Introduction
When it comes to SEO softwares, there are a lot of options available on the market. It can be hard to determine which software is best for your business – and even harder to figure out how to use it correctly! In this article, we will explore the different types of software available and help you determine which is the best for your business. We’ll also provide a few tips on how to use each type of software effectively.
Types Of SEO Softwares By Payment
We all know that there are several options when discussing pricing plans for software. Here are the two common types of SEO softwares based on payment:
Free SEO softwares
There are several free SEO softwares available on the market. Free access to the software allows you to use the basic features, but you will be limited in terms of customization and support.
Paid SEO softwares
Paid SEO softwares will provide you with more features and customization options. In most cases, you will also have access to customer support. The downside is that paid software can be expensive – and it may not always be worth the investment.
Free SEO Softwares for Small Businesses
Free softwares is mainly targeted toward small businesses as they have a limited budget. Although free softwares do not offer as many features as paid ones, they are still a great option for small businesses. Here are some of the best free SEO softwares for small businesses:
Google Analytics
Google Analytics is a free web analytics tool that provides insights into your website traffic. It can be used to track where your traffic is coming from, what keywords they are using to find your site, and what pages they are most interested in.
Google Analytics also allows you to track the goals of your website, such as newsletter signups or product purchases.
Steps for Setting up Google Analytics:
1. Create a Google Analytics account.
2. Add the Google Analytics tracking code to your website.
3. Set up goals in Google Analytics.
4. Check your reports regularly to see how you are doing.
When using Google Analytics, you can use its features the best by studying your website data and experimenting with different marketing strategies.
Google Search Console
Google Search Console is a free tool that helps you track your website’s performance in Google search results. It can be used to see how often your site appears in Google, which keywords are driving traffic to your site, and what pages on your site are being clicked on the most.
Google Search Console also allows you to submit your website to Google for indexing, and it can be used to generate a sitemap for your website.
Steps for Setting up Google Search Console:
1. Go to Google Search Console and sign in with your Google account.
2. Click the “Add a Property” button.
3. Enter the URL of your website and click “Continue”
4. Select the method you’d like to use to verify your ownership of the site. The most common method is to upload an HTML file to your website, but you can also use DNS records or Google Analytics.
5. Follow the instructions for your chosen verification method and click “Verify”
6. Once your site is verified, you can start using Google Search Console!
When using Google Search Console, you can use its features the best by :
1. Checking your search traffic regularly. This will help you determine if your SEO efforts are paying off, and it can also help you spot any potential problems early on.
2. Adding new content to your website frequently. Google Search Console will track how often your site appears in Google search results, so adding new content will help you increase your visibility.
3. Submitting your website to Google for indexing. This will help Google find and index your site more quickly, which can lead to higher search traffic.
4. Generating a sitemap for your website. A sitemap is a file that contains a list of all the pages on your website. This can help Google index your site more effectively.
5. Checking for errors on your website. Google Search Console can help you spot any issues with your websites, such as pages that are not being indexed properly or broken links.
Bing Webmaster Tools
Bing Webmaster Tools is a free service from Microsoft that helps you track your website’s performance in Bing search results. It can be used to see how often your site appears in Bing, which keywords are driving traffic to your site, and what pages on your site are being clicked on the most.
Bing Webmaster Tools also allows you to submit your website to Bing for indexing, and it can be used to generate a sitemap for your website.
Steps for Setting up Bing Webmaster Tools:
1. Go to the Bing Webmaster Tools website and sign in with your Microsoft account.
2. If you don’t have a Microsoft account, you can create one for free.
3. Once you’re signed in, click on the “Add a Site” button.
4. Enter the URL of your website and click “Add”.
5. Bing will now crawl your website and index it in their search results.
6. To submit a sitemap, click on the “Configure My Site” tab and then scroll down to the “Sitemaps” section.
7. Enter the URL of your sitemap and click “Submit”.
Bing Webmaster Tools is a great free tool that can be used to improve your website’s visibility in Bing search results. Be sure to take advantage of all the features it has to offer!
While these are the ideal examples of “big brand SEO softwares”, there are a lot of other options available in the market in the free section.
SEOlyzer
SEOlyzer is a free online SEO tool that analyzes your website and provides insights on how to improve your SEO. It checks for common issues, such as missing titles, meta descriptions, and alt tags. It also provides a list of backlinks to your website.
Ubersuggest
Though Ubersuggest free trial options are limited, it gives a general idea about how the paid tool would work. It is a keyword research tool that provides suggestions for keywords, as well as insights into how difficult it would be to rank for those keywords.
Answer the public
Answer the Public is a free tool that allows you to enter a keyword and see what questions people are asking about that keyword. This is a great way to come up with content ideas that are relevant to your audience.
BROWSEO
BROWSEO is a free tool that allows you to see your website the way a search engine sees it. It shows you the HTML code of your website, as well as the text version. This is a great way to check for any errors that could be causing issues with your website’s SEO.
Yoast SEO Plugin
Yoast’s free WordPress plugin helps you optimize your website for search engines. You can add titles, meta descriptions, and alt tags to the site in addition it provides insights into how well optimized a particular webpage or whole domain is towards being found online by web crawlers like Googlebot!
All in One SEO Pack
The All in One SEO Pack is a free WordPress plugin that allows you to title and describe your content as well as add alt tags for images, videos, or other file types on the website. It also has an option where it will provide insights about how well optimized your site currently is when looking at search engines so there’s no need to go through all this trouble just because someone else might be smarter than us!
You would also want to check out other SEO Softwares that offer you a free trial to get a better feel of the software before deciding on one, some other notable mentions are:
BrightLocal, Lipperhey, Panguin Tool, Moz, Rank Tracker, Raven Tools, SERPWoo, Disavow, Varvy & more.
Paid SEO Softwares
Paid SEO softwares is probably the best choice when you know what you are doing and want more features than the free versions might not offer. They also tend to have better customer support in case you need help with using the software. Some of the best-paid options are:
Ahrefs
Ahrefs is one of the powerful SEO softwares that offers a variety of features to help you improve your website’s SEO. There are three pricing plans available: Lite, Standard, and Advanced.
- The Lite plan starts at $99 per month and includes up to 10,000 monthly tracked keywords, 5 campaigns, and 1 user.
- The Standard plan starts at $179 per month and includes up to 25,000 monthly tracked keywords, 10 campaigns, and 3 users.
- The Advanced plan starts at $399 per month and includes up to 100,000 monthly tracked keywords, 25 campaigns, and 5 users.
Note: Ahrefs offers a 7-day trial for $7 for those who want to try before they buy.
SEMrush
SEMrush offers a variety of pricing plans, each with its own unique set of features.
The cheapest plan is the “Pro” plan, which costs $99.95 per month. This plan includes access to the following features: 10,000 results per report, 5 projects, 3 months of history, 30 keywords per month, 1 user
If you need more features, SEMrush also offers the “Guru” and “Business” plans. The Guru plan costs $199.95 per month and includes access to the following features: 25,000 results per report, 15 projects, 6 months of history, 100 keywords per month, 3 users
The Business plan is the most expensive, costing $399.95 per month. However, it includes access to the following features: 50,000 results per report, 25 projects, 12 months of history, 250 keywords per month, 5 users
To get started with SEMrush, simply create an account and select the plan that best fits your needs. From there, you can begin using the software to improve your SEO!
SpyFu
As of 2022, SpyFu has four different pricing plans: Basic, Professional, Team, and Enterprise.
- The Basic plan starts at $39 per month and includes features such as access to competitor keywords, ad history, domain overviews, and more.
- The Professional plan starts at $79 per month and includes all of the features of the Basic plan, plus additional features such as competitor keyword groups, SERP overviews, and more.
- The Team plan starts at $299 per month and includes all of the features of the Professional plan, plus additional features such as team member management, custom branding, and more.
- Finally, the Enterprise plan is customized and priced based on the specific needs of the enterprise.
Note: All plans come with a 14-day money-back guarantee.
Advanced Web Ranking
Advanced Web Ranking has five pricing plans, each with a different set of features. The Bronze plan is their most basic plan and is free to use. It includes the following features:
- 5 Projects
- 1,000 Keywords per Project
- 100,000 Results per Project
- Daily Rankings Updates
- The ability to track your website’s progress over time
- A variety of reports, including a competitor analysis report
The Silver plan is their mid-level plan and costs $49 per month. It includes all of the features of the Bronze plan, plus the following:
- 10 Projects
- 2,500 Keywords per Project
- 250,000 Results per Project
- Weekly Rankings Updates
- The ability to track an unlimited number of websites
- A variety of reports, including a competitor analysis report and a keyword research report
The Gold plan is their top-level plan and costs $99 per month. It includes all of the features of the Silver plan, plus the following:
- 25 Projects
- 5,000 Keywords per Project
- 500,000 Results per Project
- Daily Rankings Updates
- The ability to track an unlimited number of websites
- A variety of reports, including a competitor analysis report, a keyword research report, and a link-building report
Note: Whatever plan you choose, Advanced Web Ranking provides a 7-day free trial so you can try out the software and see if it’s right for you.
SERPstat
SERPstat is one of the powerful SEO softwares that offers both paid and free plans. The paid plans offer more features and flexibility, but a free plan is still a great option for small businesses or bloggers. Some of the features offered in the paid plans include rank tracking, competitor analysis, backlink analysis, and more.
- SERPstat pricing plans start at $19 per month for the Basic plan, which includes rank tracking and competitor analysis.
- The Standard plan, which costs $49 per month, adds in backlink analysis and more.
- And finally, the Enterprise plan, which costs $149 per month, offers all of the features of the other two plans plus some additional features like custom reports and an API.
Note: If you’re not sure which plan is right for you, SERPstat offers a free trial so you can try out the features before committing to a paid plan. And if you’re still not sure, they offer a money-back guarantee so you can always get your money back if you’re not happy with the results.
Raven Tools
Raven Tools is one of the popular SEO softwares option, and there are a few different pricing plans available.
- The cheapest plan is the Solo plan, which is $99/month and includes access to the Raven Tools Suite, as well as customer support.
- The next plan up is the Team plan, which is $249/month and includes access to the Raven Tools Suite, as well as customer support and training.
- The most expensive plan is the Agency plan, which is $499/month and includes access to the Raven Tools Suite, as well as customer support, training, and account management.
All of the plans include access to the following features: keyword research, rank tracking, competitor analysis, link building, and reporting.
The Solo and Team plans include access to the Raven Tools Suite, which is a set of tools that help with SEO tasks such as keyword research, rank tracking, competitor analysis, link building, and reporting.
The Agency plan also includes account management, which means that you will have someone to help you manage your account and ensure that you are using the software effectively.
Note: If you are looking for a comprehensive SEO software option, Raven Tools is a great choice. There are a variety of pricing plans available, so you can choose the one that best fits your needs. And, if you need help using the software, there is customer support and training available.
While these are some of our very own recommendations based on our experience, you have very many options like BrightEdge, Conductor, Searchmetrics, Optmyzr, Majestic, AccuRanker, SEOmoz Pro, and GeckoBoard to choose from as well.
Starting here is your best option!
And if you don’t know where to start, we have our very own agency that will help you with your SEO needs, too! But if you want to choose the best from the above plans, we recommend you to firstly, make a list of your priorities and secondly, match those with the features each software provides.
When choosing SEO softwares for your business, there are a few things you should keep in mind:
1. What features does the software offer?
2. How easy is the software to use?
3. What is the price of the software?
4. Is customer support available?
5. What is included in the price?
6. Is there a free trial available?
When you have answers to these questions, you can narrow down your options and choose the best SEO softwares for your business by grading down your options.
For example, if you want to focus on getting more traffic from Google, then you’ll need software that offers rank tracking and keyword research. If you want to improve your website’s conversion rate, then you’ll need software that offers A/B testing and website analysis.
And if you want to save time, then you’ll need software that offers automation features. Once you know what you need, you can start comparing the different SEO softwares and choose the one that best fits your needs.
Bonus Tip
No matter which software you choose, make sure to take advantage of the free trials and money-back guarantees that many of them offer. This way, you can try out the software before you commit to it, and you can get your money back if you’re not satisfied.
And, most importantly, don’t forget to use the software! SEO is a complex and ever-changing field, so you’ll need to continuously use the software to stay ahead of the curve. Otherwise, your competitors will overtake you in the search rankings.
Conclusion
We hope this article has helped you understand the different types of SEO softwares available and how to choose the best one for your needs. If you have any questions, feel free to leave a comment below. And, if you need help using the software, don’t forget to take advantage of the customer support and training that many of them offer, along with our own.
Get a free consultation today with our subject matter experts at 12channels and find the service that suits your business the best. Whether it is Google Analytics, or any other, we are here to help you get the best out of your SEO campaign. Good luck!
