12 Channels

Omnichannel Marketing: A Powerful Marketing Strategy


Purchase frequency is 250% higher on omnichannel marketing vs. single channel and the average order value is 13% more per order on omnichannel marketing vs. single channel

 (Omnisend, 2020)

It is important to have a website that interacts well with other marketing channels. By integrating your website with other marketing channels, you can create a more complete omnichannel marketing experience for your customers that will keep them coming back for more.

You can use social media, email marketing, paid advertising, and other methods to drive traffic to your website, but if your website isn’t up to par, you’ll lose potential customers. In this article, we’ll show you how to integrate your website with other marketing channels for a complete omnichannel marketing experience.

What Is An Omnichannel Marketing Experience?

An omnichannel marketing experience is when a customer has a consistent experience with a brand across all channels. This means that whether a customer is interacting with a brand on their website, through social media, in a brick-and-mortar store, or through any other channel, they should have a consistent experience.

Why Is It Important To Have An Omnichannel Marketing Experience?

omnichannel marketing
Omnichannel Marketing

In today’s day and age, customers are interacting with brands through multiple channels. Brands need to provide a consistent experience across all channels so that customers can easily move from one channel to the other without feeling disoriented.

How to Integrate Your Website With Other Marketing Channels For Omnichannel Marketing

There are over 12 digital marketing channels and each one offers a unique way to reach and engage your audience with omnichannel marketing experience when combined. Here are some tips on how to integrate your website with other marketing channels:

#1 Omnichannel Marketing using social media to drive traffic to your website

Social media is a great way to drive traffic to your website. You can use paid ads, organic posts, or a combination of both to promote your website on social media. Make sure to include a call-to-action (CTA) on all of your social media posts that link to your website.

There are several platforms to choose from and integrating social media with your website can be done with a few simple clicks.

How to add social media buttons to your website:

Adding social media buttons to your website is not rocket science, but it can be forgotten with so much to do on your mind. Here are a few pointers on how to add social media buttons to your website:

1. Choose the social networks you want to include on your website.

2. Find the HTML code for the social media button you want to use. You can find this code by going to the social network’s website and looking for the button code generator.

3. Copy and paste the code into the HTML of your website.

4. Customize the button code to match the look and feel of your website.

5. Test the buttons to make sure they’re working properly.

This will ensure that your customers are redirected to your social media platforms with just one click and can easily share your content with their friends and families.

#2 Omnichannel Marketing using Email marketing to create a consistent experience

Email marketing is a great way to create a consistent experience for your customers. You can use email newsletters, automated emails, or a combination of both to keep your customers up-to-date on what’s happening with your brand. As with social media, make sure to include a CTA on all of your emails that link to your website.

This is particularly useful when you are a business that relies on website sales such as an e-commerce store. In addition to promoting your website through social media and email marketing, you can also include links to your website in your email signature, on business cards, and in print ads.

Note: According to a survey: “Emails have a high Click-through-rate of 3.57% compared to 0.2% of tweets and 0.03% of Facebook posts”

#3 Omnichannel Marketing using Paid advertising to increase your website’s reach

One of the most effective ways to promote your website is through paid advertising. If you are an established business or have just started in the market, this marketing strategy can certainly make you famous overnight by increasing your website’s reach to a large audience. You can use various paid advertising platforms like Google AdWords, Bing Ads, Yahoo! Gemini, and many others.

By placing ads on popular websites and search engines, you can dramatically increase the number of people who are exposed to your site. Paid advertising can be an expensive proposition, but it can be well worth the investment if you are serious about increasing your website’s traffic.

#4 Omnichannel Marketing using Video Advertising to Attract More Customers

It’s no secret that video is one of the most popular forms of content on the internet. Over 500 million hours of video are watched on YouTube every day! You can use video advertising to attract more customers to your website. By creating engaging videos that promote your website, you can reach a whole new audience and increase your website’s traffic.

Tips to create a video that will promote your website:

1. Keep it short and sweet- The attention span of most internet users is very short. You need to make sure your video is under two minutes.

2. Make it visually appealing- Use high-quality visuals and graphics to make your video look professional.

3. Use a catchy headline- Your headline should be eye-catching and make people want to watch your video.

4. Promote your website- Make sure to include a CTA that links to your website.

5. Optimize your video for SEO- Include relevant keywords in your title and description so people can find your video when they search for it online.

6. Share your video – Once you’ve created your video, share it on social media, on your website, and with email marketing.

By following these tips, you can create a video that will help promote your website and attract more visitors. Since people love some sprinkles and sparkles, your website will be more likely to attract users with a beautiful video.

#5 Omnichannel Marketing using SEO to Get Found Online

Search engine optimization (SEO) is the process of optimizing your website so that it ranks higher on search engine results pages (SERPs). By optimizing your website for the right keywords, you can attract more visitors who are looking for what you have to offer.

Without SEO, it’s unlikely that people will be able to find your website, no matter how great it is. That’s why SEO should be a key part of your website promotion strategy, and there are a few simple things you can do to get started.

Tips for Optimizing Your Website for SEO:

1. Do your research- Keyword research is essential for SEO. You need to find the right keywords that people are searching for so you can optimize your website for them.

2. Optimize your titles and descriptions- Make sure your titles and descriptions are clear and concise and include the keywords you’re targeting.

3. Use keyword-rich content- Use the keywords you’re targeting throughout your website’s content, including in your blog posts, product descriptions, and Meta tags.

4. Build backlinks- Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank on search engine results pages.

5. Monitor your progress- Use Google Analytics to track your website’s traffic and see how your SEO efforts are paying off.

By following these tips, you can optimize your website for SEO and attract more visitors from organic search. But hiring an agency is always an option because SEO can demand a lot of your time and accuracy. The wrong usage of SEO may destroy your website and reputation.

#6 Omnichannel Marketing using Content Marketing to Educate Your Customers

Content marketing is a great way to educate your customers about your products or services. By creating informative blog posts, ebooks, infographics, and other types of content, you can help your customers learn more about what you have to offer. Not only will this help you attract more visitors to your website, but it will also help you convert more of those visitors into customers.

To learn more about making the best of your content, visit our website and click on the blogs section where you will find many articles on the topic.

Note: Content is the king, and even if you have an amazing website, bad content will kill it. That’s why it’s important to create high-quality, informative content that will help your website stand out from the rest.

#7 Omnichannel Marketing using Chatbots to Provide a Better Customer Experience

Chatbots are computer programs that simulate human conversation. They can be used to provide customer support, answer questions, or promote your products or services. Chatbots are an effective way to improve the customer experience on your website. By using chatbots, you can quickly and easily answer customer questions, 24 hours a day, 7 days a week.

Though this is a new addition to the marketing channels, it is the most effective. Because it is still new, not all businesses have adopted this technology yet. This makes it the perfect time for you to start using chatbots on your website and gain a competitive advantage.

#8 Omnichannel Marketing to Integrate CRM software into your website

CRM (customer relationship management) software is a great way to manage your customer relationships. By integrating CRM software into your website, you can keep track of your customer’s contact information, interaction history, and purchase history. This information can be used to create a more personalized omnichannel marketing experience for your customers and improve your customer relationships.

Creating a good CRM database is important and there are a few ground rules on how to create, manage, and monitor a good CRM database. Follow our guide “A Complete Guide to Maintaining A Good CRM Database” to know more.

#9 Omnichannel Marketing using Affiliate Networking to Promote Your Website

Affiliate networking is a great way to promote your website. By partnering with other websites, you can place ads on their site that lead to your website. Affiliate networking is an effective way to reach a larger audience and increase your website’s traffic.

Affiliate networking will mainly help you with getting backlinks and also, in some cases, direct traffic to your website. But, it is a great way to increase brand awareness for your website, along with making some friends in the industry of course.

#10 Omnichannel Marketing using Influencers to market your website

Influencers are people with a large following on social media. By partnering with influencers, you can promote your website to their followers. This is an effective way to reach a larger audience and increase your website’s traffic.

Influencers can help you promote your website in many ways. They can share your website’s content on their social media channels, write a blog post about your website, or even create a video review of your website. This will generate trust and credibility for your website and help you attract more visitors.

#11 Omnichannel Marketing using a Mobile-friendly design

More and more people are using their mobile devices to access the internet. If your website is not designed for mobile, you are missing out on a large number of potential customers. By using a mobile-friendly design, you can make sure that your website is accessible to everyone who wants to visit it.

And you’d certainly not want your customers to express their anger on social media: for two main reasons. First, it will improve the user experience for your mobile visitors, and if they are not satisfied, you can’t expect them to open a laptop and search for your website again, rather they will switch to your competitor’s website.

Second, it will improve your website’s search engine ranking. Google has stated that they are now using mobile-friendliness as a ranking factor in its search algorithm. And if your business doesn’t have a mobile-friendly website, you can expect to see a drop in your website’s search engine ranking.

So, a mobile-friendly website is a win-win and the best part? – It is not even a hard task. To ensure that your website is mobile-friendly, you just have to: Integrate responsive design, Optimize your website’s load time and size and Use large font sizes and buttons.

Note: You can use a mobile responsive design by using a responsive theme or plugin. A responsive theme is a theme that has been designed to work well on all devices, from mobile to desktop. A responsive plugin is a plugin that allows you to change the way your website looks on different devices.

#12 Omnichannel Marketing using SMS Marketing to reach your customers

SMS marketing is a great way to reach your customers. By sending text messages to your customers, you can promote your website, products, or services. SMS marketing is an effective way to reach a large audience and increase your website’s traffic.

But for it to work, you need to make sure that your SMS marketing campaign is well-designed and targeted. You also need to have a good list of customers to whom you can send text messages.

Here are some tips on how to create a successful SMS marketing campaign:

  • Make sure that your SMS marketing campaign is well-designed and targeted
  • Have a good list of customers to whom you can send the text messages
  • Make sure that the content of your text messages is clear and concise
  • Use a call to action in your text messages
  • Make sure that your text messages are personal and relevant to your customers

By making sure that your SMS marketing campaign is well-designed, you can make sure that it is successful and that you can reach a large number of potential customers.


These are some of the most effective ways to promote your website and increase its traffic. By using these ommnichannel marketing ideas, you can reach a larger audience, educate your customers, and improve your customer relationships. A website that supports an omnichannel marketing experience will give your business a competitive edge. If you are not using all of these marketing channels to promote your website, you are missing out on potential customers and sales.

And if you need help getting started, 12 Channels is all about omnichannel marketing experience with some great offers on the package options. With 12channels, you’ll have access to more opportunities than other agencies who only use 1 type of marketing. Besides Multi-channel & Cross-channel Marketing, DMas is our silver bullet for small businesses. It is a concept never adapted before in the online market. DMas, shorter to digital marketing as a service, is an omnichannel marketing experience, in a super-integrated way. 

Also, we provide detailed guides, tips, and resources to help you make the most of each channel. Click on our services section today to learn more. Or, schedule a call with our subject matter experts and they will be more than happy to help you out. Thanks for reading!

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