12 Channels

Growing Scope For Content Marketing In India – 2022


60% of marketers report that content marketing generates demand/leads. In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers


In the rapidly evolving landscape of Indian business and development, a surging realization is beginning to dawn upon an ever-increasing number of enterprises: the paramountcy of content marketing. As the Indian populace of internet users continues to burgeon unabatedly, it has become increasingly salient to contrive content of superlative quality, that not only captivates and mesmerizes, but also entices a fresh deluge of potential customers. In the ensuing discourse, we shall scrutinize various statistical metrics that lay bare the burgeoning trend of content marketing in India, and offer invaluable insights into how businesses can optimize and leverage this trend to their advantage.

content marketing

The importance of content marketing in India

As the inexorable march of the digital age continues to propel more and more denizens of India into the seemingly infinite expanse of the online universe, a growing cognizance has gripped the business community – a realization of the criticality of content marketing in capturing and alluring a fresh influx of customers.

In this fiercely competitive milieu, it is imperative for businesses to craft content of a surpassing caliber, that not only captivates and enthralls, but also conveys information that is informative and valuable – for it is only through such quality content that they may hope to distinguish themselves from the frenzied multitude.

Indeed, content marketing is fast emerging as a pivotal pillar of Indian business, and the potential for growth and expansion is nothing short of staggering. With a colossal population of over a billion individuals immersed in the ethereal vastness of cyberspace, the horizon of possibilities for businesses to disseminate their content to a vast and diverse audience is simply incalculable.

How can you benefit from content marketing?

Amidst the fervid flurry of Indian commerce, the multifarious and versatile nature of content marketing stands out like an embodiment of hope – for it serves as an efficacious means to accomplish a plethora of objectives, including but not limited to: augmenting brand awareness, stimulating website traffic, generating leads, and fostering customer loyalty.

Indeed, content marketing is nothing less than a sine qua non for businesses of every size, shape and hue in India, as they strive to establish and consolidate their positions in this ever-changing and hyper-competitive landscape. As we gaze ahead into the murky and nebulous horizon of time, it is abundantly clear that the vistas of possibilities for content marketing are poised to expand and proliferate in the years to come.

Looking for Content experts to help you grow?

If you are looking to grow your brand and expand market, and looking for winning content that can change the future of your brand, we at 12channels offer a wide range of digital marketing services to help you plan, create, and distribute high-quality content. You can contact us today and get a consultation for free, but before, keep reading to know more.

The growth of internet users in India

In this turbulent and ever-evolving milieu of Indian commerce, the stirring realization has gradually taken hold amongst businesses of the incalculable potentialities inherent in content marketing in this burgeoning market. The sheer multitude of individuals flooding onto the virtual highways and byways of the internet on a daily basis has opened up unprecedented vistas of opportunity, in terms of reaching and engaging fresh hordes of potential customers through superlative quality content.

Indeed, the utility of content marketing for businesses seeking to forge an indelible imprint in the Indian market is manifold and multitudinous. A business can utilize content to impart knowledge and information about its products or services to a discerning and curious clientele, thereby building up brand recognition and driving sales. Further, content can be wielded as a potent instrument to establish a business as an arbiter of erudition and expertise in its industry, thereby attracting fresh cohorts of customers and partners, drawn to the aura of finesse and excellence that such an enterprise exudes.

The Indian market, with its massive pool of internet users and its seemingly insatiable appetite for new and innovative content, presents a truly alluring and irresistible platform for the deployment of content marketing, offering a plethora of opportunities and avenues for businesses to explore and exploit.

A large population of Internet Users

India is a burgeoning hub of internet users, with a vast and ever-expanding population of digital denizens. Recent estimates indicate that the country currently boasts over 500 million individuals who have taken to the online world, and this figure is expected to balloon to an even more staggering 600 million by the year 2020. Businesses looking to expand their customer base would do well to set their sights on this sprawling cyber-community.

Increasing Mobile Phone Users

In addition to this population boom, India is experiencing a surge in mobile phone usage. With a whopping one billion-plus mobile phone users in the country, the potential for mobile-friendly content marketing is enormous. And of all, many of these users are new to the online arena, making them an especially prolific target for brand messaging.

Growth in Economy

The brisk stride of India’s economic expansion constitutes yet another element that pledges to uplift the prospects of businesses that channel their resources towards content marketing. With the increasing population of the country’s middle class, there has been a simultaneous uptick in the demand for premium-quality commodities and services. It goes without saying that, in this context, content that accentuates a brand’s idiosyncratic value proposition can prove to be an immensely potent instrument, facilitating businesses in seizing novel prospects and emerging as pioneers within their respective domains.

The benefits of content production for businesses in India

Whilst a particular site may play an integral role in gauging market expansion, the analogous cannot be asserted in relation to the advantages of engendering engrossing content. Verily, the perks of crafting captivating content apply homogeneously on a global scale. And yet, in the context of India, a multitude of benefits are within the grasp of businesses that elect to partake in this venture:

Firstly, on the top, content production is a top-notch tool for improving brand awareness and extending one’s reach. By crafting messaging that resonates with target audiences, businesses can forge deeper connections with consumers and enhance their overall visibility in the marketplace.

In addition, content production affords businesses the opportunity to build trust and credibility with their customer bases. By demonstrating thought leadership and subject matter expertise through their content, companies can inspire greater confidence and loyalty in those they serve.

Content production can also drive traffic to businesses’ websites or blogs, thereby providing a boost to their online presence and potentially even generating leads and sales. Moreover, it can facilitate the development of stronger relationships with both customers and prospects, further bolstering brands’ reputations and driving greater engagement with their offerings.

For businesses in India, the potential of content production is particularly striking. With a still-emerging content market, there exists a wealth of opportunities for companies to achieve growth and success through this activity. By devising effective strategies and leveraging the unique advantages of the Indian marketplace, businesses can carve out a powerful niche for themselves in this exciting and rapidly expanding arena.

How businesses can start implementing content marketing

As businesses in India awaken to the significance of content marketing, the importance of producing high-quality content cannot be overstated. In a nation where an ever-growing number of individuals are making their inaugural forays into the online realm each day, the power of content to connect with audiences and convey value is more pronounced than ever before.

With this in mind, businesses looking to incorporate content marketing into their overall strategy in India would be wise to consider the following recommendations:

  1. Begin by developing a comprehensive content strategy that encompasses the kind of content you intend to produce, your target audience, and the channels you will leverage to reach them.
  2. Ensure that your content is of the highest caliber, replete with originality and relevance, while providing exceptional value to your audience.
  3. Promote your content widely and effectively, leveraging social media, email marketing, and other channels to drive visibility and engagement.
  4. Monitor and analyze your content’s performance metrics in order to refine and optimize your strategy over time, thus further enhancing the reach and impact of your content marketing efforts.

By following these guidelines, businesses in India, and indeed around the world, can unleash the full potential of content marketing to draw in new customers and cultivate a dedicated and loyal following.

Examples of successful content marketing campaigns in India

India, a land of cultural diversity and rich heritage, has emerged as a thriving hub for several awe-inspiring content marketing campaigns that have captured the imagination of the masses. While the pantheon of brands is vast and varied, let’s delve into a few examples that have truly left an indelible mark:

  1. Amul, the dairy giant, has been a pioneer in leveraging the power of content marketing. The Amul Girl, a symbol of wit and humor, has been an integral part of the Indian cultural landscape for more than half a century, regaling the public with her astute and satirical advertisements.
  2. Flipkart, the e-commerce behemoth, has mastered the art of storytelling and humor to captivate their audience. Their “The Big Billion Days” series, replete with tongue-in-cheek humor, has garnered immense popularity and has become a household name.
  3. The Indian Railways, a cornerstone of the country’s transportation infrastructure, has harnessed the power of content marketing to inform and educate people about the diverse services they offer, driving customer engagement and satisfaction.
  4. PayTM, the ubiquitous digital wallet and payments platform, has carved a niche for itself in the fiercely competitive market by deploying imaginative and creative content to effectively communicate their message and connect with their audience.
  5. The Tata Group, a stalwart of Indian industry, has successfully leveraged content marketing to build trust and credibility with their customers, forging enduring relationships based on transparency and integrity.

There exist innumerable instances of flourishing content marketing campaigns in India. These five examples are merely a fraction of the whole. However, there is a commonality amongst all these campaigns. The employment of compelling and captivating content to establish a connection with their audience.

Thus, to attain success in your content marketing campaign, it is crucial to craft superlative content that strikes a chord with your intended audience. With the right approach, any business can leverage content marketing to effectively communicate with and engage its target audience.

The future of content marketing in India

The horizon of content marketing in India appears to be shining with optimism. With a projected number of over 640 million internet users by 2023, the potential for businesses to outreach to fresh clientele is substantial.

As is well-known, content marketing constitutes a potent mechanism for establishing a profound connection with potential customers and fostering a lasting relationship with them. This is substantiated by the spike in the number of content marketing agencies and the upsurge in the demand for skilled content marketers.

Suffice it to say that, as long as we bear witness to a burgeoning cluster of businesses allocating their resources towards content marketing, India will endure as a sustainable and desirable marketplace for content marketers to set their sights upon.

We expect the following trends to shape the future of content marketing in India:

1. There will be an increasing demand for vernacular content.

2. Video content will become more popular.

3. Personalized content will be key.

4. Micro-moments will become more important.

5. AI and voice search will change the landscape of content marketing.

So, if you’re planning to venture into content marketing in India, keep these trends in mind and you’ll be on your way to success.

As the internet penetration increases, and more people get online, we can expect to see a further rise in content marketing in India. Businesses will continue to create quality content that engages and attracts customers, resulting in increased sales and growth.


In conclusion, the scope for content marketing in India is very promising. With a large and growing population of internet users, a mobile-friendly environment, and a rapidly growing economy, there are many opportunities for businesses to reach new customers and grow their business.

If you are thinking about content marketing as part of your marketing strategy, India should be high on your list of potential markets and 12 channels should be the agency to help you make it happen. Get started with us today! Our team of experts can guide you through the process and ensure that your campaign is a success.

1 thought on “Growing Scope For Content Marketing In India – 2022”

Leave a Comment

Your email address will not be published. Required fields are marked *

Latest Articles

Sign up for our newsletter to get information, promo, or insight about the vehicle