Using Video Content As A Successful Online Marketing Strategy

Introduction

As the saying goes, a picture is worth a thousand words. The same can be said for video content. Videos are an incredibly powerful tool that can be used to improve your online marketing strategy. By creating engaging and informative videos, you can reach a larger audience and help them better understand your product or service. You can also use videos to drive traffic to your website and increase conversions.

In this article, we’ll discuss the different types of videos you can create to improve your online marketing strategy and how to get started.

What Is Video Marketing?

Video marketing is the process of creating and promoting videos to achieve marketing objectives. These objectives can include increasing brand awareness, building trust and credibility, generating leads, or increasing sales.

There are several different ways to market your videos, but some of the most common include:

• Uploading videos to social media platforms like YouTube, Facebook, and Instagram
• Creating video ads that run before or during other videos
• Sharing videos on email newsletters or websites
• Adding videos to landing pages or product pages

What Is Video Content Marketing?

Video content marketing is a type of video marketing that focuses on creating and distributing videos that are relevant to your target audience and help them achieve their objectives.

For example, if you sell products or services to small businesses, you might create a series of videos that show them how to use your product or service or offer tips on running their business.

The goal of video content marketing is to build relationships with your target audience and help them achieve their objectives, rather than selling them a product or service.

Types Of Video Content

The type of video content you create will depend on your target audience, your marketing objectives, and the resources you have available.

Some common types of videos include:

Product or service demonstrations

If you’re selling a product or service, you can use video to give potential customers a brief introduction. This is a great way to get them interested in what you have to offer, without bombarding them with too much information at once.

How-to guides

If you offer a complex product or service, video tutorials can be extremely helpful in increasing conversions. By showing potential customers how to use your product or service, you’ll make it more likely that they’ll use it – and that they’ll be happy with the results.

Explainer videos

Explainer videos are a great way to introduce your company, product, or service to potential customers. These types of videos can be used to increase brand awareness or generate leads.

Customer testimonials

Video testimonials are a powerful way to build trust and credibility with your audience. When potential customers see that others have had success with your product or service, they’re more likely to take the plunge themselves. Because they’re so effective, testimonials are often used in conjunction with other types of videos, such as product demonstrations or how-to guides.

BTS (behind-the-scenes) videos

BTS videos give your audience a behind-the-scenes look at your company or the creation process of your product or service. These videos can help build trust and transparency with your audience, as well as give them a glimpse of the people behind your brand.

Case studies

Video case studies are an excellent way to showcase the results that your product or service can achieve. When potential customers see real-world examples of what you can do, they’ll be more likely to take the plunge.

Interviews

Another great way to use video content is to answer common questions that potential customers might have. By addressing their concerns up front, you’ll be more likely to win their business.

Event coverage

If you’re attending or hosting an industry event, you can use video to give your audience a taste of what it’s like. This is a great way to build interest and excitement for future events.

Live to stream

Live streaming is a great way to connect with your audience in real-time. You can use live streaming to give them a behind-the-scenes look at your business, answer their questions, or even host a virtual event.

Choosing the right type of video content will depend on your target audience, your marketing objectives, and the resources you have available. Experiment with different types of videos to see what works best for you and your business.

The benefits of using video content in your online marketing strategy

There are a number of benefits to using video content in your online marketing strategy, including:

Increased engagement: Videos are more engaging than other types of content, such as text or images. As a result, they can hold your audience’s attention for longer and help you communicate your message more effectively.

Reach a larger audience: Videos are more likely to be shared than other types of content, which means they have the potential to reach a larger audience.

Increase understanding: Videos can help you explain complex concepts more effectively than text or images. As a result, they can help your audience better understand your product or service.

Drive traffic to your website: Videos can be used to drive traffic to your website. For example, you can include a link to your website in the description of your video or in the video itself.

Increase conversions: Videos can help you increase conversions by providing a more engaging and informative experience for your audience.

With these in mind, it’s clear to see how video content can be used to improve your online marketing strategy. Keep reading to learn more about how to use videos to drive traffic to your website and increase conversions.

How to Drive Traffic and Increase Conversions with Video Content

In addition to driving traffic to your website, you can also use video content to increase conversions with the same techniques.

By creating videos that highlight your product or service, you can give your audience a more in-depth look at what you have to offer. You can also use video content to create a sales funnel and guide your viewers through the purchase process.

To increase conversions and drive traffic with video content, you should:

1. Create engaging video content that highlights your product or service

Creating engaging video content is important for two reasons. First, it will help keep your audience’s attention focused on your video. Second, it will help create a more positive association with your product or service. When creating engaging video content, you should focus on creating videos that are informative, entertaining, and visually appealing. You should:

• Keep your videos short and to the point
• Make sure your videos are visually appealing
• Include a call to action in your videos

2. Use video content to create a sales funnel

You can use video content to create a sales funnel in many ways. You can create a video that introduces your product or service and then links to a landing page where viewers can learn more. You can also create a series of videos that guide viewers through the purchase process. By doing so, you can lead your audience from awareness to purchase.

3. Guide your viewers through the purchase process

The purchase process is the important aspect you should focus on when using video content to increase conversions. You can guide your viewers through the purchase process in two or many ways.  You can create a video that outlines the steps of the purchase process, or you can create a series of videos that each focus on one step of the process. Or simply a CTA would do the magic when used correctly.

4. Use an attention-grabbing thumbnail and title

When promoting your videos, you should use an attention-grabbing thumbnail and title. The thumbnail is the first thing that people will see when they come across your video, so make sure it’s something that will grab their attention. The title of your video is also important because it’s what will make people want to click on and watch your video.

5. Promote your videos across multiple channels

Once you’ve created your videos, you need to promote them across multiple channels. You should promote your videos on your website, social media, email, and other marketing channels. By promoting your videos across multiple channels, you’ll reach a wider audience and increase the chances of driving traffic to your website and increasing conversions.

6. Include a call-to-action at the end of your videos

Including CTA will help increase conversions by giving your viewers a specific action to take.

You can include a CTA at the end of your videos or in the description box below your videos. If you’re using video content to drive traffic to your website, you should include a CTA that links to your website. If you’re using video content to increase conversions, you should include a CTA that links to a landing page or product page.

Including a CTA is important because it helps give your viewers a next step to take. Without a CTA, your viewers may not know what to do after watching your video. By including a CTA, you can increase the likelihood that viewers will take action after watching your video.

7. Optimize your videos for SEO

To make sure your videos are seen by as many people as possible, you need to optimize them for SEO. You can optimize your videos by including keywords in the title and description of your videos. You should also include transcripts of your videos so that they can be indexed by search engines.

By optimizing your videos for SEO, you can ensure that your videos are seen by a wider audience and that they rank higher in search engine results.

8. Analyze the performance of your videos

After you’ve published your videos, it’s important to analyze their performance. You should track how many views, likes, and shares your videos get. You should also track how long people watch your videos and where they drop off.

By analyzing the performance of your videos, you can determine what’s working and what’s not. You can then make changes to your video marketing strategy accordingly.

9. Always be testing and iterating

It’s important to always be testing and iterating your video marketing strategy. You should test different types of videos, different lengths, different thumbnails, and different calls to action. You should also experiment with different promotion strategies.

By constantly testing and iterating, you can determine what works best for your business. You can then use those findings to improve your video marketing strategy and produce better results.

10. Hire a video production company

If you don’t have the time or resources to produce videos yourself, you can hire a video production company. A video production company can help you with all aspects of video production, from scriptwriting to editing.

Hiring a video production company can be a great way to ensure that your videos are high-quality and professional. It can also save you time and money in the long run.

When you use video content to increase conversions, you are giving your audience a more immersive experience that can help them better understand your product or service. You are also providing them with a guide that will help them through the purchase process. By including a call-to-action at the end of your videos, you can encourage your viewers to take action and convert into customers.

So, making sure your video content is high quality, engaging and informative, as well as including a call-to-action, are all key factors in using video to increase conversions.

Conclusion

By following these tips, you can use video content to improve your online marketing strategy and increase conversions. If you don’t have the time or resources to produce videos yourself, you can always hire a video production company to help you with the process.

If you need help getting started, 12 channels is a digital marketing agency with video production expertise specializing in creating high-quality video content. We can help you with all aspects of video production, from scriptwriting to editing. Contact us today to learn more about how we can help you improve your online marketing strategy.