20 Popular Brands That Developed A CRM Strategy In Their Business For Success

Introduction

It’s no secret that having a successful business requires hard work and dedication. But what many people don’t realize is that implementing a CRM strategy can be the key to taking your brand to the next level.

Customer relationship management (CRM) techniques allow businesses to track customer behavior, preferences, and trends to better serve them. This not only results in satisfied customers but also increased sales and profits. 

So if you’re looking to give your brand a boost, keep reading this article to learn more about the most inspiring success stories that helped business growth by investing in a CRM strategy.

Top 10 International Brands With A Successful CRM Strategy

Ford Motor Company

Ford Motor Company is a great example of a business that has developed a successful CRM strategy. By tracking customer data, they can identify trends and preferences, which in turn allows them to create targeted marketing campaigns and products that appeal to their customers. This results in satisfied customers who are more likely to return and do business with Ford again in the future.

General Electric

General Electric’s CRM strategy became successful because they were able to track customer behavior and preferences to better serve them. They also utilized customer relationship management techniques to increase sales and profits. As a result, they were able to grow their business and become one of the most successful brands in the world. If you’re looking to achieve similar success with your brand, consider developing a CRM strategy.

Hewlett-Packard

When it comes to Hewlett-Packard’s (HP) CRM Strategy, it’s clear that the company knows how to succeed. HP has been around since 1939 and has come a long way since its early days as a manufacturer of electronics. Today, HP is a leading technology company that offers a wide range of products and services to customers all over the world, including laptops and desktops, printers, digital cameras, servers, and more.

So what is HP’s secret to success? And how have they managed to become one of the most popular brands in the tech industry?

The answer lies in their strong CRM Strategy. By implementing a strategy that focuses on understanding customer needs, HP has been able to build lasting relationships with its customers and provide them with the products and services that they need.

In particular, HP’s CRM Strategy is centered around a few key tactics:

#1 Customer-focused data to guide their outreach efforts

By tracking customer behavior, preferences, and trends, they can better understand what potential customers are looking for and how HP can best serve them. Additionally, HP uses this data to segment its customer base and target its marketing efforts more effectively.

#2 HP has invested heavily in creating a seamless customer experience

No matter how a customer chooses to interact with the company – whether it’s online, over the phone, or in a retail store – they can always count on receiving quality service and support. This is due in part to the company’s extensive network of sales agents and customer support reps, who work together to make sure that customers get the care they need no matter when or where they reach out.

Overall, it’s clear that HP’s CRM Strategy has been a key factor in its success. By investing in understanding customer needs and ensuring that customers are valued and well-served, the company has been able to build a loyal following of satisfied customers who continue to turn to HP for all their technology needs. So if you’re looking to take your brand to the next level, consider following in HP’s footsteps and developing a strong CRM Strategy of your own.

IBM

To develop a successful CRM strategy, it’s important to look at how other businesses have been successful using this approach. IBM is a prime example of a company that has leveraged CRM to great effect.

IBM first implemented its CRM strategy in the early 1990s, and it was quickly apparent that this was the key to its success. With a focus on customer satisfaction and retention, the company was able to build strong relationships with its customers, leading to increased sales and improved profits.

Many factors go into making CRM strategies successful, including data collection, analytics, marketing automation, personalized messaging, and more. At IBM, these techniques have been employed across the entire organization, from customer service to product development to marketing.

Today, IBM is recognized as one of the most successful companies in the world, with a strong reputation for both innovation and customer satisfaction. Their CRM strategy has played a vital role in this achievement, and its continued success is a testament to its effectiveness.

Dell Incorporated

As one of the world’s leading providers of technology products and services, Dell Inc. understands the importance of customer relationship management (CRM). For over two decades, the company has utilized CRM techniques to track customer behavior, preferences, and trends to better serve them. This not only results in satisfied customers but also increased sales and profits.

To develop an effective CRM strategy, Dell has implemented several different tactics over the years:

#1 Customer service team

By creating and fostering strong relationships with customers, they can better understand what they need and want from the company’s products and services. This allows Dell to provide a higher level of customer service, which in turn results in increased sales and profits.

#2 Its use of data

By collecting data on customer behavior, they can identify patterns and trends. This helps them develop targeted marketing campaigns that are more likely to result in sales. Additionally, they can use this data to improve their products and services, ensuring that customers are always getting the best possible experience.

Thanks to their successful implementation of a CRM strategy, Dell has become one of the most successful companies in the world. Their commitment to customer satisfaction has resulted in increased sales and profits, and they are well-positioned to continue this trend in the years to come.

Samsung Electronics Co Ltd

Samsung Electronics is a global technology powerhouse that has successfully developed a CRM strategy that has contributed to its success. 

#1 Customer focus

From the beginning, Samsung has always been committed to understanding what its customers want and need. This commitment is evident in the company’s approach to product development, marketing, and customer service.

#2 Data analytics

By tracking customer behavior, preferences, and trends, the company can better understand what its customers want from its products and services. This allows them to continuously improve their offerings to meet changing needs while also ensuring they stay ahead of the competition.

#3 Targeted marketing campaigns based on customer information

This allows them to reach the right customers with the right message at just the right time. And because they understand their customers so well, these campaigns are often highly successful.

Overall, Samsung’s CRM strategy has helped it become one of the most successful technology companies in the world. By understanding its customers and using data to continually improve its products and services, Samsung has been able to create a strong and loyal customer base that continues to support the brand.

Marriott International, Incorporated 

As one of the world’s leading hotel chains, Marriott has always been focused on delivering quality customer service. But it wasn’t until the company developed a CRM strategy that it started to see results.

With a CRM system in place, Marriott was able to track customer behavior and preferences, as well as identify trends. This enabled the company to make strategic adjustments to better serve its customers. As a result, Marriott consistently achieved higher customer satisfaction ratings and increased sales.

Today, Marriott’s CRM strategy continues to be one of the key components behind its success as a leading hotel chain. And if you’re looking for similar results for your brand, consider investing in a CRM system.

AbbVie

To succeed in the highly competitive pharmaceutical industry, businesses need to have a comprehensive CRM strategy in place. And one company that has mastered this is AbbVie.

AbbVie is a pharmaceutical powerhouse that was created in 2013, following the separation of Abbott Laboratories. Since its inception, AbbVie has been focused on developing and delivering treatments for a wide range of illnesses, including autoimmune diseases, chronic inflammatory diseases, and cancer.

One key to AbbVie’s success has been its focus on CRM strategies. By utilizing CRM techniques, AbbVie has been able to track customer behavior, preferences, and trends. This information has then been used to develop targeted marketing campaigns and sales strategies. As a result, AbbVie has seen a significant increase in both sales and profits.

And AbbVie’s success with CRM doesn’t stop there. The company has also been able to use its CRM data to improve its product development process. By understanding the needs and wants of its customers, AbbVie has been able to create new products and treatments that are in high demand.

Procter & Gamble

Procter & Gamble is a company that knows the importance of customer relationship management (CRM). Over the years, they have developed a successful CRM strategy that has helped them achieve great success. Here are some of the ways that Procter & Gamble’s CRM strategy has contributed to its success:

1. Procter & Gamble understands the importance of tracking customer behavior and preferences. By collecting data on customer behavior and preferences, they are better able to understand what their customers want and need from them. This allows them to optimize their marketing efforts, identify new growth opportunities, and develop more effective products.

2. Procter & Gamble is constantly innovating and adapting. They are constantly looking for new ways to engage with their customers, which requires them to be open to change and willing to experiment. Without a strong CRM strategy in place, it would be difficult for Procter & Gamble to make these adjustments as quickly and effectively as they do.

3. By outsourcing some of its customer service functions, Procter & Gamble has been able to focus more on its core business. This has allowed them to invest more in research and development, which has led to the launch of new and improved products.

4. Procter & Gamble’s CRM strategy has helped them build strong relationships with their customers. By providing excellent customer service and listening to what its customers have to say, Procter & Gamble has been able to keep its customers happy and loyal.

Overall, Procter & Gamble’s CRM strategy has been an important part of its success as a brand.

Airbnb, Inc.

When it comes to customer relationship management (CRM), Airbnb is a prime example of how it should be done. The company has been incredibly successful in its use of CRM, and there are several reasons why.

Airbnb’s CRM strategy is based on the idea of building relationships with customers. By tracking customer behavior and preferences, Airbnb can provide a personalized experience for every one of its users. This not only results in satisfied customers but also increased sales and profits.

Airbnb’s CRM strategy has also been successful because it is constantly evolving. The company is always looking for new ways to improve its service and make the customer experience even better. This commitment to innovation is one of the reasons why Airbnb has been so successful.

Johnson & Johnson

Johnson & Johnson is a company that knows the importance of customer relationship management (CRM). For over 25 years, they have been developing and refining their CRM strategy to provide the best possible experience for their customers. Their efforts have not gone unnoticed; Johnson & Johnson is now considered one of the most successful CRM brands in the world.

How did they do it?

Johnson & Johnson implemented several customer-focused initiatives that have contributed to their success. 

#1 Creating a centralized database of customer information

This allowed them to track customer behavior, preferences, and trends to better serve them. 

#2 They also invested in cutting-edge CRM software to improve the customer experience

As a result of its dedication to CRM, Johnson & Johnson has seen several benefits. Their customers are more satisfied, which has led to increased sales and profits. They have also built up a strong reputation as a customer-centric company. This has made it easier for them to attract and retain new customers, which has helped them to continue growing.

Overall, Johnson & Johnson’s commitment to CRM strategy has been instrumental in its success as a brand.

Top 5 Indian Brands With a Successful CRM Strategy

Tata

Tata Consultancy Services (TCS) is one of the leading providers of information technology (IT) services and business solutions in the world. It’s the largest IT services company in Asia and the third-largest in the world. TCS has been around for over 40 years and employs over 300,000 people.

In recent years, the company has seen enormous success thanks to its development of a comprehensive customer relationship management (CRM) strategy.

TCS’s CRM strategy is centered on two key principles: understanding customers’ needs and wants, and delivering personalized services that meet those needs. To achieve these goals, TCS employs several cutting-edge technologies, including big data analytics, artificial intelligence (AI), and machine learning.

These tools allow TCS to gather vast amounts of data on customer behavior, preferences, and trends. This information is then used to develop customized solutions that are tailored to each customer’s needs. As a result, TCS can provide an exceptional level of service that has helped it win over many satisfied customers.

Other companies can follow TCS’s lead by investing in similar technologies and developing their CRM strategies.

Airtel

Airtel is a telecommunications company based in India. It is the second-largest mobile network operator in the world with over 300 million subscribers. Airtel has been successful largely due to its CRM strategy.

The company has put in place several techniques to track customer behavior and preferences. This information is then used to improve the customer experience. As a result, customers are more satisfied and loyal to the brand. This has led to increased sales and profits for Airtel.

Infosys

It’s not always easy to keep up with your customers, but a well-executed CRM strategy can be the key that opens all of those locked doors. We see this in Infosys–an Indian IT company that has developed a flawless customer relationship management system that lets them know what their clients want and need before even giving them anything!

ICICI Bank

ICICI Bank is a well-known and successful bank in India. Not only did it develop a CRM strategy, but also successfully implemented the same which helped them track customer behavior patterns to provide better services for its customers as opposed to before when they were not able to do so because there was no tracking system available within their organization or even any data on what exactly people wanted from these types of engagements – all this led up into increased sales & profits!

HDFC Bank

HDFC Bank, one of the leading banks in India, has been able to successfully develop and implement a CRM strategy that has helped it achieve great success. Their strategy focuses on understanding customer needs and preferences and providing personalized service that exceeds customer expectations. This approach has helped them build long-term relationships with their customers, which has resulted in greater sales and increased profits.

At the heart of HDFC Bank’s CRM strategy is its use of advanced analytics tools, which allow them to track customer behavior, preferences, and trends across all areas of their business. This enables them to identify new growth opportunities and develop targeted marketing campaigns that resonate with customers on a personal level.

In addition to its use of advanced analytics tools, HDFC Bank has also invested in the latest technology to improve its customer service. This includes things like chatbots and online banking platforms that help provide immediate answers to customers’ questions and make it easier for them to do business with the bank. Their overall focus on providing a superior customer experience has helped HDFC Bank become one of the most popular banks in India.

Top 5 Small Businesses With a Successful CRM Strategy

La-Z-Boy

La-Z-Boy, one of the leading furniture brands in the world, has been able to successfully develop and implement a CRM strategy that has helped it achieve great success. Their strategy focuses on understanding customer needs and preferences and providing personalized service that exceeds customer expectations. This approach has helped them build long-term relationships with their customers, which in turn has boosted sales and profits.

The Grommet

The Grommet CRM Strategy became successful because they were able to track customer behavior and preferences. They were then able to use this information to better serve their customers, which resulted in increased sales and profits. Implementing a CRM strategy can be the key to success for brands, so if you’re looking to take your business to the next level, consider investing in a CRM strategy.

One brand that has successfully utilized a CRM strategy is The Grommet. The Grommet is an e-commerce platform that sells innovative products from independent makers around the world. They are very successful because they were able to track their customers’ behavior and preferences, which allowed them to better serve them. This resulted in increased sales and profits for the brand, making The Grommet a huge success.

CustomInk

CustomInk is a company that provides custom apparel and accessories for groups and organizations. To ensure customer satisfaction and increase sales, CustomInk developed a CRM strategy that involved tracking customer behavior and preferences. This information was used to create targeted marketing campaigns and improve the customer experience. The results were impressive; not only did CustomInk see an increase in sales, but they also had satisfied customers who were more likely to return in the future.

Harry’s

Harry’s is a company that sells razors and other shaving supplies. They have been successful in implementing a CRM strategy that has helped them to better understand their customers and serve them accordingly. One way they do this is by tracking customer behavior and preferences. For example, they know that many of their customers like to purchase refill packs instead of new razors. This helps them to keep their customers happy by offering what they want. Harry’s has also been able to increase sales and profits by using CRM techniques.

Warby Parker

Warby Parker is a company that is known for its successful CRM strategy. The company was founded in 2010, and it has quickly become a major player in the eyewear industry. Warby Parker’s success can be attributed to its focus on customer service. The company has developed a CRM strategy that allows it to track customer behavior, preferences, and trends. This helps the company to better understand what its customers want and need. As a result, Warby Parker can provide its customers with high-quality products at affordable prices, which has earned the company a loyal customer base.

In addition to providing great products at reasonable prices, Warby Parker also invests in customer service, listening to its customers and addressing their feedback. This allows the company to build strong relationships with its customers, which is key to success in any business. Overall, Warby Parker has proven that developing a strong CRM strategy is crucial for brands that want to thrive in today’s competitive marketplace.

Conclusion

To develop your own CRM strategy, you’ll need to gather customer data through surveys and focus groups, as well as conduct online research about customers’ preferences and trends.

Once you gather this information, it’s important to analyze and interpret it so that you can use it to your advantage. Ultimately, a CRM strategy can help you better understand your customers and improve your product or service offerings based on their needs, which will help drive sales and increase profits for your business.

So if you’re looking to take your brand to the next level, consider investing in a CRM strategy with us at 12 Channels. Not only will we help you better understand your customers, but we can also drive sales and increase profits for your business, making it the key to success! Call us today, and get your customized quotation!