Introduction
SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. While it can be a complex and time-consuming process, businesses that take the time to properly optimize their websites can see tremendous returns on investment.
In this article, we will look into businesses SEO success stories to inspire your next big project.
You must think, that is literally “what every business does”, doesn’t it?
And you know what? You’re right. This is literally “what every business does,” and it doesn’t seem so surprising at first but the only thing more inspiring than these stories of survival is the fact that they’re still alive to tell their tale! I know how they did it, and if you want to too, you should keep going – we’ll get through this together :)
Let us now look into businesses that recovered from loss by using SEO.
SEO Success Story #JCPenney
On top of the list, we have J.C.P. JCPenney, a department store chain that was once a dominant player in the retail industry. However, the company experienced a sharp decline in sales starting in 2011, and by 2013, J.C. Penney was forced to close 33 stores and lay off more than 2,000 employees.
The company’s management sought to turn the company around by implementing a new, data-driven approach to marketing. Using various keyword and search engine optimization techniques, they were able to rank higher in search results and drive more traffic to their website. As a result, JCPenney began seeing an increase in sales and revenue, and by 2016, the company had returned to profitability.
SEO Success Story #Sears
Sears is another department store chain that has been struggling in recent years. In 2017, the company announced that it would be closing 150 stores across the United States. However, shortly after this announcement, Sears began to implement a new digital marketing strategy that included SEO.
By optimizing its website and improving its search engine rankings, Sears was able to drive more traffic to its website and improve its sales. In addition, the company’s store closings generated media attention that also helped to increase website traffic. As a result of these efforts, Sears has been able to stabilize its business and avoid further store closings.
SEO Success Story #Macy’s
Macy’s is another department store chain that has been struggling in recent years. In 2016, the company announced that it would be closing 100 stores across the United States. Faced with declining sales and revenue, Macy’s decided to implement a new digital marketing strategy that included SEO.
By optimizing its website and improving its search engine rankings, Macy’s was able to drive more traffic to its website and boost online sales. In addition, the company leveraged social media platforms like Facebook and Instagram to better engage with customers and promote its products. As a result of these efforts, Macy’s was able to stop the bleeding and return to profitability in 2017.
SEO Success Story #Best Buy
Best Buy is an Electronics retailer that was struggling in the early 2010s. In 2012, the company announced that it would be closing 50 stores across the United States. In addition, Best Buy’s sales and revenue were in decline as consumers increasingly shopped online for electronics.
To turn the company around, Best Buy implemented a new digital marketing strategy that included SEO. By optimizing its website and improving its search engine rankings, the company was able to drive more traffic to its website and increase online sales. In addition, Best Buy began focusing on social media marketing, boosting engagement with customers on platforms like Facebook and Twitter. As a result of these efforts, Best Buy has seen sustained growth in recent years, and today is considered one of the most successful electronics retailers in the world.
SEO Success Story #Barnes & Noble
Barnes & Noble is a bookseller that has been struggling in recent years. In 2017, the company announced that it would be closing 63 stores across the United States. In addition, Barnes & Noble faced increasing competition from online retailers like Amazon and Walmart, which were taking market share away from traditional brick-and-mortar bookstores.
However, Barnes & Noble decided to implement a new digital marketing strategy that included SEO. By optimizing its website and improving its search engine rankings, the company was able to drive more traffic to its website and boost online sales. In addition, Barnes & Noble also increased its focus on social media marketing, using platforms like Facebook and Instagram to engage with customers and promote its products. As a result of these efforts, Barnes & Noble has been able to stabilize its business and avoid further store closings in the years to come.
SEO Success Story #American Apparel
American Apparel is a clothing brand that had to file for bankruptcy in 2015. The company’s website was not ranking high enough in search engine results pages (SERPs) to bring in enough organic traffic. To improve their visibility, American Apparel began using SEO tactics like optimizing their titles and meta descriptions, building backlinks, and creating fresh content. As a result, the company’s website began to rank higher in SERPs, leading to an increase in organic traffic and sales. American Apparel was able to successfully recover from bankruptcy and is now doing well thanks to its improved website visibility.
SEO Success Story #The Gap
The Gap is a clothing retailer that found success in the early 2000s but experienced a decline in sales beginning in 2007. The company’s online presence was weak and its search engine optimization (SEO) strategy was ineffective. As a result, The Gap’s website saw little traffic from organic search results, and its ranking on Google fell dramatically.
To turn things around, The Gap invested in a new SEO strategy. The company worked with an SEO agency to improve its website content and structure, as well as its backlink profile. As a result of these efforts, The Gap’s website began to rank higher for relevant keywords, and its traffic from organic search results increased significantly.
Today, The Gap is once again a successful company, thanks in part to its improved SEO strategy. The company’s website now ranks near the top of Google for many relevant keywords, and it receives millions of visitors from organic search results each month. Thanks to its strong SEO presence, The Gap has been able to recover from its sales decline and once again become a thriving business.
SEO Success Story #Abercrombie & Fitch
Abercrombie & Fitch is a clothing retailer that has seen both success and failure in its time. The company was founded in 1892 and grew to become a popular clothing brand in the early 2000s. However, Abercrombie & Fitch stumbled in the late 2000s and early 2010s, with declining sales and loss of popularity.
But Abercrombie & Fitch saw a remarkable turnaround in 2015 when it adopted more effective SEO strategies. With better search engine optimization techniques such as keyword research, content marketing, and link building, the company was able to increase website traffic and improve brand awareness through online channels. As a result, the company began to see a resurgence in sales, and experienced growth that exceeded its previous highs.
Today, Abercrombie & Fitch is more successful than ever, with millions of customers worldwide and an increased share of the apparel market. If you’re looking to boost your website traffic and online visibility, then it might be no secret that SEO may be the key to success for your business.
SEO Success Story #Toys “R” Us
Toys “R” Us is a classic example of how a company can lose its ranking in search engines due to a lack of SEO. In 2004, the company was ranked first for the keyword “toy store,” but by 2014, it had fallen to the 35th spot. Toys “R” Us then turned to SEO and saw a dramatic increase in traffic, particularly from mobile devices. The company has since recovered its ranking and is now back at the top of search results for “toy store.”
With SEO: Your Business Can Redeem and Recover Too!
SEO can be a great way for businesses to recover from a loss in traffic. If your website has seen a decline in traffic, it may be due to several factors, including changes in Google’s algorithms, competition from new websites, or a decrease in the quality of your content. However, SEO can help you regain lost traffic and improve your website’s visibility in organic search results.
Several businesses have used SEO to successfully recover from a loss in traffic. With these tips, you can be on the top, like those businesses we mentioned earlier than have survived a drop.
1. Use Google Analytics to determine the cause of the loss in traffic
Google Analytics is a free tool that can help you track your website’s traffic and performance. By looking at your analytics data, you can determine the cause of your loss in traffic. Was there a sudden drop in organic search traffic? Or did it decrease over time?
If you see that your traffic is dropping due to changes in Google’s algorithm, you will need to adjust your SEO strategy. For example, if you have been hit by a Panda penalty because of low-quality content, consider updating or removing some of those articles. Or if your website has suffered a Penguin penalty because of unnatural links, you can disavow any bad links.
2. Improve your website’s page speed and load time
Slow websites are not only frustrating to users, but they can also hurt your organic search results on Google. To ensure that your website is fast enough to keep up with user expectations and avoid penalties from Google, make sure to improve your website’s page speed.
There are several ways you can improve your website’s page speed, including optimizing images, using a content delivery network (CDN), and minifying code. You can use Google’s PageSpeed Insights tool to see how your website stacks up, and address any issues you find.
3. Create higher-quality content that resonates with your audience
When it comes to SEO, quality “content is king”. That’s not something you hear every day, right!
To see results from your SEO efforts, you must create high-quality content that resonates with your target audience. This could mean updating or removing outdated articles or creating new and original content that addresses your audience’s needs.
If you want your content to rank in Google, it must be well-researched, informative, and engaging. In addition to creating quality content, you should also focus on promoting it through social media and other channels.
4. Backlinks, Backlinks, Backlinks
Backlinks, backlinks, backlinks. Backlinks from high-quality websites can help improve your organic search results. When building links, focus on getting links from websites that are relevant to your industry and have a high Domain Authority. You can use a tool like Moz’s Open Site Explorer to find quality link opportunities.
Avoid buying or exchanging links, as these are considered spammy and can hurt your SEO efforts. Instead, focus on creating high-quality content and promoting it through guest posts or other related blog posts.
5. Use SEO tools to improve your website’s performance
Finally, you should use SEO tools to help you track and improve your website’s performance. Some of the best SEO tools include Moz Pro, SEMrush, and Ahrefs. These tools allow you to do keyword research, track your site’s rankings in search results, find backlink opportunities, and much more.
By using these tips, you can successfully recover from a loss in traffic with SEO strategies that work. If you need help getting started, consider working with an experienced SEO agency. Maybe, consider giving us a call today. Our team will be glad to guide you through the fun process of SEO-ing, as we call it. Moreover, we can help you develop and execute a plan to improve your website’s visibility in organic search results.
Blow your mind with these SEO Statistics:
SEO is an ever-evolving and complex field, but when done right, it can be an incredibly powerful tool for businesses. Here are some amazing statistics for “real brands” that saw success with SEO:
1. In 2012, HubSpot increased organic search traffic by 54% and generated an additional $8 million in revenue as a direct result of its SEO efforts.
2. In 2013, Moz increased organic search traffic by 67% and generated an additional $1 million in revenue through their SEO campaigns.
3. In 2014, Etsy saw a 43% increase in organic search traffic and a 20% increase in overall site traffic as a direct result of its SEO strategy.
4. In 2015, Airbnb saw a 72% increase in organic search traffic and a 50% increase in overall site traffic due to their SEO efforts.
5. In 2016, The Guardian increased its organic search traffic by 100% and generated an additional £10 million in revenue thanks to its SEO strategy.
10 Figurative SEO Statistics
1. SEO can increase website traffic by up to 500%.
2. SEO can improve brand awareness by up to 95%.
3. SEO can increase conversion rates by up to 300%.
4. 90% of all internet users use search engines to find information online.
5. 50% of all clicks on Google go to the first 3 results.
6. Google processes over 40,000 search queries every second.
7. The average person spends 3-5 minutes on a search engine before finding what they are looking for.
8. The top result on Google gets 33% of all clicks.
9. 75% of people never scroll past the first page of results.
10. SEO is one of the most cost-effective marketing strategies, with an ROI of up to 4,000%.
These statistics show just how powerful SEO can be in driving website traffic, improving brand awareness, and increasing conversion rates. If your business is not utilizing SEO, you are missing out on a huge opportunity to grow.
Conclusion
We all want to make our lives easier, but sometimes that means taking shortcuts or getting misinformation. Businesses in this situation need to be aware of what they’re doing so as not only to protect themselves from any negative consequences on the internet.
Fortunately for them, who realized the earliest, it’s easy to get back on track with these tips that will help you recover from your loss and give customers what they want!
If you think you need help with your business and strategies, an agency helps keep things moving smoothly. Consider working together – we’ve got all sorts of tricks up our sleeves (and sweaters) so let us know if there’s anything else needed for your business, that we can help with, at 12 Channels.
Marketing With 12 Channels
With 12channels, you’ll have access to more opportunities than other agencies who only use 1 type of marketing. Besides Multi-channel & Cross-channel Marketing, DMas is our silver bullet for small businesses. It is a concept never adapted before in the online market. DMas, shorter to digital marketing as a service, is an omnichannel experience, in a super-integrated way.
At 12 channels, we define DMAS as the integration and cooperation of 12 marketing channels that come together in tandem allowing our brands to interact with their consumers. We’ll help you build your brand from scratch and continue to support you as it grows. By allocating resources more efficiently, you can focus on what matters – and that’s growing your business.
