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Growing Scope For Content Marketing In India – 2022


60% of marketers report that content marketing generates demand/leads. In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers


As India continues to grow and develop, more and more businesses are starting to realize the importance of content marketing. With an ever-growing population of internet users, it’s more important than ever to create quality content that will engage and attract new customers. In this article, we’ll take a look at some of the statistics that show why content marketing is on the rise in India, and how businesses can take advantage of this growing trend.

content marketing

The importance of content marketing in India

As more and more people in India get online, businesses are realizing the importance of content marketing to engage and attract new customers. Quality content is key to success in this highly competitive market, and businesses that create engaging and informative content will be able to stand out from the crowd.

Content marketing is becoming an increasingly important part of doing business in India, and the scope for growth is huge. With over a billion people online, there is a vast potential audience for businesses to reach with their content.

How can you benefit from content marketing?

Content marketing can be used to achieve a variety of objectives, such as increasing brand awareness, boosting website traffic, generating leads, and building customer loyalty. It is an essential tool for businesses of all sizes in India, and the opportunities for content marketing are only going to increase in the years ahead.

Looking for Content experts to help you grow?

If you’re looking to get started with content marketing in India, we can help. We offer a range of services that can help you to plan, create, and distribute high-quality content that will reach your target audience. Contact us today to find out more. But first, keep reading the article to know more.

The growth of internet users in India

As the number of internet users in India continues to grow, businesses are beginning to see the potential for content marketing in this market. With more and more people getting online every day, there is a greater opportunity to reach new customers through quality content.

Content marketing can be used in a variety of ways to reach Indian consumers. As for any other businesses mentioned before, a brand can use content to educate potential customers about their products or services, build brand awareness, and drive sales. Additionally, content can be used to position a company as an expert in its industry, which can help to attract new customers and business partners.

Several factors make India an attractive market for content marketing.

A large population of Internet Users

India has a large and growing population of internet users. According to recent estimates, there are currently over 500 million internet users in India, and this number is expected to grow to 600 million by 2020. This represents a significant opportunity for businesses that are looking to reach new customers online.

Increasing Mobile Phone Users

The growth of mobile devices in India presents another opportunity for content marketing. With over 1 billion mobile phone users in the country, there is a large audience that can be reached through mobile-friendly content. In addition, many of these mobile phone users are accessing the internet for the first time, which means they are more likely to be receptive to new brands and messages.

Growth in Economy

Finally, the Indian economy is growing at a rapid pace, and this is creating new opportunities for businesses of all types. As the country’s middle class continues to grow, there is an increasing demand for quality goods and services. This provides a great opportunity for content marketing, as businesses can use content to show potential customers why they should choose their products or services over others.

The benefits of content production for businesses in India

Though a place might be the determining factor for market growth, it is not always the same when discussing the benefits. The benefits of content production are the one-size-fits-all around the world. However, the following are the benefits that businesses in India can get from content production:

  1. It helps improve brand awareness and reach
  2. It allows you to build trust and credibility with your audience
  3. It can be used to drive traffic to your website or blog
  4. It can help you generate leads and  sales
  5. It can be used to build relationships with your customers and prospects
  6. It can help you establish yourself or your business as an expert in your industry
  7. It can be used to create valuable backlinks to your website in return for increased brand visibility
  8. It can help improve your search engine rankings

The benefits are always the same anywhere, but what sets India aside from other countries for content business is its potential. The market is still young and fresh, so there are many opportunities for businesses to grow and succeed. With the right strategies in place, businesses can take advantage of the growing content market in India and reap the benefits.

How businesses can start implementing content marketing

Businesses in India are slowly starting to realize the importance of content marketing. In a country where there are so many people getting online for the first time every day, quality content is more important than ever. Here are some tips for businesses looking to start implementing content marketing in India:

1. Start by creating a content strategy: Figure out what kind of content you want to create, who your target audience is, and what channels you will use to reach them.

2. Create high-quality, original content: This is the most important step! Make sure your content is relevant and engaging, and that it provides value to your audience.

3. Promote your content: Once you have created great content, make sure people see it by promoting it through social media, email marketing, and other channels.

4. Measure your results: Keep track of how your content is performing so you can continue to improve your strategy over time.

By following these tips, businesses in India and all over the world can start to reap the benefits of content marketing. By creating quality content, they can attract new customers and build a loyal following.

Examples of successful content marketing campaigns in India

India is a hub for several successful content marketing campaigns. While we have tons of brands to discuss, here are some examples:

1. Amul – The Amul Girl has been a part of Indian culture for over 50 years. Her witty ads have always been a hit with the public.

2. Flipkart – They use humor and storytelling to engage their audience. For example, their series on “The Big Billion Days” was a huge success.

3. Indian Railways – They use content marketing to educate people about the various services they offer.

4. PayTM – They use creative content to communicate their message and engage their audience.

5.  Tata Group – They use content marketing to build trust and credibility with their customers.

These are only 5 examples of the many successful content marketing campaigns in India. But, there are certain things that all these campaigns have in common. They all use interesting and engaging content to connect with their audience. So, if you want your content marketing campaign to be successful, make sure you create quality content that will resonate with your target audience. With the right strategy, any business can use content marketing to reach and engage its target audience.

The future of content marketing in India

The future of content marketing in India looks bright. By 2023, there will be more than 640 million internet users in the country, which presents a huge opportunity for businesses to reach out to new customers.

As we know, content marketing is an effective way to connect with potential customers and create a lasting relationship with them. This is evident from the increase in the number of content marketing agencies and the demand for skilled content marketers.

As long as we see a growing number of businesses investing in content marketing, India will continue to be a viable and attractive market for content marketers.

We expect the following trends to shape the future of content marketing in India:

1. There will be an increasing demand for vernacular content.

2. Video content will become more popular.

3. Personalized content will be key.

4. Micro-moments will become more important.

5. AI and voice search will change the landscape of content marketing.

So, if you’re planning to venture into content marketing in India, keep these trends in mind and you’ll be on your way to success.

As the internet penetration increases, and more people get online, we can expect to see a further rise in content marketing in India. Businesses will continue to create quality content that engages and attracts customers, resulting in increased sales and growth.


In conclusion, the scope for content marketing in India is very promising. With a large and growing population of internet users, a mobile-friendly environment, and a rapidly growing economy, there are many opportunities for businesses to reach new customers and grow their business.

If you are thinking about content marketing as part of your marketing strategy, India should be high on your list of potential markets and 12 channels should be the agency to help you make it happen. Get started with us today! Our team of experts can guide you through the process and ensure that your campaign is a success.

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