15 Powerful Strategic Drivers Of Mobile Marketing
“As mobile devices become more and more ubiquitous, it is important for marketers to develop strategies that take into account the unique limitations of this medium. By understanding these drivers, marketers can create more effective programs that run on mobile devices and reach a larger audience.” If you are not careful with your strategies, these limitations can hinder a program’s success if they are not considered when planning an execution. In this article, we will discuss 15 such drivers.