CHANNEL - 5
Social Media Marketing
Why Social Media Marketing?
- In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. (HubSpot)
- 64% of marketers plan to invest more in a short-form video in 2022.
- 54% of social browsers use social media to research products. (GlobalWebIndex)
- According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2022.
- Between July 2019 and March 2021, social media users increased by over 13%. In raw numbers, this represents more than 376 million new users and a total social media reach of 4.20 billion.
- There are now 4.55 billion active social media users globally, but that number is 9.9% higher than last year.
- It’s not a surprise when you see that the average Facebook user clicks approximately 12 ads per month.
- For example, 70% of shoppers look to Instagram for their next purchase, and over 130 million Instagram users tap on shopping posts monthly.
- According to Instagram, 90% of its users follow a brand and 87% take action when they see a product.
- Over 459 million people use Pinterest for inspiration, and 80% of weekly Pinterest users have discovered a new brand or product while perusing the network’s feed
- Pinterest has been doing quite well. Incredibly, the company’s 2021 Q3 revenue grew 43% year to year.
What Is Social Media Marketing?
According to a report, an individual in a day spends around three hours and fifteen minutes using a mobile phone and on average, an individual spends around 145 minutes on social media. This is more than enough to green the light for the business units that are on the track to step inside the world of digital marketing.
Another report declared, there are around a 4.55billion people who are using social media as active users. An average user of Facebook clicks around 12 ads per month. Around 70 percent of the users of Instagram look towards Instagram for shopping. According to Instagram, in a month around 130 million people tap on shopping posts. Instagram reveals that around 90% of its users are following a brand’s page. Of 90% of its users around 87% take direct action when they see a product.psum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Now social media cannot be considered a medium of entertainment. It has updated itself from just socializing ideas to socializing everything. Social Media Marketing, also known as social media advertising is a process of marketing goods, services, ideas, strategies, and content around the globe with the help of social media applications and social media websites. It allows its users to create what their clients need or what their clients want. By creating a page we can advertise or promote our content on Instagram globally.
There are ample opportunities in the world of social media. Social Media mainly works on websites and applications. These websites and applications include so many ways to showcase the tangible articles and services we offer on the internet. It mainly consists of applications like Facebook, Twitter, Instagram, YouTube, and Pinterest and websites like Hubspot, MOZ, Mashable, and Unbounce. These are names of a few applications and websites which are also called the medium of social media marketing.
- Photo Sharing
- Video Sharing
- Content Sharing
- Authentic Data
- Statistics of posts
- Easy accessibility
A business can easily build a page on the internet and can share the content they want to share with the users. As it provides us with updated, authentic data and statistics for each post, it will be a great tool to grow the business and subsequently update it according to the choice of consumers.
Social media marketing is a platform that creates no bias for its users. It can hand its service to an individual, a group of persons, or a business unit.
- An individual can use it to showcase his/her different content.
- A group of persons can use it to create a social helping community.
- A business unit can use it to sell or buy goods or render services for consumers.
- Each of the users has plans and strategies to use this resource optimally and grow their business.
Social Media Marketing - Importance
Social media marketing is not only essential for those who want to generate revenue by using different mediums and methods of social media. Social Media is equally important for an individual as well as for a business enterprise. As an individual mainly focuses on creating different content and selling it to buyers. Similarly, a business unit also focuses on its production and sale to generate more revenue with optimum utilization of resources. To match the needs and demands of both the users of social media, it is treated as the best medium of marketing.
From knocking on millions of doorbells to delivering the products next to the consumer’s door by sitting at your table, the market has transformed itself on a huge level. As of now, an individual doesn’t need to travel a thousand miles to share his content. A business unit doesn’t need to appoint a salesman to deliver goods. All this can be achieved without putting in extra physical effort. tus nec ullamcorper mattis, pulvinar dapibus leo.
- Social Media Marketing creates a unique Brand recognition if it gives frequent updates according to the needs.
- Social Media Marketing is a wide marketing platform to create a Good reach about the information that is being posted.
- Social Media targets a large group audience that demands or searches for a similar idea. This can directly affect Sales in a positive manner.
- Social Media provides authentic and accurate figures and statistics about each and everything which is helpful for Proper Decision Making.
- Social Media Marketing doesn’t cost as much as physical marketing. It’s a cost-effective marketing platform that only focuses on ads and promotion tools.
- Social Media is the easiest way to reach customers throughout the globe. The companies can get Direct interaction with their audiences to clarify doubts and to accept feedback.
Recorded Statistics - Social Media Marketing
The reach and growth that social media has offered to the business profiles have become a sense of motivation for the rest of the business. The growth in customers, ROI, revenue, and sales are the real statistics that gave other businesses to grab the opportunity.
It’s observed that more than 51% of marketers have planned to invest more by increasing their overall marketing budget on the platforms like Facebook, YouTube, and TikTok. The reports have made it clear that platforms like Instagram, are attracting more teens from awe-inspiring new and updated features.
- The new generation of users is more interested in watching visual content like photos and videos.
- Audiences mostly spend their time surfing the internet randomly but not searching about products or services, therefore to divert their interest, businesses have made short video content and attracted their attention.
- The number of visual content has increased like anything in these past years.
- Most of the users are judging the performances of businesses by their contents only.
- The quality of content has increased in the past years.
- Quality content tends to perform better in the market.
- Quality content has benefited businesses to increase their user base.
The future however uncertain is not undecidable. Given the circumstances, certain assumptions according to the analysis and frequent study of the demographics of social media platforms can observe the impending forecast of the world of social media marketing.
“In terms of marketing, social media platforms will be leading in finding a wide and quality customer base. Customers will also consume more and more content through social media”
The content related to education, current affairs, and promoting moral values will rule in the future. More audiences are attracted to watching content that is user-generated and customer-oriented. Content that is relevant, appropriate, and far away from the guidelines of social media rules and regulations tends to catch more eyeballs in the future.
Basic Requirements To
Social Media Marketing requires very subtle yet significant points. To become one of the million and one in the million, a business must adopt an effective and efficient strategy before beginning the digital journey.r adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Setting up objectives: The first and foremost step is to set objectives and goals. Objectives highly influence the participants of a business. It provides a roadmap and a strategy on what to do, how to do it, and how to control it.
Marketing knowledge: Without knowing the alphabet we cannot spell words. Likewise, without marketing knowledge, we cannot market. It’s necessary to have a solid understanding of marketing principles and how the market works.
Creative content: It’s perfectly said that content is the real king when it comes to showcasing our tangible articles. Content can be considered the only magnet which can attract audiences from both of its sides. The more the content is creative, the more will be the reach. The more the reach, the more customers will be. The more customers more will be the more shares.
Proper management: Most business fails because of the lack of proper management in every field of business. Management is the guidebook of a successful business. Social media management skill is the most crucial skill for social media marketing. It ensures proper management of all the ongoing and predicted scenarios.
Content curation: Even if it’s the last point, It’s said that this point is the most essential of all the above points. It is the limelight of all the strategies. It tells what to do, when to do it, how to do it, and what happens after doing it. You’ll get to know more about this further.
Social Media Marketing - Other Channels
Digital Marketing is a broader concept and Social Media Marketing is a part of it. There are few channels on which social media marketing is dependent and there are also mutually dependent channels incorporated with social media marketing.
Chatbot and Social Media: Applications like Swelly, Tidio Customer Support, Blender boy, Google Assistant, Alexa, and Yes sire are the most popular chatbot which is used in social media applications to answer the queries of customers. Chatbots will help social media marketers to know the audience.
Mobile Marketing and Social Media: According to medium.com, to reach different customers for mobile marketing, we’ve to find mobile users through social media. Similarly, without information on social media, we cannot reach different customers for mobile marketing. Both of the channels are dependent on each other. By creating a brand page on social media platforms, it’s easy to find new clients all over the world.
Influencer Marketing and Social Media: In influencer marketing, the brand reaches out to the influencers of social media and asks them to promote their products. We mostly found influencers on social media platforms as social media is an easy platform to spread our content widely. There are lakhs of influencers working digitally.
Content Marketing and Social Media: There are numerous types of content roaming around social media. It may be video content, photo content, or written content like blogs, articles, reports, reviews, etc. Social Media is popularly known as the house of contents. It has a wide range of audience, scrolling every minute to find unique content. By creating new and customer-demanding content, we can reach out to millions of customers. As social media is mainly based on creating vivid content.
Social Media Marketing - Success Story
You cannot achieve all that only by creating good content for your ad campaign, you need to involve your audience. You must have a strong marketing strategy, effective communication with your customers, and the right mix of content for your strategy. This remains undervalued and many advertising campaigns fail because of this. But this is exactly how some even topped the chart and made big in the world of constant change. These brands have mastered the art of social media and have used the irresistible power of ad campaigns to reign the market.
At the end of 2018, Disney launched this ad campaign through their social media platforms partnering with Make-a-wish. For every picture that is posted on social media with the Mickey mouse ears, they pledged to donate $5 per post.
With this, they’ve given fun and visual content to get involved and this helped them to create a good amount of goodwill. There has been an astounding 330% increase in reach of Make a wish after this campaign with a 554% increase in customer engagement and on average 13% audience increase on different platforms.
Several other inspirations have taught businesses the golden rule of marketing and making your business an up-market source in a long run. We have dedicated just a blog to motivate your business to find the right keys to success. Click here to check it out now and find your business making the next BIG NAME in the era of entrepreneurs.
12 Channels & Social Media Marketing
The main motto of 12 channels is to offer what is best and how something can be best. Our channel is an association of departments of various channels. We mainly focus on the areas of development and provide you with the best output. We are a team of go-getters with subject experts in all fields. We provide you with numerous, best, suitable and authentic marketing strategies and business development ideas as a package or to each, individually. We mainly focus on the optimum utilization of all the resources allocated in an effective and efficient manner.
We offer the smm company in the market the best social media campaigns that our customers have ever seen. Our social media marketing tips and tactics will positively affect the revenue of an enterprise. At our channel, you can now find accurate and updated business solutions.
To know us better, sit with us on a ride with our subject experts through the process we follow the best –
At 12 channels, every channel has a qualified subject expert team working together to reach out to you on –
- Probing your needs and requirements better.
- Strategizing and curating alternatives to serve the best.
- Building tailor-made solutions with one or more channels is necessary.
- Promoting relevant crowds & generating relevant traffic for higher conversions.
- Analyzing the performance using key metrics.
- Tracking & optimizing your business to reinforce your brand.
Social media marketing is not limited to social media, however social media marketing has a greater power in the world of marketing to bring your brand speedy success with the right tricks and tactics. What’s more than an expert smm company hosting the best social media campaigns in the world of social media advertising?