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Affiliate Networking & Building Relationships – Best Of 2022


Networking is key to success in any field, but especially in affiliate marketing, affiliate networking is the golden goose to growth. To make a name for yourself and find the best programs and products to promote, you need to be well-connected. This guide will teach you everything you need to know about networking-how to get started, what to do at events, how to follow up, and more. By the end of this guide, you’ll be an affiliate networking pro!

Why Is Affiliate Networking Important For Affiliates or Businesses

“Like it or not, the world runs on relationships. The better the relationships, the easier it is to get what you want.”

-Harvey Mackay

Whether you find yourself occupying the role of an affiliate, or a business owner, one thing that cannot be overstated is the immense value of networking. It is through the cultivation of relationships and the expansion of one’s network that one can truly make strides towards success. Indeed, there are a myriad of reasons why affiliate networking holds such a critical place in the modern landscape of business.

1. Helps You Find the Best Programs and Products to Promote

By networking with other businesses and affiliates, you have the opportunity to attain insider knowledge regarding the best programs and products to promote, thanks to conversing with individuals who have achieved success in the industry, and thus learning from their experiences.

2. Helps You Make a Name for Yourself

If you aspire to achieve success in affiliate marketing, it is imperative that you establish a name for yourself. Affiliate networking presents an excellent avenue to accomplish this objective, by interacting with fellow industry experts, fostering relationships and thus, gradually carving out a reputation for yourself.

3. Helps You Stay Up-To-Date on Industry News

Yet another reason why affiliate networking holds a significant value is its ability to keep you abreast of the latest industry news. Being connected with other professionals in the field, you’ll have access to new products and programs immediately upon their release and promoting them will only attest you with higher sales and commissions.

4. Helps You Connect With Other Influencers

Networking with like-minded individuals in the industry is your ticket to expanding your horizon and tapping into a broader audience, consequently arousing interest in your products and services.

5. Helps You Grow Your Business

Last but not least, affiliate networking holds the promise of driving your business to new heights. Nurturing connections with fellow professionals and building meaningful relationships is a tried-and-true approach to boosting your enterprise’s visibility, resulting in higher sales and more substantial commissions.

Getting Started With Affiliate Networking

affiliate networking

For those who are relatively green when it comes to the world of affiliate networking, it’s understandable if the process may initially appear to be rather intimidating. Nevertheless, fret not, as it is a relatively straightforward affair. Essentially, the fundamental premise of affiliate networking revolves around the construction of mutually beneficial relationships with other individuals who operate within your particular sphere of industry. This can be achieved in a variety of ways, such as through face-to-face interactions at events, or through digital channels online.

1. Get out there and start meeting people

Although it may appear to be an elementary point, it is still worth acknowledging the crucial nature of this initial step. If one desires to embark upon the journey of affiliate networking, it is absolutely imperative that they take the initiative to put themselves out there and become acquainted with the relevant individuals. After all, how can one possibly hope to build meaningful relationships with others if they are not even aware of their existence?

Therefore, it behooves one to proactively engage with the wider community by attending a variety of industry events, trade shows, and conferences, as such events provide fertile ground for cultivating connections with prospective partners, clients, and customers alike. Additionally, one can also avail themselves of the various online channels available, such as social media platforms, forums, and other digital communities, as these too offer ample opportunities to connect with like-minded individuals operating within the same field.

2. Make a good first impression

When you meet someone new, be sure to make a good impression. Smile, be friendly and be yourself. You need not stand and revise all steps while making a conversation with a person. Affiliate networking is similar to making friends, and you want to come across as someone people would like to get to know.

Whilst it is undoubtedly true that not all individuals possess a natural inclination towards socializing, one ought not to despair. In reality, there exist a multitude of viable methods for networking that are accessible to individuals of all dispositions. Ultimately, the key is to remain authentic and sincere in one’s interactions with others, displaying a genuine interest in their perspectives and concerns, and endeavoring to establish meaningful connections.

Indeed, by placing a premium on the cultivation of relationships, one can unlock the full potential of affiliate networking and lay the groundwork for a prosperous and fulfilling career.

3. Be a good listener

Undoubtedly, one of the most effective means by which to leave a positive impression upon others is by honing one’s listening skills. When engaging in conversation with another individual, it is paramount that one accord them their full attention, actively processing the information they are sharing and displaying an authentic curiosity towards their thoughts and opinions.

This can be achieved through the art of asking pertinent follow-up questions and retaining key details from the discourse. Similar to watering a plant, genuine curiosity about another person’s perspectives can serve as the nourishment that nurtures a meaningful connection capable of bearing fruit in the long haul.

For instance, imagine that you find yourself engaged in a conversation with an attendee at a networking event who confides in you their desire to secure a new employment opportunity. It just so happens that you run into someone else later on who is actively seeking a candidate for the same position. By playing matchmaker and facilitating an introduction between the two individuals, you can create a mutually beneficial relationship that has the potential to yield substantial returns down the road.

4. Don’t be afraid to network online

It is essential to recognize that networking within the realm of affiliate marketing need not be confined to in-person interactions alone. In fact, the online arena provides an abundance of opportunities to cultivate relationships with individuals who may prove to be instrumental in one’s success. Whether it be via social media platforms, forums, or other virtual communities, the internet is rife with potential partners, clients, and customers waiting to be connected with.

However, it is crucial to bear in mind that the same principles that govern face-to-face networking apply equally to online interactions. Namely, it is imperative that one approach these relationships with authenticity and sincerity, demonstrating a genuine interest in the perspectives of others and striving to build meaningful connections. Despite the absence of physical proximity, the connections that can be forged in the digital sphere are no less valuable than those that are established in person.

With this in mind, one should remain open to the myriad possibilities presented by online networking and approach each interaction with a spirit of openness and a commitment to building relationships.

What To Do At Affiliate Networking Events

Networking by Jutta_hautanen

As you prepare for an affiliate networking event, keep in mind that networking doesn’t have to start on the event day. There are a few things you can do beforehand to gain an edge. Check out the event website to get a sneak peek of the attendees. Reach out to them on social media using the event hashtag. Get creative and start engaging with them online. This will give you a leg up and help build relationships before you even attend the event.

1. Arrive early and introduce yourself

Arriving at an event can be nerve-wracking, but arriving early can help you ease into the scene. Not only will you get a chance to take a deep breath, but you can also introduce yourself to as many people as possible. Keep in mind, the more individuals you meet, the more chances you’ll have to build a network.

2. Dress to impress

In this generation, we have come a long way while talking about how one should or shouldn’t dress. People are dressing up themselves and that isn’t wrong at all! You can wear anything you want as long as it’s worth the occasion – even if it’s not what other people think is stylish anymore. Just like fashion changes with the changing trend, so do the dress with the change in the occasion. Psychologically speaking, people are more likely to remember you if you dress well. There is an old saying “Don’t judge a book by its cover”, but if we’re being honest, we all do it. So make sure you dress in something that makes you look professional and put together.

3. Have your elevator pitch ready

An elevator pitch is a short, one- or two-sentence introduction about who you are and what you do. It’s called an elevator pitch because it should be brief enough to deliver in the time it takes to ride an elevator. Your elevator pitch is important because it’s usually the first thing people will ask when they meet you. You want to make sure you have a concise answer that sells you and your business.

4. Follow up with the people you meet

Following up with people you meet is just as important as networking in the first place. After the event, send an email, follow them on social media, or even give them a call. This is a fantastic way to maintain the connection and continue building on the relationship you started.

What “Not” To Do At Affiliate Networking Events

As the great Einstein eloquently stated, “The definition of insanity is doing the same thing over and over again and expecting different results.” Thus, if you have been immersed in affiliate networking for an extended period and are yet to witness the desired outcomes, it might be a prudent move to explore alternative strategies. Here are some blunders you should steer clear of if you aspire to achieve success in the industry.

1. Don’t just collect business cards

It’s not a good look to collect as many business cards as you can at affiliate networking events. People can sense when you’re just interested in adding contacts to your list instead of building meaningful relationships.

2. Don’t be afraid to talk about yourself

Many people struggle to talk about themselves without feeling like they’re boasting. But building trust with others is a vital aspect of networking, and being open about your goals and values can help facilitate that.

3. Don’t be a wallflower

Networking events demand active participation, and if you are not comfortable meeting new people, affiliate networking may not be for you. It’s vital to break out of your shell, mingle and connect with individuals, and build relationships that matter.

4. Don’t forget your manners

It’s easy to forget your manners in the rush of networking, but being polite and showing good etiquette is essential. Words like please and thank you make a greater impact!

5. Don’t try to sell people your products or services

While it may be tempting to try and sell your brand and your products at networking events, it is best to avoid such tactics and rather build relationships and trust. Focus on connecting with people and save your sales pitch for another time.

By following these tips, you’ll be sure to make a great impression at your next affiliate networking event. And who knows? You might even meet some new friends along the way.


We promised you that you will be a pro by the end of this guide. But, remember that only reading and not implementing what you’ve learned will only get you so far. So make sure to put what you’ve learned into practice the next time you attend an affiliate networking event. With these tips, you’ll be sure to make a great impression and build relationships that will last. So take action now and go out there and network like a pro!

Not only is this important for affiliates and business owners, but it will also come in handy for anyone who is looking to build relationships and get ahead in any field. You heard it right! The next time you’re out there rubbing elbows and mingling with new folks, keep these networking tips in your back pocket. Who knows, you could be the one to take their business to the next level! And if you are someone who would want all that and more, including building stronger relationships, finding the best affiliates in the market, or getting the right pitches without any hassle, there’s always the best agency right at your doorstep!

12 Channels can get you everything you need in the world of digital marketing and affiliate marketing without any efforts on your part and well, we cater you with the best team and experienced professionals who do the work for you and get your business out there in the market! Contact us now to learn more about how we can help you get the most out of your online presence.

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