Introduction
Online advertising is a great way to promote your business and reach a wider audience. With so many different platforms and techniques to choose from, it can be hard to know where to start. But don’t worry, we’ve got you covered! In this article, we’ll discuss 12 popular online advertising techniques that are sure to help your business succeed.
Online Advertising Technique #1: Endorsements
One great way to promote your business online is to get endorsements from influencers or celebrities. This can be done by reaching out to them directly, or by working with an influencer marketing agency.
Endorsements can help to build trust and credibility for your brand, and can also reach a large audience if the influencer has a large following. But it is not the cream to the cake, doing endorsements can be tricky, and if you want to succeed at doing endorsements – these are a few things you should keep in mind:
1. Make sure the influencer is a good fit for your brand. They should have values that align with your brand, and their audience should be your target market.
2. Don’t offer too much or ask for too little. Be reasonable in what you offer to pay the influencer, and make sure the arrangement is clear before you start working together.
3. Don’t be afraid to negotiate. If an influencer asks for more than you’re willing to pay, try to negotiate a lower rate.
4. Be prepared to give creative freedom. Influencers are creative people, and they will likely have some great ideas for how to promote your brand. Allow them some freedom to be creative, and you’ll likely be impressed with the results.
5. Be patient. Endorsements can take time to build up trust and credibility, so don’t expect immediate results.
Remember that endorsements can be a quick road to success or they can even drag you down as fast as they have picked you up. It all depends on how you approach them.
Online Advertising Technique #2: Persuasion
Persuasive online advertising is all about convincing your audience to buy your product or use your service. To do this, you’ll need to create ads that are compelling and persuasive. You can do this by using strong copy, an appealing offer, and/or a call to action. There are several persuasion techniques that you can use, but these are a few of the most effective:
1. Use a strong copy. Your ad copy should be clear, concise, and persuasive. It should grab your audience’s attention and convince them to take action.
2. Make an appealing offer. Your offer should be something that your audience desires and that they can’t resist. It should be a no-brainer for them to take you up on it.
3. Use a call to action. Your call to action should be clear and concise. It should tell your audience exactly what you want them to do, and it should be easy for them to do it.
4. Use testimonials. Testimonials from satisfied customers can be extremely persuasive. They show your audience that others have had success with your product or service, and they can help to build trust in your brand.
5. Use scarcity. Scarcity is a powerful persuasion technique that you can use to convince your audience to take action. When people feel like they might miss out on something, they’re more likely to take action.
Persuasion marketing is often used in combination with other marketing techniques, such as content marketing or social media marketing. When used together, these techniques can be very effective in convincing your audience to take action.
Online Advertising Technique #3: Ad Extensions
Ad extensions are a great way to improve your ad’s performance and click-through rate. Ad extensions are additional pieces of information that you can add to your ads, such as your phone number, address, or website URL. To add ad extensions to your ads, you’ll need to use Google AdWords. Ad extensions can be a great way to improve your ad’s performance, but you’ll need to make sure that you’re using them correctly. Here are a few tips:
1. Use relevant extensions. Make sure that the ad extensions you use are relevant to your business and your target audience.
2. Use relevant keywords. Ad extensions are triggered by certain keywords, so make sure to use relevant keywords in your ads.
3. Use strong calls to action. Ad extensions should have strong calls to action that tell your audience what you want them to do.
4. Test, test, test. As with anything in marketing, you’ll need to test different ad extension combinations to see what works best for your business.
By making sure that you’re using relevant ad extensions, you can improve your ad’s performance and click-through rate.
Online Advertising Technique #4: Irresistible Offers
Another great way to get people to click on your ads is to offer them something they can’t resist. This could be a discount, free shipping, or a free trial. Whatever you offer, make sure it’s something that will appeal to your target audience.
For example, if you’re selling a product that’s targeted toward moms, you might offer a free shipping code. Or, if you’re selling a subscription service, you might offer a free trial. Whatever you offer, make sure it’s something that your target audience will find irresistible. Sometimes these are also mistaken as the pact with the devil since the websites often fail to offer the price they have promised before, to avoid such situations, you as a website owner must be honest to your customers and build trust.
This will help you reduce disappointment and heavy bounce rates. Further, your customers will be more interested in your content and will visit more often.
Online Advertising Technique #5: Color Psychology
Did you know that the colors you use in your ads can influence people’s emotions and behavior? It’s true! Different colors can evoke different emotions, so it’s important to choose the right colors for your ad. There are a few ways how you can use colors to your advantage:
1. Use bright colors to grab attention.
2. Use cool colors to create a feeling of calmness.
3. Use warm colors to create a feeling of excitement.
4. Use black and white to create a feeling of sophistication.
5. Use your brand colors to create a feeling of familiarity.
By using the right colors, you can influence your audience’s emotions and get them to take action. Do your research, but most importantly remember not to be flashy.
Online Advertising Technique #6: Product Placement
Product placement is a great way to get your product in front of a large audience. This can be done by placing your product in a popular TV show or movie, or by partnering with a well-known brand. Product placement can be a great way to increase brand awareness and get people talking about your product.
For example, if you sell a new type of soap, you might try to get your product placed in a popular TV show. Or, if you have a new line of clothing, you might partner with a well-known fashion brand. Product placement can be a great way to get your product in front of a large audience. To make this happen, there are a few things you need to do:
1. Research popular TV shows and movies. Find out which ones have the most viewers and are most relevant to your product.
2. Research well-known brands. Find out which brands have the most influence and are most relevant to your product.
3. Contact the TV show or movie producers and the brand representatives. Explain your product and why you think it would be a good fit for their show or movie, or why you think it would be a good partnership.
4. Be prepared to negotiate. TV shows and movies are expensive, so be prepared to pay a high fee. Brands are also expensive, so be prepared to pay a high fee.
Product placement can be a great way to get your product in front of a large audience, but it’s also one of the most expensive online advertising techniques. If you don’t have a large budget, you might want to consider other options, such as hiring an agency that can do this for you at a better price. Because often agencies have networks and partnerships with affluent parts of the society. You can even give us a call at 12 Channels today to know about the pricing for your campaign.
Online Advertising Technique #7: Banner Ads
Banner ads are one of the most popular forms of online advertising. Banner ads are usually placed on websites, and they come in a variety of sizes and shapes. They can be static or animated, and they can be placed in a variety of locations on a website.
Here are a few tips to keep in mind when creating a banner ad:
1. Keep it simple. Don’t try to cram too much information into your banner ad.
2. Make it visually appealing. Use colors, images, and shapes that will grab attention.
3. Use persuasive language. Use words that will convince people to click on your ad.
4. Test different sizes and locations. Find out which size and location work best for your target audience.
5. Be prepared to pay a high fee. Banner ads can be very expensive, so be prepared to pay a high fee.
Banner ads are a great way to increase brand awareness and get people talking about your product. However, they can be very expensive. If you don’t have a large budget, you might want to consider other options, such as hiring an agency that can do this for you at a better price.
Online Advertising Technique #8: Storytelling
Storytelling is a powerful way to connect with your audience and promote your brand. When creating ads, focus on telling a story that will resonate with your target audience.
For example, there is a clothing company that focuses on selling clothes to people who are passionate about their work. Their ads tell stories about the hard work and dedication that goes into their clothing. These stories resonate with their target audience and help promote their brand.
Always #LikeAGirl is one of the many examples that succeeded in telling a story, through their campaign.
You would want to note down a few tips to keep in mind when creating a storytelling ad:
1. The story should be relatable to your target audience.
2. The story should be about something that your target audience is passionate about.
3. The story should be inspiring and motivating.
4. The story should be unique and different from other ads out there.
5. The story should be told in a way that is both engaging and entertaining.
This technique is the most difficult to master but if done correctly, can be the most effective.
When creating your ad, focus on telling a story that will resonate with your target audience and help promote your brand. Use the tips above to ensure that your story is told in the most effective way possible.
Online Advertising Technique #9: Creating a Sense of Urgency
Creating a sense of urgency is a great way to get people to take action. When people feel like they need to act fast, they are more likely to take action.
For example, you could create an ad that has a countdown timer. This will create a sense of urgency and get people to take action before the timer runs out.
You could also create an ad that is only available for a limited time. This will create a sense of urgency and get people to take action before it’s too late.
Both of these techniques are great ways to get people to take action and can help your business succeed.
Online Advertising Technique #10: Creating a Scarcity
Creating scarcity is another great way to get people to take action. When people feel like they need to act fast, they are more likely to take action.
For example, you could offer a discount that is only available for a limited time. Or you could offer a free shipping deal that expires in 24 hours.
Both of these examples create a sense of urgency that will encourage people to take action.
Online Advertising Technique #11: Using FOMO
FOMO stands for “fear of missing out”. And it’s a powerful psychological trigger that can be used to influence people’s buying decisions.
Here’s how it works:
When people see others around them enjoying a product or service, they naturally feel a sense of FOMO. They don’t want to miss out on the fun, so they’ll be more likely to make a purchase.
This technique can be used in online advertising by creating ads that highlight the popularity of your product or service. For example, you could create an ad that says “97% of people who use our service love it!”.
Or you could create an ad with customer testimonials that mention how much they enjoy using your product or service.
Either way, highlighting the popularity of your offering will trigger people’s FOMO and increase the likelihood that they’ll make a purchase.
Online Advertising Technique #12: Bandwagon Advertising
Bandwagon online advertising is all about convincing people to jump on the bandwagon and join the crowd. To do this, you’ll need to create ads that are persuasive and make people feel like they’re missing out if they don’t use your product or service.
For example, you could create an ad that says “ everyone’s doing it!”.
Or you could create an ad that shows people using your product or service in a positive light.
Either way, you’ll want to create ads that are persuasive and make people feel like they’re missing out if they don’t use your product or service.
These are just a few of the many online advertising techniques that can help your business succeed. With so many different options to choose from, it’s important to find the right one for your business. Experiment with different techniques and see which ones work best for you. And don’t forget to keep track of your results so you would know where you are standing with your techniques.
Bonus: Online Advertising Technique: In-Game and Widget Ads
In-game advertising is a form of online advertising that allows you to place ads within video games. This is a great way to reach a young, tech-savvy audience.
Widget ads are a great way to promote your product or service on other websites. Widgets are small, interactive ad units that can be placed on other websites.
In-game and Widget ads will help your business succeed by reaching a young, tech-savvy audience.
Conclusion
If you want your business to succeed, you need to use online advertising. There are many different techniques and platforms to choose from, so it’s important to find the right one for your business. Experiment with different techniques and see which ones work best for you. And if you need help getting started, 12Channels is a digital marketing agency specializing in online advertising. We can help you create an online advertising campaign that is tailored to your specific needs and goals. Contact us today to learn more!
We hope you enjoyed this article! If you have any questions or comments about online advertising or any other marketing channels, please feel free to leave them below. And if you know someone who could benefit from this article, be sure to share it with them.