Category: Digital Marketing

Mobile app retargeting is the process of targeting users who have already installed your app with ads and messages that encourage them to use it more often. Retargeting can be an extremely effective way to improve the marketing of your app, as it allows you to target your most engaged users with customized content. By using these 15 practices, you can ensure that your app reaches its target audience and garners the success it deserves.

One approach i mobile marketing that is gaining a lot of traction is burst campaigns. Burst campaigns are a great way to reach new customers, but they can be difficult to set up and manage. In this guide, we will discuss everything you need to know about burst campaigns in mobile marketing. We will cover what a burst campaign is, why it’s important, how it works, how to get started, and more. By the end of this guide, you will have a better understanding of how to use burst campaigns to reach your target audience.

Who doesn’t want free stuff? Ad fraudsters think everyone does and they’ve created an entire industry around mobile ad fraud. Mobile ad fraud is a type of scam where crooks use fake ads or click on real ads to generate income. This kind of fraud costs businesses billions of dollars every year, with estimates ranging from $7.2 billion to $19 billion in 2018 alone. Whether you are a user or a business owner – this guide is for you. In this guide, we’ll cover what mobile ad fraud is, the different types of mobile ad fraud, how it can impact you, and what you can do to protect yourself.

Location-based mobile marketing is an up-and-coming form of advertising that allows brands to deliver targeted content or offers directly via their consumers’ smartphones. More and more businesses are turning to location-based mobile marketing to reach out to potential customers. This form of marketing is still in its early stages, but it’s proving to be very successful. Here, we’ll take a look at what location-based mobile marketing is, why it is important, different types of location-based marketing, how they work, their benefits, best and worst practices, and examples.

“As mobile devices become more and more ubiquitous, it is important for marketers to develop strategies that take into account the unique limitations of this medium. By understanding these drivers, marketers can create more effective programs that run on mobile devices and reach a larger audience.” If you are not careful with your strategies, these limitations can hinder a program’s success if they are not considered when planning an execution. In this article, we will discuss 15 such drivers.

Deep linking is a process that allows advertisers to direct users to specific content within an app, as opposed to the app’s home screen. Deep linking can be used for a variety of reasons, such as re-engaging inactive users, directing users to specific product pages, or simply providing a more streamlined experience for the user. In this article, we’ll take a comprehensive look at deep linking in mobile advertising – what it is, how it’s used, and some best practices for getting started.

Imagine having an ad that pops up right as they’re about to leave home or answer a text from one of their friends – you could be the business they think of first! That’s the power of mobile marketing. With that being said, it is evident that the perfect storm for your business is now at hand! With the recent advancements in technology, it’s easier than ever before to reach out and connect with customers on their mobile devices. To make sure your mobile marketing campaign is successful, incorporate these 12 effective elements.

When it comes to mobile advertising, one thing is for sure: it’s here to stay. In 2018, global spending on mobile advertising reached 146.6 billion dollars and is projected to grow to $209.9 billion by 2022. And it’s no wonder why – with over five billion active mobile devices around the world, there’s a huge potential audience for businesses to reach. But what goes into making a great mobile ad? We’ll take you through the anatomy of a mobile advertisement, from the headline to the call to action. We’ll also show you some examples of great ads that you can emulate in your marketing campaigns.

It’s no secret that mobile marketing is one of the most efficient and popular ways to connect with customers. However, to be successful, businesses need to avoid common mistakes and myths that can doom a campaign before it even starts. This guide will teach you everything you need to know about failed marketing strategies in mobile marketing, so you can avoid making the same mistakes yourself.

As technology advances, more and more people are using their mobile devices to access the internet. This has led to a dramatic increase in the use of mobile advertisements. Mobile ads are short, sweet, and to the point-perfect for people on the go. This guide will teach you everything you need to know about creating, placing, and tracking mobile ads.