the intricate details of your product or service is known as the fine print. It is imperative that this component is both lucid and succinct to assuage any doubts that prospective customers may harbor. An exceptional fine print will imbue prospective customers with the confidence to act upon your advertisement.
9. The Offer
The component of your advertisement that highlights the benefits that prospective customers will receive upon acting upon it is referred to as the offer. It is essential that this element is clear and concise to prompt potential customers to take action. A remarkable offer will ignite the desire in prospective customers to act upon your advertisement.
10. The Guarantee
The part of your advertisement that assures prospective customers of what they can expect upon acting upon it is known as the guarantee. It is crucial that this component is both transparent and concise to instill confidence in potential customers to act upon your advertisement. An exceptional guarantee will engender trust in prospective customers to act upon your advertisement.
Examples of Great Mobile Advertisements
1. Nike+ Run Club
Nike’s mobile advertising for the Nike+ Run Club serves as a prime illustration of how an image, headline, and call-to-action (CTA) can amalgamate to produce a compelling advertisement. The image is captivating and germane, the headline is conspicuous and concise, and the CTA is comprehensible.
2. Beats by Dre
The advertisement for Beats by Dre is replete with a logo, headline, and CTA that are ingeniously crafted to optimize impact. The striking use of their trademarked “Without Music” phrase accentuates the focus on the product while also being unambiguous about the means of acquisition – simply have your credit card at the ready!
3. Spotify
Spotify’s mobile advertisements are a shining example of how to use an image, headline, and description with clarity for your audience members to understand what they are seeing or reading. The catchy design makes you want more while also being eye-catching so that it gets noticed by people walking around on their phones!
4. Airbnb
The Airbnb mobile advertisements are another great examples of how to use an image, headline, and description with clear calls-to-actions. The eye-catching picture persuades the viewer into scrolling past other ads while still being relevant enough for them not to get bored in their search on Google or Apple Maps!
5. Amazon Prime Video
The Amazon Prime Video ad is a great example of how to create an attention-grabbing, eye-catching image with relevant keywords in the title. The heading ‘5 Best Selling Electric Nail Removers’ tells us exactly what we need before even clicking on it!
6. Hulu
Hulu’s mobile advertisements have some of the best copy because they use eye-catching images, concise headlines, and convincing descriptions like “Is this for me?” to make users want more information.
7. Google Play Music
Google’s Play Music advertisements are some of the most creative and engaging you can find. The eye-catching images, concise headlines (they use a question), and informative descriptions that mention what song or album this particular ad goes with to make it easier for people searching on their phones will all work together beautifully! And as if those features weren’t enough already – there’s also an easy URL that leads right into your favorite streaming service without delay!
8. Pandora
Pandora’s mobile advertisements are a perfect example of how to use an image, headline, and description with the URL for your campaign message to be clear. The eye-catching nature, as well as relevant keywords, makes this particular piece very enticing which will lead consumers straight towards their desired action from reading through all that information you put together!
9. iHeartRadio
The iHeartRadio ad is an excellent exemplification of how to fabricate an arresting and pertinent image, an enlightening depiction with a lucid headline that simplifies the user’s task by simply perusing through the information provided. They also appended some counsel on where you can locate their app to facilitate your life!
10. CBS All Access
The CBS All Access mobile ads are an exceptional demonstration of how to amalgamate an image, headline, and description with compelling text to entice your customers. The eye-catching design makes it relevant while the clear call-to-action ensures that you will be able to understand what they need from this program or service!
There are many things to learn from these brand strategies so that you can create better mobile advertisements for your business. Keep these examples in mind the next time you are planning a marketing campaign – with the right mix of images, headlines, and descriptions, you too can make an impactful and successful mobile advertisements!
Conclusion
Crafting an attention-grabbing mobile advertisement is an excellent strategy to showcase your product or service to potential customers. But how do you go about creating the perfect ad? Fear not! We’ve delved into the nitty-gritty of mobile ads, from the headline to the call to action, to guide you through the process. We’ve even provided some superb examples of ads that you can emulate to make your campaigns a smashing success! So why waste time? Start building your mobile ad masterpiece today!
However, if you’re feeling overwhelmed, don’t fret. Let our team at 12 channels be your saving grace. As a one-stop-shop creative agency with a special focus on mobile advertising, we have the expertise to help you create a killer ad campaign. Reach out to us pronto to discover how we can assist you in creating an ad campaign that wows your audience!
