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Is Instagram Marketing An Excellent Marketing Strategy?


Instagram marketing, is a social media marketing technique garnering millions of active users. Having an astounding 2 Billion + monthly active users, it’s globally ranked 4th in the most used social media platform ranking. 

Nowadays, many small businesses are always wondering whether to start marketing through social media and whether customers should purchase their good through social media.

According to Instagram, 90% of its users follow a brand and 87% take action when they see a product.

How To Use Instagram Marketing? 

instagram marketing

It’s absolutely a valid question. But there are a few essential things you should know before getting into the world of social media marketing.

Is it really important to have a basic knowledge of Instagram marketing? 

Undoubtedly, it is mandatory to have complete knowledge of basic information on Instagram marketing business features.

What Is Brand Collaboration?

It can be simply defined in an easy mathematical equation.



I hope the equation has enough justice to the definition of BRAND COLLABORATION.

It is nothing but the collaboration between two businesses or between a business and an Influencer, where both have mutually agreed to certain marketing concepts where both can get benefits.

A collaboration with the help of which a new product is formed or any marketing goal is achieved mutually can be considered a Brand Collaboration.

Several brands and companies use social media influencers and other recognized brands for digital collaboration. Here two parties mutually agree to fulfill a certain task through which both of them can get benefitted. 

Here the Influencer (content creator) gets paid or receives commissions from sales for creating attractive and displayable content for the leading brand with whom the Influencer formed an agreement.

Brands like GoPro & REDBULL formed a collaboration agreement or an exclusive global partnership in the year 2016. As per the agreement, RED BULL company will receive equity from GoPro has become an exclusive partner to visualize and shoot various projects that have been organized by REDBULL company. 

Multinational companies like Puma and Myntra collaborate with one of India’s famous influencers VIRAT KOHLI. This is an example of brands collaborating with influencers.

Instagram Marketing – ADS Investments

Source: Marketingcharts

If you are willing to create a good and reputed business community on Instagram through advertising and promoting, Instagram Ad is the best option for you. 

Instagram ad investments refer to the investment of money on Instagram for advertisement and promotion of business content. Instagram ad investments help in building brand awareness and convert visits into sales.

The average cost-per-click (CPC) on Instagram stands at $1.56


How investing in an Instagram Ad will benefit businesses?

The above question is pointed out below.

Cost-effective process

The overall investment of money depends upon various factors like cost per click or cost per mile, the location, and the target audience.

It’s absolutely a cost-effective approach as it’s based on your marketing budget and objectives.

Customer acquisition

Instagram marketing allows you to find your audience all over the world. Instagram helps in building brand awareness and helps in finding the target audience for your business.

As the active user base is huge in comparison with other social media platforms, customer acquisition becomes very easy for marketers.

So the monetary investment part only lies with the amount that is spent on different contents, accordingly.

Targeted customers

By targeting at the right point for the right type of content you can easily find your targeted customers throughout the globe.

Finding targeted customers needs a lot of research work about their activities on social media, their base location, and their behavior towards your content.

By focusing on these three points, you can find your targeted audience easily.

You need not use any monetary tool to find targeted customers.

Sales funnel

It doesn’t matter whether you are running a sole proprietorship business or a large company, Instagram ad investments will help you to develop an entire sales funnel. 


Businesses like Shopify have hit a high conversion rate of 1.08%. 

As per a monthly report, around 130 Million+ Instagram active users tap on to learn more about business and its dealings.

So keeping an eye on these types of facts can be proven as an effective process of increasing conversion rates.

What Is Social Media Management?

In simple words, social media management refers to the managing of social media activities effectively and efficiently.

This allows you to manage and carry on operations of social platforms, keeping in mind the strategy of your business. It’s a process of managing an online presence on various social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. 

It can also be defined as the process of studying and analysis of audiences and making marketing strategies. Social media management also includes interacting and engaging with the target audience. 

No matter how you approach creating the best out of the best content, it only holds the record of prime importance. There are free and paid tools, and services through which you can streamline your business account (social media) management.

It is a very cost-effective process as it’s mainly carried out by any professional in this field like a social media manager. Since social media provides accurate numerical reports about posts, reach, variety of audiences, and their interests, proper management of social media accounts is highly recommended. 

SMM mainly focuses on platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.

There are a lot of social media management tools. It includes-

  • Buffer
  • Coschedule
  • Hootsuite

By using these management tools you can easily get an authentic analysis of reports and through this, you can also modify your marketing goals. 

Why Are Social Trends Important?

So do you know what’s trending these days? We hope you are perfectly aware of the current trend and hopefully you are also moving with the trend. If you think the trend is an important factor for human livelihood, then it also becomes an important factor for the business units to focus on it. There are several on going trends on Instagram, some of which can even make you earn a good money. Reels are the perfect examples of how Instagram has made you a part of the trend, even if unknowingly.

But still, there’s a question, why?

If Samsung would still offer keypad phones at a very high price and if Lamborghini stops manufacturing supercars with fully loaded technology, will these products get sold?

We hope your answer is NO! 

The main reason behind this is because of the boundaries of the market. If a company aims to break the limits of boundaries and rank at the top list, then it becomes very important for the companies to follow the trends.

Still, you are unable to find why trends are more essential for the business?

There are three main reasons why the business should pay extra attention while creating content. It includes:


Most brands consistently focus on building the best quantity(numbers) of content rather than building quality of content. Even most brands also fail due to a lack of quality content in the business profile. 

By considering trends, the activities and image of your business profile on social media will provide freshness amongst the users.

To ignore the outdated methods of SMM, you must consider trends.

Brand values

To drive brand loyalty, many businesses aim to build a strong and effective content strategy. 

Since communication between manifestos and businesses regularly is not possible, following the trends will be the best method to get brand value.

This will help the audience to get relevant content and trends and also helps in building a strong brand identity.


For a longer survival in the market and overall growth, the customer’s choice and preference matter a lot. And going with the trend is an efficient way.

Trendings also help in strengthening the brand positioning statement as it syncs the current priorities of customers with the content.


Since social media marketing is a large marketing concept, there are few techniques through which you can expect splendid growth and development in your business. Instagram marketing will bring better and more loyal customers to your business, profile visits can be converted into website traffic if your content is attractive and genuine and helps in building brand awareness.

It becomes very important for businesses to know the contents that have been simply explained above for the smooth functioning of SMM.

Topics like brand collaboration, social media management, Instagram Ad Investments, and trendings can provide a direction for the marketers to move up or down as per the marketing scenario. 

Studying these topics will help businesses to achieve their personal and organizational objectives. And if you need help getting started, here at 12 channels, we specialize in helping businesses break down barriers and pursue high dreams!

Learn how to harness the power of social media and Instagram marketing with our experts. We’ll give you a free consultation and help throughout your entire campaign at 12 channels! You have time to make a change, you just need the motivation. Contact us and get started today! 

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