Introduction
17% of marketers plan to incorporate podcasts into their content marketing strategy
(State of Inbound)
The old saying is true: content will make or break you. To succeed in today’s digital age, businesses need a strong and engaging campaign around their content; but how do we ensure that our efforts are successful?
In this article, we’ll take a look at some of the best content marketing campaign stories out there, highlighting the unique strategies and tactics that made them so successful. Whether you’re looking to boost website traffic, increase conversions, or simply gain brand awareness, these campaigns can be valuable sources of inspiration for your efforts. So without further ado, let’s dive in!
1. Coca-Cola’s “Share a Coke” Content Marketing Campaign
What’s better than bottlenecks? Not having any bottles on hand! That is why we love the new “Share A Coke” campaign by Coca-Cola. In 2012, Coca-Cola launched the “Share a Coke” Campaign, which encouraged customers to share a bottle of Coke with their friends and family, without being physically present.
The campaign was a huge success, and it helped Coca-Cola increase its brand awareness and sales.
The campaign was featured on television, radio, and online, receiving a lot of social media attention. It was so successful that it won several awards, including the Grand Prix at the Cannes Lions International Festival of Creativity.
What Made Coca-Cola’s “Share a Coke” Content Marketing Campaign a success?
It’s no secret that Coca-Cola is one of the most successful brands in history, but their “Share a Coke” campaign took it up another notch. The most interesting thing about this campaign is how it managed to boost sales for Coca-Cola. What made this campaign so successful?
- The campaign was interactive and engaging, as it involved customers in the process of choosing and sharing the coke bottles.
- It was cleverly executed, as it went viral very quickly and encouraged people to share photos of themselves with their personalized bottles online.
- The campaign was rooted in emotion, as it tapped into people’s desires for connection and self-expression.
Overall, the bottom line is that it managed to significantly increase brand awareness for Coca-Cola in only two years!
2. Airbnb’s “Live There” Content Marketing Campaign
Airbnb is a website and mobile app that allows people to find rooms to rent all over the world. To promote their service, they launched the “Live There” campaign. The goal of this campaign was to show people that they could use Airbnb for more than just a vacation – they could move to other places for a temporary or permanent home as well.
The “Live There” campaign consisted of several different elements, including short films that showcased the adventure and excitement of living in another place, a website that was built specifically for people who were considering moving away from their current homes, and even an interactive art installation that invited people to share their own stories about moving.
The results of the “Live There” campaign was impressive – not only did it increase awareness of Airbnb as a brand, but it also helped them to achieve its goal of becoming more than just a vacation rental service.
In the end, the campaign was successful in helping people to see Airbnb as a valuable resource for finding a place to live, whether it be for a short-term stay or a long-term move.
What made Airbnb’s “Live There” Content Marketing Campaign a success?
Key factors that contributed to the success of this content marketing campaign include:
- Relevancy: The content was relevant to Airbnb’s brand and target audience.
- Engaging: The content was interesting and interactive, which encouraged people to share it on social media.
- Creativity: The campaign used creative visuals (such as videos) to capture people’s attention and generate buzz around the brand.
Overall, the “Live There” campaign was a great success because it focused on a unique message that resonated with Airbnb’s target audience.
3. Apple’s “Shot on iPhone” Content Marketing Campaign
The “Shot on iPhone” campaign is a perfect example of what can happen when you invest in content marketing. The goal for this particular project was to showcase how amazing photographers can create stunning shots with their phones, and it succeeded completely!
All the photos were breathtaking; some people even went as far as saying they looked like paintings or art prints made professionally by skilled artists rather than just your average person taking pictures at home using an inexpensive camera lens found online (which isn’t bad either).
The result? People talk about these incredible images everywhere – including on social media channels where friends share inspirational quotes.
What made Apple’s “Shot on iPhone” Content Marketing Campaign a success?
What made the “Shot on iPhone” campaign successful is that it showed people how technology can be used in ways they never thought of before.
In today’s society where everyone has access to mobile devices, this idea isn’t new at all – but what makes Apple different from other companies?
For starters their attention to detail when crafting advertising messages ensures there are no distractions or tangents off-topic; everything is drawn toward the focal point which leaves viewers interested rather than overwhelmed by too much information simultaneously presented upon first glance (as happens sometimes with ads).
And lastly, one thing worth noting about these commercials-the sound effects added into shots add another level with an old-world charm and new age coolness in one package.
4. The Guardian’s “Comment is Free” Section
The Guardian has been running a successful content marketing campaign for years now. The “Comment is Free” section, which was launched in 2006 and allows readers to share their thoughts on current events as well express opinions about various topics such as politics or social issues faced in today’s society – continues this tradition with high ratings from both users who enjoy engaging comments while researching information first hand versus those looking only at statistics online; also indicating how important it really can be when you have no idea what someone else might say back!
What made The Guardian’s “Comment is Free” Content Marketing Campaign a success?
What makes this campaign so successful is the fact that The Guardian has built a loyal, engaged community of readers who are eager to engage with the publication on a deeper level.
In addition to providing valuable content for its readers, The Guardian also uses this section as a platform for promoting its own business goals and ideals. For example, they often publish articles that promote causes like climate change awareness or social justice. By aligning their brand with these types of issues, they’ve been able to position themselves as a publication that is not only informative but also socially responsible.
5. Dove’s “Real Beauty Sketches” Content Marketing Campaign
The Dove “Real Beauty Sketches” campaign was one of the most successful content marketing campaigns of all time. It was so successful that it won a Cannes Lions award for creativity.
The campaign consisted of a series of short videos in which women described themselves to a forensic artist. The artist then sketched the women based on their descriptions. The sketches were shown to the women, who almost always thought that the sketches made them look more attractive than they did.
The campaign was created to promote Dove’s “Real Beauty” products, and it succeeded in increasing brand awareness and sales for the company. It also started a conversation about body image and self-esteem, which is still ongoing today.
What made Dove’s “Real Beauty Sketches” Content Marketing Campaign a success?
Dove’s “Real Beauty Sketches” Campaign was successful because it was a powerful message that resonated with women all over the world. The campaign featured real women describing themselves, and then having a stranger describe them based on their observations. The results were eye-opening and showed that women often have a much more negative view of their appearance than others do. The campaign was widely praised for its ability to promote self-love and body positivity, and it perfectly encapsulated the mission of Dove as a brand.
Another reason why this campaign was so successful is that it used a variety of different formats to engage audiences and spread its message.
For example, the campaign was promoted through traditional media channels like TV commercials and print advertisements, but it also used social media and online platforms to engage audiences. This allowed the campaign to reach an even wider range of people and helped it stay at the forefront of people’s minds, ensuring that its message would continue to be heard long after it first launched.
6. Warby Parker’s Home Try-On Program
Warby Parker is a company that sells prescription eyeglasses and sunglasses online. In 2013, they launched their Home Try-On Program, which allows customers to order a set of five Warby Parker glasses to try on at home for free. If the customer decides to keep any of the glasses, they can purchase them and Warby Parker will ship them the pairs they want. If not, they can simply return the set for free.
This program was a huge success for Warby Parker, as it allowed customers to try on glasses in the comfort of their own homes before making a purchase. It also increased brand awareness and helped Warby Parker stand out from other online eyeglass retailers.
What made Warby Parker’s Home Try-On Content Marketing Campaign a success?
Warby Parker’s Home Try-On Program was successful because it allowed customers to try on the glasses at home before they made a purchase. This gave customers a sense of assurance that they were making the right choice, and it also helped to reduce the number of returns. In addition, the program was backed by a strong and engaging social media presence, which further increased brand awareness and built the customer trust.
7. GoPro’s “User-Generated Content” Strategy
GoPro is a company that is known for its high-quality, action cameras. However, over the past few years, GoPro has been facing some stiff competition from other brands such as Sony and DJI. To stay ahead of the competition, GoPro decided to focus on user-generated content (UGC).
UGC is content that is created by customers and fans, rather than being produced directly by the company itself. GoPro leveraged UGC as a way of differentiating itself from its competitors and drawing attention to its brand.
What made GoPro’s “User-Generated Content” Content Marketing Campaign a success?
One strategy that GoPro used to effectively promote UGC was hosting online contests, where users could create and submit videos using their cameras. These video contests not only helped to increase brand awareness but also got people actively using and promoting GoPro products.
Another way that GoPro encouraged UGC was by offering discounts and freebies to customers who shared their videos and photos online. This helped to further incentivize users to create and share content, resulting in even more UGC for the company.
8. Starbucks’ “White Cup Contest”
In 2014, Starbucks launched its “White Cup Contest” to inspire customers to create unique designs on their cups. The contest was a huge success, with over 4,000 submissions from all over the world. The winning design was a simple white cup with a green spiral drawn on it. This fun and the creative campaign helped to increase brand awareness and engagement for Starbucks.
What made Starbucks’ “White Cup Contest” Content Marketing Campaign a success?
Starbucks’ “White Cup Contest” Campaign was successful because it encouraged customers to be creative and submit their designs for a white coffee cup. The campaign generated a lot of buzz on social media, and Starbucks ended up receiving over 4,000 submissions. This helped to raise brand awareness and promote customer engagement.
9. McDonald’s “#McDStories” Content Marketing Campaign
In 2012, McDonald’s launched their “#McDStories” campaign to increase brand awareness and generate social media buzz. The campaign encouraged people to share their favorite McDonald’s memories on Twitter using the hashtag #McDStories.
The campaign was a huge success, with over 1.6 million tweets being sent in the first week alone! McDonald’s also saw a significant increase in web traffic and social media engagement.
This campaign is a great example of how content marketing can be used to increase brand awareness and generate positive buzz. It also shows how important it is to have a clear goal in mind when launching a campaign, as well as to carefully monitor the results and make any necessary adjustments.
What made McDonald’s “#McDStories” Content Marketing Campaign a success?
One reason might be that it struck a chord with customers, tapping into the viral trend of sharing personal stories online. Additionally, McDonald’s ensured that the content was highly shareable, by incorporating images and asking customers to tell their own stories.
Another factor that likely contributed to the success of this campaign was McDonald’s focus on providing valuable content for its target audience. Sharing real customer experiences with other customers, helped build trust and engagement with potential customers, positioning McDonald’s as a brand that truly cared about its customers.
10. Oreo’s “Daily Twist” Content Marketing Campaign
Oreo’s “Daily Twist” campaign was one of the most successful content marketing campaigns of all time. Launched in 2012, the campaign featured a new Oreo flavor every day, and it quickly went viral. Not only did the campaign generate a ton of online buzz, but it also helped boost sales by 20%. In addition to creating delicious new flavors, the campaign also helped Oreo become more relevant to a younger audience.
What made Oreo’s “Daily Twist” Content Marketing Campaign a success?
Oreo’s “Daily Twist” campaign was successful because it was fresh, fun, and engaging. Every day, the brand posted a new and original piece of content on its website and social media channels. This could be anything from a funny meme to a creative recipe. By keeping things interesting and surprising its fans, Oreo was able to build a loyal following and become one of the most recognizable and popular brands in the world.
11. Red Bull’s “Content Marketing Strategy”
Red Bull is known for its extreme sports events and marketing stunts, but the company has also become a leader in content marketing. Red Bull’s content marketing strategy is based on three key principles: creating engaging content, distributing that content through the right channels, and measuring results to optimize performance.
# Creating Engaging Content
The company produces a wide range of content, including videos, photos, articles, and infographics. Red Bull has an in-house team of talented creators who produce content that is always entertaining and engaging, drawing audiences in from the very first moment.
# Distributing the Content
The company also partners with leading social media influencers to help distribute its content to a wider audience.
# Measuring Results
The company uses detailed analytics to track how its content is performing and make necessary changes to ensure that it is always reaching the right people with the right message. Thanks to this focus on data, Red Bull has been able to continually optimize its content marketing efforts, resulting in increased brand awareness and success.
12. Virgin America’s “#VXEverywhere” Content Marketing Campaign
Virgin America’s “#VXEverywhere” content marketing campaign was a major success! The airline used a mix of social media, video, and interactive content to target millennials and promote their new route from Los Angeles to Sydney. Some of the campaign’s most successful tactics included using Instagram Stories to give a sneak peek of the plane’s interior, as well as producing a video series called “The Adventures of Red.” This campaign resulted in a 12% decrease in negative social sentiment and a 5% increase in bookings to Virgin America’s Sydney route.
What made Virgin America’s “#VXEverywhere” Content Marketing Campaign a success?
Virgin America’s “#VXEverywhere” Campaign was successful because it was creative, engaging, and interactive. The airline encouraged customers to share photos of their experiences using the hashtag #VXEverywhere, which helped to create a sense of community and engage customers in a fun and interactive way. Additionally, the campaign was promoted through social media, which helped to reach a wider audience and further increase brand awareness.
13. General Mills’ “Pillsbury Bake-Off” Contest
One of the most well-known and longest-running content marketing campaigns is General Mills’ “Pillsbury Bake-Off” Contest. This contest has been around since 1949, and it’s a great example of how to create a successful content marketing campaign.
The contest is simple: home cooks submit their best recipes using Pillsbury products, and the grand prize winner receives $1 million. Over the years, the contest has evolved and changed with the times, but it remains a popular way for General Mills to connect with its target audience of home cooks.
Not only does the contest create valuable content (the hundreds of submitted recipes), but it also gives General Mills lots of exposure and opportunities to interact with its target audience. This is a great example of how content marketing can be used to build brand awareness, increase engagement, and boost conversions.
What made General Mills’ “Pillsbury Bake-Off” Contest a success?
What makes the “Pillsbury Bake-Off” Contest so successful is that it taps into one of the main goals of content marketing: creating valuable and engaging content for your target audience. By hosting this contest, General Mills can generate excitement around its products and draw in new customers through word-of-mouth marketing. Additionally, the contest encourages creativity and innovative thinking among people who love cooking, providing them with a platform to showcase their culinary skills.
14. Fitbit’s Branded Content Partnership With Vogue
In early 2016, wearable technology company Fitbit teamed up with American fashion magazine Vogue to launch a branded content partnership. The goal of the campaign was to create engaging and inspiring content that would help promote Fitbit products to a wider audience.
The partnership resulted in a series of stunning photographs of Fitbit-wearing models that were featured in Vogue as well as on the magazine’s website. The images quickly went viral, garnering a ton of attention on social media and helping to raise awareness of Fitbit products.
While some critics questioned whether partnering with a fashion magazine was the best strategy for promoting fitness products, the campaign was undeniably a huge success. It proved that branded content can be an effective way to build brand awareness and reach new audiences in creative and engaging ways.
What made Fitbit’s Branded Content Partnership with Vogue a success?
Fitbit’s Branded Content Partnership with Vogue was successful because it created high-quality, engaging content that appealed to its target audience. By collaborating with a well-known magazine like Vogue, Fitbit was able to reach a wider audience and boost brand awareness. The content was also heavily promoted on social media, which helped to further increase engagement and capture the attention of potential customers. Overall, Fitbit’s collaboration with Vogue was a huge success and helped to position the brand as a leader in its industry.
15. Starbucks’ “Pick of the Week” Subscription Program
Starbucks’ Pick of the Week Subscription Program is a great example of a content marketing campaign that increased brand success. The program offers customers a new coffee flavor every week, which helps to keep things interesting and encourages customers to keep coming back for more. By providing valuable content in the form of new coffee flavors, Starbucks can boost brand loyalty and keep customers coming back for more.
What made Starbucks’ “Pick of the Week” Subscription Program a success?
Starbucks’ “Pick of the Week” Subscription Program was successful because it offered customers a new and exciting product every week. By emailing subscribers a weekly list of the new products, Starbucks was able to keep customers engaged and coming back for more. Additionally, the program drove traffic to Starbucks’ website, where customers could learn more about the products and make purchases.
Conclusion
Giving your target audience the tools they need to achieve their goals is a surefire way of getting them on board with whatever you’re selling. The content marketing strategy that’s been flying under the radar is finally taking off. It will increase your website traffic and boost conversions for you, so what are ya waiting for? Start planning today!
If you’re looking for help with your content marketing strategy, then consider partnering with an agency like 12 Channels. We can help you create a plan, produce quality content, and measure your results as Red Bull did!
