Introduction
It’s no secret that to be successful on Instagram, you need to have good content. But what does it mean to have good content? And how can you go about creating it? In this article, we will discuss how to start creating quality Instagram content for your account that will help increase your number of followers.
Why Is Instagram Content Important?
Quality content is interesting, engaging, and relevant to your target audience. It is the kind of content that people will want to like, comment on, and share with their friends. Instagram content is important because it is one of the main factors that will help you get more followers. If you can regularly post quality content, then you will be more likely to attract new followers and keep the ones you have.
How can you go about create quality Instagram content account?
If you’re not sure where to start, don’t worry – there are plenty of ways to come up with ideas for quality content.
One way is to think about what kinds of things your target audience would be interested in.
Quality Content Tip#1 What are their hobbies?
If you are a business targeting millennials, then you may want to post content about travel, fashion, or food.
If you are targeting working mothers, then you may want to write articles about time management, organization, or parenting hacks.
Quality Content Tip#2 What are their pain points?
Audiences’ pain points are the things that bother them or make their life difficult. For example, a pain point for working mothers might be finding enough time to spend with their children. If you can create content that helps address your audience’s pain points, then they will be more likely to follow you and engage with your content.
Quality Content Tip#3 What kind of content would they find valuable or helpful?
This is similar to thinking about your audience’s pain points, but it can also be things that they are interested in or passionate about. For example, if you are targeting millennials, then you may want to post content about financial tips, career advice, or ways to save money. And if you are a health industry wanting to reach out to your potential visitors, you’d want to post articles on fitness, healthy eating, and disease prevention.
Quality Content Tip#4 Look at other successful Instagram accounts in your industry with quality Instagram content
When taking notes, write down answers to these questions:
- What kind of content are they posting?
- How often are they posting?
- What seems to be working well for them?
You can use this information as inspiration for your content. Just be sure not to copy them directly – you want to make sure that your content is unique and original.
Lastly, another sure way to come up with ideas is to simply ask your followers what they would like to see more of.
What are some tips for posting good quality Instagram content?
Once you have some ideas for quality content, it’s time to start creating it! Here are a few tips to help you get started:
Use high-quality photos and videos: This is one of the most important things you can do to make sure your content looks good. If you’re using photos, make sure they are in focus and well-lit. And if you’re using videos, make sure they are clear and concise.
Write interesting captions: Your caption is just as important as the photo or video itself. Take some time to write something that will capture your audience’s attention and make them want to read more.
Use hashtags: Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, you’re more likely to show up in search results and get noticed by people who don’t already follow you.
Take advantage of other Instagram features: There are a lot of great features that Instagram offers to create a great quality Instagram content, so make sure to take advantage of them! For example, you can use the “Stories” feature to share behind-the-scenes content or post quick updates. You can also use the “Live” feature to interact with your followers in real-time.
How often should you post new Instagram content?
This is a question that a lot of people struggle with. The truth is, there is no right or wrong answer – it all depends on your specific goals and audience. If you want to grow your following quickly, then you should aim to post new content every day. But if you’re more worried about quality than quantity, then you can post less often. Just make sure you’re consistent so your followers know when to expect new content from you.
What are some ways to get more people to see your Instagram content?
There are a few things you can do to make sure your content is seen by as many people as possible. First, use relevant hashtags so you show up in search results. Second, post at times when your audience is most active. And third, take advantage of features like “Stories” and “Live” to interact with your followers and get more people interested in your content.
Creating quality content is one of the best ways to attract new followers and keep the ones you have. By following these tips, you’ll be on your way to posting content that your audience will love.
How to use hashtags to improve the visibility of your Instagram content?
Hashtags are a great way to get your content seen by more people, but only if you use them correctly. Here are a few tips for using hashtags:
Use relevant hashtags: This is the most important thing to remember when using hashtags. If you use irrelevant hashtags, then you’re not going to show up in search results and you’re not going to get noticed by people who don’t already follow you.
Use a mix of popular and niche hashtags: Using a mix of popular and niche hashtags will help you reach a wider audience. Popular hashtags will help you get seen by more people, while niche hashtags will help you reach a specific audience.
Use a mix of general and specific hashtags: Using a mix of general and specific hashtags will again help you reach a wider audience. General hashtags are great for getting seen by more people, but they won’t help you narrow down your target audience. Specific hashtags, on the other hand, will help you reach a specific audience but they won’t necessarily get you more views.
Don’t use too many hashtags: Using too many hashtags can hurt your visibility. Stick to using 1-2 hashtags per post and you should be fine.
Post when your audience is most active
Posting when your audience is most active is a great way to get more people to see your content. But how do you know when your audience is most active?
There are a few different ways you can find out:
Check Instagram Insights: If you have a business account on Instagram, then you have access to Insights. Insights feature provides you with detailed information about your followers and their activity.
Check your analytics: If you use a third-party platform like Hootsuite or Sprout Social, then you can check your analytics to see when your followers are most active.
Check other people’s analytics: If you don’t have access to your analytics, then you can check the analytics of other people in your industry. This can give you a good idea of when people in your target audience are most active.
Once you know when your audience is most active, try to post during those times. You’re more likely to get seen by more people and you’re more likely to get engagement on your posts.
Take advantage of Instagram features to improve Instagram content
Instagram offers a few different features that can help you get more views on your content. These features are:
Stories: Story is a feature that allows you to post photos and videos that disappear after 24 hours. You can use this feature to give your followers a behind-the-scenes look at your business or to show them exclusive content that they can’t see anywhere else.
Live: Live is a feature that allows you to stream live videos to your followers. This is a great way to connect with your followers in real-time and to show them exclusive content.
Highlights: Highlight is a feature that allows you to save your Stories and post them on your profile permanently. This is a great way to showcase your best content and to keep it visible even after it’s no longer available in Stories.
Reels: Reel is a feature that allows you to create short, engaging videos. You can use this feature to show your followers how to use your products, give them a behind-the-scenes look at your business, or simply entertain them.
IGTV: IGTV is a feature that allows you to upload long-form videos. This is a great way to show your followers in-depth content that they can’t find anywhere else.
Instagram Ads: Instagram Ads is a paid feature that allows you to promote your content to a wider audience. This is a great way to reach more people with your content and to get more views on your posts.
Using these features to help you get more views on your content and to increase your reach on Instagram.
Instagram Booming Businesses
There are many businesses on Instagram that are doing a great job with their content. Take a look at some of these examples and see what you can learn from them:
Nike
Nike is a great example of a brand that uses its relevant hashtags to reach its target audience. They often use popular hashtags like #Nike, #JustDoIt, and #NoExcuses, which help them reach a wide audience. But they also use specific hashtags like #NikeRunning and #NikeBasketball, which helps them reach a specific audience.
Starbucks
Starbucks is another great example of a brand that uses its relevant hashtags to reach its target audience. They use popular hashtags like #Starbucks and #Coffee, which helps them reach a wide audience. But they also use specific hashtags like #PSL (Pumpkin Spice Latte) and #RedCup, which helps them reach a specific audience.
Starbucks also has a secret strategy that most people are unaware of. They use Instagram reels tactfully by collaborating with brands and influencers to get their marketing done slick. Unaware of the marketing, you must have seen many influencers using an aesthetic Starbucks phone case or a cup with their names on it in the Feeds and Reels.
Whether with Apple or TikTok, Starbucks knows just the right amount of ingredients that go into your coffee. Next time when you see the title “TikTok made me buy it”, remember it is another new-age marketing strategy by the brands.
National Geographic
National Geographic is a great example of a brand that uses both general and specific hashtags to reach its target audience. They use popular hashtags like #nature and #travel, which helps them reach a wide audience. But they also use specific hashtags like #wildlife and #conservation, which helps them reach a specific audience.
By following these tips, and being creative, you can start creating quality content that will help you increase your followers on Instagram. Just remember to be relevant, use a mix of popular and niche hashtags, and don’t use too many hashtags that might make your business look needy.
Conclusion
Instagram is now the second most popular social media platform to YouTube with over one billion monthly users. This makes it a great place to connect with potential customers and promote your business. But to be successful on Instagram, you need to create quality Instagram content that is relevant to your audience.
You can use the tips in this article to help you create better quality content that will help you increase your followers on Instagram. Just remember to be creative, and to take your inspiration!
To get help with your online marketing, or to learn more about how to create quality content, contact @ 12 Channels! We are a team of subject matter experts that can help you with all of your content needs. Visit us at 12channels.in and book your free consultation today.
