Introduction
You’re sitting at your computer, reading this companion on bulk SMS marketing. perhaps you’re looking to add SMS to your current marketing blend or maybe you’re starting from scrape and want to know further about what options are available to you. Either way, we’ve got you covered. This companion will give you with all the information that you need to get started with using bulk SMS marketing. We’ll explain everything you need to know about bulk SMS marketing, including what it is, how it works, its benefits, and stylish practices.
But before getting into the main story, let’s first answer the question
What Is Bulk SMS Marketing?
Bulk SMS marketing is a form of direct marketing that uses SMS( short communication service) to shoot promotional dispatches to a large group of people. The dispatches are generally transferred from a sender ID that’s recognizable, similar as a company name or brand, and can be transferred to either individual donors or a group of donors.
Bulk SMS marketing is an effective way to reach out to your target followership and promote your product or service. It’s a particular form of communication that can be used to make connections with guests and prospects. When used rightly, bulk SMS marketing can be an extremely important tool.
How Bulk SMS Marketing Works
Bulk SMS marketing works by transferring out promotional dispatches to a large group of people at formerly. The dispatches are generally transferred from a recognizable sender ID, similar as a company name or brand, and can be transferred to either individual donors or a group of donors.
The key to making bulk SMS marketing work is to make sure that the dispatches are applicable and intriguing to the people who admit them. The dispatches should be short and to the point, and they should offer commodity of value to the philanthropist.
Benefits of Bulk SMS Marketing
There are many benefits of bulk SMS marketing, including:
It is an effective way to reach out to your customers: Bulk SMS marketing is a particular form of communication that can be used to make connections with guests and prospects.
It is an efficient way to promote your product or service: Bulk SMS marketing allows you to reach a large number of people with your promotional communication snappily and fluently.
It is a cost-effective way to market your business: Bulk SMS marketing is a veritably cost-effective way to reach out to your target followership.
It is a flexible marketing tool: Bulk SMS marketing is a flexible marketing tool that can be used to reach out to your target followership in several different ways.
It is a measurable marketing tool: Bulk SMS marketing is a measurable marketing tool, which means that you can track the results of your crusade and know exactly how effective it is.
How to Use Bulk SMS Marketing
There are several different ways to use bulk SMS marketing, depending on what your pretensions are. Some common ways to use bulk SMS marketing include:
Sending out reminders
Through the deployment of mass texting, businesses spanning a broad array of industries can facilitate the effortless dissemination of appointment reminders to their customers, thereby ensuring seamless coordination and optimal efficiency.
Take, for instance, the hypothetical case of a hair salon proprietor. Utilizing mass text messaging, the salon can dispatch reminders to users including their upcoming appointments, thus precluding the possibility of any forgetfulness or inadvertent absences. Further still, businesses can capitalize on mass texting as a mechanism for reinforcing customer engagement, leveraging the platform to send out notifications regarding exclusive sales or promotional offers, in turn catalyzing heightened levels of customer activity and revenue generation.
Sending out information about new products and services
Undoubtedly, one of the most pervasive and efficacious applications of bulk SMS marketing involves the dissemination of cutting-edge intelligence concerning novel products and services to existing and prospective clientele. This course of action is highly conducive to ensuring that one’s customers remain apprised of the latest developments and are continuously afforded access to the most up-to-date and innovative offerings. Beyond this, this mode of outreach also confers the distinct advantage of bolstering sales figures, thereby substantiating its appeal as an indispensable tool for the consummate marketer.
Furthermore, it should be noted that bulk SMS marketing can also serve as an invaluable vehicle for disseminating special promotions, discount codes, and other forms of exclusive offers to one’s patrons. This versatile feature enables businesses to cultivate robust customer loyalty and instill a sense of deep-seated commitment among their customer base, thereby facilitating the establishment of enduring and mutually beneficial customer relationships.
Sending out coupons and discounts
By virtue of its unparalleled versatility, bulk SMS marketing can also function as an invaluable conduit for the deployment of coupons and other discounts to one’s patrons. By extending these tempting incentives, businesses can galvanize consumer interest and encourage increased uptake of their product or service offerings, fostering a favorable impression and ensuring a more robust bottom line. Picture this: your customers receive a text message replete with a coupon code affording them a 10% discount on your premier product- it’s a no-brainer!
Sending out surveys
On the next, the benefits of bulk SMS marketing extend beyond its utility as a promotional mechanism. Businesses can harness the platform to deploy surveys to their customer base, enabling them to gain invaluable insights into the preferences, needs, and feedback of their clientele. This precious information can subsequently be used to refine business strategies and refine the product or service experience, thus enhancing overall customer satisfaction and further cementing the long-term viability of the enterprise.
Best Practices for Bulk SMS Marketing
When you are using bulk SMS marketing, there are a few best practices to consider to keep the campaign afloat without having to fall short:
Avoid using all caps: Using capital letter in your text may put off customers and may come across rude to the users or potential customers. This might create an annoying effect thereby reducing the effectiveness of the campaign.
Don’t include more than 160 characters: People have a short attention span, and hence your message has to cut short and grab the attention of the reader within the 1st line. Therefore keep your messages short to gather the forces of enthusiasm quicker.
Start with a keyword: Make sure your message stands out by starting with a keyword that will grab attention. Well the keywords can be anything from flash sale, discount, offer, to anything that is likely to create a fear of missing out among the users.
Make sure your message is clear: SMS marketing is not the time to be clever or cryptic. Get straight to the point and make sure your message is clear. Do not make an attempt to tell a story with your message. Likely the message that you want your users to read should be at the top that the users may want to read more and prefer to visit the website even.
Use a call to action: CTA’s are a brand’s bestfriends. Include a call to action in your message so that customers know what you want them to do. You can add links or redirect them to any website you would want them to visit.
Gather opt-ins: Make sure you have permission from customers before you start sending them text messages. Give opt-in and opt-out options to make them feel at comfort. You can create short code messages such as send 5555 to so and so number to opt-out or stop notifications as such!
Send messages at the right time: Timing is everything when it comes to SMS marketing. There are a few timings that the recipient is likely to check their phone, so, make sure you are sending your messages at a time when they are most likely to be read.
Test your campaigns: Always test your campaigns before you launch them to make sure everything is working as it should.
Monitor your results: Keep an eye on your results so that you can see what is working and what is not.
Source: Vertex SMS
Tools used for Bulk SMS Marketing
There are several different tools that you can use for bulk SMS marketing. Here are some of the most popular:
BulkSMS: Among the most preeminent of these tools is BulkSMS, a robust platform enabling businesses to send mass text messages to their expansive customer base.
EZ Texting: Another potent tool is EZ Texting, which not only enables businesses to send mass text messages but also facilitates seamless two-way communication, allowing for effortless exchange between the enterprise and its patrons.
Pipedrive: Similarly, Pipedrive represents an excellent option, boasting unparalleled functionality and comprehensive features, enabling businesses to effortlessly send and receive mass text messages to their customers.
Textem: Another player in the bulk SMS market is Textem, which offers businesses an easy-to-use, efficient platform to send mass text messages to their customers, facilitating instant engagement with their clientele.
Txt2day: Finally, businesses can consider using Txt2day, another leading tool that affords them the capability to send mass text messages to their customers, augmenting their marketing efforts and enhancing customer engagement.
Whichever tool you choose, make sure that you are familiar with how it works before you start using it. From the tools mentioned above, we suggest BulkSMS as it is the most popular and user-friendly.
With BulkSMS, you can easily send mass text messages to your customers with just a few clicks. You can also track your results so that you can see how your campaign is performing.
Bulk SMS Features in 2022:
- Support for MMS
- DeliveryReports
- ScheduledMessages
- ContactManagement
- API integration
- Subscription management
- NumberValidation
- MessageTemplates
- Autoresponders
Bulk SMS marketing is an economical way to keep your customers engaged, with affordable pricing plans available. The pricing of the Bulk SMS tool depends on the features you require and the number of contacts you have in your database. The Basic plan can cost you around $10/month, while the Pro plan may cost you around $30/month on average.
Unlock the potential of your text message marketing campaigns with a Bulk SMS Gateway! This powerful tool provides a cost-effective solution for managing your contacts, messages, and campaigns in one convenient location. And that’s not all – it also allows you to track your results, giving you valuable insights into the performance of your campaign.
With a Bulk SMS Gateway, you can streamline your text message marketing efforts and maximize your ROI. Say goodbye to the hassle of managing multiple campaigns across different platforms and hello to a centralized solution that simplifies the entire process. So why wait? Start taking advantage of the benefits of a Bulk SMS Gateway today!
To get started, simply sign up for a free account and create your first campaign.
When crafting your bulk SMS campaign, it’s crucial to select a sender name that recipients can quickly identify. The sender name is what will appear on their phone when they receive your message. To make the most of your limited character count, ensure that your message is clear and concise, making every word count.
After developing your campaign, you’ll want to pinpoint your target audience. You can pick out individuals from your contact list or enter phone numbers manually to reach a specific group. Once you have identified your target audience, you can distribute your bulk SMS campaign.
Finally, to monitor the success of your campaign, you can keep track of real-time metrics. By evaluating the number of individuals who received and responded to your message, you can refine your approach and maximize future outreach.
Conclusion
Bulk SMS marketing is a revolutionary way of communicating with customers by sending text messages in bulk with ease. This form of marketing has proven to be a highly effective way for businesses to establish communication with their customers and promote brand awareness. By following the right tactics, businesses can maximize the impact of their campaigns and achieve desired outcomes such as enhancing customer engagement and driving sales.
And if you need help getting started, 12 Channels can help. We are a digital marketing provider that can help you get started with your marketing campaigns. Simply give us a call and create your first campaign today.
What is your experience with bulk SMS marketing? Let us know in the comments below.
