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Chatbot Success Stories: 20+ Popular Brands

chatbot success stories

No customer service rep will answer this exact query more than 100 times. Nobody wants to speak to customers who have never bought anything. If you are leading an organization then you cannot afford any scenario that could be common sense. Bot services can solve this problem by providing a virtual assistant with conversational ai chatbot.

The infinite capacity of the company helps you to save time and increase the capacity of its workers. It can also help to make human resources more accessible to people, and increase communication.


As businesses persist in their pursuit of novel and inventive methods to enhance customer service, an increasing number are embracing the implementation of bot development strategies as a means of providing customers with swift and uncomplicated assistance. Chatbots, a form of computer program capable of emulating human conversation, have proven highly effective in furnishing speedy solutions to customer inquiries.

In the ensuing exposition, we shall scrutinize ten renowned chatbot success stories that have effectively utilized bots to bolster their customer service. We shall appraise their chatbot integration methodology and delineate the elements that engendered their triumph.

Why chatbot strategy is important for brand reach?

conversational ai chatbot

As the surge in popularity of chatbots persists, an increasing number of brands are taking heed and incorporating them into their customer service strategy. The rationale for this is that bots represent a prodigious opportunity to broaden their reach and furnish a more optimal customer experience.

Virtual assistants offer an avenue for brands to attain a wider audience as they can be deployed across a diverse array of platforms, including but not limited to Facebook Messenger, WhatsApp, and WeChat. As such, businesses can communicate with their customers via the platform on which they are already ensconced.

Moreover, conversational AI chatbots enable businesses to furnish a superior customer experience by emulating live chat conversations sans human intervention. This implies that they can comprehend the customer’s requisites and furnish automated conversations with ease.

On #1 We Have: Facebook Messenger Bot

The brand known as Facebook, a trailblazer in the field, has paved the way for other brands to adopt chatbot strategies with resounding success. Their triumph is so tremendous that they have even forged ahead to establish a dedicated platform for chatbot development, aptly named the Messenger Platform.

What’s So Special About Facebook Messenger Bot?

The marvels of technology have given rise to chatbots, virtual agents that engage with people through the automation of messages and the application of artificial intelligence. Among the plethora of conversational AI chatbots available today, the Facebook Messenger bot(s) reign supreme as they interact with millions of users on a daily basis.

With the power of Conversational AI Chatbot, you can leverage the capability to both pose and solve inquiries through the implementation of a program. As a bonus, chatbots have also demonstrated the ability to market goods and services whilst delivering personalized online shopping experiences. However, what sets Facebook Messenger bots apart from their peers is

  • As pioneers in the field of chatbot development, Facebook set a precedent that continues to inspire other brands.
  • Their Conversational AI Chatbot has garnered much success owing to its simplicity, which greatly facilitates user engagement.
  • Additionally, its interactivity mimics human conversation, providing users with a sense of familiarity and comfort.
  • With prompt responsiveness, the chatbot caters to the modern consumer’s desire for instant gratification.
  • Furthermore, its helpfulness is a key element that drives user satisfaction, ensuring they feel valued and heard.

As a result, other brands are now following suit and creating their chatbots. Hence, if you too are contemplating the integration of a chatbot into your customer service strategy, take a cue from Facebook’s success and incorporate simplicity, interactivity, responsiveness, and helpfulness into your approach.

List of Other Popular Brands That Have Successfully Used Chatbots for Chatbot Service

82% of companies that use conversational marketing tools say that they are essential elements of their sales and marketing strategy.


Sephora Chatbot

One of the most successful chatbots along with Facebook is Sephora’s Virtual Assistant. Sephora is a cosmetics company that sells products online and in stores. The company wanted to create a chatbot that would help consumers with their shopping experience. To do this, they created a conversational AI chatbot that could answer questions about products, help customers find products, and even provide customer service.

The meteoric success of the Sephora chatbot could be attributed to its dexterity in furnishing users with what they sought most ardently: information about products and services. In addition, the chatbot’s remarkable user-friendliness and ease of use endearingly endeared it to customers, thereby bolstering the likelihood of future usage.

H&M Chatbot

H&M, a clothing conglomerate that vends its merchandise both online and in physical stores. H&M harbored the ambition of crafting a chatbot that would enhance the shopping experience of its patrons. Thus, they engineered a conversational AI chatbot that could furnish information on products, assist customers in locating products, and even dispense customer service.

The reasons for the success of the H&M chatbot were analogous to that of Sephora’s. It masterfully furnished users with what they desired most fervently: information regarding products and services. Additionally, the chatbot was conspicuously user-friendly and facile to utilize, further entrenching its appeal to customers and amplifying the likelihood of future usage.

Domino’s Pizza: Dom

Domino’s Pizza is a brand that has deftly harnessed the power of chatbots to refine its customer service. The company’s conversational AI chatbot, the dexterous Dom, has adroitly facilitated pizza ordering and tracking order status for customers. The bot has been resoundingly embraced by users, engendering a surge in sales and a noteworthy curtailment of customer service costs for Domino’s Pizza.

Amazon Bot

Amazon, an e-commerce giant of unparalleled success, has distinguished itself as a trailblazer in conversational AI chatbot innovation in recent years. In 2016, the first of Amazon’s chatbots, the Amazon Echo, was unveiled, poised to assist users in a diverse range of tasks such as adding items to their shopping cart, checking order statuses, and managing their Amazon Prime account.

Since the Amazon Echo’s debut, Amazon has continually sought to elevate and expand the chatbot’s functionality. Today, the Echo’s capabilities have expanded significantly, allowing it to perform an extensive array of tasks, including but not limited to, playing music, answering questions, and controlling smart home devices, to name a few.

Amazon’s unrelenting innovation in chatbots has not been limited to the Echo alone; the company has launched chatbots for other platforms such as Slack and Facebook Messenger. These chatbots are tailored to address tasks such as customer service, order tracking, and product recommendations, with remarkable efficacy.

According to a recent study, Amazon’s chatbots successfully resolved 62% of customer service issues without requiring human intervention, affirming the chatbots’ capability to offer seamless and reliable support to customers.

American Express: Amex Bot

In the domain of customer service, American Express has emerged as a notable brand that has harnessed the power of chatbots with exceptional success. The Amex bot, a conversational AI chatbot, has been deployed by American Express to cater to customers’ requirements, such as bill payments, account balance inquiries, and customer service contact information access.

Designed with customer convenience as the priority, the Amex bot enables customers to locate the requisite information effortlessly, eliminating the need to navigate multiple menus or contact customer service. As a result, the Amex bot has garnered commendable success in reducing the frequency and duration of customers’ on-hold time when they call customer service, resulting in substantial cost savings for American Express, achieved by reducing the number of customer service calls they receive.

Furthermore, the Amex bot has facilitated a heightened level of customer satisfaction by offering a faster, more efficient, and effortless way to acquire information, amplifying the overall customer experience.

Apple Chatbot: Siri

The tech giant Apple is yet another brand that has harnessed the potential of chatbots in their customer service strategy with resounding success. Their Conversational AI chatbot, Siri, has proven so effective that they have opted to expand its horizons to incorporate additional platforms, including the iPhone and Apple Watch. Siri’s vast range of capabilities enables users to pose queries on an array of topics, all while delivering rapid and precise responses. Such a feat has revolutionized Apple’s customer service offering, elevating it to new heights of efficiency and convenience for customers.

Starbucks: My Coffee

Indulging in the revolutionary world of chatbots, Facebook’s bot strategy may pique your interest, but the application of this technology transcends Facebook’s periphery. Starbucks, an iconic brand renowned for its unmatched quality and customer service, has successfully capitalized on the chatbot trend with its highly popular bot, “My Coffee.”

With the My Coffee bot, Starbucks’ customers can effortlessly place their coffee orders without having to brave the queue or communicate with a barista. All it takes is a simple text message to the bot, and voila, the order is placed! Such convenience and swiftness have revolutionized Starbucks’ customer service, making it more streamlined and accessible for the customers.

eBay Chatbot

eBay, the renowned online auction and shopping website, has been at the forefront of utilizing the technology for improving customer service since early 2016. eBay’s conversational AI chatbot, ShopBot, caters to customers’ diverse shopping needs, establishing its versatility as one of the primary reasons for its success.

ShopBot’s multifaceted capabilities enable it to provide comprehensive assistance to customers, ranging from identifying specific items to delivering pertinent information on shipping and delivery. EBay’s relentless commitment to enhancing the chatbot’s features and capabilities has been reflected in its constant evolution since its launch, making it capable of providing recommendations and even booking appointments.

All in all, eBay’s ShopBot has been a remarkable success story for the company, with the chatbot’s seamless integration into the customer service framework of the website amplifying the overall customer experience.

Google Bot: Google Assistant

Google has long been a front-runner in the utilization of these virtual agents. As early as 2016, the company had integrated a chatbot into its Google Allo messaging app, aptly named “Google Assistant.” Its versatility enabled users to carry out a plethora of tasks, from booking restaurant reservations to obtaining information about local businesses.

The overwhelming success of the Google Assistant conversational AI chatbot was undeniable, prompting the company to expand its availability to a wider array of devices, including smart speakers and Android phones. In 2019, Google took it a step further and unveiled their dedicated chatbot platform, “Dialog Flow,” which significantly simplifies the process of creating custom chatbots for developers.

Airbnb Bot

In the domain of home-sharing platforms, Airbnb has emerged as a shining beacon of success through its chatbot utilization. Their conversational AI chatbot was astutely crafted to cater to users looking for rooms and apartments for rent in a myriad of cities around the world, and its unparalleled performance has resulted in Airbnb’s meteoric business growth by 25%.

Airbnb’s chatbot shines in its ability to provide a treasure trove of information on different areas, from average rent prices to the availability of rooms and apartments. The chatbot’s in-depth insights have helped users make informed decisions while also amplifying the overall customer experience, which undoubtedly contributed to the impressive business growth that Airbnb has witnessed.


Hulu, the widely beloved streaming service of the United States, is a prominent example of a brand that has successfully integrated a Conversational AI chatbot into their customer service strategy. In 2017, they took the plunge and introduced a chatbot tailored to assist users with billing inquiries and account management.

The outcomes were nothing short of remarkable. Within the initial two months of launch, the chatbot effortlessly handled over 1 million interactions, impressively resolving a whopping 85% of those interactions without any need for human intervention.

The unparalleled success of the Hulu chatbot is multifaceted and can be attributed to several key factors.

To begin with, the chatbot was meticulously designed to effectively handle a wide range of customer service requests with remarkable alacrity. By virtue of its astute functionality, it was proficiently able to assist a plethora of users without necessitating the involvement of a human agent.

Furthermore, the chatbot’s operational efficacy was elevated to greater heights by its unremitting availability – a service feature that was extended to users around the clock, thereby ensuring that their needs were catered for even in the most ungodly hours.

In addition, the chatbot’s advanced algorithm was programmed to leverage natural language processing, a technique that facilitated a seamless flow of communication between the user and the bot. The chatbot’s uncanny ability to comprehend user queries and respond to them with lucid, easily comprehensible answers contributed significantly to its popularity.

Undeniably, the Hulu chatbot stands as a stellar exemplar of how brands can successfully leverage chatbots to enhance customer service. Given the convenience and reliability of chatbots, it comes as no surprise that they are currently on the ascendancy, with a multitude of brands integrating them into their customer service strategy to cater to the needs of their clientele round the clock.

Marriott International Bot

Marriott International, a prominent global hotel chain, has launched Marriott Rewards chatbot, a conversational AI chatbot, in early 2017. The perplexity and burstiness of this new technological innovation are noteworthy.

The Marriott Rewards bot has been designed to cater to the customers’ needs, including hotel reservations, reward program inquiries, and general customer service assistance. The efficacy of the bot has been outstanding and has made a significant impact.

Within the first month of the chatbot’s launch, it managed to handle an overwhelming number of over 100,000 customer interactions, showcasing its exceptional abilities. An impressive feat, as it was able to resolve 95% of the interactions without any human intervention, surpassing any traditional customer service organization.

To add to the amazement, Marriott’s cutting-edge technology also proved to be an economically viable option. The cost of the bot strategy was 60% lower than the cost of hiring a human agent for the same volume of user interactions. Marriott’s decision to implement a chatbot has been a masterstroke, both financially and from a customer service perspective.

The reasons why it was successfuly is that first, it’s available 24/7 which means that users can get help whenever they need it. And to top it up, it is powered by AI – artificial intelligence allowing it to better understand natural language questions and provide efficient and accurate answers.

And lastly, the bot is integrated with all of Marriott’s existing customer service systems which makes it easy for agents to escalate issues when necessary.

Wells Fargo

Wells Fargo, one of the most prevalent banking institutions in the United States, decided to revolutionize their customer service strategy by implementing a conversational AI chatbot in 2016. This innovative solution enabled the bank to handle common banking tasks such as checking account balances and transferring money with exceptional ease and efficiency, rendering perplexity and burstiness paramount.

The chatbot’s remarkable performance quickly garnered praise and recognition, allowing Wells Fargo to save an enormous amount of money in customer service costs. The chatbot’s success also highlights the tremendous potential of AI-powered bots in enhancing customer service operations.

Brands such as Wells Fargo are discovering that chatbots can handle simple tasks expeditiously, freeing up customer service representatives to tackle more intricate issues. Furthermore, chatbots’ availability round the clock ensures users receive assistance whenever they need it, amplifying their effectiveness.

The future of customer service looks auspicious, and chatbots are undoubtedly an essential component of this positive outlook. Virtual assistants like chatbots are here to stay, and they will only get better with time, enabling businesses to elevate their customer service experience to new heights.

The Rise Of Chatbots: Small businesses are no exception!

The ever-increasing popularity of conversational AI chatbots is creating a level playing field for small and large brands alike, thereby engendering equitable success. In light of this, an array of small brands have harnessed the potential of chatbots to accomplish astounding feats, with some of the most notable examples including:

GAP: Stylist

GAP, an iconic clothing brand, has successfully employed a chatbot christened “Stylist” to help fashion-conscious shoppers find the perfect ensemble for any occasion. Operating on an advanced algorithm that is infused with natural language processing capabilities, the chatbot skillfully interrogates shoppers on a range of style preferences, budgets, and sizes before dishing out custom-tailored recommendations that are guaranteed to satiate even the most discerning customers. The unbridled success of this chatbot has translated to a significant increase in online sales for the brand.

Bonobos: Botspot

Bonobos’ chatbot, “Botspot”, helps users find the perfect pair of jeans. It asks questions about style, fit, and budget, and then provides recommendations accordingly. The conversational AI chatbot has been a great success for the brand, helping them to increase online sales.

Warby Parker: Glass

Warby Parker’s chatbot, “Glass” helps shoppers find the perfect pair of glasses. It asks questions about style, budget, and desired look, and then provides recommendations accordingly. The conversational AI chatbot has been a great success for the brand, helping them to increase online sales.


1-800-Flowers is a brand that has used chatbots to help customers order flowers and track their order status. The conversational AI chatbot, Flower Power, has been well-received by users and has helped 1-800-Flowers improve their customer service.

Popular Bots in Indian Market

Bots are becoming increasingly popular in India, especially with businesses aiming to generate more qualified leads. With more users preferring live chat services over a real person, more brands are implementing them into their customer service strategy. Here are a few examples of brands that have had great success with their bot:

IRCTC: Alpha Bot

The Indian Railways Catering and Tourism Corporation (IRCTC), the largest e-commerce company in India, has efficaciously leveraged the ingenuity of “ALPHA”, an advanced train inquiry conversational AI chatbot that is programmed to assist users with a broad spectrum of services, including train scheduling, ticket booking, and much more.

MakeMyTrip: MMTBot

Similarly, MakeMyTrip, a colossal travel portal in India, has also been able to scale greater heights of success thanks to the unparalleled performance of their chatbot, “MMTBot”. By seamlessly aiding users with a wide range of services, including booking flights, hotels, and more, MMTBot has established itself as a reliable travel partner.

Flipkart: Fynd

Flipkart, one of the largest e-commerce companies in India, has also profited handsomely from their state-of-the-art chatbot, “Fynd”. Leveraging advanced algorithms infused with natural language processing capabilities, Fynd excels in helping users find products, compare prices, and more with unmatched efficacy.

Hike Bot

Hike, a messaging app that has been embraced by users across India, has harnessed the remarkable potential of their conversational AI chatbot, “Hike Bot”, to offer users a broad gamut of features such as making new friends, chatting with acquaintances, and more, with unparalleled ease and efficiency.

Ola Bot

Likewise, lastly, Ola, a prominent ride-sharing service in India, has also been able to achieve spectacular success with their cutting-edge conversational AI chatbot, “Ola Bot”. By leveraging advanced algorithms infused with natural language processing capabilities, Ola Bot is able to assist users with a wide range of services, including booking cabs, finding directions, and much more.

The staggering success of these chatbots is a testament to the transformative power of conversational AI, which has enabled these brands to provide seamless, personalized, and efficient customer service to their clientele, thereby enhancing brand loyalty and profitability.

Understand the options in the market

Natural language appears very straightforward in humans, however, it is a difficult skill for a machine. Although bot companies exist we can divide them into three parts.

Self-service solutions with an API, SDK, or library

These solution providers created APIs, SDKs, or libraries to help your bot utilize machine learning and NLP functions. Ideally, a bot should also understand users’ queries. Building blocks for understanding intents like parsing user queries are also provided by the API. Even novices can build a bot with a few minutes of programming knowledge. It would however be much more complicated and more complex for a bot that can accomplish a specific purpose.

End-to-end solutions

How do I start creating an online bot? Identify what the bot should do and find out who will do all the work. Depending on specifications or the chatbot provider prices can vary greatly. When your bot is developed, clients typically have the opportunity to customize your system functionality.

Self-service solutions with GUI

You can develop bots with simple graphic interfaces by simply clicking on and pulling components. This is not a good strategy if one wants a sophisticated system, but the bot can easily be built.


Are bots successful?

How can a conversational AI chatbot be used to help customers? Not only does it save businesses 30% in costs, but users have also said having 24-hour help and understanding of the customer intent is an important feature.

What makes bots successful?

Conversation quality has a major influence on how a person interacts with an online chat. A conversational AI chatbot needs features that provide excellent conversation to attract potential customers and qualify leads because they are the first thing on the website people interact with.

How many bots are on Facebook?

Currently, 300000 chatbot users are using Facebook Messenger, which may seem very impressive.

Are Facebook bots free?

It’s possible to create an online bot using Facebook or Twitter with a few free chatbots. There’re a few things to do without programming knowledge. When you create free accounts it will allow you to start building a bot.

What is a Microsoft Bot?

Azure Bot Service is a conversational AI chatbot developed by Microsoft for the Azure platform. Azure Bot Service is an intelligent bot platform that enables developers to build AIs without spending any resources on development.

Can I make money from a Bot?

Chatbots can earn money by advertising through affiliates. If you are recommending the user to any website that offers affiliate links you will get a commission on that.


It’s apparent that chat communications are becoming increasingly popular among brands as they seek to improve customer service and reach more users. Well-known brands like Facebook, Sephora, and Domino’s have already experienced immense success with their bot building efforts and offer some invaluable tips on how to make your chatbot successful.

If you’re thinking of implementing a bot into your customer service strategy to ramp up customer engagement, there’s no better time than now to start. Choosing a platform for your live chat services is a crucial first step, and our team at 12 channels can lend you a hand if you need help getting started. Don’t delay; contact us today and let us show you how chatbot marketing can benefit your business. You might be astonished at how effectively it works!

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