Introduction
A landing page is one of the most important pages on your website. It’s the first thing potential customers see when they visit, so you want to make sure you include all the necessary information, as well as make it visually appealing so that visitors will stay on the page and potentially convert into customers. In this article, we’ll walk you through how to write a perfect landing page for your website, step by step.
What is a landing page?
A landing page is the first thing that potential customers see when they visit your website. It’s important to include all the necessary information on the page, as well as make it visually appealing so that visitors will stay on the page and potentially convert into customers.
Why do you need a landing page for your website?
A landing page is a very important part of any website. It’s the first thing potential customers see when they visit, so you want to make sure you include all the necessary information, as well as make it visually appealing so that visitors will stay on the page and potentially convert into customers.
There are many reasons why you need a landing page for your website.
#1 First impression
You only have a few seconds to capture someone’s attention when they land on your page, so you need to make sure you’re making the most of that time.
#2 To tailor your content specifically for your target audience
By creating relevant, valuable content on your landing page, you can attract more customers and increase the chances that they will convert into paying customers.
If you want to write a perfect landing page for your website, there are some key elements that you need to include which we will discuss in the next section.
The anatomy of a perfect landing page
Your landing page should have all the information and visuals that potential customers need to know about, love it enough so they stay on your site for longer than 2 seconds (which is definitely possible), AND convert them into paying clients!
There are a few key elements that every perfect landing page must have in order to ensure that visitors will stay on your page and take the desired action. Let’s go through each of these elements so you can learn how to write a perfect landing page for your website.
1. The headline
This is one of the first things a visitor will see when they land on your page, so it’s important to make sure your headline is clear and concise. It should be attention-grabbing and explain what the visitor can expect to find on your page.
2. The subheading
This is a briefer explanation of what the page is about, and it should further pique the visitor’s interest so that they want to keep reading. This can be a great opportunity to use SEO keywords that will help improve your search rankings and bring in more traffic.
3. The body content
This is where you should include all the relevant information about what you’re offering on your page, as well as any testimonials or other social proof that might convince visitors to convert. This content should be concise and to the point, as visitors on your landing page are likely looking for specific information and don’t want to read long paragraphs.
4. The CTA
You need to include a clear call-to-action on your landing page that lets visitors know exactly what you want them to do. This could be signing up for a free trial, downloading a white paper, or making a purchase. Make sure your CTA is highly visible and easy to find so that visitors can take action without having to search for it. (Read more about CTA in the further sections)
5. The form
If you’re asking visitors to fill out a form on your landing page, make sure it’s short and easy to complete. The fewer fields there are, the more likely visitors will be to actually fill it out. You should also make sure the form is mobile-friendly so that people can easily complete it on their smartphones.
6. The images
The visuals on your landing page are important in helping to convey your message and drawing visitors in. Ideally, you should use high-quality images or videos that are relevant to your content and that help tell a story.
7. The design
Your landing page needs to be visually appealing so that it’s easy on the eyes and doesn’t distract from the main message of your page. This might mean using plenty of white space, using contrasting colors, or keeping the overall design simple.
8. The offer
Your landing page should have a strong offer that’s relevant to your target audience and that will motivate them to take action. This could be a discount, a free trial, or something else that’s of value to your visitors.
9. The social proof
This is any social media activity or another kind of third-party validation that will help to convince visitors that your offer is legitimate and trustworthy. You can include testimonials, reviews, awards you’ve received, or anything else that might lend credibility to your page.
By incorporating these key elements into your landing page, you should be able to create a highly effective and engaging page that will encourage visitors to convert. So if you want to know how to write a perfect landing page, just follow these tips and you’ll be well on your way!
10 tips for writing headlines that convert
1. Make your headline catchy and attention-grabbing.
2. Use keywords in your headline to help improve your search rankings.
3. Write a headline that explains what the page is about.
4. Use a subheading to provide further explanation.
5. Write clear and concise body content.
6. Use a call-to-action (CTA) to encourage visitors to take the desired action.
7. Use images and videos to break up the text and add visual interest.
8. Optimize your page for mobile devices.
9. Test different headlines to see which ones perform best.
10. Keep your landing page updated with fresh content on a regular basis.
Creating persuasive copy for your landing page
When creating a landing page, it’s important to include a persuasive copy. This means using persuasive language to convince potential customers to stay on the page and convert. You can do this by highlighting the benefits of your product or service, and explaining how it can solve the customer’s problem. You should also be sure to answer any questions the customer may have, and address any objections they may have.
Make sure to add some flair and creativity to your landing page design. This means including images or videos that help tell the story, using whitespace wisely so it’s easy for visitors to scan through information on offer without getting lost in text overload!
In order to create a landing page that converts, you will need some guidance. Luckily for entrepreneurs and businesses alike, there are plenty of templates available online which can be used as starting points for your own custom design!
Adding images and videos to your landing page
Adding images and videos to your landing page can be a great way to engage visitors and keep them interested in what you have to say. You want to make sure the images and videos you include are high quality and relevant to what you’re selling or promoting. Also, be sure to place them in a prominent location on the page so that they’re easily seen by visitors.
Another important consideration when adding images and videos to your landing page is ensuring that they load quickly, as this will help keep visitors engaged and minimize the risk of them leaving before they convert into customers. You may need to adjust the file sizes or use a content delivery network (CDN) to improve loading times, depending on the speed of your website.
Including a call-to-action (CTA)
Think about the last time you went on an online shopping site to buy something. Do not remember what movie or song it was advertising, but do remember that there was this one little box with all of your options listed in front of them and beckoning for someone who wanted more information before making their purchase decision; right? That’s essentially how call-to-action buttons work – they’re small pieces (sometimes big!)
What should I put inside my CTA?
Your CTA should be clear and concise, and it should stand out from the rest of the content on the page. You may want to use a button or an attention-grabbing headline to get visitors’ attention and encourage them to click through.
Make sure your landing page is mobile-friendly as more and more people are using their smartphones and tablets to browse the web. This means ensuring that the text and images on your page are easy to read and navigate on smaller screens. You may also want to consider using a responsive design so that your page automatically adapts to the device it’s being viewed on.
Designing a visually-appealing landing page that encourages visitors to convert
The old adage “a picture is worth a thousand words” has never rung so true in the world of marketing. We’re not talking about posting photos on social media to show your friends where they can go eat dinner or what outfit will match; instead, use text alone and hope someone reads it because there are no other options at hand – which we all understand happens more than enough as proven by this article!
The key?
Be creative with copywriting techniques like including images alongside captions that make them clickable funnels (which means you’ll get visitors) for further information.
The more creative you are with your design, the better! The goal here is not just to have an eye-catching landing page but also one that encourages potential customers to take action without having too much information about what exactly sets your Company apart from others available online.
Testing and tracking your landing page’s success
Once you’ve created your landing page, it’s important to track its success so that you can make necessary changes and improve your conversion rate.
Testing and tracking your landing page’s success is essential to ensure that you’re meeting your goals and getting the most out of your investment. You can use a variety of tools to track how well your landing page is performing, such as Google Analytics or heat mapping software. You can also test different versions of your landing page to see which one performs better.
4 Tools to Test and Track your Landing Page’s Success
Google Analytics
Google Analytics is a free tool that helps you measure your website’s traffic and performance. You can use it to see how many people are visiting your landing page, how long they’re staying on the page, and what actions they’re taking.
ClickTale
ClickTale is now content square. It is another tool that allows you to track your visitors’ interactions with your website. It provides heat maps and video recordings of visitor sessions so you can see exactly what they’re doing on your page.
For more information visit https://contentsquare.com/clicktale/
Pricing
Clicktale offers three pricing plans: individual, small business, and enterprise. The individual plan is designed for freelancers and small businesses, while the small business plan is for larger businesses. The enterprise plan is for larger businesses with more complex needs. All of Clicktale’s plans come with a 14-day free trial.
The individual plan costs $29 per month and includes up to 1 million page views per month, 10 projects, 5 team members, and unlimited heatmaps. The small business plan costs $99 per month and includes up to 5 million page views per month, 25 projects, 15 team members, and unlimited heatmaps. The enterprise plan is priced on a custom basis and includes up to 25 million page views per month, unlimited projects, unlimited team members, and advanced heatmap analytics.
KISSmetrics
KISSmetrics is a tool that provides detailed analytics about your website’s visitors. It can help you track where your visitors are coming from, what actions they’re taking, and how long they’re staying on your site.
Pricing
Kissmetrics offers a wide variety of pricing plans to choose from, so you can find the one that fits your needs. Their plans start at just $200/month and go up to $2,000/month, so there’s sure to be a plan that fits your budget.
No matter which pricing plan you choose, you’ll get access to Kissmetrics’ powerful analytics tools, which allow you to track and analyze all of your website traffic. These tools can help you gain valuable insights into what’s working on your site and what isn’t so that you can make improvements over time.
For more information visit https://www.kissmetrics.io/
Optimizely
Optimizely is a tool that allows you to A/B test your landing page. A/B testing is a method of testing two versions of a web page to see which one performs better. With Optimizely, you can create two versions of your landing page and test them against each other to see which one converts more visitors into customers.
You don’t need to be a cyberspace pro or have advanced technical knowledge of SEO. These are just a few of the plenty of free and easy-to-use tools out there that can help you monitor your landing page’s success!
Pricing
When it comes to pricing, Optimizely offers a wide range of options to fit your needs.
Their most basic plan is the Starter plan, which is free and allows you to run up to 500 experiments a year. If you need more flexibility or want to include features like personalization or multivariate testing, there are other plans available.
The Pro plan, which starts at $1000/month, is perfect for smaller businesses that want to start doing advanced testing and have a bit more flexibility with their experiments. You can do up to 50 simultaneous tests and get access to features like personalization and multivariate testing. The ProPlus Plan is another great option for businesses that want to do more advanced testing, starting at $1750/month.
You can run up to 100 simultaneous tests and have access to all features, including personalization, multivariate testing, and custom success metrics.
For enterprise-level businesses, there is the Optimizely X platform, which starts at $4000/month. This allows you to have an unlimited number of simultaneous tests running and gives you access to a wide range of features, including custom success metrics, API access, and a dedicated account manager.
Whichever tool is your weapon, don’t forget to keep track of your landing page’s conversion rate and make changes as needed to improve it. By regularly testing and tracking your landing page’s performance, you can ensure that it’s always working to its fullest potential.
For more information visit www.optimizely.com
5 small businesses with award-winning landing pages
Landing pages are a great way to capture leads for any business, especially if you’re small and trying new customers. Here are five businesses with an award-winning landing pages:
1. Green Thumb Gardening, a gardening company based in California, has a landing page that is simple yet visually appealing. Their page uses bright colors and images of lush green plants to immediately draw visitors in and convince them to learn more about the company’s services.
2. Surf Fitters, an online retailer of surfing equipment, has a landing page that uses strong imagery and headlines to convince visitors to buy their products. The page includes photos of people surfing, as well as a call-to-action button that encourages visitors to shop for equipment.
3. Crave Cupcakes, a cupcake bakery with locations in Texas and Colorado, uses its landing page to showcase its delicious cupcakes. The page includes photos of the bakery’s cupcakes, as well as a call-to-action button that encourages visitors to order online.
4. The Cat House, a pet store specializing in cats, has a landing page that is both informative and adorable. The page includes photos of cats, as well as a detailed description of the store’s products and services.
5. Freshly Picked, a baby product retailer has a landing page that includes colorful images of its products along with customer reviews to help convince visitors to buy their products. The page also features a call-to-action button that encourages visitors to shop for everything from baby shoes to cribs.
These five small businesses have award-winning landing pages because they are simple, visually appealing, and include all the necessary information that potential customers need to know. When creating your own landing page, be sure to keep these examples in mind!
Conclusion
The content of your landing page is just as important, if not more so than the actual website itself. Why? Because it’s what visitors will see when they first come to know about you and all that surrounds them! It shapes how people feel before even signing up or purchasing anything from us – which means their perception can either grow into becoming a loyal customer for life with high perceived value (which saves money) or fade away due to lack of interest.
And if you are looking for more assurance and assistance, we are always here to help you create the perfect landing page with our easy-to-use tools! If there’s anything we can do for your business, please don’t hesitate in contacting us. We would love nothing more than to show off what 12 channels can do for your business, we’ve seen it happen before–our other clients have been thrilled with the results!
