Introduction
Email advertising provides an unparalleled opportunity to maintain a meaningful connection with your customers while keeping them abreast of your latest products or services. However, before embarking on an email marketing campaign, it’s imperative to familiarize yourself with the language of email advertising.
To facilitate your understanding of the jargon used in the realm of email marketing, we offer a comprehensive email marketing glossary that covers the most crucial terms you need to know. From bounce rates to segmentation, we have compiled a comprehensive list of essential email marketing terms to ensure that you stay abreast of the lingo!
Email Advertising Glossary
A/B Testing
The process of A/B testing, commonly referred to as split testing, involves conducting a comparative analysis of two distinct versions of a content piece to determine which version performs better. This technique can be applied to a range of marketing elements, from the subject line of an email to the overall design of an email template.
The primary goal of A/B testing is to identify the content version that delivers the desired outcome, whether that is increased engagement, higher conversion rates, or more clicks.
To execute an A/B test on email content, one must create two versions of the email, with Version A serving as the control group and Version B acting as the test group. These versions can be distributed to different groups of people via random assignment or by utilizing tools such as Google Analytics to generate targeted segments.
Following the distribution of both versions, it is imperative to conduct an in-depth analysis of the results to gain insightful feedback. This analysis can be carried out using a diverse range of tools and methods, which can help
Keep in mind that A/B testing is an ongoing process. You should always be testing different aspects of your email content to see what works best for your audience. And, as your audience changes over time, so too will the results of your A/B tests.
ActiveCampaign
ActiveCampaign is a tool that helps you manage your email advertising campaigns. It allows you to create lists, send out emails, and track the results of your campaigns.
One of the benefits of using ActiveCampaign is that it integrates with a variety of other tools, including WordPress, Shopify, and Salesforce. This allows you to automate your email advertising tasks, saving you time and effort.
Another benefit of ActiveCampaign is that it offers a wide range of features, including automation, segmentation, and personalization. This makes it a versatile tool that can be used for a variety of email advertising purposes.
AuthSMTP
AuthSMTP is a tool that allows you to send emails from your server. It provides a secure way to send emails, and it also allows you to track the results of your campaigns.
One of the benefits of using AuthSMTP is that you have control over your email server. This means you can send emails at any time, without having to rely on a third-party service.
Another benefit of AuthSMTP is that it offers a wide range of features, including the ability to send mass emails, track results, and use templates. This makes it a versatile tool that can be used for a variety of email advertising purposes.
ActiveTrail
ActiveTrail is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
One of the benefits of using ActiveTrail is that it’s easy to use. You can create email campaigns without any prior experience, and the tool offers a variety of templates to choose from.
Another benefit of ActiveTrail is that it’s a versatile tool that can be used for a variety of email advertising purposes. In addition to creating and sending campaigns, you can also use ActiveTrail to automate your email advertising tasks, segment your audience, and personalize your content.
Automation
One of the benefits of using email advertisingis that it allows you to automate certain tasks. This can save you time and effort, and it can also help you achieve better results.
One of the ways you can automate your email advertising is by using a tool like ActiveCampaign. This tool allows you to create lists, send out emails, and track the results of your campaigns.
Another way you can automate your email advertising is by using a tool like AuthSMTP. This tool allows you to send emails from your server, and it also provides a way to track the results of your campaigns.
By automating your email advertising tasks, you can focus on other aspects of your business, and you can also save time and effort.
Agile CRM
Agile CRM is a tool that helps you manage your email advertising campaigns. It allows you to create lists, send out emails, and track the results of your campaigns.
Amazon SES
Amazon SES is a tool that allows you to send emails from your server. It provides a secure way to send emails, and it also allows you to track the results of your campaigns.
One of the benefits of using Amazon SES is that you have control over your email server. This means you can send emails at any time, without having to rely on a third-party service.
Another benefit of Amazon SES is that it offers a wide range of features, including the ability to send mass emails, track results, and use templates. This makes it a versatile tool that can be used for a variety of email advertising purposes.
Benchmark Email
Benchmark Email is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
One of the benefits of using Benchmark Email is that it’s easy to use. You can create email campaigns without any prior experience, and the tool offers a variety of templates to choose from.
Another benefit of Benchmark Email is that it’s a versatile tool that can be used for a variety of email advertising purposes. In addition to creating and sending campaigns, you can also use Benchmark Email to automate your email advertising tasks, segment your audience, and personalize your content.
Bhive
Bhive is a tool that helps you manage your email advertising campaigns. It allows you to create lists, send out emails, and track the results of your campaigns.
One of the benefits of using Bhive is that it integrates with a variety of other tools, including WordPress, Shopify, and Salesforce. This allows you to automate your email advertising tasks, saving you time and effort.
Another benefit of Bhive is that it offers a wide range of features, including automation, segmentation, and personalization. This makes it a versatile tool that can be used for a variety of email advertising purposes.
Bounce Rate
One of the most important metrics you need to track when running an email advertising campaign is the bounce rate. The bounce rate is the percentage of emails that are returned to you because they were not delivered.
There are several reasons why an email might not be delivered, including:
- The recipient’s email address is invalid
- The email server is down
- The email is flagged as spam
- The email is too large
- The email contains an attachment
To reduce the bounce rate of your email campaigns, you need to make sure that you are using a valid email list. You can do this by using a tool like an Email Verifier.
Cold Email
A cold email is an email that is sent to a potential customer who has not been previously contacted by the sender. The goal of a cold email is to generate leads or sales from the recipient.
There are several things you can do to improve the chances of your cold email being successful, including:
- Personalizing the email
- Using a relevant subject line
- Providing value to the recipient
- Having a clear call to action
Campaign Monitor
Campaign Monitor is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Constant Contact
A constant Contact is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Complaint Rate
The complaint rate is the percentage of complaints that are received concerning the total number of emails sent. Complaints can be for a variety of reasons, including:
- The email was not delivered
- The email was not received
- The email was received but it was spam
- The recipient did not like the content of the email
You can reduce the complaint rate of your email campaigns by ensuring that you are only sending emails to people who have opted in to receive them. You can also improve the quality of your content to make sure that it is relevant and interesting to your audience.
Conversion Rate
The conversion rate is the percentage of people who take the desired action after receiving your email. This could be signing up for your mailing list, making a purchase, or downloading a white paper.
To improve the conversion rate of your email campaigns, you need to make sure that your email is well-designed and relevant to your audience. You also need to have a strong call to action that encourages the recipient to take the desired action.
Click-Through Rate
The click-through rate is the percentage of people who click on a link in your email. This could be a link to your website, a landing page, or a product page.
To improve the click-through rate of your email campaigns, you need to make sure that your email is well-designed and relevant to your audience.
Deliverability
The deliverability of your email campaigns is the percentage of emails that are delivered to the recipient’s inbox. To improve the deliverability of your email campaigns, you need to make sure that your email is well-designed and relevant to your audience. You also need to ensure that your email server is capable of delivering large volumes of emails.
Drip
A drip is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Drip Campaign
A drip campaign is an email advertising campaign where a series of emails are sent out over some time. Drip campaigns are typically used to nurture leads or build relationships with customers.
Double Opt-In
The double opt-in process is a way to ensure that the recipient is interested in receiving your email campaigns. It involves asking the recipient to confirm their subscription by clicking on a link in an email. This helps to reduce the number of spam complaints that you receive.
Engagement Rate
The engagement rate is the percentage of people who open your email and click on a link. This could be a link to your website, a landing page, or a product page.
To improve the engagement rate of your email campaigns, you need to make sure that your email is well-designed and relevant to your audience. You also need to have a strong call to action that encourages the recipient to take the desired action.
Email Autoresponder
An email autoresponder is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Email Scheduling
Email scheduling is a feature that allows you to delay the delivery of your email campaign. This is useful if you want to send your email at a specific time or date.
To schedule an email campaign, you need to select the “Schedule” tab in the Drip campaign builder. From there, you can choose the date and time that you want your email to be sent.
Email Service Provider
An email service provider is a company that provides the technology and services necessary to send and receive email. Email service providers typically offer a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Email Honeypot Traps
Email honeypot traps are a way to identify spam emails. They are designed to trick the recipient into clicking on a link or opening an attachment. If the recipient falls for the trap, their email address is added to a list of spam emails.
Gmail Filters
Gmail filters are a way to automatically sort your email into different folders. This is useful if you want to organize your email campaigns into different categories.
To create a Gmail filter, you need to open the Gmail website and click on the “Settings” tab. From there, select the “Filters and Blocked Addresses” tab. From there, you can create a new filter by entering the desired criteria.
GetResponse
GetResponse is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
GetResponse also offers a built-in email autoresponder that allows you to create and send email campaigns automatically. This is a useful tool if you want to nurture your leads or build relationships with your customers.
HTML Email
HTML email is a type of email that uses HTML code to format the content. This allows you to create a visually appealing email that stands out from the competition.
To create an HTML email, you need to use a text editor such as Notepad or TextEdit. From there, you need to enter the HTML code for your email. Once you have entered the code, you need to save the file as an HTML file.
Hubspot
HubSpot is a tool that helps you create and send email campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
HubSpot also offers a built-in email autoresponder that allows you to create and send email campaigns automatically. This is a useful tool if you want to nurture your leads or build relationships with your customers.
Hard Bounces
A hard bounce is an email that is returned to the sender because the recipient’s address is invalid. Hard bounces can occur if the recipient has changed their email address or if the email address was entered incorrectly.
Inbox Placement Rates
Inbox placement rates are a measure of how often your email is delivered to the recipient’s inbox. This is a useful metric to track if you want to make sure your email campaigns are reaching their target audience.
To track your inbox placement rates, you need to use an email service provider that offers this feature.
Image Hosting
Image hosting is a service that allows you to upload and store images on a server. This is useful if you want to use images in your email campaigns.
There are many image hosting providers, such as Imgur and Tinypic. To find a provider, you can do a Google search for “image hosting.”
IP Warmup
IP warmup is the process of gradually increasing the number of emails sent from a new IP address. This is done to avoid spam filters and improve deliverability.
The best way to warm up a new IP address is to start with a small number of emails sends per day. You can then gradually increase the number of emails sent over time.
List Segmentation
List segmentation is the process of dividing your email list into different groups. This is useful if you want to target specific segments of your audience with a specific campaign.
To create a list segment, you need to use an email service provider that offers this feature. Many providers offer this feature, including Mailchimp and GetResponse.
Litmus
Litmus is a tool that allows you to test your email advertising campaigns on different devices and email clients. This is helpful if you want to make sure your email campaigns look their best on all devices.
Litmus also offers a spam test tool that allows you to test your email for spam compliance. This is important if you want to make sure your email campaigns are not caught by spam filters.
Lead Nurturing
Lead nurturing is the process of building relationships with your leads. This is done by sending them relevant, targeted content that helps them move further down the sales funnel.
Mad Mimi
Mad Mimi is a tool that allows you to create and send email advertising campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Mad Mimi also offers a built-in email autoresponder that allows you to create and send email campaigns automatically!
Mailchimp
MailChimp is another tool that allows you to create and send email advertising campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
MailChimp also offers a built-in email autoresponder that allows you to create and send email campaigns automatically.
Newsletter Campaign
A newsletter campaign is an email advertising campaign that is sent to a group of subscribers. It is often used to promote a product or service or to update subscribers on the latest news and events.
Newsletter campaigns can be created in many different ways, but the most common way is to use an email service provider that offers a newsletter template.
Open Rates
Open rates are a measure of how often your email is opened by the recipient. This is a useful metric to track if you want to make sure your email campaigns are being read by your target audience.
To track your open rates, you need to use an email service provider that offers this feature. Many providers offer this feature, including Mailchimp and GetResponse.
Opt-In Forms
Opt-in forms are forms that you can use to collect email addresses from your website visitors. This is a useful way to grow your email list.
There are many opt-in form providers, such as Mailchimp and GetResponse. To find a provider, you can do a Google search for “opt-in form.”
Opt-Out Link
An opt-out link is a link in your email that allows the recipient to unsubscribe from your list. This is a legal requirement in many countries.
The best way to add an opt-out link to your email is to use an email service provider that offers this feature. Many providers offer this feature, including Mailchimp and GetResponse.
Ontraport
Ontraport is a tool that allows you to create and send email advertising campaigns. It offers a wide range of features, including the ability to create custom templates, track results, and A/B test your content.
Ontraport also offers a built-in email autoresponder that allows you to create and send email advertising campaigns automatically like Mad Mimi, Mailchimp, and others!
Personalization
Personalization is the process of adding personalized content to your email advertising campaigns. This can be done by adding the recipient’s name to the email, or by including content that is specific to their interests.
Personalization can be a powerful tool for increasing engagement and conversions. To achieve the best results, you need to use data to personalize your content. This can be done by using an email advertising service provider that offers data-driven personalization.
Plain Text Email
A plain text email is an email that contains only text, with no HTML or other code. Plain text emails are often used for transactional messages, such as order confirmations or shipping notifications.
PHP Mail Function
The PHP Mail Function is a built-in function in PHP that allows you to send email messages. It can be used to send messages directly to recipients or to send messages to a mailing list.
To use the PHP Mail Function, you need to include the mail.php file in your code. You can then use the function to send email messages.
POP3
POP3 is a protocol that allows you to receive email messages from a server. It is often used by email clients, such as Microsoft Outlook and Apple Mail.
To use POP3, you need to have an email account with a POP3-enabled provider. You can then configure your email client to use POP3 to retrieve messages from your account.
Postmaster
A postmaster is an administrator of a mail server. The postmaster is responsible for managing the server, and for ensuring that it is running properly.
Prospecting Email
Prospecting email is a type of email advertising campaign that is used to identify potential customers. It is typically sent to people who are not currently customers of your business.
Prospecting email advertising campaigns can be used to generate leads or to increase awareness of your business. They can be a powerful tool for increasing sales and growing your business.
ROI (Return on Investment)
ROI (Return on Investment) is a metric that is used to measure the profitability of an email campaign. It is calculated by dividing the profits generated by the campaign by the costs of the campaign.
ROI can be used to evaluate the effectiveness of an email campaign, and to determine whether or not it is worth investing in further campaigns.
Sender Score
Sender Score is a metric that is used to measure the reputation of an email sender. It is calculated by assessing the quality and volume of email traffic from a sender.
A sender score is used to determine whether or not an email sender is trustworthy. A high Sender Score indicates that a sender is reliable, while a low score indicates that a sender is less trustworthy.
SMTP (Simple Mail Transfer Protocol)
SMTP (Simple Mail Transfer Protocol) is a protocol that is used to send email messages. It is the most common protocol for sending email messages and is the standard protocol used by email providers, such as Gmail and Yahoo! Mail.
To use SMTP, you need to have an SMTP-enabled provider.
Spam
Spam is a term that is used to describe unsolicited email messages. Spam can be sent in the form of an email message, or it can be included in an email attachment.
Spam is often used to distribute malware or to promote fraudulent schemes. It can also be used to sell illegal products or services.
SendGrid
SendGrid is an email advertising service that allows you to send email messages from your website. It is used to send transactional messages, such as order confirmations and shipping notifications.
SendGrid is a powerful tool for increasing engagement and conversions. It can be used to send personalized content to your customers, based on their interests and preferences.
Subject Line
The subject line is the text that is displayed in the header of an email message. It is used to summarize the content of the message, and to entice recipients to open the message. A well-crafted subject line can increase the open rate of an email message.
Subscriber
A subscriber is a person who has subscribed to receive email messages from a sender. They may have signed up for a newsletter, or they may have agreed to receive marketing messages from a business.
Subscribers are valuable customers, and it is important to keep them engaged with your content. You can do this by sending them personalized email messages!
SendinBlue
SendinBlue is an email advertising service that allows you to send email messages from your website. It is used to send transactional messages, such as order confirmations and shipping notifications.
SendinBlue is a powerful tool for increasing engagement and conversions. It can be used to send personalized content to your customers, based on their interests and preferences.
Suppression List
A suppression list is a list of email addresses that are not allowed to receive email messages from a sender. It is used to prevent recipients from receiving spam or other unsolicited email messages.
The suppression list can be used to protect the reputation of the sender or to comply with anti-spam regulations.
Template
A template is a predefined email advertising message that can be used to send email messages quickly and easily. Templates can be used to send the same message to multiple recipients or to send personalized messages to individual recipients.
Templates can be created in a variety of formats, including HTML, plain text, and rich text.
Test Email
A test email is an email message that is used to test the functionality of an email system. It is used to verify that the system can send and receive email messages correctly.
Test emails are often used to troubleshoot email delivery problems. They can also be used to verify the accuracy of email addresses and other contact information.
Triggered Email
A triggered email is an email message that is sent automatically in response to a specific event or action. Triggered emails can be used to send a welcome message to new subscribers, or to send a confirmation message when a purchase is made. Triggered emails can be customized to meet the needs of your business.
Unsubscribe Rate
The unsubscribe rate is the percentage of subscribers who unsubscribe from a list in a given period. It is used to measure the effectiveness of an email advertising campaign, and to determine the success of subscriber engagement.
VerticalResponse
VerticalResponse is an email advertising service that allows you to send email messages from your website. It is used to send transactional messages, such as order confirmations and shipping notifications.
VerticalResponse is a powerful tool for increasing engagement and conversions. It can be used to send personalized content to your customers, based on their interests and preferences.
Whitelist
A whitelist is a list of email addresses that are allowed to receive email messages from a sender. It is used to prevent recipients from receiving spam or other unsolicited email messages.
The whitelist can be used to protect the reputation of the sender or to comply with anti-spam regulations.
Conclusion
Email advertising is a great way to stay in touch with your customers and keep them updated on your latest products or services. But before you can start emailing your customers, you need to understand the email marketing glossary. In this article, we’ve covered the most important email marketing glossary terms you need to know, but at 12 Channels we provide our customers with the best email advertising services.
12 Channels is the best way to manage your email advertising and create engaging campaigns that will convert. Our easy-to-use platform makes it simple to get started, and our team of experts is always available to help you get the most out of your account. Visit our website to learn more about our marketing services and more email marketing glossary terms!
