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15 Types Of Influencers Essential To Improve Your Business


types of influencers

There are many different types of influencers you can work with, each with its strengths and weaknesses. By understanding the different types of influencers available, you can better target the right ones to help improve your business.

In this article, we will explore 15 different types of influencers and how businesses can use them to improve their influencer marketing and social media campaigns.

Who Are Influencers And Why Do Businesses Need Them?

Influencers are people who have a large following on social media or in their industry. They can be used to promote or endorse products or services, resulting in increased sales and awareness. businesses need influencers to help promote their products and services, as they can reach a large number of people in a short amount of time. This is called influencer marketing.

How Can Businesses Find Influencers?

There are many ways to find influencers for your influencer marketing campaigns. One way is through social media monitoring tools, which help identify people who might be talking about your brand or products on their channels and blogs across various platforms like Facebook, Twitter, etc., Another option would just involve searching for industry-specific bloggers/thought leaders in the field you’re interested with so they can give an authentic opinion of it too!

How Can Businesses Work With Influencers?

There are a few ways businesses can work with influencers. One way is to offer free products or services in exchange for an honest review. Another way is to sponsor an influencer’s content, such as sponsoring a blog post or video. Finally, businesses can collaborate with influencers on joint ventures, such as hosting a contest or giving away prizes.

Who Are The Different Types Of Influencers?

There are many different types of influencers, each with its strengths and weaknesses. Below is a list of different types of influencers:

Type1 – 4 Types of Influencers by Followers Count:

#1 Mega or Celebrities

Celebrities have a large number of followers and can generate a lot of buzz. However, they can be expensive to work with and their schedules can be difficult to coordinate for beginner campaigners.

Image Source –  Instagram @selenagomez ~ 327M followers
When is the right time to use celebrity influencers?

Celebrity influencers can be a great way to generate buzz and awareness for your product or brand, but they should not be used indiscriminately. There are a few factors to consider before hosting a celebrity influencer marketing campaign:

1. Are they the right fit for your brand? Make sure their values align with your brand.

2. Can you afford them? Celebrity influencers can be expensive, so make sure you have the budget to work with them.

3. Do they have the time? Celebrity influencers are often very busy, so make sure you have the time to coordinate with their schedule.

4. Is your product or brand ready? Make sure your product or brand is ready for the spotlight before working with a celebrity influencer.

5. Do you have a plan? Make sure you have a plan in place for how you will use the celebrity influencer to promote your product or brand.

Celebrity influencers can be a great asset to your brand, but only if you consider all of the factors above. If you are unsure if a celebrity influencer is right for your brand, consult with an influencer marketing expert to get guidance.

#2 Micro-influencers

Micro-influencers have a smaller number of followers but are more engaged with their audience. They can be more affordable to work with and easier to coordinate.

Image Source –  Instagram @miettedierckx ~ 35.5k followers
When is the right time to use micro-influencers?

Micro-influencers can be a great way to reach a specific target audience and generate engagement with your product or brand. They can be more affordable to work with than celebrity influencers and are often easier to coordinate. However, their reach is not as large as celebrities, so you’ll need to consider your goals before working with micro-influencers.

When considering the prospect of working with a micro-influencer, a few significant factors merit careful consideration:

The size of your target audience: Firstly, the scale of your target audience assumes paramount importance. As micro-influencers possess a relatively modest following compared to their celebrity counterparts, if you aim to reach a gargantuan audience, partnering with them may not prove efficacious.

The level of engagement you’re hoping to generate: Secondly, it is essential to bear in mind the level of engagement you aspire to generate. Micro-influencers, renowned for their remarkable interaction with their followers, can be a potent force in catalyzing a high degree of buzz and engagement around your brand or product.

Your budget: Finally, your budgetary constraints demand due deliberation, and it is worth noting that micro-influencers generally offer a more affordable option compared to celebrities. Thus, if you are operating on a shoestring budget, working with micro-influencers might just be the ideal option for you.

If you’re considering working with a micro-influencer, here are a few tips to get the most out of your partnership:

Be clear about your goals: Before you start working with an influencer, it is essential to explicate your objectives and delineate the desired outcomes before embarking on a collaboration with an influencer. By doing so, you can effectively discern and opt for the right influencer while also setting pragmatic expectations for the collaboration.

Be selective: There are a lot of micro-influencers out there, so it is wise to exercise judicious selectivity when choosing an influencer to partner with. This is due to the copious amounts of micro-influencers that exist, necessitating an assiduous vetting process to ensure the optimal candidate is selected. This entails meticulous scrutiny of the influencer’s compatibility with your brand, as well as the relevance of their audience to your target market.

Provide guidance: Once you’ve chosen an influencer ideal for your influencer marketing campaign, provide them with guidance on what you’re looking for. This will help them create content that aligns with your goals and objectives.

#3 Nano influencers

Nano influencers have a very small number of followers but are very engaged with their audience. They can be used to promote content, products, or services.

Image Source –  Instagram @bsukriti  ~ 8880 followers
When is the right time to use nano influencers?

The strategic employment of nano influencers assumes a critical role in the nascent stages of any enterprise. Their involvement can be instrumental in generating the initial thrust and interest required for the successful launch of a new product. Should you choose to enlist the services of nano influencers in the latter stages of your business, consider harnessing their potential for targeted marketing campaigns or for creating user-generated content.

Nano influencers, with their social media following typically ranging from 1,000 to 5,000, are acknowledged experts within their niche, boasting an ardent and engaged following. Notably, their diminutive size affords a more cost-effective option compared to their celebrity counterparts, and coordination with them is relatively more manageable.

When collaborating with nano influencers, it is imperative to have a well-defined set of objectives. Given their comparatively limited reach compared to celebrities, nano influencers are best employed for highly specific marketing campaigns or for generating user-generated content.

If your ultimate goal is to communicate with a particular target audience, nano influencers offer an attractive alternative. Their smaller size renders them more affordable to work with, and their specialized knowledge empowers them to kindle higher engagement levels with your brand or product.

#4 Macro influencers

When it comes to influencers, macro influencers wield a substantial following and exhibit a higher engagement rate, thus engendering a more substantial impact. The commensurate downside to working with these influencers, however, is their exorbitant rates that can pose financial difficulties for many. In addition, navigating the intricate labyrinthine of their packed schedules can be a daunting task.

Image Source –  Instagram @Jessedriftwood ~ 157k followers
When is the right time to use Macro influencers?

Macro influencers can be a great way to reach a large audience with your message. They have a large following on social media, and their endorsement can carry a lot of weight. However, using Macro influencers can be expensive, and they may not be interested in working with your business unless you have a large budget.

The right time to consider macro-influencers in your business is when you have a large budget and you need to reach out to a large audience.

Type2 – Niche/Social Media Influencers

Social Media Influencers

The power of social media is undeniable. It can be used to promote anything from content, products, or services with just the click of a button! And who is better than influencers? They have large followings on one or more platforms which makes them perfect for promoting things people might want attention to like your newest release. While social media influencers alone come in different types, we’ll just be focusing on two booming platforms of all time:

  • Youtubers: You can find a YouTuber for just about anything these days. From unboxing videos to makeup tutorials to vlogs documenting their daily lives, there’s a YouTuber out there for everyone! And because of this, they have a large and engaged following that is perfect for promoting your product or service.
  • Instagrammers: Instagram has quickly become one of the most popular social media platforms with over 1 billion active monthly users. And a large portion of these users is following their favorite Instagrammers! These influencers have built their following by posting aesthetically pleasing photos and videos, and are perfect for promoting fashion, beauty, or travel-related products and services.
When is the right time to use Social media influencers?

Social media influencers can be a powerful tool for businesses when used correctly. However, it’s important to understand when is the right time to use them.

There are three times when social media influencers can be especially useful: when you’re launching a new product or service, when you’re trying to reach a new audience, or when you’re trying to increase brand awareness.

Niche Influencers

For entrepreneurs seeking to augment their social media presence, niche influencers offer a compelling proposition. Although their followers may be fewer in number, their unparalleled proficiency in their field furnishes them with a remarkable insight into the specific niche they specialize in. This is a crucial consideration when aspiring to broaden your social media footprint, transcending the traditional confines of platforms such as Facebook or Instagram.

How to find them

You can find niche influencers by searching for them on social media platforms like Twitter, Facebook, and Instagram. You can also search for them on Google.

How to use them

Niche influencers are an indispensable tool for promoting new products or services. They offer a cost-effective way to market your offerings while providing valuable feedback. There are various types of niche influencers, including bloggers, vloggers, gamers, podcasters, reviewers, how-to influencers, news jackers, travel influencers, beauty and fashion influencers, and food influencers.

Bloggers: Bloggers are ideal for promoting products or services by crafting compelling content that resonates with their audience.

Vloggers: Vloggers, on the other hand, create videos on a range of topics and can be used to promote products, services, or content.

Gamers: Gamers are ideal for promoting gaming content, products, or services on gaming platforms where they enjoy a significant following.

Podcasters: Podcasters create audio content about a variety of topics on their podcast. They can be used to promote content, products, or services.

Reviewers: Reviewers, meanwhile, offer a unique perspective by writing reviews on products or services on their blogs or YouTube channels.

How-to influencers: How-to influencers provide valuable insights on how to do something, while News Jacks offer their thoughts and insights on current events.

Newsjacking: News Jacks as explained earlier are people who write about current events on their blogs or social media platforms. They can be used to promote content, products, or services.

Travel influencers: Travel influencers, who write about their experiences and adventures, can be used to promote products, services, or content related to travel.

Beauty and fashion influencers: Beauty and fashion influencers are an essential part of the advertising world. They can be used to promote anything from content, products, or services by using their large social media followings that have grown mainly due to popularity with girls posting pictures on Instagram alone!

Food influencers: Finally, food influencers are the key to success when it comes to promoting your brand’s food-related content on social media. You can use them as an avenue for advertising, but be sure you’re following all of their guidelines so that they don’t banish or report any posts!

When is the right time to use niche influencers?

Niche influencers can be used to promote content, products, services, or anything else that’s related to their niche.

The right time is-

#1 When you are a business with a particular niche product or service.

#2 When you want to expand your reach to a new audience.

#3 When you’re looking for an affordable way to promote your product or service.

#4 When you want valuable feedback about your product or service.

Not only is there a right time for any marketing campaign, but also a wrong time!

When is the wrong time to use niche influencers?

Using niche influencers when they’re not required or not a good fit for your brand can result in low engagement and conversions. Here are some examples of when NOT to use niche influencers-

When you’re not equipped: In case you’re not prepared to launch your product or service, then hold off on working with influencers for the time being. You should have everything in place before contacting them.

When you’re not strategically prepared: Without a plan or a strategy for how you’ll use influencers, don’t waste your time reaching out to them. You need a clear understanding of what you want to achieve from the collaboration to drive the influencer marketing success.

When you’re not willing to put in the effort: Keep in mind that influencer marketing is not a magic bullet. It takes a significant amount of effort and time to build relationships with influencers and to produce high-quality content that they’ll be excited to share with their followers.

The decision of selecting the perfect influencers for your influencer marketing campaign is an extremely crucial one and can have a significant impact on your success. It requires extensive research and analysis of various factors such as their reach, engagement rates, and the type of audience they attract. Failure to invest ample time and effort into this process can lead to unsatisfactory results, and ultimately, a waste of your resources. Therefore, it’s essential to dedicate the necessary time and resources to ensure you make the right decision in selecting influencers that align with your brand values and goals.

How To Find The Right Influencers For Your Business?

Now that you know the different types of influencers, it’s time to start finding the right ones for your business. Here are a few tips:

Define your target audience: To kickstart your influencer marketing campaign, you need to start by identifying and defining your target audience. This way, you can narrow down your search for influencers and focus on finding those who appeal to your desired market demographic.

Identify your goals: But don’t stop there! Identifying your goals is equally important. Do you want to increase brand awareness, generate leads, or drive sales? Clearly defining your objectives will help you to choose the right influencers who align with your goals and can help you achieve them.

Search for relevant hashtags: Hashtags are a great way to find relevant influencers. Simply search for hashtags related to your industry or product on social media sites like Twitter and Instagram.

Check out competitor campaigns: See what kinds of influencer campaigns your competitors are running and try to identify any gaps in their strategy that you can fill.

Use an influencer marketing platform: Several platforms can help you find influencers, such as BuzzSumo, Upfluence, and Klear.

Once you have noted down all these tips, it is easier for you to start a campaign with them and use them to improve your business. Always remember to keep in mind your goals so that you can better target the right influencer for your needs!

How To Contact And Work With Influencers?

One of the most important steps in working with influencers is contacting them. There are several different types of influencers that make contacting one harder. You can find contact information for most influencers on their websites or social media profiles. When contacting them, be sure to introduce yourself and explain why you’re interested in working with them. Be professional and courteous, and be prepared to answer any questions they may have.

Once you’ve made contact, the next step is to negotiate a partnership. This will involve discussing things like compensation, content, and promotion. Be sure to come to an agreement that is fair for both parties before moving forward with your influencer marketing campaign.

Finally, it’s time to start working with your influencer partners. Begin by creating quality content that they can share with their audience. Be sure to promote your content across all of your channels, and make it easy for influencers to share it with their followers.

Now that you’ve got the hang of things, it’s time to up your game by adding influencer marketing. Influencers are powerful tools for any business looking at making an impact with their target audience – just make sure not to be afraid of getting creative!

Examples Of Businesses That Have Successfully Used Influencers For Marketing

When it comes to influencer marketing, there are few brands as successful as GoPro. The company has built an empire around its extreme sports videos, and much of that success is thanks to its influencer partners. GoPro has worked with some of the biggest names in extreme sports, and their videos have amassed millions of views online.

Another great example of a business using influencers to succeed is fashion retailer ASOS. The brand has worked with several popular fashion bloggers and Instagrammers to promote its products. This has helped them reach a wider audience and connect with potential customers who are interested in their products.

Whilst the vast expanse of brands utilizing influencer marketing is nigh-on infinite, a couple of notable examples stand out in their pursuit of success. Their remarkable achievements bear testimony to the efficacy of engaging influencers. Therefore, should you be inclined towards enhancing your own enterprise via influencer marketing, drawing inspiration from these brands and proactively reaching out to influencers within your industry could be a prudent course of action.

Types Of Influencers – FAQs

1. What are the benefits of working with influencers?

Collaborating with influencers can yield numerous advantages, encompassing an expanded reach, bolstered credibility, and heightened engagement. Targeted collaboration with adept influencers can enable you to connect with previously inaccessible segments of your audience. Given the inherent trust reposed by influencers upon their followers, partnering with them can positively impact your brand perception. Moreover, the value-add of influencers in terms of crafting stimulating content is significant, as it can catalyze greater engagement and conversions.

2. How do I find different types of influencers to work with?

When it comes to finding influencers to work with, there are several strategies you can use. One approach is to scour social media platforms like Twitter and Instagram, using relevant keywords and hashtags to narrow down your search results. Alternatively, you can explore influencer marketing platforms like BuzzSumo or Little Bird, which facilitate influencer discovery by enabling you to search for relevant influencers based on various factors, such as topic, location, and more.

By leveraging these strategies, you can find influencers who align with your brand’s values and have the potential to reach your target audience effectively. Moreover, you can also evaluate an influencer’s impact and reach, along with their burstiness and perplexity levels, to ensure that they can create compelling and engaging content that resonates with your audience. In the end, working with the right influencers can help you achieve your influencer marketing objectives and drive business growth.

3. Which influencer type is the best for my influencer marketing campaign?

Within the diverse influencer ecosystem, a spectrum of specialized influencers abound, each with its unique potential benefits and drawbacks. Selecting the optimal influencer type that aligns with your specific business goals and objectives is, therefore, pivotal. Suppose you aspire to expand your audience horizons. In that case, micro-influencers with their ability to connect with smaller, niche audiences could be an astute option. Conversely, for those seeking to bolster brand perception, the judicious selection of nano-influencers with their deep knowledge and passion for their domain could yield superior results.

4. How much should I pay an influencer?

The compensation for influencers is a frequently asked question, but ascertaining an optimal remuneration scheme is elusive as it is multi-faceted. The payment quantum is contingent on a variety of factors such as the extent of their influence, outreach and the magnitude of their engagement. The ideal approach would be to agree on a mutually advantageous compensation package by way of negotiating a fair price, balancing the interests of both parties.

5. What are some common mistakes businesses make with influencer marketing?

There are a few common mistakes businesses make when it comes to influencer marketing. One mistake is not doing enough research on an influencer before working with them. Another mistake is not having clear goals and objectives for the campaign. Finally, businesses sometimes try to control the influencer too much, which can lead to less authentic content.


Influencer marketing has emerged as a promising way to boost your business prospects in the world today. Nonetheless, to make the most out of this opportunity, it’s imperative that you do your homework on the various types of influencers in the market, and team up with the right influencers who can help you accomplish your objectives.

As you embark on your influencer marketing journey, it’s vital to keep in mind certain crucial tips that can make all the difference in your influencer marketing campaign’s success. These may include elements like burstiness and perplexity levels, which can determine an influencer’s potential impact on your target audience. By taking these factors into consideration, you can identify influencers who can create content that engages and resonates with your target audience.

Ultimately, the right choice of influencers can elevate your brand’s visibility, credibility, and overall business growth. By leveraging their influence and credibility, you can tap into new audiences, build meaningful relationships with your existing customers, and establish your brand as a trusted authority in your niche. So, go ahead and take the plunge into the world of influencer marketing, and unleash the full potential of your business!

If you need help getting started, 12 Channels can connect you with top influencers in your industry. We’ll help you create a campaign that meets your goals and objectives, and we’ll negotiate fair prices with influencers. Contact us today to get started with your influencer marketing campaign! We have several types of influencers at disposal to work a way up for your brand promotions.

2 thoughts on “15 Types Of Influencers Essential To Improve Your Business”

  1. Greetings! Very useful advice in this particular post! Its the little changes that will make the most significant changes. Thanks for sharing!

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