Introduction Mobile phones have become an inseparable part of our lives. We use them for everything from communicating with friends and family, to checking the...

Introduction Mobiles are personal, always-on, and always-connected devices that put the power of the internet and a wide range of services into people's pockets. This...

Introduction Who doesn't want free stuff? Ad fraudsters think everyone does and they've created an entire industry around mobile ad fraud. Mobile ad frauds have...

Introduction Location based mobile marketing is an up-and-coming form of advertising that allows brands to deliver targeted content or offers directly via their consumers' smartphones....

Introduction "I think the biggest change, and one that we're already starting to see take shape, is that globally the majority of internet usage will...

Introduction Mobile deep linking is a process that allows advertisers to direct users to specific content within an app, as opposed to the app's home...

Introduction According to a survey done by BigCommerce, “63% of American consumers say they are likely to purchase from a business with a mobile-friendly website.”...

Introduction When it comes to mobile advertisments, one thing is for sure: it’s here to stay. In 2018, global spending on mobile advertisements reached 146.6...

Introduction It's no secret that mobile marketing is one of the most efficient and popular ways to connect with customers. However, to be successful, businesses...