Introduction
In a world where content is king, businesses are always looking for new and innovative ways to get their content in front of as many people as possible. And while there are several different ways to do this, one of the most effective and efficient is through fractional content marketing.
There are over 68,763 chief marketing officers currently employed in the United States.
(Zippia)
In this guide, we’ll take a deep dive into what fractional content marketing is, how it works, and some of the benefits businesses can experience by using this strategy.
What is Fractional Content Marketing?
Fractional content marketing is a type of content marketing where businesses create and distribute small pieces of content across multiple channels to drive awareness and engagement.
This could include anything from blog posts and infographics to social media posts and videos. And while the pieces of content may be small, they pack a big punch when it comes to getting your message in front of potential customers.
How Does Fractional Content Marketing Work?
Fractional content marketing works by leveraging the power of multiple channels to reach your target audience.
For example, let’s say you’re a business that sells health and fitness products. You could create a blog post about the benefits of your products and then share that blog post on social media, in your email newsletter, and on your website.
By doing this, you’re able to reach a larger number of people with your message and increase the chances that they’ll take action (like buying your products).
Why is Fractional Content Marketing Important?
There are several reasons why fractional content marketing is important, but perhaps the most important is that it allows businesses to reach their target audience in a more efficient and effective way.
In the past, businesses would have to create separate pieces of content for each channel they wanted to use (like a blog post for their website, an infographic for social media, etc.). But with fractional content marketing, they can create one piece of content and then share it across multiple channels.
This not only saves businesses time and money but also allows them to get their message in front of more people which can lead to more sales and conversions.
How to get started with Fractional Content Marketing?
If you’re ready to get started with FCMO, the first step is to find the right executive for your needs. Once you’ve found the right FCMO, you’ll need to work with them to develop a content marketing strategy that meets your business objectives.
Once you have a content marketing strategy in place, you can start creating and distributing content across multiple channels. And if you’re not sure where to start, we’ve got you covered with our comprehensive guide to fractional content marketing.
Who is the Fractional Chief Marketing Officer?
The Fractional Chief Marketing Officer (FCMO) is a senior-level marketing executive who leads and manages a company’s marketing efforts on a part-time or contract basis.
The Fractional CMO is responsible for developing and implementing marketing strategies, plans, and programs to achieve business objectives. They also work closely with other members of the executive team to ensure that the marketing efforts are aligned with the company’s overall business strategy.
The FCMO role is often filled by experienced marketing professionals who have retired from full-time work or are looking for a more flexible work arrangement. This makes the FCMO position ideal for businesses that cannot afford to hire a full-time Chief Marketing Officer (CMO) or do not need a full-time marketing executive.
Why and When To Hire a Fractional Chief Content Marketer?
Using an FMCO for your content marketing is a great option when you want the benefits of having a high-level executive on your team without the commitment or cost of a full-time hire.
It’s also a good option if you’re not ready to leap to hiring a full-time CMO, or if you don’t have the budget for one.
There are several benefits that businesses can experience by hiring a Fractional CMO, including:
1. Cost Savings – A FCMO is typically hired on a part-time or contract basis, which means you will only pay for the time they work on your content marketing efforts. This can be significant cost savings when compared to hiring a full-time CMO.
2. Flexibility – An FCMO can often be more flexible with their schedule than a full-time employee, which can be beneficial if your content marketing needs are not constant.
3. Experience – An FCMO is likely to have a wealth of experience in marketing, which can be extremely valuable to your business. This experience can help you create and implement more effective content marketing strategies.
4. Strategic Perspective – An FCMO can provide a strategic perspective on your content marketing efforts that can be extremely valuable. This perspective can help you make better decisions about your content marketing strategy and execution.
5. Fresh Ideas – An FCMO can bring fresh ideas to your content marketing efforts that can help breathe new life into your strategies.
There are several other benefits that businesses can experience by hiring a Fractional CMO, but these are some of the most notable.
Full-time CMO vs FCMO: Which is Right for Your Business?
There is no one-size-fits-all answer to this question, as the right decision will depend on the specific needs of your business. However, some general guidelines can help you decide if a Fractional CMO is right for you.
1. Consider your budget – If you’re working with a limited budget, hiring an FCMO can be a great way to get the benefits of a high-level marketing executive without breaking the bank.
2. Consider your needs – If you only need someone to work on your content marketing part-time or a project basis, an FCMO can be a great option.
3. Consider your timeline – If you’re not ready to commit to a full-time CMO, hiring an FCMO can give you the flexibility you need.
If you’re still not sure if an FCMO is right for your business, consider speaking with one to get their professional opinion.
What to look for in a Fractional CMO?
If you’re considering hiring a Fractional CMO for your content marketing needs, there are a few things to keep in mind.
1. Experience – Look for someone with a wealth of experience in marketing, content marketing, and/or strategic planning.
2. Flexibility – Make sure the FCMO you hire is flexible and able to work around your schedule.
3. Strategic Perspective – Find an FCMO who can provide a strategic perspective on your content marketing efforts.
4. Fresh Ideas – Look for an FCMO who can bring fresh ideas to your content marketing strategy.
5. Cost-Effective – Make sure you’re getting a cost-effective solution by hiring an FCMO.
By keeping these things in mind, you can be sure to find the right FCMO for your business needs.
Advantages and Disadvantages of Fractional Marketing
Like any business decision, there are both advantages and disadvantages to hiring a Frractional CMO.
Advantages:
1. Increased reach and exposure: By leveraging the FCMO’s experience and social media following, you can significantly increase the reach and exposure of your content.
2. Improved content quality: An FCMO can help improve the quality of your content, making it more likely to resonate with your target audience.
3. More strategic approach: An FCMO can help you take a more strategic approach to your content marketing, resulting in more effective and efficient use of your resources.
4. Increased flexibility: An FCMO can often be more flexible with their schedule than a full-time employee, which can be beneficial if your content marketing needs are not constant.
5. Cost-effective: Hiring an FCMO can be a cost-effective way to get high-level marketing expertise without the commitment of a full-time hire.
Disadvantages:
1. Time investment: While an FCMO can be more flexible with their schedule, you will still need to invest some time in training and onboarding them.
2. Not a “one size fits all” solution: While an FCMO can be a great solution for some businesses, it may not be the right fit for all.
3. Can be difficult to find the right fit: There are a lot of FCMOs out there, so it can be difficult to find one that is a good fit for your business.
When it comes to deciding if an FCMO is right for your business, it’s important to weigh the pros and cons carefully. If you think an FCMO could be a good fit for your needs, reach out to a few different providers and get started with content marketing today.
Conclusion
Finding the right fit is not an easy job, but you can find the right fit at the right agency. If you are looking for a content marketing firm that specializes in fractional content marketing, then give us a call. We would be happy to discuss your specific needs and see how we can help you achieve your content marketing goals.
At 12 Channels Marketing Agency, we specialize in fractional content marketing. We provide the benefits of a high-level marketing executive without breaking the bank. We understand that not all businesses are ready to commit to a full-time CMO, which is why we offer our services on a fractional basis. Contact us today to learn more about how we can help you with your content marketing needs.
