In recent years, a form of marketing known as influencer marketing has gained in popularity. The fall of traditional media has given birth to several influencer marketing platforms all over the world. This type of marketing focuses on using key leaders to drive word-of-mouth for a product or service using the best marketing strategies.
In this guide, you will learn all about influencer marketing platforms, tools used, the metrics, and the advantages of using this type of marketing. You will also learn about the disadvantages of working with influencers, and how to overcome them.
By the end of this guide, you will have the confidence to find influencers to work with, a complete understanding of influencer marketing, and be able to create an effective campaign for your business.
What Is Influencer Marketing And How Does It Work?
Influencer marketing is the new way to get people talking about your product. By working with influencers- leaders in their field, businesses can create buzz and drive sales by driving interest through word of mouth on social media platforms like Instagram or Facebook!
The discovery of suitable influencers is a labyrinthine process for businesses. Diverse approaches are employed to attain this coveted goal. One of the most conventional methods is the distribution of free product samples or services to the influencer, in exchange for an unbiased appraisal. However, in certain cases, businesses offer an affiliate link to the influencer which they can disseminate amongst their followers. The linkage allows the influencer to gain a commission when a follower purchases a product or service through the provided link.
Apart from the aforementioned modus operandi, remuneration for sponsored content is another approach used by businesses to facilitate influencer marketing. This paid endorsement, commonly known as sponsored content, is undeniably one of the most efficacious means to reach an extensive audience with the desired marketing message.
The Advantages Of Using Influencer Marketing
There are many advantages to using influencer marketing as a part of your marketing strategy.
Some of the advantages include:
1. Reach a large audience: One of the most coveted benefits of influencer marketing is the ability to swiftly and easily reach a vast and diverse audience. By partnering with influencers that resonate with your brand, you can penetrate untapped markets, thereby increasing brand awareness and driving sales.
2. Cost-effective: Apart from reaching a wider audience, influencer marketing is also a cost-effective way to promote your product or service. In comparison to traditional marketing channels, influencer marketing is a highly efficient and economical option, as it necessitates only compensation for the influencers’ time and efforts.
3. Increase brand awareness: Influencer marketing is a potent tool for elevating brand awareness. With the right influencer partnerships, your brand can gain exposure to an entirely new audience, leading to a surge in brand awareness and sales.
4. Generate leads: By partnering with a well-known digital influencer marketing agency, relevant influencers, you can get your brand in front of a new and different audience, which can help to generate leads and sales.
5. Boost SEO: One of the indirect benefits of influencer marketing is its ability to boost your search engine optimization (SEO) efforts. When you partner with relevant influencers, you open doors to new audiences, increasing traffic to your website and improving your search engine rankings.
6. Increase social media engagement: Influencer marketing can help to increase social media engagement for your business. By partnering with relevant influencers or a leading digital influencer marketing agency, you can get your brand in front of a new and different audience, which can help to increase social media engagement and sales.
7. Drive traffic: Influencer marketing can help to drive traffic to your website or blog. By partnering with relevant influencers, you can get your brand in front of a new and different audience, which can help to increase traffic to your website or blog.
8. Enhance credibility: Influencer marketing can help to enhance the credibility of your business. Find inlfuencers to work with to get your brand in front of a new and different audience, and help to enhance your credibility and sales.
9. Improve conversion rates: Influencer marketing can help to improve conversion rates for your business if you find influencer to work with, who in return work with the best marketing strategies, to help to increase conversion rates and sales fo your business.
10. Create loyalty: Influencer marketing can help to create loyalty for your brand. By finding the right digital influencer marketing agency and creating the effective marketing strategies, businesses can create brand activation, loyalty, and sales.
With so many benefits, it’s no wonder that influencer marketing has become one of the most popular marketing strategies. If you’re looking to use influencer marketing to boost your business, then contact an influencer marketing agency today. Those we will discuss further in the guide.
Influencer Marketing Platforms And Tools
There are several platforms and tools that businesses can use for influencer marketing. While some platforms, such as Instagram, Facebook, YouTube, and Twitter, are more well-known, several less-known platforms can be extremely effective for reaching key leaders and driving word-of-mouth for your product or service. Here are five less known influencer marketing platforms that you should consider for your next campaign:
Snapchat is a popular messaging app that allows users to share photos and videos with their friends. The app also has a feature called Snapchat Stories, which allows users to post photos and videos that disappear after 24 hours. Snapchat is a great platform for influencer marketing because it allows you to reach a large audience with your content, and the disappearing nature of the content creates a sense of urgency that can prompt users to take action.
Reddit is a social news site that allows users to submit and vote on content. The site is organized into subreddits, which are communities dedicated to specific topics. Reddit is a great platform for influencer marketing because it allows you to reach a highly engaged audience with your content. In addition, the upvoting and downvoting system on Reddit can help to ensure that only the most popular and relevant content is seen by users.
Tumblr is a microblogging platform that allows users to share text, images, and videos. The platform is extremely popular with young adults and has a high level of engagement. Tumblr is a great platform for influencer marketing because it allows you to reach a large, engaged audience with your content. In addition, the platform makes it easy to share content across social media platforms, which can help to increase its reach.
Tiktok is a social media platform that allows users to share short videos. The platform is extremely popular with young adults and has a high level of engagement. Tiktok is a great platform for influencer marketing because it allows you to reach a large, engaged audience with your content. In addition, the platform makes it easy to share content across social media platforms, which can help to increase its reach.
Twitch, a vivacious live streaming platform, proffers gamers an opportunity to divulge their gaming experiences with the world at large. The platform is a prodigious hub for gamers, attracting an unparalleled level of engagement from its massive audience. One of the most enticing features of Twitch is its ability to facilitate influencer marketing, a process that allows businesses to reach a wide-ranging, enthralled audience with their content. Furthermore, the platform’s facile content-sharing functionality across various social media platforms amplifies its reach, making it an efficacious tool for marketing campaigns.
Influencer Marketing Softwares
Without further notice, let’s take a look at some of the best influencer marketing software platforms that can help you to take your business to the next level.
Upfluence is an influencer marketing software that helps businesses connect with influencers and create content. The software provides a database of over 10 million influencers, as well as tools to help businesses track their campaigns, measure their results, and more.
Klear is a software that helps businesses find influencers to create content. It provides its users with an extensive database of over 8 million people, as well as tools for measuring their campaigns and tracking results from the beginning all the way through until they’ve reached success!
3. Influence. co:
Influence.co is an influencer Marketing Software That Helps Businesses Connect With Influencers And Create Content. The software provides a database of over 5 million influencers, as well as tools to help businesses track their campaigns and measure results more effectively than ever before!
Taiko is Thai based software that helps businesses find and collaborate with influencers. It provides the largest database of 4 million+ active, engaged individuals in 150+ categories including fashion, beauty & wellness: food/beverages; digital media; toys/games; travel accessories – all based on hashtag searches! The platform also has features like tracking your campaigns easily via reports or measurement tools for success rate per post type- this makes marketing easy as pie.
What if you could be part of something more than just a social media campaign? Heepsy offers businesses access to over 3 million influencers and helps them create content, measure results, etc.
When you need to create a new campaign but don’t know where or how Markerly is here for all of your needs. With the software’s database containing over 2 million influencers and easy-to-use tools like trackers that help measure results from social media posts – it won’t be hard at all!
Another top-rated software, BuzzSumo, helps businesses connect with influencers and create content. The software provides a database of over 1 million influencers as well as tools that make it easy to track campaigns and measure results.
An e-commerce company that delivers monthly boxes of beauty, grooming, and lifestyle samples, Birchbox is more than just a pretty face. In addition to being an influencer marketing software, Birchbox helps brands connect with social media personalities who will use and review their products.
AspireIQ is a powerful platform that helps businesses identify and work with influencers to promote their products. The software provides access not only to 200,000+ profiles in one place but also tools for tracking campaigns as well as measuring results so you can see what’s working best!
Last but not least, Traackr is an influencer marketing software that helps businesses connect with the right people to promote their products. The software provides access to over 8 million profiles in one place and also has tools for tracking campaigns and measuring results. Traackr’s influencer marketing software helps businesses find, connect and work with 100k+ top social media stars. The platform provides a database of over 10K highly engaged bloggers in just one simple search option so you can create content that will be seen by your audience!
While these are only 10 of the best, there are many other great influencer marketing software platforms out there. However, these 10 should be considered if you’re looking to create strong marketing strategies to influence your business.
Metrics To Measure The Success Of Influencer Marketing Strategies
1. Reach: Reach pertains to the number of individuals who come across the content. This can be measured by analyzing the number of impressions, denoting the instances where the content is viewed, or the number of engagements, signifying the instances where the content is interacted with.
2. Engagement: Engagement is another significant element, measuring the content’s reception by the target audience. The degree of engagement can be gauged by taking into account the number of likes, shares, comments, or other interactions that the content garners.
3. Conversion: The conversion rate denotes the proportion of people who take the desired action after viewing the content. This could range from subscribing to a newsletter to making a purchase, or any other action that aligns with the campaign’s objectives.
4. Influencer Score: In addition to these elements, the influencer score also plays a critical role in determining the success of the campaign. The influencer score is a measure of an influencer’s popularity and impact, calculated by scrutinizing the number of followers, engagements, or other relevant factors. This score serves as an essential determinant of the influencer’s potential to drive engagement and conversion rates for the brand.
5. Impressions: Impressions represent the number of times the content is viewed. Although impressions are a useful measure of reach, they don’t necessarily indicate if people are actively engaging with the content.
6. Amplification: Amplification refers to the number of individuals who come across the content and share it with their networks, boosting the campaign’s reach. This can be measured by analyzing the number of retweets, shares, or other interactions that the content generates.
7. Sentiment: Sentiment is the measure of the audience’s positivity or negativity towards the content. This element can be evaluated by examining the number of likes, shares, comments, or other interactions the content receives. A positive sentiment can amplify the content’s reach and engagement, whereas a negative sentiment can adversely impact the campaign’s performance.
8. Brand Mentions: Brand mentions indicate the number of times a brand is mentioned in the content. This metric can provide insights into how effectively the influencer is promoting the brand, and it can be used to track the success of the campaign.
9. Click-Through Rate: Finally click-through rate is another vital metric which represents the proportion of individuals who click on a link in the content, divided by the number of people who view it. This can be measured by examining the number of clicks on a link. A high click-through rate is indicative of strong engagement and interest among the audience, while a low click-through rate may suggest that the content is not resonating with the audience.
There are several other metrics like CPM, CPI, Clicks, and Shares that can be used to measure the success of an influencer marketing campaign. However, these are some of the most important metrics to look at to revaulate your marketing strategies if needed.
Tools To Measure Influencer Marketing Metrics
When it comes to measuring the success of your influencer marketing campaigns, there are several tools and platforms you can use. In this section, we will take a look at five different tools that can help you track your campaign metrics.
1. Klout: Klout, an online platform, purportedly assesses a person’s online influence, chiefly determined by an amalgamation of variables such as the quantity of adherents or followers, the caliber of interactions, and the capacity to spur engagement. The platform’s purported function also extends to assessing the impact of brands’ online presence in the context of the aforementioned variables, effectively encapsulating their influence online.
2. Kred: Kred is another reputable addition to the influencer marketing platforms, with an unwavering commitment to assessing and quantifying an individual’s online influence, undertakes a multifaceted evaluation of various metrics that encompass factors such as, inter alia, the numerical strength of followership, the quality of interactive engagement, and the demonstrable potential to catalyze and sustain user engagement. It is noteworthy that Kred is not only a tool for assessing individual influence but is equally efficacious for assessing the impact of brands on the digital terrain.
3. PeerIndex: PeerIndex, an online platform that presumably gauges an individual’s online influence, scrutinizes several variables, such as the quantity of followers, the caliber of interactions, and the capacity to foment engagement. The platform’s purported utility also extends to assessing the impact of brands’ online presence in the context of the aforementioned variables, effectively encapsulating their sway on the online terrain. I.e, PeerIndex can be used to measure the influence of both individuals and brands.
4. Traackr: Traackr, one of the influencer marketing platforms has captured the attention and admiration of those who seek to optimize their digital footprint. This preeminent platform offers a panoply of services, including the facilitation of real-time monitoring, granular measurement, and sophisticated analysis of the dynamic interplay between influencers and their followers. With a nuanced understanding of the multifaceted nature of influencer impact, Traackr delivers a trove of data that encompasses, among other things, the critical dimensions of engagement, reach, and influence. Notably, Traackr is equally adept at gauging the efficacy of both individual influencers and brands.
5. AWeber: AWeber, a versatile and sophisticated email marketing platform that represents a potent arsenal in the marketer’s arsenal. Its manifold capabilities encompass the tracking and optimization of influencer marketing campaigns, delivering real-time insights into campaign performance with unparalleled precision and depth.
Leveraging its formidable email marketing infrastructure, AWeber aggregates a diverse array of critical data points to enable comprehensive monitoring and analysis of key performance indicators, spanning open rates, click-through rates, and conversion rates, among others.
The platform’s proprietary algorithms fuse these disparate data points seamlessly, generating a comprehensive and nuanced understanding of campaign efficacy, thereby empowering marketers to optimize their influencer marketing strategies with unerring precision and insight.
Notably, AWeber’s formidable capabilities are not restricted to the realm of individual influencers but extend equally to the evaluation of the impact of brand-based influencer campaigns, rendering it an indispensable ally for businesses seeking to maximize the returns on their marketing investments.
These are just a few of the many tools and platforms you can use to track your influencer marketing campaign metrics. Choose the ones that best fit your needs and goals.
How To Find Right Influencers For Your Business
When it comes to influencer marketing, finding the right influencers is key. You want to find people who have a large following, but who are also relevant to your brand and your target audience. There are several ways to find the right influencers for your business. In this section, we will take a look at three of the most common methods.
1. Social Media: Social media is the nook and cranny of modern society. Its immense reach and prodigious influence make it one of the most prevalent and sought-after repositories of influencers. The virtual halls of Twitter, Facebook, and Instagram are veritable treasure troves for those seeking individuals with substantial followings who align with their brand and their marketing strategies.
2. Influencer Marketing Platforms: The convoluted and multifaceted terrain of influencer marketing is buttressed and fortified by several platforms that function as conduits and facilitators between brands and influencers. These platforms wield an arsenal of search parameters, spanning location, niche, and audience size, to locate and connect the two parties, ensuring the most optimal and synergistic collaborations.
3. Blogs: Blogs, a domain that harbors diverse content and myriad niches, represent another fertile terrain in which to locate pertinent influencers. The utilization of Google’s search function facilitates the discovery of blogs that cover topics germane to the brand in question. Once a few prospective influencers have been identified, outreach can be conducted to gauge their interest in potential collaborations.
These are just a few of the many ways you can find influencers for your business. Use the method that works best for you and your brand.
Having arrived at a firm decision regarding the optimal approach to influencer marketing, the next salient juncture on the journey towards marketing glory is the process of soliciting the interest and enthusiasm of your desired influencers. This critical step in the influencer marketing process can be initiated through a variety of channels, including direct messages, email, or even the time-honored medium of telephonic communication. Upon receiving a positive response from the influencer, you can then start working with influencers in a symbiotic relationship that can catalyze the efficacy and reach of your marketing campaigns to unprecedented heights.
When choosing an influencer to work with, there are a few things you should keep in mind. Here are 10 things to look for in your influencer:
1. Relevance: At the forefront of this panoply of considerations is the critical criterion of “relevance,” which necessitates an acute understanding of the congruity between the influencer’s sphere of influence and your brand identity.
2. Engagement: Additionally, the prospective influencer’s “engagement” with their audience is a vital factor that has a bearing on the potential efficacy of the partnership.
3. Influence: The “influence” that the prospective influencer wields is equally germane, as this is a key driver of the reach and impact of their content.
4. Following: The magnitude of the prospective influencer’s “following” is also a critical dimension that requires careful scrutiny.
5. Quality: Furthermore, the quality of the content produced by the influencer is of paramount importance, as it is a key determinant of the level of audience engagement and influence that the influencer can wield.
6. Consistency: The “consistency” of the influencer’s content production is a crucial factor that underpins the long-term viability and sustainability of the partnership.
7. Authenticity: The influencer’s “authenticity” in their interactions with their audience is also a pivotal consideration, as it is a fundamental determinant of the degree of resonance and loyalty that the influencer can inspire.
8. Transparency: Moreover, “transparency” is a critical criterion that is essential to maintaining the trust and confidence of the audience in the influencer and their relationship with brands.
9. Professionalism: The influencer’s “professionalism” in their dealings with brands is also a critical dimension that can have a bearing on the efficacy and longevity of the partnership.
10. Ethics: Finally, the influencer’s adherence to “ethical standards” in their work is an indispensable factor that speaks to the integrity and reputation of the influencer and, by extension, the brands that they partner with.
These are just a few of the things to look for in an influencer. Keep these factors in mind when seeking to find influencers to work with. Remember, finding the right influencers is key to success in influencer marketing. Take your time to find people who are relevant to your brand and who have a large following. If you do, then you’ll be well on your way to success.
Guidelines Of Working With Influencers
When it comes to working with influencers, there are a few things you should keep in mind. Here are a few guidelines for working with influencers:
1. Establish clear goals and objectives: When working with influencers, it’s important to establish clear goals and objectives for the influencers to work with efficiently to avoid any miscommunication. This will help ensure that both you and the influencer are on the same page and working towards the same goal.
2. Do your research: Research is another essential aspect when embraking on a journey to find influencers to work with. This includes researching their audience, their platform, and their content. This will help you better understand how they can help you achieve your goals with the right marketing strategies.
3. Be clear about your expectations: clear communication is seen when the employer is able to communicate his expectations when working with influencers. This includes things like frequency of content, delivery date, and compensation.
4. Communicate regularly: Along with clear communication, it is also essential for the employer to commnicate regularly and keep up-to-date with the influencer to stay in the loop of the business. This will find influencers to work with who are on the same page as you along with the marketing strategies aligning with your brand stature and that the relationship is running smoothly.
5. Respect their time: Influencers are busy people, respect their time and not expect them to drop everything for your campaign.
6. Be flexible: Things change, and you need to be flexible when working with influencers. This includes being willing to adjust your goals and objectives if necessary.
7. Be patient: Rome wasn’t built in a day, and neither is a successful influencer marketing campaign. Be patient and don’t expect overnight results.
8. Give feedback: When working with influencers, they want to know how they’re doing. Give them feedback on their performance and let them know what you liked and didn’t like.
9. Be gracious: If an influencer does a good job, be sure to let them know. A little gratitude goes a long way.
10. Be professional: Always be professional when working with influencers. This includes behaving professionally in all communications and interactions.
Working with influencers is one of the most effective ways to get your content in front of people who would benefit from it. By following these guidelines you can ensure that all aspects, including frequency and type, will have an impact on customer acquisition rates!
Risks Of Influencer Marketing With Solutions
While working with influencers can be a very effective way to reach your target audience, it does have a few disadvantages. Here are a few of the most common:
1. It can be expensive: One of the biggest disadvantages of influencer marketing is that it can be expensive. This is especially true if you’re working with high-profile influencers, such as celebrities or influential people in the market.
2. There’s no guarantee of success: Inflluencer marketing is no guarantee of success. It is more essential to be consistent and persistent with the campaigns to achieve definitive goals. Even if you do everything right, there’s always a chance that it won’t work out. Therefore, it is essential to remain patient.
3. It can be time-consuming: As discussed earlier, influencer marketing can also be time-consuming. This is especially true if you’re working with a lot of different influencers.
4. You need to be careful: It is not in the book of rules to hire an influencer and expect them to do the magic. It important to be careful when working with influencers. This includes things like making sure you’re clear about your expectations and that you’re respecting their time.
5. There’s a risk of alienating your audience: And finally, there’s a risk that your audience will be turned off by your influencer marketing campaign. This is why it’s important to make sure that the influencers you’re working with are a good fit for your brand.
Notwithstanding the potential drawbacks of influencer marketing, this approach still presents a potent avenue for reaching your target audience with great efficacy. To offset the drawbacks inherent in this approach, it is incumbent upon you to engage in a methodical and rigorous selection process when identifying the ideal influencers to partner with. One possible strategy is to enlist the services of a digital influencer marketing agency, whose expertise can help you navigate this complex terrain with greater ease and precision.
Additionally, it is imperative to be crystal clear about your expectations regarding the influencer partnership, and to remain open-minded about adjusting your goals if the need arises. By engaging in a collaborative and flexible approach to influencer marketing, you can unlock a world of exciting opportunities to connect with your target audience and achieve your marketing objectives with great panache.
By following these tips, you can ensure that your marketing strategies are at their finest and the influencer marketing campaign is a success.
Influencer marketing is one of the popular marketing strategies that has gained immense traction and currency, represents a formidable means of reaching target audiences and attaining business objectives. As with any marketing decision, selecting the right tools or agency is integral to the success of the campaign. An agency that comprehends the idiosyncrasies of your goals, target audience, and budget is a salient factor in the equation.
For those in search of a digital influencer marketing agency, look no further than our esteemed team at 12 Channels. Our adept squad can assist you in every aspect of influencer marketing, ranging from strategizing to executing the campaign. The process of locating suitable influencers is further expedited by our agency, precluding the need to scour influencer marketing platforms.
Our agency’s track record of excellence speaks for itself, bolstered by a team of consummate experts committed to achieving your business objectives and goals of marketing strategies. Don’t hesitate to contact us today to learn more about how we can catalyze and optimize your next influencer marketing campaign by working with influencers who align with your goals.
We offer a free consultation to discuss diverse marketing strategies with your specific needs and requirements. Working with influencers has never been easier.