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Chatbot Analytics: Essential Metrics & KPIs To Measure Bot Success


Chatbots are nothing to be discarded. It would be easy to ignore bots to learn their effectiveness. How do I create a chatbot? According to a recent study, Deloitte says 70% of enterprises now rely heavily on AI to improve their interaction and communication. It’s not enough to automate your business operations using a bot. There is no one-off implementation; there is a constant tweaking of chatbots to meet your desired objectives.

What Is Chatbot Analytics?

Chatbot Analytics involves analyzing the history of a bot conversation to understand how the bot performs.

Tell me the importance of chatbot analytics?

74% of companies declare they want to use conversational marketing tools.


A successful chatbot implementation is not only able to become operational on the internet. Chatbot analytics is also an important aspect of an app implementation: it allows companies to understand user behavior and improve the customer experiences of a user. Gartner analyst Peter Sondergaard said data is essential in a new era: analysis is like combustion. Chatbot analytics help companies improve the effectiveness of their chatbot and help with identifying and optimizing their marketing plans.

How can we analyze and optimize chatbot data?

chatbot analytics

Chatbot data provides a window into how customers are engaging with your chatbot. By analyzing this data, you can identify areas where your chatbot needs improvement. You can also use it to track the success of your chatbot in meeting customer needs and improving conversions.

Here are some tips for analyzing and optimizing your chatbot analytics data:

Total tickets created

When you integrate chatbots with customer support systems like the HappyFox help desk, chatbots allow visitors to submit a ticket. In some instances, visitors submit names, addresses, and briefs about their problems. Agents then return this information to consumers to determine a suitable solution. It saves time and effort for customer support agents. Stakeholders can monitor these KPIs as a means of keeping an incoming ticket balanced or determining whether there is a good decline for the chatbot. Chatbots need to keep the number low.

Total Transferred Chats

A human takeover occurs when visitors choose to contact the agent directly when they interact with bots in the bots’ environment. One crucial measurement every organization has to track is the possibility of contacting a support staff member when they have questions about their chatbots or they are unhappy with the support they receive. The fallback KPI tells you how effectively a bot supports its customer and how often humans need to step into the conversation. It can help improve the bot’s functionality or broaden their knowledge of topics.

Calibrate current flow

Even after your chatbot goes live, you must continue to train them. How can bots solve customer problems and solve them? Has the user asked any other questions on this page? Are bots helping users get the right answers? Can I optimize the performance of a question? Keep in mind the new needs of businesses represent a great opportunity to provide services for consumers. More subjects to choose from, a quicker and more accessible helpline!

Monthly average chat count

Monitoring what people ask your company keeps them updated about how your product is doing and how well you can meet their demands. Then you can find out how much time it takes to get everything done and the product and service you are looking for. Using such tools it is possible to forecast more efficiently for the chatbots and the human agents when needed.

Get context from unstructured data

Training for bots is now easier with NLP-based chatbots. An unstructured structure can make identifying the user’s needs difficult. These chat conversations should be collected, cleaned out, and evaluated correctly to obtain the correct data. It helps organizations understand user intents and contexts and enhance the bots for better service.

Chatbot interaction total

The most essential metric of chatbot conversations, Total Chatbot Chat tracks how many conversations you have with visitors. This can show your chatbot’s effectiveness across multiple users immediately. Similarly, these measures reflect your overall size on an economic level. Seeing these metrics over a very long span helps us track trends.

Weekly Chat Inflow

Although chatbots are widely known to provide uninterrupted 24-hour service it can help to track the days of the week when their chatbot has the most activity. This statistic is important in preparing for an increased volume of requests coming into our system, as well as preparing our human agents should they come in.

Examine And Improve Customer Service

Using a chatbot can improve the customer experience and the satisfaction of your users. It’s a fact that the measures are not good enough. Chatbot analytics can improve the customer experience by identifying customer needs and using chatbot analytics tools in a chatbot that aims to improve your business processes.

Hard Deflection

It shows primarily the success of chatbots to deliver a service to a customer without human intervention. Then you can determine how many times your chatbot is useful to customers. The chatbot has the ability to proactively guide visitors through their questions without the need to escalate.

Top Chat Issues

Through the utilization of cutting-edge visualization techniques, companies can leverage the power of topic analysis to discern the most frequently recurring issues in their customer interactions. By excavating this invaluable information, businesses can better comprehend the inclinations and predilections of their clientele. Could you kindly enumerate some of our esteemed customers’ most probing inquiries and illuminating responses? With the aid of these multifaceted metrics, enterprises can gradually enhance their products and services by ameliorating the topics that appear with greater frequency.

Average Chat Rating

The average chat rating is a fundamental yardstick for ascertaining the efficacy of a chatbot. But how can we effectively gauge the precise nature of our patrons’ grievances with our products or services? Through the judicious employment of this information, enterprises can dynamically monitor the satisfaction of their customers in real-time, making appropriate modifications and improvements as necessary.

Average chat duration

The average chat duration, a highly salient metric, provides vital insights into the amount of time that your chatbot expends in its interactions. By scrutinizing this data, businesses can discern the nature and quality of customer satisfaction that their team is delivering. Depending on the nature of the customer interactions, this data can be employed to gain a more comprehensive understanding of the efficacy of the chatbot in enhancing the customer experience.

Total Contact Support Actions

It shows you the escalation of the chat-bot request. If a customer prefers to send out a call you can check the preferences. It could serve a useful purpose when scaling human customers.

Missed chats

This KPI helps visualize visitors that initiated a conversation but didn’t get accepted. It’s a failure of your chance to engage with your customers and prospects. It’s common knowledge that an error was made behind the scenes.

What Is A Metric?

Measurement is the measurement used in the monitoring and assessment of the business process; determining measurement is important. Some features of Chatbot are measurable through these metrics. This data is very important to new chat apps. After installing Chatbots, companies should carefully monitor their implementation. Since company objectives are efficiency enhancement, quicker response, and increased conversions, it is imperative to identify measurables for success. This helps monitor and increase the efficiency of the bots. Data science uses these dimensions of the question in several uses.

Top 5 Types of Metrics for Chatbot Analytics

Chatbot Metrics #1 Message Metrics

These four metrics capture your user population’s overall trend, but you will require further detailed details about the way people interact with your chatbots. These metrics are known as message metrics. Startups like Pulse Chat aim to measure message numbers and provide detailed details on the platform. It allows for instant communication in a highly efficient environment with high quality. These metric types are important for metric development. We are aware other traditional digital marketing metrics will have been created with this basic measure.

Chatbot Metrics #2 Customer satisfaction metrics

Customers demand a constant stream of communications. Customer satisfaction is a major business concern. When using chatbots to offer excellent customer service they should be measured to ensure they improve user experience overall. CSAT or NSP polling helps businesses ask users if they think chatbots are worth rating. Chatbots are available 24 hours a day and based on data. Below, we list the main metrics of customer satisfaction.

Retention rate

Chatbot KPIs help determine how frequently a user returns to chat in a certain period. The higher the number of users returning to use your bot, the higher your retention. The retention rate varies from largely irrelevant to necessary. As a matter of interest to a chatbot. In e-commerce chatbots, only work if users return each day. Keeping your data up can be tracked using periods.

Chatbot Metrics #3 Conversation metrics

In response to chatbot trends, many companies have successfully adopted chatbots but some have remained unprofitable. Why did some chatbots fail so quickly? When you are trying to make the chatbot successful, you need to use chatbot conversation data to determine its success or failure. List all important statistics about conversation analysis.

Duration of conversation

How long does your Chatbot take to work? Long enough to solve user problems and long enough to stop them from abandoning. It relates essentially to the duration between a bot and user interactions. How many people use chatbots? The optimal session duration is determined depending on the sector. Monitoring these metrics helps assess the effectiveness of chatbots by comparing the time between conversations and the duration of conversations. This indicates if the bot can have good communication and keep users entertained and engaged. Ideally, the duration of the conversation varies according to the use case and conversation context.

Chatbot Metrics #4 Commercial Metrics

This metric represents some of the most common performance metrics for chatbots. Companies can sometimes use specific metrics on certain improvements for specific projects if these aren’t captured. In typical applications, these statistics are mainly applicable in key areas of application and are not exhaustive.


Talkpush provides an online job portal using conversation and Social Media for hiring talent. Their recruiting chatbots Stanley will help you select the right candidate. Stanley provides initial screening, passes requests to Human, schedules interviews, and engages the applicant when he is waiting on an onsite interview. Talk Push’s client list was huge, so they wanted to ensure they deliver a seamless service to the clients. The company purchased the Dash bot analytics tool to enhance chatbot analytics.

Sentiment analysis

Chatbots are designed to collect customer information from conversations that cannot be explicitly asked. By analyzing data sentiments, businesses can determine the positive or negative responses of their user base and the bot can make the user experience even more enjoyable.

Intent analysis

The advent of intent analysis has conferred upon businesses a tool of tremendous sophistication, one that provides unfettered access to an extensive array of intent mapping features. By juxtaposing various message types with corresponding intent groups, businesses can now obtain an incisive understanding of the customers’ underlying intent, thereby facilitating an optimization of the customer experience.

Transcript Search

In a similar vein, the employment of transcript search has empowered businesses to exercise unparalleled control over the text they seek to scrutinize. By meticulously monitoring the lifecycle of the text, from inception to resolution, businesses can glean unprecedented insights into the intricacies of their customer interactions.

Such insights, in turn, facilitate a seamless optimization of the product and service offerings, as well as the finetuning of the customer service strategies, culminating in a superlative customer experience.

Chatbot Metrics #5 Bot Metrics

Yet another salient parameter of chatbot performance is the degree to which it streamlines the process of booking rides, the use case that overwhelmingly predominates. Therefore, businesses must accord utmost importance to this aspect, ensuring that consumers remain captivated and gratified.

Chatbot Metrics for Each Additional Skill, Task, or Function Added

As chatbots scale up in sophistication and versatility, businesses are bound to append an expanding repertoire of capabilities and skill sets. However, before effecting any such addition, it is incumbent upon businesses to painstakingly articulate the goals and objectives of the intended expansion, so as to ensure that it does not inflict a deleterious impact on the chatbot’s extant performance metrics.

Through diligent planning and judicious execution, businesses can augment their chatbot’s skill sets while maintaining optimal performance and enhancing the customer experience.

Basic KPIs to track through your chatbot

Some of the most important chatbot performance indicators include:

Engagement rate

This chatbot metric measures how often customers are interacting with your chatbot. A high engagement rate indicates that customers are finding your chatbot useful and are using it regularly.

Conversation rate

This chatbot metric measures how often customers are starting conversations with your chatbot. A high conversation rate indicates that customers are interested in using your chatbot to communicate with your business.

Completion rate

This chatbot metric measures how often customers can complete tasks through your chatbot. A high completion rate indicates that your chatbot is easy to use and is helping customers to accomplish their goals.

Satisfaction rate

The satisfaction rate, a critically important chatbot metric, serves as a barometer of the customer experience, measuring the level of contentment that customers derive from using the chatbot. A high satisfaction rate is indicative of a well-designed and effective chatbot that is meeting the needs of its users and delivering value to the business.

Monitoring a comprehensive suite of chatbot metrics is essential to ensure that the chatbot is not only meeting but exceeding customer needs while also enhancing conversion rates. By methodically measuring and analyzing chatbot performance, businesses can glean invaluable insights into customer preferences and pain points, enabling them to optimize their offerings and tailor their marketing strategies to achieve the greatest possible impact.

Through the effective deployment of chatbot analytics, businesses can unlock a wealth of opportunities and forge deeper connections with their customers, thereby driving long-term growth and success.

Chatbot Analytics#1 Leading KPIs for chatbot

Delving into the intricacies of chatbot performance management, we present a comprehensive guide to the leading key performance indicators (KPIs) that businesses must monitor to track the success of their chatbots and ensure alignment with their broader organizational objectives.

1. Customer satisfaction

At the apex of this KPI hierarchy lies customer satisfaction, the single most crucial metric in the chatbot performance landscape. An elevated score on this metric reflects the chatbot’s effectiveness in fulfilling customer needs and delivering an optimal user experience.

As such, businesses must remain vigilant in monitoring customer satisfaction levels and taking corrective action as necessary to maintain the chatbot’s efficacy and maximize its value to the organization.

2. First contact resolution rate

The first contact resolution rate measures how often a customer’s issue is resolved on the first contact with the chatbot. A high first contact resolution rate indicates that your chatbot is providing accurate and helpful answers to customer inquiries.

3. Service quality score

Quality score functions as a barometer of the customer service experience quality. A high service quality score serves as an attestation to the chatbot’s ability to furnish a positive and seamless customer service experience, and it is an imperative metric that businesses must track with acute attention to detail.

4. Net Promoter Score® (NPS)

Net Promoter Score® (NPS) is a coveted metric that serves as a gauge of customer satisfaction and loyalty, and a high NPS score is indicative of customers who are not only satisfied with the chatbot’s performance but are also inclined to recommend it to others.

5. Average handle time (AHT)

The average handle time (AHT) measures the average amount of time it takes for a customer service agent to resolve a customer issue. A low AHT indicates that your chatbot is resolving customer issues quickly and efficiently.

6. Customer effort score (CES)

The customer effort score (CES) measures how much effort a customer perceives they have to put forth to resolve their issue. A low CES indicates that your chatbot is easy to use and is helping to reduce customer effort.

7. Repeat contacts

Repeat contacts occur when a customer contacts the chatbot multiple times for the same issue. A high repeat contact rate indicates that your chatbot is not resolving customer issues successfully.

8. Resolution time

Resolution time is the amount of time it takes for a customer issue to be resolved. A low-resolution time indicates that your chatbot is resolving customer issues quickly and efficiently.

9. Channel shift

The channel shift metric measures the percentage of customers who are shifted from self-service (chatbot) to live agent support. A low channel shift rate indicates that your chatbot is successfully handling customer inquiries without the need for human intervention.

10. Contact volume

The chatbot metric for contact volume measures the sheer number of interactions that are being handled by the chatbot, such as inquiries or complaints. A high volume of contacts is a strong indicator that the chatbot is being utilized frequently and is actively reducing the overall number of customer inquiries being directed towards human agents. Tracking this metric is essential for businesses to gain insights into their chatbot’s impact on their customer service operations.

Chatbot Analytics#2 Lagging KPIs for chatbot

In the domain of chatbot metrics, there exists a vast amount of data that can be monitored to evaluate the bot’s performance. To ensure that your chatbot is satisfying customer needs and boosting conversion rates, it’s crucial to track key performance indicators (KPIs), such as the following:

Chatbot response time

Chatbot response time refers to how long it takes for the bot to reply to customer inquiries. A faster response time equates to a better customer experience.

Chatbot accuracy

This measures how often your chatbot provides accurate responses to customer queries. The higher the accuracy, the more likely customers are to trust and use your chatbot.

Chatbot engagement

This measures how often customers interact with your chatbot. The more engaged customers are, the more likely they are to use your chatbot regularly.

Chatbot conversion rate

The quantification of the ratio of customers who metamorphose into leads or customers, consequent to employing your chatbot, is what is referred to as the “Chatbot Conversion Rate”. The zenith of your chatbot’s success in accomplishing its objectives is directly proportional to the extent of escalation in the aforementioned conversion rate.

Chatbot satisfaction

Another parameter that ought to be monitored with the utmost vigilance is “Chatbot Satisfaction”. This gauges the level of contentment experienced by the customers while interacting with your chatbot. The higher the level of gratification, the more inclined customers are to persist in using your chatbot and even encourage others to employ it.

By meticulously keeping tabs on these metrics, you can attain an unambiguous depiction of your chatbot’s performance and take the requisite steps to ameliorate it. This proactive measure will aid you in ensuring that your chatbot is rendering value to your customers and facilitating the attainment of your business objectives.

Measure Task Success Rates

As in business, the employee experience matters. Founder and CEO of Functional-AI. He previously worked on a company’s internal chatbot deployment, and he also supported a corporate colleague to deploy them internally. The success of tasks is measured primarily on chatbot metrics, Whigham said. IHG measures the percentage of work completed vs. tasks that were escalated to human resources to optimize processes. They monitor errors in the job itself.

Why measure the success of a chatbot?

Chatbots increase productivity and increase sales. When developing new technologies it is important to establish goals and targets to ensure they prove what is being promised during the evaluation phases of implementation. If no data is supporting your application for the Chatbot, then it will not be possible to maintain or improve the skill set you need without unlimited resources. Chatbots offer valuable insights in terms of business growth and retention potential for users.

Why is it important now?

The underlying premise of developing a chatbot does not culminate until it has been deployed in a live environment. The customer experience, being an indispensable factor that impels growth and survival across all industries, is a major propellant for companies that employ chatbots to scrutinize user behavior in their business processes. Failure to install the chatbot properly can precipitate grievous consequences.

Hence, it is crucial to analyze conversations that transpire between the chatbot and users in order to apprehend the nuances of the audience’s preferences and tendencies, which will provide crucial insights into how to improve the chatbot’s efficacy.


As the prevalence of chatbots in businesses continues to escalate, it is now more pivotal than ever to measure their success with judicious employment of the appropriate chatbot metrics. By adhering to these prescriptive guidelines, you can leverage chatbot data to refine your chatbot’s performance and precipitate the achievement of your business objectives.

Through meticulous monitoring of the appropriate chatbot metrics, you can evaluate the extent to which your chatbot is conforming to the expectations and preferences of your customers, in turn influencing the augmentation of the conversion rates. Simultaneously, it is imperative to gauge the chatbot’s performance in order to guarantee that it is providing substantive value to your customers and your organization.

Furthermore, should you find yourself needing any assistance to initiate the chatbot implementation process, our seasoned team at 12 channels is readily available to offer comprehensive support. So don’t hesitate any longer! Seize the moment and reach out to us today, so that we can demonstrate the innumerable benefits that chatbots can confer to your business! Rest assured that the outcomes will surpass your expectations!

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