Learn These Important Bidding Strategies Google Ads Has To Offer
There are many different types of bidding methods available to businesses in search engine marketing. Each method has its own unique set of benefits and drawbacks, so businesses need to understand which method will work best for them. In this article, we’ll take a look at the two most common methods of paid advertising in search engine marketing: cost-per-click (CPC) and cost-per-thousand impressions (CPM). We’ll also discuss some of the other less common methods, such as cost-per-action (CPA) and cost-per-lead (CPL).