Introduction
Quora is a Q&A platform with a major focus on user-generated content. It’s a great resource for businesses to draw upon when they need content ideas, as it’s full of real questions people are asking about your industry.
Either you can find questions related to your niche and answer them with well-researched and informative articles that will help you attract more visitors or you can also use Quora to find expert opinions on various topics, and include them as quotes in your articles. Whichever method you use, if you use Quora effectively, it can be a great way to drive traffic to your website or blog.
In this article, we’re going to show you how to use Quora for content marketing, including How to find questions related to your niche, How to answer questions on Quora, and How to use Quora to find expert opinions for your articles.
1. Why Use Quora for Content Marketing
Ever since Quora was founded in 2009, it has become one of the most popular Q&A sites on the internet with over 300 million monthly unique visitors.
While a lot of people just use Quora to find answers to their questions, it can also be a great resource for businesses. After all, what better way to come up with content ideas than to see what questions people are asking about your industry?
Not only that, but Quora is also a great way to build up your brand awareness and get more traffic to your website or blog. There are a lot of benefits to using Quora, including:
1.1 It’s A Great Source of Traffic
Quora is a great source of traffic. If you can provide value and answer people’s questions well, then there’s a good chance that they’ll click through to your website or blog.
1.2 You Can Boost Your SEO Efforts
Another reason to use Quora is that it can help you with your SEO efforts. When you answer questions on Quora, you can include links back to your website or blog. These links are followed, meaning that they will help you boost your website’s ranking on the search engine results pages (SERPs). Quora for SEO is a great way to keep your business running in the long run.
1.3 It’s A Great Way to Connect With Other Influencers
Quora is also a great way to connect with other influencers in your industry. When you answer questions and provide value, other users will start to take notice of you. You can then use this to connect with them and build relationships. This can be beneficial for both parties involved as you can help promote each other’s content.
1.4 You Can Increase Your Brand Awareness
Another benefit of using Quora is that it can help you increase your brand awareness. When people see you answer questions related to your industry, they’ll start to associate your brand with being an expert in that field. This can be a great way to get more people interested in your business.
1.5 Use Quora to Find Expert Interviews
Another great way to use Quora is to find expert interviews. This can be a great way to come up with content ideas and get some expert insights into your industry.
To find expert interviews, simply search for questions that have been answered by experts in your field. You can then use these answers to create new content or get more information on a certain topic.
Either way, Quora has a lot to offer businesses, and it’s a great way to generate content ideas. So, now that we’ve gone over some of the reasons why you should use Quora for content marketing, let’s take a look at how to use quora for content marketing.
2. How to Use Quora for Content Marketing
Now that we’ve looked at some of the benefits of using Quora for content marketing, let’s take a look at how you can use quora for content marketing.
2.1 Search for Questions Related to Your Niche
The first step in knowing how to use Quora for content marketing is to search for questions related to your niche. You can do this by going to the search bar and typing in keywords related to your industry.
For example, if you’re in the fitness industry, you could search for “fitness”, “exercise”, or “workout”.
You can also use the advanced search features to narrow down your results. For example, you can use the “Questions with Answers” filter to only see questions that have been answered.
2.2 Answer Questions on Quora
Once you’ve found some questions that you want to answer, it’s time to start answering them.
When you answer a question, make sure that you provide value and include any relevant links. You should also try to be as concise as possible while still providing a detailed answer.
If you can do this, then there’s a good chance that people will upvote your answer, which will help to increase its visibility.
You can also answer questions as a guest. This means that you don’t have to sign up for a Quora account to answer the question. However, it’s still a good idea to create an account so that people can see your profile and learn more about you. However, how to use quora for content marketing alone does not answer the questions without knowing how to get more views on your quora answers.
3. How to get more views on your Quora answers
Once you start answering questions on Quora, you’ll want to get more views on your answers. After all, the more views you get, the more traffic you’ll send to your website or blog.
Here are a few tips that will help you get more views on your Quora answers:
3.1 Use Relevant Keywords
When you answer a question, make sure to use relevant keywords. This will help Quora to index your answer and make it more visible to people who are searching for that keyword.
3.2 Optimize Your Titles
The title of your answer is also important. A good title will help to increase the click-through rate of your answer.
Make sure that your title is relevant to the question and includes any relevant keywords.
3.3 Include Images and Videos
Another great way to get more views on your Quora answers is to include images and videos. People are more likely to click on an answer that includes an image or video than one that doesn’t.
So, if you can include an image or video with your answer, it’s worth doing.
3.4 Promote Your Answers
Once you’ve answered a few questions on Quora, you should start promoting your answers. You can do this by sharing them on social media or sending them to people who you think would be interested in reading them.
You can also use Quora’s built-in promotion tools. For example, you can pay to have your answer featured in the “related questions” section.
This is a great way to get more exposure to your answers and drive more traffic to your website or blog.
4. How to Use Quora for SEO
In addition to content marketing, Quora can also be used for SEO purposes.
Here are a few tips that will help you use Quora for SEO:
Quora For SEO #4.1 Find Questions That People Are Asking
One of the best ways to use Quora for SEO is to find questions that people are asking. You can do this by using the search bar or by looking at the “related questions” section.
Once you find a question that you want to answer, make sure to include relevant keywords in your answer. This will help Quora to index your answer and make it more visible to people who are searching for that keyword.
Quora For SEO #4.2 Optimize Your Profile
Your Quora profile is also important for SEO purposes. Make sure to include relevant keywords in your profile so that people can find you when they’re searching for those keywords.
You should also include a link to your website or blog in your profile. This will help to increase the traffic that you get from Quora.
Quora For SEO #4.3 Increase Your Activity
The more active you are on Quora, the better your chances of ranking well in the search results. Try to answer as many questions as you can and start discussions on relevant topics.
The more active you are, the more likely people are to see your answers and click on the links that you include.
Quora For SEO #4.4 Use Quora Ads
Businesses using Quora Ads have seen up to 4x more conversions
(Source: Foundationinc)
Quora Ads is a paid advertising platform that allows you to target people who are searching for specific keywords.
If you want to get more traffic from Quora, consider using Quora Ads. You can use Quora Ads to target people who are searching for the keywords that you want to rank for.
Using Quora for SEO is a great way to increase the traffic that you get from search engines. By following the tips above, you can ensure that your answers are more visible and that you’re able to target the right audience.
5. Don’t do these on Quora if you want to keep your account
There are certain things that you should avoid doing on Quora if you want to keep your account. Here are a few things to avoid:
5.1 Don’t Spam
Spamming is one of the quickest ways to get your account banned. If you’re posting links to your website or blog in every answer, you’re likely to be considered a spammer.
Instead, write only when you have something valuable to say. This will help to ensure that your answers are well-received and that people are more likely to click on the links that you include.
5.2 Don’t Post Duplicate Content
Posting duplicate content is another quick way to get your account banned. If you’re copying and pasting answers from other sources, you’re likely to be caught and your account will be banned.
No one can predict what will resonate with the audience. However, personal experiences are more relatable than opinions and originality is key to quality content on sites such as Quora or Reddit!
5.3 Don’t Post Promotional Content
Quora is not a platform for promoting your products or services. If you’re posting links to your website or blog in every answer, you’re likely to be considered a spammer.
Instead, focus on giving an answer or even sharing your stories related to the topic. This will help you avoid being banned and will also make your answers more valuable to people who are reading them.
5.4 Don’t Post Inappropriate Content
Quora is a family-friendly platform, so it’s important to avoid posting inappropriate content. If you’re caught posting offensive or sexually explicit content, your account will be banned.
Instead, provide your audiences with certain keywords that sound humble and those that directly address your niche audience in a very general way. Abiding by these simple rules will help you to keep your account safe and avoid being banned.
5.5 Don’t Post Irrelevant Content
If you’re posting irrelevant content, you’re likely to be considered a spammer. This is because you’re wasting people’s time and Quora’s resources.
Instead, focus on providing a genuine answer that is likely to resonate with your audience’s emotional state. This will help create an instant connection and they may share the content or follow your page in return!
5.6 Follow the Quora Guidelines
Finally, it’s important to follow the Quora guidelines. If you’re caught violating the Quora terms of service, your account could be banned.
So, make sure that you’re familiar with the Quora guidelines and that you’re following them. This will help you to avoid being banned and will also ensure that your content is relevant and useful to people who are reading it.
Quora can be an extremely powerful platform for promoting your business. By following the tips above, you can avoid getting your account banned on Quora. If you’re looking for how to use use Quora for content marketing purposes, focus on providing quality answers and avoid spamming.
Conclusion
Now that you have learned everything you need to know about how to use Quora for content marketing purposes, you would have known that Quora can be a great asset for business owners and marketers alike. By following the tips above, you can ensure that your account remains safe and that your content is relevant and useful to your audience.
And hiring a content marketing agency will take your Quora marketing game to the next level! And if you are interested in getting started with your Quora ads campaign or Quora for SEO, 12 Channels can help.
12Channels is a digital marketing agency that specializes in helping businesses promote their brand on all social networks. We can help you create quality content, grow your audience, and avoid getting your account banned.
If you’re interested in learning more about how we can help, contact us today!
